STCU Best of Broadway

Name

STCU Best of Broadway

Legal name

WestCoast Entertainment

Website

https://broadwayspokane.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Entertainment / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industry

Theater & Performing Arts Ticketing (HSACALAC)

Keywords

• Live theater entertainment
• Broadway touring productions
• Season ticket subscriptions
• Performing arts venue
• Live event ticketing

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Ticket Sales: Single performance tickets sold at various price levels ranging from $40-$115 per ticket. Revenue generated from per-ticket fees and facility fees.
2. Season Ticket Subscriptions: Season ticket packages offering multiple shows at discounted bundle pricing. Packages starting at $266 for 5 Broadway performances.
3. Group Ticket Sales: Group discounts for 10+ attendees with reduced per-ticket fees. Revenue from volume-based pricing across multiple price levels.
4. Playbill Advertising: Advertising space sold in show programs distributed to all patrons before each performance. Target audience of theatergoers and season subscribers.
5. Gift Cards: STCU Best of Broadway gift cards sold for use toward future ticket purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

STCU Best of Broadway is an annual subscription series of national touring Broadway productions presented by WestCoast Entertainment at the First Interstate Center for the Arts in Spokane, Washington. The company sells single tickets, season subscriptions, group tickets, student rush tickets, and gift cards for Broadway touring shows, complemented by community programs such as ShowKidz and Arts in Education.

Product overview

STCU Best of Broadway is a single-location Broadway touring series presenter operated by WestCoast Entertainment in Spokane, Washington. The organization operates from the First Interstate Center for the Arts (2,600-seat venue) and offers a unified portfolio centered on live Broadway entertainment: season ticket packages, single tickets, group tickets, student rush tickets, and gift cards. The 2026-27 season features 14 distinct show productions including Clue, Spamalot, & Juliet, The Music Man, The Who's Tommy, Mannheim Steamroller Christmas, The Wiz, Disney's Beauty and the Beast, Mrs. Doubtfire, Mystic Pizza, Shucked, SIX, The Sound of Music, A Beautiful Noise, and The Great Gatsby. Community engagement programs include ShowKidz (complimentary tickets for at-risk youth) and Arts in Education initiatives with study guides for educators.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 70 global awards including Tony Awards for productions like The Lion King
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

22 partnerships are on record, tiered title sponsor, premiere sponsor, golden sponsor, corporate sponsor, minor and core.

• STCUtitle sponsorGTM or Marketing PartnerTitle sponsor of the STCU Best of Broadway series. STCU is a credit union providing financial support and branding as the primary sponsor of the Broadway season. Visible throughout the season marketing materials, venue branding, and gift cards.
• Inlanderpremiere sponsorGTM or Marketing PartnerLocal independent newspaper as premiere sponsor. Inlander provides marketing support and cross-promotion to their readership audience.
• Toyotapremiere sponsorGTM or Marketing PartnerToyota of the Inland Northwest as premiere corporate sponsor. Provides financial sponsorship and marketing visibility.
• Visit Spokanegolden sponsorGTM or Marketing PartnerRegional tourism organization as golden sponsor. Promotes Broadway shows to visitors and supports local arts economy.
• River Park Squaregolden sponsorGTM or Marketing PartnerDowntown Spokane shopping center as golden sponsor. Offers convenient parking and dining partnership for show attendees.
• Davenport Hotelsgolden sponsorGTM or Marketing PartnerLocal hotel collection including Historic Davenport Hotel, Davenport Tower, Davenport Lusso, Davenport Grand, and The Centennial Hotel. Provides accommodation partnerships for out-of-town visitors.
• Lawton Printinggolden sponsorGTM or Marketing PartnerLocal printing company providing printing services for season brochures and marketing materials.
• Electric Photolandgolden sponsorGTM or Marketing PartnerLocal photography/photoland services for event documentation and marketing assets.
• IATSE Local 93corporate sponsorGTM or Marketing PartnerSpokane's professional stagehands union as corporate sponsor. Provides funding for the ShowKidz program providing complimentary tickets to at-risk youth organizations.
• Saranac Public HouseminorGTM or Marketing PartnerLocal restaurant partner offering exclusive deal: free appetizer with entree purchase for season ticket holders on performance dates.
• Steelhead Bar & GrilleminorGTM or Marketing PartnerLocal American pub offering exclusive deal: free appetizer with entree purchase for season ticket holders. Limited to one free appetizer per table.
• TavolàtaminorGTM or Marketing PartnerItalian restaurant in historic Old City Hall offering free starter for season ticket holders on performance dates.
• Spencer's SteakhouseminorGTM or Marketing PartnerUpscale steakhouse offering complimentary parking for season ticket holders dining before performances.
• Gander & RyegrassminorGTM or Marketing PartnerAward-winning Italian restaurant offering two-course show-night special and free bread for season ticket holders.
• Twigs Bistro and Martini BarminorGTM or Marketing PartnerChef-crafted American restaurant offering free Twigs fry or flatbread with purchase of two regularly priced menu items.
• Flatstick PubminorGTM or Marketing PartnerBar and entertainment venue offering free round of mini golf for season ticket holders. Ages 21+ only after 7 PM.
• Hotel IndigominorGTM or Marketing PartnerDowntown hotel offering exclusive 20% discount on all room types for Broadway Spokane visitors.
• The Davenport CollectionminorGTM or Marketing PartnerPreferred hotel partner including Historic Davenport Hotel, Davenport Tower, Davenport Lusso, Davenport Grand, and The Centennial Hotel for out-of-town visitors.
• Best Western Plus City CenterminorGTM or Marketing PartnerDowntown hotel partner at 33 West Spokane Falls Boulevard for visitor accommodations.
• DoubleTree by Hilton Spokane City CenterminorGTM or Marketing PartnerDowntown hotel partner providing accommodation options for out-of-town show attendees.
• Courtyard by Marriott Spokane DowntownminorGTM or Marketing PartnerConvention center area hotel partner for visitor accommodations.
• PaciolancoreTechnology or IntegrationTicketing technology provider powering the online ticket sales platform. Provides digital ticketing, mobile delivery, seat selection, and order management system.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dr. Phillips Center for the Performing Arts: Orlando, Florida performing arts center presenting Broadway touring seasons, concerts, and special events. Comparable in being a single-market regional presenter of Broadway touring productions with subscription ticketing and group programs.
• ASU Gammage: Tempe, Arizona-based Broadway touring presenter operating a single venue (Gammage Auditorium) with a season-ticket Broadway series. Comparable in being a single-venue regional presenter relying on national tours, group sales, and student programs in a non-major-metro market.
• Broadway Across America: The largest North American Broadway touring presenter, operating subscription series in dozens of U.S. cities. It is the most direct comparable as it presents the same Broadway touring productions (SIX, Hadestown, etc.) to regional audiences using a season-ticket model similar to STCU Best of Broadway.
• Citizens Bank Opera House / Broadway in Boston: Boston-based Broadway touring presenter offering subscription seasons at the Citizens Bank Opera House. Comparable model of presenting national touring Broadway productions to a regional market with season packages, group sales, and student rush programs.
• Pikes Peak Center for the Performing Arts: Colorado Springs-based Broadway touring presenter offering subscription Broadway seasons and group sales. Comparable mid-sized regional market presenting Broadway touring productions in a non-major-metro catchment area.
• Segerstrom Center for the Arts: Costa Mesa, California performing arts center presenting Broadway touring series, concerts, and family programming with subscription packages. Comparable as a single-market presenter combining Broadway touring series with broader arts programming in a non-major-metro catchment area.
• Kimmel Center (Philadelphia): Philadelphia's Kimmel Center presents touring Broadway productions alongside concerts and family shows with subscription options. Comparable in operating a multi-venue regional presenting organization with Broadway at the core of its programming.
• SHN (Broadway in San Francisco): San Francisco-based Broadway season presenter under the SHN brand with subscription packages and group sales. Directly comparable as a West Coast regional Broadway presenter serving a similar Pacific Coast metropolitan audience with touring productions.
• Wharton Center (Michigan State University): East Lansing, Michigan Broadway touring presenter affiliated with Michigan State University, offering season subscription Broadway series. Comparable regional Broadway presenter model with student rush, group sales, and educational outreach programs similar to STCU Best of Broadway.
• Nederlander National Sales: A division of the Nederlander Organization that presents Broadway touring productions across multiple U.S. markets with subscription season packages. Directly comparable in business model (presenting Broadway tours on behalf of producers in regional markets) and target customer (season subscribers and group buyers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/broadwayspokane
• Facebookfacebook.com/BroadwaySpokane
• Instagraminstagram.com/broadwayspokane
• TikToktiktok.com/@broadwayspokane?lang=en
• LinkedInlinkedin.com/company/westcoast-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STCU Best of Broadway