United Way Of North Central New Mexico

What United Way Of North Central New Mexico does

United Way of North Central New Mexico (UWNCNM) is a 501(c)(3) nonprofit charitable organization founded circa 1934–1935 and headquartered in Albuquerque, New Mexico. It operates as an independent local affiliate of the broader United Way network, serving five counties in north central New Mexico — Bernalillo, Sandoval, Torrance, Santa Fe, and Valencia. The organization's mission is operationalized across four impact areas: Youth Opportunity, Healthy Community, Financial Security, and Community Resiliency.

UWNCNM's core service portfolio comprises the 211 Free Referral Helpline (24/7 community information and referral), the Family Advocacy Center (family crisis intervention and domestic violence support), Tax Help New Mexico (free VITA tax preparation with dedicated sites on the Navajo Nation generating $7.2M+ annually in returns), Rising Together (youth career pathways, including the Academies of Albuquerque partnership), Ride United Transportation Access, ALICE in New Mexico (research on asset-limited, income-constrained, employed households), and DEI UNITED. The organization runs six donor affinity groups (Tocqueville Society, Women United, Young Leaders Society, Hispano Philanthropic Society, Retire United, Guys Give) and annual events including Day of Caring and the MoSAIC Celebration.

The revenue model is multi-stream: individual donations (including Subscription for Good recurring giving and Leave a Legacy planned giving), workplace giving campaigns, corporate Cornerstone Partnerships (30+ named partners including Sandia National Laboratories, Presbyterian Healthcare, Blue Cross Blue Shield of NM, PNM, Bank of America, and Wells Fargo), foundation grants, government contracts (e.g., VITA tax assistance), and event-based fundraising. Distribution is direct-to-community via free services, supported by multi-year unrestricted grants to 11 nonprofit partners across Santa Fe and Valencia counties. The organization is governed by a Board of Directors and led by President and CEO Rodney Prunty; no parent company, equity, or external funding-round structure exists.

Name

United Way Of North Central New Mexico

Legal name

United Way of North Central New Mexico

Website

https://uwncnm.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of North Central New Mexico is a 501(c)(3) nonprofit founded circa 1934, headquartered in Albuquerque, that delivers free community services — including the 211 Helpline, Tax Help NM, Family Advocacy Center, and Rising Together youth programs — across five north central New Mexico counties, funded by individual donations, workplace giving, and 30+ corporate Cornerstone Partners.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Civic and Social Organizations (813410), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community social services
• Nonprofit grantmaking
• Social service referral
• Free tax preparation
• Youth career programs

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Individual donations through various giving programs including Subscription for Good (monthly giving), one-time gifts, and planned giving through Leave a Legacy.
2. Workplace Giving Campaigns: Corporate workplace giving programs where employees contribute through payroll deductions.
3. Corporate Partnerships: Corporate Cornerstone Partners providing financial and organizational support, sponsorships for events, and in-kind contributions.
4. Foundation Grants: Grant funding from foundations to support specific programs and initiatives.
5. Government Contracts: Government funding for specific programs including VITA/tax assistance sites.
6. Event Fundraising: Campaign donations through events like Day of Caring and Mosaic Celebration.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

United Way of North Central New Mexico is a 501(c)(3) nonprofit that raises charitable funds from individuals and corporate partners and reinvests them across a five-county region into directly operated programs and community grants. Core offerings include the 211 free referral helpline, Family Advocacy Center services, IRS-certified free tax preparation (Tax Help NM), the Rising Together youth career program, Ride United non-emergency medical transportation, ALICE financial-hardship research, and DEI and donor-engagement programs.

Product overview

United Way of North Central New Mexico is a nonprofit organization offering community services rather than a technology product platform. Its core programs include the 211 Free Referral Helpline (a free hotline connecting people to services), Family Advocacy Center, Tax Help New Mexico (free tax preparation with VITA sites), Rising Together (youth career pathway programs), and Ride United Transportation Access. The organization operates donor affinity groups (Hispano Philanthropic Society, Women United, Young Leaders Society, Guys Give, Retire United, Tocqueville Society) and hosts community events including the annual Mosaic Celebration and Day of Caring. Research initiatives include ALICE in New Mexico documenting financial hardship and DEI UNITED promoting diversity, equity, and inclusion. The portfolio also includes Resilient Communities grants supporting nonprofits across Bernalillo, Sandoval, Torrance, Santa Fe, and Valencia counties.

Differentiator

Problem solved

Functional benefit

Products and services

• 211 Referral Helpline Free, confidential 24/7 phone, text, and online referral service that connects North Central New Mexico residents to thousands of health and human-service resources, including housing, food, utilities, and crisis support.
• Family Advocacy Center Direct family advocacy and case-navigation program supporting children, families, and Native American communities with trauma-informed, culturally responsive services across the region.
• Tax Help New Mexico (VITA) IRS-certified free tax preparation program staffed by VITA volunteers that helps ALICE and lower-income households file taxes and claim refund-based credits such as the Earned Income Tax Credit.
• Rising Together Youth and young-adult career-readiness program providing job-readiness training, mentorship, and post-secondary navigation for students across the region.
• Ride United Transportation Access Non-emergency transportation coordination program that helps residents access medical appointments and other essential services when they lack their own transportation.
• ALICE in New Mexico Research and data program applying the ALICE methodology to measure and report on asset-limited, income-constrained, employed households across New Mexico.
• Community Grants Program Multi-year unrestricted grantmaking program that funds vetted local partner and tribal agencies delivering health and human services across the five-county service area.
• DEI UNITED Internal diversity, equity, and inclusion programming for the organization and the local human-services sector, supporting equitable access to resources across communities of color.

Quantifiable outcome

• Over 9,000 tax returns prepared annually through Tax Help NM
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• Nusenda Credit UnioncoreStrategic or Co-development Partner · 3 October 2025HPS Leadership Speaker Series sponsor; credit union supporting Hispanic leadership and community initiatives
• Atrisco Heritage FoundationcoreStrategic or Co-development Partner · 3 October 2025HPS Leadership Speaker Series sponsor; foundation supporting Hispanic heritage and community development
• Leadership New MexicocoreStrategic or Co-development Partner · 3 October 2025HPS Leadership Speaker Series sponsor; leadership development program supporting emerging community leaders
• Presbyterian Healthcare ServicescoreStrategic or Co-development PartnerCorporate Cornerstone Partner; one of the largest healthcare providers in New Mexico supporting UWNCNM initiatives
• Lovelace Health SystemscoreStrategic or Co-development PartnerCorporate Cornerstone Partner; healthcare system supporting community health initiatives
• PNM (PNM Resources)coreStrategic or Co-development PartnerCorporate Cornerstone Partner; major utility company supporting energy assistance and community programs
• Blue Cross Blue Shield of New MexicocoreStrategic or Co-development PartnerCorporate Cornerstone Partner; major health insurer supporting wellness and community health initiatives
• Sandia National LaboratoriescoreStrategic or Co-development PartnerCorporate Cornerstone Partner and HPS Leadership Speaker Series sponsor; federally funded research and development center supporting community programs
• Bank of AlbuquerquecoreStrategic or Co-development PartnerCorporate Cornerstone Partner; regional bank supporting financial empowerment and community investment
• Bank of AmericacoreStrategic or Co-development PartnerCorporate Cornerstone Partner; national bank supporting community development and financial literacy initiatives
• Wells FargocoreStrategic or Co-development PartnerCorporate Cornerstone Partner; national bank supporting community investment programs
• AlbertsonscoreStrategic or Co-development PartnerCorporate Cornerstone Partner; grocery retailer supporting food security and community initiatives
• US Eagle Federal Credit UnioncoreStrategic or Co-development PartnerCorporate Cornerstone Partner; credit union supporting financial empowerment initiatives
• Kirtland Federal Credit UnioncoreStrategic or Co-development PartnerCorporate Cornerstone Partner; credit union supporting military community and local residents
• Morgan StanleycoreStrategic or Co-development PartnerCorporate Cornerstone Partner; financial services firm supporting community investment
• New Mexico Gas CompanycoreStrategic or Co-development PartnerCorporate Cornerstone Partner; utility company supporting energy assistance programs
• KOATminorStrategic or Co-development PartnerCorporate Cornerstone Partner; local television station providing media coverage and visibility
• New Mexico MutualminorStrategic or Co-development PartnerCorporate Cornerstone Partner; workers compensation insurer supporting workplace safety initiatives
• Albuquerque JournalminorStrategic or Co-development PartnerCorporate Cornerstone Partner; local newspaper providing media coverage and community engagement
• Tricore Reference LaboratoriesminorStrategic or Co-development PartnerCorporate Cornerstone Partner; clinical laboratory supporting healthcare initiatives
• US BankminorStrategic or Co-development PartnerCorporate Cornerstone Partner; national bank supporting community development
• Enterprise HoldingsminorStrategic or Co-development PartnerCorporate Cornerstone Partner; vehicle rental company supporting community events
• BNSF RailwayminorStrategic or Co-development PartnerCorporate Cornerstone Partner; freight railroad company supporting community investment
• Navajo United WaycoreStrategic or Co-development PartnerDecades-long partnership for Tax Help NM operations; provides VITA sites on Navajo Nation at Ramah, Church Rock, and Chinle (Apache County, AZ)
• The StorehousecoreStrategic or Co-development PartnerDay of Caring 2025 food drive recipient; food pantry serving Albuquerque community
• St. Felix PantrycoreStrategic or Co-development PartnerDay of Caring 2025 food drive recipient; food pantry serving the community
• Family PromisecoreStrategic or Co-development PartnerDay of Caring 2025 food drive recipient; nonprofit supporting families experiencing homelessness
• Catholic CharitiescoreStrategic or Co-development PartnerDay of Caring 2025 food drive recipient; social services organization supporting immigrants and refugees
• Roadrunner Food BankcoreStrategic or Co-development PartnerPartner in addressing food insecurity; CEO Jason Riggs participated in community conversation on hunger
• Albuquerque Public SchoolscoreStrategic or Co-development PartnerPartner in Academies of Albuquerque initiative to provide career pathways and real-world skills for high school students
• Valencia County Partnership for a Work Ready CommunitycoreStrategic or Co-development PartnerPartnership created by United Way alongside local organizations to help students with career planning; administers Rising Together Video Challenge
• Eleven Nonprofit Partners in Santa Fe and Valencia CountiescoreStrategic or Co-development PartnerResilient Communities grantees receiving multi-year unrestricted grants; participated in Day of Collaboration for reflection and connection

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Feeding America: National hunger-relief organization coordinating a network of 200+ food banks including Roadrunner Food Bank (UWNCNM's partner). Operates at significantly larger scale but shares the food security mission that UWNCNM supports through Day of Caring food drives.
• United Way Worldwide: National federation overseeing the United Way brand and 1,100+ local chapters globally. UWNCNM operates as an independent local affiliate of this network, sharing the same workplace giving model, donor recognition tiers (Tocqueville Society), and 211 Helpline infrastructure.
• United Way of New York City: One of the largest United Way affiliates nationally with substantially greater scale. Operates the same United Way model of workplace giving, 211 services, and community grantmaking, but in a much larger metro market, providing a benchmark for scaled chapter operations.

Direct peers

• Roadrunner Food Bank: New Mexico's largest food bank and a documented UWNCNM partner organization. Operates the food security programming that UWNCNM supports through Day of Caring drives, with comparable community outreach and donor support mission in the same service area.
• Albuquerque Community Foundation: Local community foundation serving the greater Albuquerque region with grantmaking, donor advised funds, and civic initiatives. Operates a parallel model of pooled philanthropic capital deployment to nonprofits, directly competing for donor relationships in the same geographic market.
• United Way of Tucson and Southern Arizona: Regional United Way serving a multi-county Arizona service area with similar mix of workplace giving, volunteer events, and community grantmaking. Operates in a comparable Southwestern demographic and economic context to UWNCNM's New Mexico footprint.
• United Way of Greater Austin: Mid-sized regional United Way chapter serving a multi-county metro area. Operates the same community-led nonprofit model with workplace giving, donor affinity groups, multi-program service portfolio including 211 helpline and youth initiatives, comparable to UWNCNM in scale and structure.
• United Way of Salt Lake: Regional United Way chapter serving a multi-county Mountain West service area. Operates similar community impact model with focus on education, financial stability, and health outcomes, providing a directly comparable scale and program mix to UWNCNM.
• Catholic Charities of Central New Mexico: Regional social services nonprofit operating in the same Albuquerque service area. Delivers overlapping services including immigrant/refugee support, family services, and crisis intervention, and is both a Day of Caring grantee and a fellow UWNCNM partner organization.

Regional players

• Family Promise: National nonprofit addressing family homelessness with local affiliate presence in Albuquerque. UWNCNM lists Family Promise as a Day of Caring partner and grantee, and both organizations address overlapping community needs around family stability and crisis intervention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/UnitedWayOfCentralNM/videos
• Facebookfacebook.com/UnitedWayNCNM
• LinkedInlinkedin.com/company/united-way-of-north-central-new-mexico
• Instagraminstagram.com/unitedwayofncnm/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of North Central New Mexico