Wilapp

What Wilapp does

Wilapp Digital Sociedad Limitada is a privately held Spanish SaaS company founded in 2021 in Almería by Aurora Cerdán Galera, providing an all-in-one management platform for hairdressing salons, barbershops, esthetics centers, spas, dog groomers, and similar beauty and wellness microbusinesses. The cloud platform combines a digital agenda with online booking, WhatsApp reminders, ERP/invoicing, customer and inventory management, time tracking, loyalty/points, gift cards, an e-commerce module, and an online store — purpose-built for the beauty vertical rather than adapted from generic business software.

The product is homologated by the Spanish Tax Agency for VeriFactu electronic invoicing and compliant with TicketBAI in the Basque Country, positioning it ahead of mandatory Spanish compliance deadlines phasing in through 2026-2027. Wilapp's most recent technical addition is an AI Virtual Assistant launched in 2025 that autonomously answers inbound phone calls, books appointments into the digital agenda, and dispatches WhatsApp confirmations, available as a metered add-on. The platform integrates with Sage, A3 ERP, WooCommerce, and CRM systems via API and ships on iOS, Android, and web.

Wilapp operates a hybrid go-to-market combining product-led growth (Free plan, 7-day free trial, self-serve onboarding), a sales-assisted motion for larger deployments, an ambassador program of beauty professionals, an official distributor network (BoskaNails, Italbeauty, Avyna, Oh My Koko Cosmetics), and a partnership with Spain's Kit Digital government digitization program where Wilapp acts as an official digitizing agent. Revenue is generated through tiered subscriptions (Free, Basic at €30/month, Savings at €288/year, Digital at €468/year with included tablet) plus usage-based and subscription add-ons for AI, marketing automation, loyalty, and multi-location management, with operations in Spain and an emerging presence in Latin America (Colombia localized pricing).

Name

Wilapp

Legal name

Wilapp Digital Sociedad Limitada

Website

https://wilapp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilapp is a Spanish SaaS company offering an all-in-one cloud platform — agenda, billing, CRM, WhatsApp marketing, and AI phone booking — for hairdressing, esthetics, barbershop, spa, and dog grooming SMBs in Spain and Latin America.

Ownership category

akta.pro rank

Product category

Salon & Wellness Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYCRAFAIAB

Software/SaaS Subscriptions (Consumer & Prosumer)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• Salon management software
• Appointment booking software
• Beauty salon CRM
• Wellness business platform
• Electronic invoicing software

Headquarters

HQ city

Huércal De Almería

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Tiered subscription model with Free, Basic (€30/month), Savings Plan (€288/year), and Digital Plan (€468/year with tablet). Recurring subscription revenue with monthly and annual billing cycles.
2. AI Virtual Assistant Add-on: Usage-based add-on plan (€34.3–€104.3/month + VAT) providing AI phone answering with 100–400 included minutes for automated appointment scheduling.
3. Marketing Plan Pro Add-on: €15/month add-on for automated WhatsApp marketing including recurring messages, personalized greetings, inactivity reminders, and post-treatment satisfaction surveys.
4. Points and Referrals App Add-on: €10/month add-on for loyalty points program and customer referral system to build retention and attract new customers.
5. Multi-site and Multi-center Management: €10/month per additional location and €30/month per additional autônoma for managing multiple businesses or shared centers from single access.
6. Professional Services and Digital Kit Implementation: Website creation, digital kit implementation, and digital marketing services as part of Kit Digital agent services for Spanish government digitization grants.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Wilapp provides an all-in-one cloud-based SaaS platform for salons, barbershops, esthetics centers, spas, dog grooming facilities, and wellness professionals. The platform integrates digital agenda and online booking, VeriFactu/TicketBAI-compliant billing and ERP, CRM, inventory and stock control, employee time tracking, WhatsApp marketing automation, loyalty and referral programs, e-commerce, and an AI-powered virtual assistant for automated phone-based appointment scheduling. It also offers implementation services as an official digitizing agent for Spain's Kit Digital government program.

Product overview

Wilapp is a comprehensive all-in-one digital platform for beauty, aesthetics, wellness, and health sector businesses. The core Wilapp Software combines a digital agenda, appointment booking, invoicing/ERP, customer management, inventory control, WhatsApp marketing automation, and employee time tracking into a unified system. The ecosystem extends through multiple integrated modules: AI Virtual Assistant (autonomous phone answering and booking agent), Points & Referrals App (loyalty and referral programs), Online Store (e-commerce with WooCommerce), Time & Attendance (employee clocking), Marketing Plan Pro (automated WhatsApp marketing), Multi-site (chain management), Multi-center (shared professional spaces), and Dog Grooming Software (specialized pet grooming). Complementary services include Website Creation and Digital Marketing Services. Wilapp also serves as a digitizing agent for Spain's Kit Digital government program, providing subsidized digital transformation packages. The platform is available in Spanish, English, Italian, and Catalan through localized sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilapp Software (Core Platform) All-in-one business management software for beauty, aesthetics, wellness, and health sectors. Combines digital agenda, appointment booking, invoicing/ERP, customer management, inventory control, WhatsApp marketing automation, and time tracking in a single integrated platform. VeriFactu and TicketBAI compliant for Spanish electronic invoicing regulations.
• AI Virtual Assistant AI-powered phone assistant that automatically answers calls, engages in conversation, books appointments, and sends WhatsApp confirmations. Operates as an autonomous agent handling the complete booking workflow without human intervention. Usage-based pricing with bundled minute tiers.
• Points & Referrals App Loyalty application with customizable points system and referral program. Allows beauty and wellness businesses to reward customer loyalty with automated point accumulation, personalized promotions, discounts, and customer referral tracking.
• Online Store + Management Program E-commerce integration that converts physical beauty/wellness businesses into online stores. Includes domain, hosting, brand catalog, secure payment gateway, and automatic synchronization of stock, cash register, and billing with Wilapp management software.
• Time & Attendance + Management Program Employee time tracking and digital clocking system. Enables employees to clock in from mobile or work computer with a single click, compliant with Spanish time registration law (registro horario).
• Marketing Plan Pro Automated WhatsApp marketing package including recurring automated messages, personalized greetings, inactivity reminders, post-treatment satisfaction surveys, and personalized post-treatment recommendations.
• Multi-site Management Multi-location management allowing control of multiple businesses at different locations from a single access. Designed for chains, franchises, or salons with branches in multiple locations.
• Multi-center Management Shared center management for multiple self-employed professionals (autónomos). Each professional has their own access, agenda, and billing while the entire system remains interconnected for coordinated management.
• Kit Digital Implementation Service Digital transformation package helping businesses utilize government digital grants. Includes professional website creation, Wilapp billing software, digital diary with WhatsApp reminders, local SEO positioning, and optional computer hardware. Delivered as implementation services under Spain's Kit Digital voucher program.
• Digital Marketing Services Digital marketing services including automated promotions, WhatsApp campaigns, personalized customer messages, birthday greetings, and post-treatment reminders to increase customer retention and sales.
• Website Creation Service Professional website design with integrated booking system, optimized for beauty, aesthetics, and wellness businesses. Websites connect directly with Wilapp agenda, billing, and customer database with automatic synchronization.

Quantifiable outcome

• 1.5 million+ monthly visualizaciones (views) across Wilapp platforms
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Cámara de Comercio de Almería (Digital SME Program - Pyme Digital)coreStrategic or Co-development Partner · 1 January 2025Wilapp Digital S.L. beneficiary of European Funds under the Digital SME Program (Pyme Digital) of the Almería Chamber of Commerce. Launched Action Plan for strengthening digitization and competitiveness of SMEs during 2025.
• Cámara de Comercio de Almería (Cybersecure SME Program - Pyme Cibersegura)coreStrategic or Co-development Partner · 1 January 2025Wilapp Digital Sociedad Limitada beneficiary of European Funds under the Cybersecure SME Program (Pyme Cibersegura) of the Almería Chamber of Commerce. Action Plan for safe and reliable use of cyberspace and SME competitiveness during 2025.
• Cámara de Comercio de Almería (Xpande Digital Program)coreStrategic or Co-development Partner · 1 January 2025Wilapp Digital Sociedad Limitada beneficiary of European Funds under the Xpande Digital Program of the Almería Chamber of Commerce. Action Plan for digital transformation, online promotion, and e-commerce in international markets during 2025.
• Kit Digital (Entidades de Digitalización)coreChannel Partner/ Reseller/ DistributorWilapp acts as official digitizing agent (Agente Digitalizador) for Spain's Kit Digital government program, implementing digitization solutions for businesses with approved government grants.
• Nueva BellezaminorChannel Partner/ Reseller/ DistributorAmbassador and distributor partner that has helped dozens of beauty salons improve organization and increase bookings with Wilapp.
• Bravo SpainminorChannel Partner/ Reseller/ DistributorAmbassador partner that has driven digitalization of more than 50 beauty and hairdressing salons in just one year through the Wilapp ambassador program.
• Soy BarbudominorChannel Partner/ Reseller/ DistributorAmbassador partner - platform and community supporting the barber profession in Spain, acting as meeting point for barbers and enthusiasts.
• BoskaNailsminorChannel Partner/ Reseller/ DistributorBrand partner and distributor distributing Wilapp in the beauty/nails sector. Part of expanding partner network across Spain.
• ItalbeautyminorChannel Partner/ Reseller/ DistributorBrand partner and distributor expanding Wilapp across Spain and into Latin America beauty market.
• AvynaminorChannel Partner/ Reseller/ DistributorBrand partner distributor operating in the beauty sector, part of Wilapp's expanding partner network.
• Oh My Koko CosmeticsminorChannel Partner/ Reseller/ DistributorBrand partner distributor in the cosmetics/beauty sector, distributing Wilapp as part of their product portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vagaro: Vagaro is an all-in-one salon, spa, and fitness business management platform with appointment booking, POS, marketing, and customer management. Closely comparable to Wilapp's all-in-one product strategy with broader vertical coverage.
• Booksy: Booksy is a SaaS booking platform purpose-built for beauty and barbering professionals, with strong presence in Europe and the Americas. It offers similar booking, payments, and marketing features with comparable SMB pricing tiers.
• Fresha: Fresha is a global subscription-free SaaS platform for beauty and wellness businesses offering online booking, payments, marketing, and AI-driven features. It is the most direct competitor to Wilapp, operating at much larger scale and capital intensity across multiple geographies.
• GlossGenius: GlossGenius is a beauty business management platform targeting independent beauty professionals with booking, payments, and client management. Comparable to Wilapp's SMB-centric beauty focus with strong product-led growth DNA.
• Phorest: Phorest is a salon and spa management software platform originating in Ireland with strong European presence. Comparable to Wilapp in vertical specialization, multi-location features, and integrated marketing tools.
• Shortcuts Software: Shortcuts Software is a long-established salon, spa, and barber management platform used internationally. Comparable to Wilapp's vertical depth and integrated marketing/CRM feature set with a more mature enterprise-tier presence.
• Treatwell: Treatwell is a European-leading online booking marketplace and SaaS provider for hair and beauty salons. It directly overlaps Wilapp's Spanish salon target market and competes on marketplace-driven discovery plus subscription management software.

Broad incumbents

• Mindbody: Mindbody is a large, established wellness business management platform covering fitness, salon, spa, and wellness verticals globally. It is broader than Wilapp but directly competes for multi-location beauty and wellness accounts in Europe.
• Square Appointments: Square Appointments is Block's integrated booking and POS solution for service-based SMBs, including salons and beauty businesses. It is broader than Wilapp but competes head-to-head at the low end of the salon SaaS market.

Regional players

• Salonized: Salonized is a Dutch-origin salon and beauty business management SaaS serving primarily Benelux and Northern Europe. It is comparable to Wilapp in vertical focus and SMB positioning but operates in a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wilappofficial
• YouTubeyoutube.com/channel/UCWptCla0n4fN0B_i2N4kXsA
• Facebookfacebook.com/Wilapp
• LinkedInlinkedin.com/company/wilapp
• Instagraminstagram.com/wilappofficial
• TikToktiktok.com/@wilappofficial?lang=es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilapp