Basil POS
Basil POS is a privately held provider of Android-based point-of-sale hardware, cloud software, and integrated payment processing for small and mid-market restaurants across counter service, table service, drive-thru, retail, and services segments.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Basil POS does
Basil POS is a privately held, restaurant-focused point-of-sale provider that bundles cloud-based software, proprietary Android-based hardware, and integrated payment processing into a single offering for small and mid-market restaurant operators. The platform is deployed in four modes — Counter Service, Tables (Basil Tables), Retail, and Services — and is supported by an in-house hardware lineup including the Basil Core 15-inch terminal, Basil View 10-inch terminal, Basil Serve kitchen printer, and Basil Pro handheld device, alongside third-party Dejavoo terminals and Android tablets. The technology stack includes a web-based back-office portal (basilbackoffice.com), a virtual Kitchen Display System, a built-in online ordering platform with free website setup, and dual-pricing payment processing powered by Wholesale Payments.
The company's revenue model blends one-time hardware sales and monthly leases with recurring software subscriptions and transaction-based payment processing fees. A defining commercial feature is the dual-pricing option, which allows merchants to eliminate processing fees by passing card costs to consumers, supported by Wholesale Payments' processing infrastructure. Distribution is entirely direct-to-merchant: the company sells through its website with "Get Started" and "Schedule a Consultation" CTAs, phone-based presales at (817) 761-5004, and optional onsite installation and training services. Customer acquisition is supplemented by a 189-article knowledge base, social media presence across Facebook, X, Instagram, and YouTube, and a Google Play Store listing for self-service Android deployment. The primary customer segments are quick-service and fast-casual restaurants and full-service/table-service restaurants, with drive-thru operations as a tertiary vertical; the company has also expanded into Retail and Services modes to broaden its addressable market.
Basil POS firmographics
Firmographics- Name
- Basil POS
- Legal name
- Basil POS
- Website
- https://posbasil.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Basil POS is a privately held provider of Android-based point-of-sale hardware, cloud software, and integrated payment processing for small and mid-market restaurants across counter service, table service, drive-thru, retail, and services segments.
- Ownership category
- akta.pro rank
Basil POS industry classification
Industry- Product category
- Restaurant Point of Sale Systems
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS Hardware Leasing, Financing & Rental (FSAMADAI), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)
Keywords
Basil POS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hardware Sales: Sale of POS terminals (Basil Core, Basil Serve, Basil Pro, Basil View), card readers (Dejavoo P18, P8), kitchen printers, cash drawers, and Android tablets. Hardware is sold as one-time purchases or through monthly leases.
- Software/Subscription Services: Monthly subscription for POS software, cloud back office access, and support services. Leases come with lifetime warranty and support.
- Payment Processing: Revenue generated through payment processing fees. Dual pricing option allows merchants to offset or eliminate fees.
- Professional Services: Onsite installation and training services available for additional fee. Menu build support included with Counter Service plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Counter Service Plan - Base POS for quick-service restaurants |
| Hybrid | Monthly | Monthly Lease Option - Hardware with lifetime warranty |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Basil POS product offering
Product offeringCore offering
Basil POS is a cloud-based point-of-sale platform purpose-built for restaurants, sold alongside proprietary POS hardware (terminals, printers, handhelds, card readers) and bundled payment processing powered by Wholesale Payments. The system supports counter service, table service, drive-thru, retail and services modes, and includes integrated modules such as dual pricing (to eliminate processing fees), an online ordering site builder, and a cloud-based back-office portal (basilbackoffice.com) for menu, employee, reporting and device management.
Product overview
Basil POS is a cloud-based Point of Sale system powered by Wholesale Payments, designed specifically for restaurants. The platform offers multiple deployment modes: Counter Service, Tables (Basil Tables), Retail, and Services. The core product lineup includes Basil Core (15-inch touchscreen terminal) and Basil View (10-inch touchscreen terminal), with add-on hardware like Basil Serve (kitchen printer) and Basil Pro (all-in-one handheld). Third-party hardware support includes Dejavoo P8, P18, and Android tablets. The ecosystem includes Online Ordering (free website builder with third-party delivery support), Kitchen Display System (KDS), and Basil Back Office for merchant management. The system integrates with Wholesale Payments for dual pricing to eliminate processing fees, plus Apple Pay, Google Pay, Factor4 gift cards, Magnify Payroll, and TextLiving loyalty programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Basil POS Cloud-based Point of Sale system powered by Wholesale Payments, designed for restaurants with counter service, table service, retail, and services modes. Includes dual pricing, menu management, kitchen display integration, employee management, and comprehensive reporting.
- Basil Tables Table service variant of Basil POS with sections and tables management, table status tracking, split payments, transfer seats, merging tables, and quick table service functionality.
- Basil Core 15-inch touchscreen POS terminal with NFC/EMV contactless card reader, thermal receipt printer, and secure cash drawer. Foundation POS terminal supporting chip, swipe, tap, Apple Pay, and Google Wallet.
- Basil View 10-inch touchscreen POS terminal with support for every payment type including chip, swipe, tap, Apple Pay, and Google Wallet. Future-ready POS built to help businesses grow.
- Basil Serve Kitchen printer that connects the front counter to the kitchen in real time, ensuring orders fire instantly for restaurants and quick-serve environments.
- Basil Pro All-in-one handheld device for tableside, curbside, or mobile ordering that unifies counter, kitchen, and handheld ordering into a single platform for high-volume merchants.
- Dejavoo P18 Android-based credit card terminal with a 10-inch touchscreen display that runs the Basil POS or Basil Tables app for in-counter transactions or tableside ordering.
- Dejavoo P8 (Basil Handheld) Lightning-fast touchscreen Android handheld with built-in receipt printer, Wi-Fi and mobile data capabilities; compatible with most POS systems and branded as Basil Handheld.
- 15 POS 15-inch touchscreen POS display device for order entry and transaction management.
- Android Tablet Portable, lightweight Android tablet with high-resolution display, long battery life, durable build, Wi-Fi and Bluetooth connectivity, and customizable business-specific apps.
- Cash Drawer USB 2.0 triggered cash drawer with durable construction, spacious compartments, and secure locking mechanism.
- Alternate Printer Simple receipt printer with power and feed buttons that connects directly via USB to the POS.
- Basil Back Office Web-based merchant management portal for menu creation, user management, reports, device settings, tax configuration, discounts, online ordering settings, and inventory management.
Quantifiable outcome
- POS delivery in 2 business days after menu build and testing
- +1 more outcomes
Companies that use Basil POS
Customer profileSegments3 records
Ideal customer profiles3 records
Basil POS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
Basil POS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Wholesale PaymentscoreWholesale Payments is the parent company powering Basil POS. They provide built-in payment processing with dual pricing capability that allows merchants to eliminate processing fees. Wholesale Payments also provides free credit card terminal paper to merchants.
- Apple PaycoreApple Pay tap-to-pay support built into Basil POS for contactless payment acceptance at checkout.
- Google PaycoreGoogle Pay contactless payment support for seamless Android payment acceptance.
- Factor4supportingFactor4 provides gift card program and management integration with Basil POS for loyalty and gift card functionality.
- DejavoocoreDejavoo provides credit card readers and terminals (P18, P8/P1 handheld) that are integrated with and sold through Basil POS. Dejavoo P8 is branded as Basil Handheld.
- Magnify PayrollsupportingPayroll services integration with Basil POS for synced employee time tracking, labor reporting, and payroll processing.
- TextLivingsupportingLoyalty programs and marketing automation integration for customer retention and marketing campaigns.
- DoorDash, UberEats, Grubhub (Third-Party Delivery)supportingThird-party delivery integration through online ordering platform allows customers to order delivery through multiple delivery services without separate merchant accounts for each platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Basil POS competitors and assessment
Company assessmentDirect peers
- SpotOn: SpotOn offers a restaurant POS with bundled payments and marketing/loyalty tools targeting SMBs. Comparable to Basil on bundled payments, SMB restaurant positioning, and dual-pricing/cash discount style programs.
- TouchBistro: TouchBistro is an iPad-based POS specifically built for restaurants with table management, ordering, and payments. Directly comparable to Basil Tables on table-service functionality, although TouchBistro is iOS-first whereas Basil is Android-first.
- Toast: Toast is the leading vertical cloud-based POS platform for restaurants, offering integrated software, payments, and hardware. Most directly comparable to Basil POS given its restaurant-only focus, bundled hardware-software-payments model, and SMB/mid-market targeting.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud-based POS for full-service and quick-service restaurants with integrated payments and eCommerce. Direct comparable to Basil on restaurant-vertical focus, table-service workflows, and integrated online ordering.
- Clover (First Data/Fiserv): Clover is a cloud-based POS and payments platform sold through bank and ISV channels, offering hardware terminals plus an app marketplace with restaurant apps. Comparable to Basil in bundled hardware + payments model and SMB restaurant targeting.
- Square for Restaurants: Square for Restaurants offers an integrated POS with built-in payment processing targeting SMB restaurants, very similar in go-to-market and bundling structure to Basil POS. Closely comparable on pricing transparency and self-serve onboarding, though Square has a much broader feature set.
- Revel Systems: Revel Systems provides an iPad-based POS with integrated payments for restaurants and retail. Comparable to Basil on combined POS + payment processing model and multi-mode (counter/table/retail) workflows.
Broad incumbents
- PAR Technology (Brink POS): PAR Technology offers Brink POS for restaurants along with Punchh loyalty and DataMan kiosks as part of a broader enterprise hospitality tech portfolio. Comparable on restaurant POS functionality but operates at larger scale and broader product breadth than Basil.
- NCR Aloha: NCR Aloha is an established enterprise restaurant POS system serving large chains and franchise operators. Comparable to Basil on restaurant POS core functionality but targets a different (enterprise) customer segment with much broader scale.
Emerging players
- HungerRush: HungerRush is a restaurant tech platform offering POS, online ordering, and delivery management focused on pizza and quick-service chains. Comparable to Basil on quick-service restaurant focus, online ordering, and integrated payments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Basil POS social profiles
Digital presenceBasil POS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basil POS leadership team
Management profileNumber of profiles
Basil POS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basil POS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basil POS
What does Basil POS do?
Basil POS is a cloud-based point-of-sale platform purpose-built for restaurants, sold alongside proprietary POS hardware (terminals, printers, handhelds, card readers) and bundled payment processing powered by Wholesale Payments. The system supports counter service, table service, drive-thru, retail and services modes, and includes integrated modules such as dual pricing (to eliminate processing fees), an online ordering site builder, and a cloud-based back-office portal (basilbackoffice.com) for menu, employee, reporting and device management.
Is Basil POS a public or private company?
Basil POS is a private company. It is classified as unknown and is currently operating.
When was Basil POS founded?
Basil POS was founded in -1.
How does Basil POS make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software/Subscription Services, payment Processing and professional Services.
Who are Basil POS's main competitors?
Direct peers on record are SpotOn, TouchBistro, Toast, Lightspeed Restaurant, Clover (First Data/Fiserv), Square for Restaurants and Revel Systems. Broad incumbents are PAR Technology (Brink POS) and NCR Aloha. HungerRush is listed as an emerging player.
Does Basil POS have an API?
No public API is recorded for Basil POS.
What industry is Basil POS in?
Basil POS's product category is Restaurant Point of Sale Systems. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of FSAMADAA, POS Terminal Hardware (Countertop, Mobile, PIN Pads).