UpYourLeads

What UpYourLeads does

UpYourLeads is a cloud-based lead management SaaS platform purpose-built for automotive distribution networks in France, operated by UPYOURBIZZ SAS (Le Mans) with the website published by affiliated entity Rubeez SAS. The platform centralizes inbound leads from digital campaigns (Google Ads, SEO, website), third-party intermediaries (LeBonCoin, La Centrale, Facebook), and direct channels into a single interface covering new vehicles (VN), used vehicles (VO), after-sales service (SAV), and constructor flows, with end-to-end traceability from lead reception to sale. Its core technology stack includes multi-channel orchestration (SMS, email, phone, IVR/SVI call tracking), a mobile app for sales reps with guided response workflows, graphical reporting dashboards, and integrations with major DMS and CRM platforms (Salesforce, Imaweb, V12 Software, PVO², HubSpot, Bee2link) via API.

The product surface has expanded with two notable 2024-2025 additions: E-mily, an AI-powered voice agent (callbot) handling 100% of incoming calls 24/7 with automotive-specific terminology and capacity for 10 simultaneous calls; and EasyCall, a mobile call-tracking feature on the Android app. A dedicated Customer Success Manager program (CSM Life) covers a roughly three-week onboarding and ongoing follow-up. The company distributes primarily via direct enterprise field sales to dealership groups and a channel partnership with PerformHA, the purchasing central for Stellantis distribution networks, which provides preferential pricing to member concessions. UpYourLeads monetizes through annual SaaS subscriptions with quote-based enterprise pricing (no public tiers); the platform reports 5,000+ active users across 40+ distribution groups, with stated customer outcomes including a 22% lead-to-sale conversion rate, 98% customer satisfaction, and 96% recommendation rate in 2025. The company also serves adjacent verticals including nautical (Espace Power), motorcycles, recreational vehicles, and BTP/commercial vehicles. Leadership comprises Eric Legrand (President of UPYOURBIZZ SAS) and Lucy Berloty (COO of the Upyourbizz group); no external funding or institutional investors are disclosed.

Name

UpYourLeads

Legal name

UPYOURBIZZ SAS

Website

https://upyourleads.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

UpYourLeads is a French cloud-based SaaS lead management platform for automotive dealerships and distribution groups, centralizing inbound leads across digital, phone, and intermediary channels, with proprietary E-mily AI voice agent, DMS/CRM integrations, and a channel partnership via PerformHA for Stellantis networks.

Ownership category

akta.pro rank

Product category

Automotive Lead Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• Automotive lead management
• Dealership CRM software
• AI voice agent
• Sales lead tracking
• Automotive SaaS platform

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Cloud-based lead management software sold as a subscription to automotive dealerships and distribution groups. Pricing is negotiated through partnerships and channel partners with volume-based arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

UpYourLeads is a cloud-based lead management SaaS platform built specifically for automotive distribution networks (concessions, dealer groups, agents) that centralizes all inbound leads — new vehicles, used vehicles, after-sales and constructor — from digital campaigns and intermediaries (LeBonCoin, La Centrale, Facebook, Google Ads, website) into a single interface, with complete traceability from lead reception to sale. The platform bundles the E-mily AI voice agent for 24/7 inbound call handling, EasyCall mobile call tracking, multi-channel communication (SMS, email, phone, IVR), appointment scheduling, lead scoring with "souffrance" alerts, and pre-built DMS/CRM integrations with Salesforce, Imaweb, V12, PVO², HubSpot and Bee2link.

Product overview

UpYourLeads is a lead management software platform designed for automotive distribution networks, including car dealerships, motorcycle dealers, recreational vehicles, BTP vehicles, and nautical concessions. The platform consists of a core lead management system with integrated modules including E-mily (AI voice agent/callbot), EasyCall (mobile Call Tracking functionality), and various tools for appointment management, trade-in valuation, reporting, and video communication. The platform centralizes all incoming leads (new, used, after-sales) from digital campaigns (Adwords, SEO, websites) and intermediaries (LeBoncoin, La Centrale, Facebook) into a single interface, integrating with DMS and CRM systems.

Differentiator

Problem solved

Functional benefit

Brands

• E-mily: AI-powered vocal callbot designed for automotive dealerships. E-mily handles incoming calls 24/7, can process up to 10 simultaneous calls, pre-qualifies leads, collects vehicle information (make, model, license plate), and automatically transmits data to the UpYourLeads platform.
• EasyCall

Products and services

• UpYourLeads Platform

Quantifiable outcome

• 22% lead-to-sale conversion rate achieved by clients
• +8 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature10 records

Partnerships

One partnership is on record.

• PerformHAcoreChannel Partner/ Reseller/ Distributor · 27 September 2024Strategic partnership with PerformHA, the Stellantis purchasing central, enabling preferential pricing conditions for member concessions and agents. The agreement was signed between Ludovic Ade (PerformHA) and Lucy Berloty (COO of Upyourbizz group). PerformHA represents Stellantis distribution networks and provides aggregated purchasing power to member dealerships.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zendesk: Customer service and contact center platform with AI-powered voice agents and lead routing. Zendesk's broader customer engagement suite competes with UpYourLeads' E-mily AI call handling, though at horizontal scale rather than automotive vertical specialization.
• HubSpot: CRM and marketing automation platform used by UpYourLeads for meeting scheduling and customer communications. HubSpot's lead management, conversational tools, and reporting features overlap with UpYourLeads at a horizontal level, serving a much broader SMB market.
• Salesforce: Global CRM platform that is both a competitor in lead management and an integration partner for UpYourLeads. Salesforce offers lead capture, routing, and AI-powered sales tools, though as a horizontal platform without UpYourLeads' automotive-specific workflows.

Emerging players

• Invoca: AI-powered call tracking and conversation analytics platform with lead capture and qualification capabilities. Invoca's voice AI and conversation intelligence overlap with UpYourLeads' E-mily vocal agent, serving similar inbound call conversion use cases at larger enterprise scale.
• Podium: Lead conversion and customer communication platform serving local businesses including automotive dealerships. Podium's lead capture, webchat, and review management features overlap with UpYourLeads' lead centralization and multi-channel communication capabilities.

Direct peers

• CDK Global (DealerSocket): Major provider of dealer management systems and CRM solutions specifically for automotive dealerships in North America and globally. CDK Global serves the same automotive retail vertical with overlapping lead management, CRM, and DMS capabilities that compete with UpYourLeads' offering.
• VinSolutions (Cox Automotive): Automotive CRM and lead management platform from Cox Automotive serving dealerships in North America. VinSolutions offers directly comparable functionality including lead routing, desking, and CRM integration specifically built for automotive retail workflows.
• CallRail: Call tracking and lead analytics platform that provides call attribution, recording, and AI-powered conversation intelligence. CallRail complements UpYourLeads' EasyCall functionality and overlaps in lead capture and qualification from inbound phone calls, serving similar SMB and mid-market customers.
• Pipedrive: Sales-focused CRM platform with pipeline management, lead capture, and activity tracking for SMBs. Pipedrive offers comparable lead centralization and conversion tracking features as UpYourLeads, though without automotive vertical specialization or voice AI capabilities.
• LeadSquared: SaaS lead management and CRM platform serving sales-driven businesses across verticals. LeadSquared offers lead capture, routing, and pipeline management similar to UpYourLeads, though without the deep automotive-specific terminology and vertical workflow specialization.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfrkdqpnXIXCojblpK_GAqQ
• LinkedInlinkedin.com/company/upyourleads

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpYourLeads