AKUMA

What AKUMA does

AKUMA (legal name: AKUMA COMPANY LTDA, CNPJ 21.132.039/0001-32) is a Brazilian consultancy founded in 2014 and based in the São Paulo region (Vinhedo). The firm provides hands-on consulting, technology implementation, and ongoing operational management for businesses selling on Brazilian marketplaces — including Mercado Livre, Amazon, Shopee, Magalu, TikTok Shop, Kwai Shop, Shein, Temu, AliExpress, Netshoes, iFood, and Rappi — plus Shopify e-commerce. Service delivery follows a three-stage method (Consultoria for diagnosis and strategy, Execução Tecnológica for ERP and marketplace integration, and Gestão for ongoing marketplace management and paid traffic), supplemented by team training. The company claims over 150 entrepreneurs served, R$ 800M+ in client digital sales processed, and 98% customer satisfaction.

Underlying technology is integration-heavy rather than proprietary: AKUMA implements and manages client stacks on Bling, Olist, Tiny ERP, Omie, and Skyhub, with Zapier and Make as middleware, and partners with J&T Express, iMile, and Anjun for logistics. Complementary digital products include AKUMA Academy (a content platform covering marketplaces, pricing, logistics, AI, and digital marketing) and a suite of free tools — Calculadora Express, Calculadora PRO, an AI product description generator, and an AI site auditor — used as top-of-funnel lead capture. AI is applied to dynamic pricing, inventory optimization (Curva ABC), and the description-generation tool, but no proprietary models or in-house AI/ML infrastructure are disclosed.

Revenue is generated through professional services and managed services contracts (consulting projects, technology implantation, ongoing marketplace management, training, and paid traffic management), with pricing set per engagement rather than publicly disclosed. The company is privately held, bootstrapped (no external funding, no parent company, no M&A activity), and operates with 1-10 employees. Customer acquisition runs through SEO, the Academy content platform, free tools, and WhatsApp-driven inside sales, with a sub-5-minute response commitment. The company is LGPD-compliant and serves B2B and B2C clients across at least eight verticals (importers, industrials, electronics, home/garden, fashion, health, sports, food).

Name

AKUMA

Legal name

AKUMA COMPANY LTDA

Website

https://akuma.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

AKUMA is a Brazilian consultancy founded in 2014 that helps SMB and mid-market businesses sell on Brazilian marketplaces (Mercado Livre, Amazon, Shopee, Magalu, TikTok Shop, Kwai Shop, Shein, Temu, and others) and Shopify via hands-on consulting, ERP integration, and ongoing marketplace management.

Ownership category

akta.pro rank

Headquarters

HQ city

Vinhedo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consultoria Estratégica: Strategic consulting services including operational diagnosis, channel definition, commercial strategy and positioning for marketplace and e-commerce operations.
2. Implantação Tecnológica: Technology deployment services including ERP integration, marketplace configuration, automations, and catalog structuring.
3. Gestão de Marketplaces: Ongoing marketplace management including ad operations, performance management, logistics, and KPI tracking for platforms such as Mercado Livre, Amazon, Shopee, Magalu, and others.
4. Treinamento e Equipe: Team training and capacity building for internal digital operations.
5. Tráfego Pago (Ads): Paid traffic management including Google Ads, Meta Ads (Facebook, Instagram, WhatsApp), and TikTok Ads.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AKUMA is a Brazilian digital consultancy providing hands-on marketplace and e-commerce consulting, technology implantation, and operational management for businesses selling on Brazilian marketplaces. The company delivers three integrated service pillars — Consultoria (diagnosis, channel definition, pricing strategy), Execução Tecnológica (ERP integration, marketplace configuration, automations, catalog structuring), and Gestão (ongoing marketplace management including ad operations, performance, logistics, KPI tracking). It also offers team training and paid traffic management across Google Ads, Meta Ads, and TikTok Ads.

Product overview

AKUMA is a Brazilian digital consultancy operating as a unified platform-plus-services model for marketplace and e-commerce sellers. The core offering, AKUMA Agency — Consultoria Marketplace, provides three integrated service pillars: strategic consulting (diagnosis, channel definition, pricing strategy), technology implantation (ERP integration, marketplace configuration, automations), and ongoing operational management (multi-marketplace operations, paid traffic, analytics). Supporting the consultancy are two digital tools: AKUMA Academy, a content and education platform with articles and guides on marketplaces and digital operations; and Ferramentas AKUMA, a suite of free tools including Calculadora Express (pricing calculator), Calculadora PRO (advanced pricing simulator), Gerador de Descrição (AI product description generator), and Auditoria de Site com IA (AI site analyzer). Individual marketplace consultancy sub-brands serve Mercado Livre, Amazon, Shopee, Magalu, TikTok Shop, Kwai Shop, Shein, Temu, AliExpress, Netshoes, iFood, Rappi, and Shopify — each offering platform-specific strategy, operations, and management. The company also offers functional service modules covering pricing/margin, inventory/operations, logistics/fulfillment, marketplaces/channels, finance/reconciliation, analytics/data, digital development, team training, paid traffic, and social media creation.

Differentiator

Problem solved

Functional benefit

Brands

• AKUMA Agency: Strategic consulting, technology implantation and marketplace management for companies that want to grow with method.
• AKUMA Academy
• AKUMA Ferramentas

Products and services

• AKUMA Agency — Consultoria Marketplace Core consultancy service providing strategic planning, technology implantation, and operational management for businesses selling on Brazilian marketplaces and e-commerce channels. Encompasses three pillars: Consultoria (diagnosis, channel definition, pricing strategy), Execução Tecnológica (ERP integration, marketplace configuration, automations, catalog structuring), and Gestão (ongoing marketplace management, ad operations, performance, logistics, KPI tracking). Targeted at Brazilian businesses (B2B and B2C) across sectors including importation, industries, electronics, fashion, food, and more.
• AKUMA Academy Knowledge base / content platform with articles, guides, and in-depth content about marketplaces, digital operations, sales strategy, pricing, logistics, paid traffic, AI, and e-commerce management. Serves as a top-of-funnel educational resource for Brazilian digital sellers.
• Ferramentas AKUMA (Free Tools Suite) Suite of free digital tools for marketplace and e-commerce sellers, including pricing calculators (Calculadora Express, Calculadora PRO), AI-powered product description generator for marketplaces, and AI-powered site auditor for SEO and performance analysis.
• Mercado Livre Consultoria Specialized consultancy for the Mercado Livre marketplace covering reputation strategy, algorithm optimization, dynamic pricing, Buy Box strategy, and Mercado Envios Full logistics management. Targeted at Brazilian sellers on Latin America's largest marketplace.
• Amazon Brasil Consultoria Specialized consultancy for Amazon Brasil covering Buy Box strategy, FBA management, algorithm A9 optimization, and Brand Registry protection. Targeted at Brazilian sellers on the global Amazon platform.
• Shopee Consultoria Specialized consultancy for Shopee covering margin protection, internal SEO optimization, penalty prevention, and Shopee Ads ROI management. Targeted at Brazilian sellers on the mobile-first Shopee platform.
• Magalu Marketplace Consultoria Specialized consultancy for Magalu (Magazine Luiza) covering 1P vs 3P competition strategy, logistics management, Magalu Ads, and receivables anticipation. Targeted at Brazilian sellers on the Magalu marketplace with omnichannel presence.
• TikTok Shop Consultoria Specialized consultancy for TikTok Shop covering content strategy, affiliate management, Spark Ads, live commerce, and logistics synchronization. Targeted at Brazilian sellers engaging in social commerce on TikTok.
• Kwai Shop Consultoria Specialized consultancy for Kwai Shop covering social commerce strategy, live commerce, video-based sales, and ERP integration with J&T Express, iMile, and Anjun logistics. Targeted at Brazilian sellers on the Kwai Shop social commerce platform.
• Shopify Consultoria Specialized consultancy for Shopify covering store creation and optimization, conversion rate optimization, checkout optimization, ERP integration, and paid traffic management. Targeted at Brazilian merchants operating self-hosted e-commerce stores on Shopify.
• iFood Consultoria Specialized consultancy for iFood covering menu engineering, photo optimization, campaigns and coupon strategy, and financial flow management. Targeted at Brazilian restaurants and food delivery operators on the iFood platform.
• Rappi Consultoria Specialized consultancy for Rappi covering positioning strategy, Rappi Ads management, operational optimization, and financial control. Targeted at Brazilian restaurants and merchants on the premium Rappi delivery platform.
• Tráfego Pago (Paid Traffic Management) Paid traffic management service covering Google Ads (Search, Display, Performance Max), Meta Ads (Facebook, Instagram, WhatsApp), and TikTok Ads. Targeted at Brazilian businesses seeking multi-channel paid media management to drive marketplace and e-commerce sales.
• Treinamento e Equipe (Team Training) Team training and capacity building service for internal digital operations, providing specialized training, ongoing support, and AKUMA's proven methodology. Targeted at Brazilian companies building in-house marketplace and e-commerce teams.

Quantifiable outcome

• R$ 800M+ in processed sales for clients
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Partnerships

Five partnerships are on record, tiered core.

• BlingcoreTechnology or IntegrationERP integration partner for synchronization of inventory, orders, and fiscal invoices (NF-e). AKUMA implements Bling integrations for clients to automate marketplace operations.
• OlistcoreTechnology or IntegrationMultichannel ERP and integration partner providing synchronization capabilities for marketplace operations and order management.
• Tiny ERPcoreTechnology or IntegrationERP partner for management, fiscal operations, and marketplace integration. AKUMA implements Tiny integrations for clients.
• J&T ExpresscoreTechnology or IntegrationPrimary logistics partner for Kwai Shop operations with broad national coverage for delivery services.
• OmiecoreTechnology or IntegrationERP partner for management and fiscal operations integrated with marketplace channels including AliExpress.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Raccoon: Brazilian performance and digital marketing agency with significant e-commerce client roster. Overlaps with AKUMA in serving Brazilian digital sellers seeking paid traffic, analytics, and operational growth services.
• Conversion: Brazilian digital marketing and performance agency with a strong e-commerce client base. Competes with AKUMA for Brazilian businesses seeking marketplace and e-commerce growth support, particularly on paid media and conversion optimization.
• Bornlogic: Brazilian e-commerce specialist agency implementing Shopify, VTEX, and marketplace integrations. Directly comparable to AKUMA in providing hands-on technical implementation and operational support for Brazilian online sellers.

Broad incumbents

• VTEX: Brazilian-origin enterprise e-commerce and marketplace platform serving large retailers across LATAM. Operates adjacent to AKUMA's territory as platform vendors increasingly compete with implementation agencies for the same merchant wallet.
• Mirakl: Global marketplace platform vendor enabling retailers and brands to launch and operate their own marketplaces. Adjacent competitor to AKUMA's managed-services approach by making marketplace operations more self-serve.
• Nuvemshop (Tiendanube): Leading Latin American e-commerce platform with a large Brazilian merchant base and certified partner/agencies ecosystem. Competes with AKUMA indirectly by enabling sellers to self-serve store creation, though AKUMA complements Nuvemshop via Shopify integration services.
• CI&T: Large Brazilian IT and digital consultancy with established retail and e-commerce practice. Overlaps with AKUMA on enterprise digital commerce transformation, but at vastly larger scale and broader scope.

Regional players

• Smollan: Global retail execution services group with significant Latin American operations covering merchandising, e-commerce, and marketplace management. Comparable to AKUMA in providing hands-on marketplace and retail operations, but at global enterprise scale.

Emerging players

• ChannelEngine: Marketplace integration and feed management platform enabling sellers to list across 100+ marketplaces. Threatens AKUMA's integration-heavy value proposition by productizing what AKUMA delivers as a service.
• Lengow: Feed management and marketplace listing platform serving European and global e-commerce sellers. Comparable to AKUMA in addressing multi-marketplace operational complexity, but via SaaS tooling rather than hands-on consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/akuma.com.br
• LinkedInlinkedin.com/company/13039145

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKUMA