Roam
Roam (operating as EV Chargers Ltd) deploys and manages a UK EV charging network for hotels, residential developments, workplaces, retail, and public venues. The company offers fully funded and client-funded deployment, smart chargers from 7.4kW to 300kW, and a consumer mobile app.
- Company typePrivate
- Founded-
- HeadquartersCrawley-nedlands, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Roam does
Roam, operated by EV Chargers Ltd (a private limited company incorporated in England and Wales, registered number 12626410), is a UK-based EV charging infrastructure provider that deploys and operates charging networks across hotels, residential developments, workplaces, retail destinations, and public venues. The company serves two customer sets in parallel: end consumers (EV drivers) who access charging through pay-as-you-go or a £7.20/month membership, and enterprise customers — hotel groups, residential developers, property managers, and commercial site operators — who procure fully managed or self-funded installations. Roam's stated public objective is to reach 8,000 charging stations across the UK by 2026.
The product portfolio comprises a hardware range of AC chargers from 7.4kW to 22kW and DC rapid chargers from 50kW up to 300kW, all equipped with intelligent load-balancing that distributes available power across vehicles in real time and supports passive infrastructure for future capacity expansion without major electrical upgrades. The network is managed through a 24/7 remote monitoring and maintenance platform, and drivers interact with the network via a mobile app on iOS and Android — locating stations, initiating sessions, managing payments, and receiving session notifications. Roam reports 99% network uptime and cumulative CO2 savings exceeding 2,300 tonnes across its installed base.
The business model combines two enterprise offerings — a fully funded managed service (Roam retains infrastructure ownership and monetises driver usage fees) and a client-funded model (host owns and controls pricing and revenue) — with consumer revenue from per-kWh charging fees (54p/kWh for fast charging at ≤22kW, 66p/kWh for rapid charging) and a subscription membership providing an ~8p/kWh discount. Go-to-market is primarily direct enterprise sales targeting property owners, hotel groups, residential developers, and commercial site operators, supported by distribution partnerships with major hotel chains (Hand Picked Hotels, Macdonald Hotels & Resorts, QHotels, The Club Company, The Jockey Club, Hilton), residential property managers (RMG, FirstPort, Galliard Homes), and a co-marketing partnership with David Lloyd that drives consumer membership adoption through participating clubs.
Roam firmographics
Firmographics- Name
- Roam
- Legal name
- EV Chargers Ltd
- Website
- https://roamcharging.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roam (operating as EV Chargers Ltd) deploys and manages a UK EV charging network for hotels, residential developments, workplaces, retail, and public venues. The company offers fully funded and client-funded deployment, smart chargers from 7.4kW to 300kW, and a consumer mobile app.
- Ownership category
- akta.pro rank
Roam industry classification
Industry- Product category
- EV Charging Infrastructure
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI)
Keywords
Where Roam is headquartered
LocationHeadquarters
- HQ city
- Crawley-nedlands
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Roam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Charging Sessions (Usage-based): Drivers pay per kWh when using Roam charging points. PAYG rates are 54p/kWh for fast charging (22kW and below) and 66p/kWh for rapid charging. Members receive approximately 8p/kWh discount.
- Roam Membership Subscription: Monthly subscription at £7.20/month providing discounted per-kWh rates and additional benefits. Can be free for partner members (e.g., David Lloyd members at participating clubs).
- B2B Charging Infrastructure Services: Fully managed EV charging solutions for businesses including site design, installation, operation, and ongoing maintenance. Revenue comes from usage fees charged to drivers, with Roam retaining ownership of infrastructure in fully funded model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay As You Go (PAYG) |
| Subscription | Monthly | Roam Membership |
| Usage-based | Pay-as-you-go | Promotional Rate - Hilton Heathrow T5 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Roam product offering
Product offeringCore offering
Roam designs, installs, owns, and operates EV charging infrastructure across the UK, deploying AC (7.4kW-22kW) and DC (50kW-300kW) chargers at hotel, residential, workplace, retail, and public sites. The company offers businesses two commercial models (fully funded and client-funded), provides 24/7 remote monitoring and maintenance, and sells charging sessions directly to drivers via app or contactless payment.
Product overview
Roam offers a unified EV charging ecosystem comprising a UK-wide charging network, a consumer mobile app, and a portfolio of hardware chargers ranging from 7.4kW to 300kW. For businesses, Roam provides two deployment models: a fully funded managed solution (where Roam covers costs and operations) and a client-funded model (for businesses seeking ownership and revenue control). The portfolio also includes a membership program offering discounted charging rates, smart load-balancing technology for optimized power distribution, and sector-specific solutions for hospitality, residential, workplace, retail, and public environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Roam EV Charging Network UK-wide network of EV charging stations providing accessible charging for drivers across hotels, residential, workplace, retail, and public sectors, featuring fast AC (7.4kW-22kW) and rapid DC (50kW-300kW) chargers with 99% uptime.
- Roam EV Chargers (Hardware) Proprietary range of smart EV chargers spanning fast AC (7.4kW, 22kW) and rapid DC (50kW to 300kW), designed for reliability, speed, and user convenience across residential and commercial settings.
Quantifiable outcome
- 99% uptime across the network ensures reliable charger availability
- +3 more outcomes
Companies that use Roam
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Roam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roam partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Hand Picked HotelscoreHand Picked Hotels partnered with Roam to deliver a fully funded EV charging rollout across its luxury hotel portfolio in the UK and Channel Islands. Roam deployed 112 charge points across 20 hotel properties, providing destination charging for guests. Roam manages the full lifecycle including site design, installation, operation, and ongoing maintenance.
- Hilton London Heathrow Airport Terminal 5coreHilton London Heathrow T5 partnered with Roam to transform a former Tesla charging site into a modern, high-power EV charging hub. The installation includes 10 ultra-rapid 300kW DC chargers and 20x 22kW AC chargers. The site offers free 40-minute parking for charging and discounted promotional rates.
- Macdonald Hotels & ResortscoreRoam partnered with Macdonald Hotels & Resorts to roll out approximately 345 chargers across 30 hotel locations in the UK and Spain. The fully funded solution covers hotels, golf courses, spas, and conference facilities, with Roam handling all operational costs including 24/7 customer support.
- QHotelscoreQHotels partnered with Roam for a 300 fast and rapid EV charger rollout across 15 UK locations including hotels with spas, health clubs, and golf facilities. Roam's fully funded solution covers installation, maintenance, and 24/7 customer support.
- The Club CompanycoreThe Club Company partnered with Roam to install 300 EV charge points across 15 premium country clubs with championship golf courses. The fully funded solution includes bespoke branded signage for each location and covers chargers, installation, and ongoing maintenance.
- The Jockey ClubcoreThe Jockey Club partnered with Roam to install 169 fast and rapid chargers (22kW-150kW) across 15 iconic racecourses including Cheltenham and Ascot. The fully funded solution includes scalable infrastructure for future expansion and 24/7 customer support.
- David LloydcoreRoam partnered with David Lloyd to offer free Roam membership (normally £7.20/month) and an 8p/kWh discount on charging at participating clubs where Roam has installed EV chargers. This partnership drives EV driver traffic to David Lloyd clubs while providing members with valuable charging benefits.
- Holiday Inn CorbyminorHoliday Inn Corby partnered with Roam for a fully funded EV charging solution with 10x 22kW fast chargers and 2x 50kW rapid chargers, serving guests and passing traffic from the A43.
- Battersea Power StationcoreRoam provided 98 bays (49x 22kW chargers) of EV charging for residents at the historic Battersea Power Station development in London, enabling convenient overnight charging for apartment residents.
- RMG (RMG London)coreRMG (RMG London property management) partnered with Roam to deliver 117 EV charging sockets at Beaufort Park, a major residential development in London. The fully funded solution includes 56 active and 61 passive sockets for future expansion.
- FirstPortcoreFirstPort (property management) partnered with Roam to deliver new charging facilities at West End Quay, a landmark London residential development with 468 apartments. Initial 12 charging bays with infrastructure for 90 more.
- Galliard HomescoreGalliard Homes partnered with Roam to deliver a full retrofit of EV charging infrastructure at Wimbledon Grounds development, replacing old chargers with 49x 7.4kW advanced charging points, future-proofing the site for ongoing EV adoption.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Roam competitors and assessment
Company assessmentBroad incumbents
- BP Pulse: BP's UK EV charging network, formed through the acquisition of Chargemaster, with significant rapid and destination charging infrastructure. BP Pulse competes with Roam across hospitality and retail destinations but is backed by a major energy company's capital, network scale, and fuel retail footprint.
- EVBox: European EV charging hardware and software provider active in the UK across commercial, residential, and public charging. EVBox overlaps with Roam in hardware sales and managed services for business customers but operates across broader European markets.
- GeniePoint (ChargePoint): ChargePoint operates the GeniePoint network in the UK alongside a global EV charging platform. As a broad incumbent with deeper capital, it competes with Roam across enterprise and destination charging but offers a wider portfolio spanning multiple geographies and charger types.
- Shell Recharge: Shell's UK EV charging network, leveraging fuel station real estate and energy major backing. Shell Recharge competes with Roam for destination and rapid charging sites and benefits from Shell's brand and operational scale.
Regional players
- Allego: European EV charging network operator with a strong focus on Benelux and broader continental Europe. While Allego does not primarily operate in the UK, it serves as a relevant comparable for Roam's destination and rapid charging business model and growth trajectory in European markets Roam could enter.
Direct peers
- Gridserve: UK EV charging network operator building Electric Hubs and serving residential, workplace, and fleet customers. Gridserve directly competes with Roam across destination charging and multi-tenant residential deployments.
- InstaVolt: UK rapid charging network operator known for high-reliability, pay-as-you-go DC chargers at retail and hospitality destinations. InstaVolt's destination and rapid DC focus mirrors Roam's higher-power installations and shares the same enterprise customer pool.
- Pod Point: One of the UK's largest EV charging networks offering home, workplace, and destination charging across the UK. Pod Point competes directly with Roam across the residential, workplace, and hospitality verticals and operates a similar mix of owned and partner-funded hardware deployments.
- Osprey Charging: UK-wide rapid EV charging network operator with a focus on destination and high-power charging hubs. Osprey overlaps directly with Roam in destination charging for hotels, retail, and public sites, and competes for the same enterprise B2B partnerships.
- Char.gy: UK EV charging specialist focused on on-street residential and destination charging for local authorities, residential developments, and mixed-use sites. Char.gy's residential and urban focus overlaps tightly with Roam's residential and multi-tenant segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roam social profiles
Digital presenceRoam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roam leadership team
Management profileNumber of profiles
Profiles3 records
Roam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roam
What does Roam do?
Roam designs, installs, owns, and operates EV charging infrastructure across the UK, deploying AC (7.4kW-22kW) and DC (50kW-300kW) chargers at hotel, residential, workplace, retail, and public sites. The company offers businesses two commercial models (fully funded and client-funded), provides 24/7 remote monitoring and maintenance, and sells charging sessions directly to drivers via app or contactless payment.
Is Roam a public or private company?
Roam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roam founded?
Roam was founded in -1. It employs 51 to 100 people.
Where is Roam based?
Roam is headquartered in Crawley-nedlands, Australia, in the Oceania region.
How does Roam make money?
Three revenue lines are on record. Charging Sessions (Usage-based) is the primary driver. The others are roam Membership Subscription and B2B Charging Infrastructure Services.
Who are Roam's main competitors?
Broad incumbents on record are BP Pulse, EVBox, GeniePoint (ChargePoint) and Shell Recharge. Allego is listed as a regional player. Direct peers are Gridserve, InstaVolt, Pod Point, Osprey Charging and Char.gy.
Does Roam have an API?
No public API is recorded for Roam.
What industry is Roam in?
Roam's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLAKAMAE, EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet).