ADVOCATE ONE

What ADVOCATE ONE does

Advocate One is a privately held managed services provider headquartered in Everett, Washington, serving small and medium-sized businesses across the Greater Seattle Area, primarily in King and Snohomish counties. Founded in 2009 by Patrick Doyle as Advocate Telecom, the company rebranded to Advocate One in January 2020 to reflect an expanded service portfolio spanning IT, telephony, structured cabling, cloud, and security. Core offerings are organized into six integrated service lines: Managed IT (24/7 monitoring, remote/onsite support, vendor management), IT Consulting (server migrations, firewall installations, office relocations, disaster recovery planning), Telephony (VoIP, hosted phone systems, contact center, video conferencing, SIP trunking), Structured Cabling (Cat 5/6, plenum, and fiber optic installations to TIA/EIA-568 C standards), Cloud Solutions (private, public, and hybrid cloud with Microsoft 365, Google Cloud Platform, and Microsoft Enterprise Mobility + Security Suite), and Managed Security (multi-layered protection including anti-virus, managed firewall, web content filtering, and security awareness training). The platform is built on partner-delivered technology from RingCentral, Avaya, Microsoft, HP, Dell, SonicWall, Panasonic, Toshiba, Samsung, and Nortel, with Avaya-certified engineers and BICSI-compliant cabling technicians as the delivery backbone.

The company operates a B2B sales-led go-to-market targeting SMBs through direct sales, inside sales, and field sales, with a free initial consultation and site survey as the lead-conversion mechanism. Revenue is generated through a mix of recurring monthly managed service agreements, project-based IT consulting, one-time cabling installations, and hardware/software resale. Service Agreement clients receive prioritized emergency support, reflecting an enterprise-style key-account motion layered over the SMB core. The team is small (approximately 8 named members including founder, IT manager, telephony engineers, sales engineer, and technicians), and the company is fully founder-owned with no external funding, no subsidiaries, and no M&A activity on record. Certifying credentials include Avaya telecom certification, TIA/EIA-568 C, IEEE, and BICSI cabling standards, and the company is fully bonded and insured with an Essential Business designation. Advocate One has served hundreds of clients across its history and positions itself as a one-stop shop for voice, data, and security needs across the Pacific Northwest.

Name

ADVOCATE ONE

Legal name

Advocate One

Website

https://advocateone.io

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Advocate One is a privately held managed services provider in Everett, Washington, delivering managed IT, VoIP/telephony, structured cabling, cloud, and managed security services to small and medium-sized businesses across the Greater Seattle Area under a single-vendor model.

Ownership category

akta.pro rank

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Services: Recurring managed services including IT systems monitoring 24x7x365, remote and onsite management and support, vendor management, proactive systems maintenance, IT assets management. Provided as ongoing service agreements with monthly/annual billing.
2. IT Consulting and Professional Services: Project-based IT consulting including server migrations, new server deployments, firewall installations, advanced wireless solutions, office relocations, backup and disaster recovery planning, mobile device management implementation.
3. Telephony/VoIP Services: VoIP phone system installation, migration, maintenance, and ongoing support. Includes hosted phone systems, contact center solutions, and 24/7 monitoring. Revenue from installation services and recurring service agreements.
4. Structured Cabling Installation: Physical layer infrastructure installation including Cat 5, Cat 6, plenum and fiber optic cabling for voice, ethernet, and data networks. One-time installation services with certified technicians.
5. Cloud Solutions: Cloud infrastructure planning, deployment, and management services including private, public, and hybrid cloud setup with Microsoft Office 365 and Google Cloud Platform management.
6. Managed Security Services: Ongoing managed security services including antivirus, anti-spam, managed firewall, web content filtering, infrastructure access control, and security awareness training.
7. Hardware and Software Procurement: Procurement and installation of IT hardware and software including workstations, servers, security solutions, and networking equipment as part of managed services or standalone projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Advocate One is a managed services provider delivering Managed IT, IT Consulting, Telephony (VoIP/hosted phone systems), Structured Cabling, Cloud Solutions, and Managed Security to small and medium-sized businesses. The offering combines proactive 24/7 monitoring, project-based IT consulting, physical network installation, cloud deployment, and layered security into a single end-to-end solution under one vendor. Services are delivered through recurring service agreements and project-based engagements, with free initial site surveys and consultation-based selling.

Product overview

Advocate One is a managed services provider (MSP) offering a unified portfolio of six interconnected technology services for small and medium businesses in the Greater Seattle area. The core offering combines Managed IT (proactive monitoring, maintenance, and support), IT Consulting (strategic planning and implementation), and Telephony (VoIP/hosted phone systems and SIP trunking). These are underpinned by Structured Cabling (physical network infrastructure) and complemented by Cloud Solutions (public, private, and hybrid cloud deployments with Office 365 and Google Cloud management) and Managed Security (multi-layered security with anti-virus, firewall, and content filtering). The six services are designed to work together as an end-to-end technology solution, from physical cabling through cloud infrastructure, allowing clients to use Advocate One as a single vendor for all voice and data needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Comprehensive managed IT services providing remote and onsite management, 24/7 IT systems monitoring, help desk support, security and antivirus, hardware/software procurement, vendor management, and proactive systems maintenance for small and medium-sized businesses.
• IT Consulting Strategic IT guidance and project services including IT roadmap development, exchange/cloud email migrations, server migrations and new server deployments, firewall installations, advanced wireless solutions, office relocations, backup and disaster recovery planning, and mobile device management implementation.
• Telephony VoIP and business phone systems including installation and migration, hosted phone systems, contact center solutions, multi-user video conferencing, best practice IVR and auto-attendant menu design, SIP trunking and SIP security, legacy system support, and 24/7 monitoring and support.
• Structured Cabling Voice and data cabling infrastructure services including new office design and installation, Cat 5, Cat 6, plenum, and fiber optic solutions, data and voice cabling systems, network design and consulting, adds/moves/changes, site surveys, and installation to TIA/EIA-568 C, IEEE, and BICSI standards by certified technicians.
• Cloud Solutions Cloud infrastructure services including hosted and hybrid solutions, planning and migrations, private and public cloud deployment, cloud backup, remote backups and disaster recovery, Microsoft Office 365 and G Suite management, Google Cloud Platform management, and Microsoft Enterprise Mobility + Security Suite implementation.
• Managed Security Multi-layered managed security services including anti-virus, anti-spam, and anti-malware, managed firewall, email and web content filtering, managed wireless security, infrastructure access control, permissions management, and end-user security best practices and awareness training.

Quantifiable outcome

• Efficient same-day emergency response for critical IT and telephony issues
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• RingCentralcoreTechnology or IntegrationTechnology partnership for hosted phone systems and UCaaS solutions. RingCentral is a global leader in cloud-based communications and contact center solutions.
• AvayacoreTechnology or IntegrationAvaya is a leading provider of business communications software and services. Advocate One team includes Avaya certified telecom technicians.
• MicrosoftcoreTechnology or IntegrationMicrosoft partner for Office 365, Azure, and enterprise mobility solutions. Provides cloud platform integration and productivity tools.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• RingCentral: Global UCaaS leader in cloud-based communications and contact center solutions. Comparable as both a technology partner and a direct competitor — SMBs can purchase RingCentral directly rather than through Advocate One's reseller channel.
• Pax8: Cloud distribution and enablement platform for MSPs, providing procurement, management, and sales support for cloud and security products. Comparable as an upstream ecosystem player that both competes for the same MSP customer wallet and enables competing MSPs.
• ConnectWise: MSP software and business automation platform provider serving the broader managed services ecosystem. Comparable as a key platform enabler for MSPs like Advocate One, representing both a potential tool and an incumbent competitive force in the SMB MSP space.
• 8x8: Enterprise-grade cloud communications and contact center provider with significant SMB presence. Comparable as a larger incumbent in the same telephony/UCaaS category that Advocate One resells and supports.

Direct peers

• Ntiva: Managed IT services and cybersecurity provider serving SMB and mid-market clients across multiple U.S. regions. Comparable as a direct MSP competitor offering managed IT, cloud, security, and unified communications — directly overlapping Advocate One's product portfolio and customer type.
• Nextiva: Cloud-based VoIP and UCaaS provider offering hosted phone systems, video, and contact center solutions. Comparable as a competing telephony platform that SMBs could buy directly rather than through an MSP partner like Advocate One.
• Integris: Regional managed IT services provider focused on SMB and mid-market customers with bundled IT, cybersecurity, and cloud offerings. Comparable in service mix (managed IT + security + cloud), SMB customer focus, and relationship-driven sales model.
• CMIT Solutions: National franchise MSP delivering managed IT, cybersecurity, and cloud services to SMBs across multiple U.S. markets. Highly comparable because both companies target the same SMB segment with bundled managed IT and security offerings, competing for the same Pacific Northwest-style local accounts.
• NetGain Technologies: Managed IT and cloud services provider for SMBs with a similar mix of managed services, cybersecurity, and IT consulting. Comparable because it competes for the same SMB IT outsourcing budget with recurring service agreement economics.
• Intermedia: Unified communications and cloud communications provider offering hosted phone systems, contact center, and UCaaS. Comparable as a competing telephony/VoIP solution that Advocate One resells against — particularly relevant given the RingCentral partnership overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advocateone

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVOCATE ONE