Performha

What Performha does

PerformHA is a French purchasing central (centrale d'achat automobile) founded in 2003 and rebranded from Unicap in January 2023, owned 100% by automotive network shareholder groupements including GCAP, GCC/DS, GNCO, and GAAP. The company aggregates purchasing demand from French automotive dealers, agents, subsidiaries, and Distrigo platforms to negotiate pre-negotiated framework agreements with over 100 supplier partners across 14 categories — workshop tools (Würth), diagnostics (DiagPC, DiagPC PRO, Diag Expert), office and IT (Fiducial, IIYAMA, Ricoh, Sewan), energy (Plenitude), HR and benefits (Pluxee, Netexial work clothing), waste management (Veolia), EV charging (Alantys, Orenok), warranties (Cirano), and a growing layer of digital services (Diago AI voice agent, Carvivo lead management, Centre Relations Clients, Fimainfo, Mecaplanning, Planet VO², OpenFlex, UpYourLeads). The product surface consists of two core artifacts — a Performha Adhésion membership program and a Performha Catalogue digital reference (distributed as a flipbook via Fliphtml5) — backed by a centralized contact management system and a four-person commercial team.

Underlying technology is conventionally architected rather than software-native: a web-hosted catalog, partnership management tooling, and member communications infrastructure. The aggregation layer is grounded in supplier framework agreements (e.g., Netexial since 2002, Cirano since 2002) and a sales-led B2B go-to-market that combines direct outreach with shareholder-referred leads. PerformHA generates revenue through two streams: recurring membership/adhésion fees (billed annually, varying by member type — agent, dealer, subsidiary, Distrigo platform) and volume-based supplier commissions on collective purchasing, with transactional pricing on specific items such as DiagPC subscriptions (€151-€379/month over 36 months) and unit-priced tools and consumables. The company's operating geography is limited to France, its customer base is concentrated in Stellantis-aligned networks (Peugeot, Citroën, DS, multi-brand), and no funding rounds, acquisitions, or external capital are disclosed.

Name

Performha

Legal name

Performha

Website

https://performha.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

PerformHA is a French purchasing central (centrale d'achat) founded in 2003 and owned 100% by automotive dealer groupements, serving Peugeot, Citroën, DS and multi-brand dealers and agents with pre-negotiated rates across 14 spend categories including workshop, energy, IT, HR, waste, and EV charging.

Ownership category

akta.pro rank

Product category

Automotive Purchasing Services

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

akta.pro secondary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Automotive purchasing services
• Group purchasing organization
• Dealer network procurement
• Automotive cost optimization
• Centralized purchasing services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: PerformHA generates revenue through membership/adhesion fees paid by automotive network members (agents, dealerships, subsidiaries, Distrigo platforms). The fee structure varies by member type and provides access to pre-negotiated supplier rates, reference catalog, and purchasing expert support.
2. Volume-based Supplier Commissions: Revenue generated from supplier partners through collective volume purchasing. Suppliers benefit from access to a large network of automotive dealers and agents, in exchange for negotiated commission structures or volume-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PerformHA operates as a centralized purchasing cooperative (centrale d'achat) for French automotive dealer networks, providing members with pre-negotiated rates from 100+ supplier partners across 14 product categories including workshop equipment, office/IT supplies, energy, HR benefits, waste management, digital services, and EV charging. The membership-based model delivers savings of up to 30% on general expenses through collective bargaining power on behalf of automotive concessionaires, agents, and distribution groups.

Product overview

Performha operates as a centralized purchasing collective (Centrale d'achat automobile) for French automotive dealer networks, negotiating pre-negotiated rates with over 100 supplier partners. The offering is not a unified software platform but a portfolio of negotiated supplier agreements and associated services across 14 product categories. Core offerings include: (1) a membership/adhesion program providing access to negotiated pricing and expert purchasing support, and (2) a comprehensive catalog spanning workshop equipment (Würth tools, diagnostic solutions DiagPC/DiagPC PRO/Diag Expert), office/IT supplies (Fiducial Office Solutions, IIYAMA monitors), energy services (Plenitude), HR benefits (Pluxee meal vouchers and gift cards, Netexial work clothing), waste management (Veolia), automotive digital services (Diago AI voice agent, Carvivo lead management, Centre Relations Clients call center outsourcing, FIMAINFO cloud contact center, Infoprodigital technical catalogs), EV charging solutions (T2/EF cables, 7.4kW charging stations), and warranties (Cirano). The portfolio is organized around enabling automotive dealers to optimize general expenses through collective purchasing power, with savings of up to 30%.

Differentiator

Problem solved

Functional benefit

Products and services

• PerformHA Adhésion (Membership Program)

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature2 records

Partnerships

82 partnerships are on record, tiered core, flagship and minor.

• DiagocoreTechnology or Integration · 1 January 2023AI virtual telephone assistant for automotive distribution. Founded 2023 by polytechnic engineers and Guillaume Couzy (former Stellantis France DG). 100% calls handled 24/7. Adopted by 250+ concessions in 6 countries. Generates up to €40,000 additional revenue/site/month. Referenced by GCAP, supported by Mobilians.
• NetexialcoreGTM or Marketing Partner · 1 January 2002Work clothing rental and maintenance partner since 2002. Serves 3,500+ employees across network with 213 articles and ~44,000 garments. RFID tracking (ID Track) for full traceability. 25% savings on workwear.
• CiranocoreGTM or Marketing Partner · 1 January 2002Warranty and sales assistance services for VO/VN. Since 2002, one of France's most comprehensive warranty ranges. 4,000 automotive professional members. Extension warranties, maintenance contracts, distance sales.
• Pluxee (formerly Sodexo)coreGTM or Marketing PartnerEmployee benefits partner offering meal cards and gift vouchers. Zero fees guaranteed for PerformHA members. Provides 100% exemption from social charges for employers, up to €1,500/year/employee in purchasing power. Over 55,000 clients and used by 87+ groups and agents.
• Plenitude (Eni)coreGTM or Marketing PartnerEnergy partner for gas and electricity contracts. Market-price conditions with negotiated national rates. Provides personalized support through dedicated regional representative. Used by 688 sites for gas & electricity. Offers green energy option.
• Fiducial Office SolutionscoreGTM or Marketing PartnerOffice supplies platform with 10,000+ product references. Up to 50% savings. 24-48h delivery across France. 100% customer satisfaction, 99.5% product availability rate.
• WürthcoreGTM or Marketing PartnerWorkshop equipment and tools supplier with 30,000+ product references in France. 2,700 commercial advisors, 250+ PROXI Shops. ISO 9001, ISO 45001, ISO 14001 certified. 165 active accounts in PerformHA network.
• VeoliacoreGTM or Marketing PartnerWaste management and recycling partner. Global leader with 215,000 employees, 65M tons waste processed in 2025. Specialized Auto offer (Global Déchets – Spécial Auto) for workshop, bodywork, showroom, offices. 200+ network sites collected/quarter.
• Centre Relations Clients (CRC)coreGTM or Marketing PartnerCustomer relationship center with 30+ years experience in automotive. 3 platforms based in France. Stellantis ecosystem partner with Customer First integration. Up to 25% discount. Used by 145+ concessions.
• CarvivocoreTechnology or IntegrationLead management and call campaign solution for automotive sales. LeadFlow, Connected Standard, Carvivo Premium+ products. API integration with Customer First and Spoticar. Up to 25% discount. Conversion rate improvement up to 30%.
• FimainfocoreTechnology or IntegrationDigital agency specializing in CRM, customer relationship management, and IT infrastructure. Cloud Contact Center integrator of Vocalcom Hermès® since 2017. SAM application for lead management (VN, VO, Atelier, PR). Up to 25% discount.
• UpYourLeadscoreTechnology or IntegrationLead management platform maximizing sales conversion. Handles 100% of calls and emails from website, marketing campaigns, intermediaries. 20% discount for PerformHA members. Stock integration for 6 min time savings per lead.
• InfoprodigitalcoreTechnology or IntegrationTechnical information provider uniting ETAI, INOVAXO, HaynesPro since 2020. International leader providing data, software, webservices to automotive aftermarket. ATELIO AFTERMARKET INTERNATIONAL, INO'PNEUS products referenced.
• GCAP (Groupement des Concessionnaires Automobiles Peugeot)flagshipStrategic or Co-development PartnerMajor shareholder groupment representing Peugeot dealerships. Core founding partner providing strategic direction and member referrals to PerformHA.
• GCC/DS (Groupement des Concessionnaires Citroën & DS)flagshipStrategic or Co-development PartnerShareholder groupment representing Citroën and DS dealerships. Key strategic partner in automotive network ownership structure.
• GAAP (Groupement des Agents Automobiles Peugeot)flagshipStrategic or Co-development PartnerShareholder groupment representing Peugeot automotive agents. Core founding partner providing strategic direction and member referrals.
• AECP (Association Européenne des Concessionnaires Peugeot)flagshipStrategic or Co-development PartnerEuropean association of Peugeot dealerships, shareholder partner supporting PerformHA's strategic direction.
• OneycoreGTM or Marketing PartnerPayment and financing solutions partner. Up to 10% discount. Provides financing options for automotive purchases and services.
• DRS FrancecoreGTM or Marketing PartnerDent removal and vehicle recovery services after hail events. Specialized intervention for VN/VO stock vehicles. Limits vehicle immobilization time.
• SFR BusinessminorGTM or Marketing PartnerTelecommunications partner since 2011. Free telecom audit and preferential rates for PerformHA members.
• AviloocoreTechnology or IntegrationBattery diagnostics for EVs and PHEVs. Austrian company, world leader in independent battery testing. FLASH Test provides 3-minute battery health certificate. Interface with Spoticar and Service Box.
• RicohminorGTM or Marketing PartnerPrinting and office equipment since 1936. Leaders in printing peripherals. 25% discount through PerformHA agreement.
• NextlanecoreTechnology or IntegrationFirst automotive software ecosystem in Europe. Complete solutions around Nextlane platform for automotive distribution.
• MecaplanningcoreTechnology or IntegrationDigital platform for automotive after-sales management. Centralizes all after-sales activities in single platform.
• Planet VO²coreTechnology or IntegrationReference solution for used vehicle activity management. Complete management from repricing to VO sales for automotive distributors.
• EurodatacarminorGTM or Marketing PartnerAnti-theft vehicle marking, approved by insurance companies for 45+ years. Distributed by automotive networks.
• AGS Record ManagementminorGTM or Marketing PartnerRecords management for 50 years. Solutions meeting regulatory and standards requirements. 20% discount + free setup.
• HedisminorGTM or Marketing PartnerProfessional hygiene products distribution, 30+ years experience. Leader in professional hygiene equipment.
• AutorigincoreTechnology or IntegrationFrench automotive history reference. Vehicle history reports for professionals. 25% discount for PerformHA members.
• TEC3HcoreTechnology or IntegrationUsed vehicle management specialist for 10+ years. 360° solution designed by vehicle specialists. Up to 25% discount.
• EOLminorGTM or Marketing PartnerFrench office furniture manufacturer. Workspace solutions for offices, reception, showroom. 35% discount.
• BannercoreGTM or Marketing PartnerAutomotive battery specialist. Boosters, battery testers, maintenance chargers. Free delivery. Workshop and dealership solutions.
• Alantys Green EnergycoreGTM or Marketing PartnerEV and hybrid charging solutions. Home charging cables from €158 HT. 3-year warranty. Quantity-based pricing. SAV managed by PerformHA.
• HappyPalminorGTM or Marketing PartnerDigital employee benefits and CSE management platform. Referenced September 2025.
• ZEVOLTminorGTM or Marketing PartnerFrench company supporting sales teams. Sales performance solutions. Boost seller up to €100.
• Chubb-SicliminorGTM or Marketing PartnerFire safety major in France. Installation and maintenance of fire safety equipment. Up to 25% discount.
• EurofeuminorGTM or Marketing PartnerFire safety partner offering complete fire safety including supply, installation, maintenance. Up to 25% discount.
• SchillerminorGTM or Marketing PartnerCardiac safety specialist. AED/Fred PA-1 defibrillator at €1,045. 10-year warranty, made in France.
• NilfiskminorGTM or Marketing PartnerProfessional cleaning equipment. Up to 38% discount.
• C+P MobilierminorGTM or Marketing PartnerProfessional steel furniture. Up to 40% discount.
• EzGEDcoreTechnology or IntegrationDocument management since 2004. 1,500 organizations trust EzGED. Simplifies document management. 25% discount.
• YoozcoreTechnology or IntegrationFrench invoice leader. Best experience at best price. 25% discount.
• DocuwarecoreTechnology or IntegrationDocument management since 1988. Predecessor specialist. Best GED 2023/2024. 50% discount.
• SodiseminorGTM or Marketing PartnerTooling, equipment, consumables distributor since 1982. Up to 40% discount.
• ClasminorGTM or Marketing PartnerFrench automotive equipment and tooling brand. Up to 33% discount.
• Dometic/WaecominorGTM or Marketing PartnerComplete workshop equipment with ASC climate maintenance stations.
• AntargazminorGTM or Marketing PartnerGas solutions (butane, propane, biopropane) for professionals.
• Absolute ResultsminorStrategic or Co-development PartnerCommercial performance transformation for automotive groups and manufacturers.
• Auto-RecominorGTM or Marketing PartnerAbandoned vehicle management for automotive dealers.
• ChimirecminorGTM or Marketing PartnerUsed oil collection leader in France for 65+ years.
• CemafroidminorGTM or Marketing PartnerApproved refrigerant handling expert for cooling professionals.
• ExosferminorGTM or Marketing PartnerVehicle anti-theft solutions. 20% discount.
• Pro TamponsminorGTM or Marketing PartnerRubber stamp manufacturer. 15% discount.
• SIP19minorGTM or Marketing PartnerOnline boutique for personalized objects and textiles. 10% discount.
• Market'inminorGTM or Marketing Partner100% French manufacturing of signage, prints, POS materials. 10% discount.
• ScentAirminorGTM or Marketing PartnerOlfactory marketing leader with 25+ years experience. 10% discount.
• SEKURminorGTM or Marketing PartnerSKOR RS5 exo-postural harness developed in France by Real Stamm.
• OpenFlexcoreTechnology or IntegrationBusiness management platform for entire commercial activity from supply to vehicle sales.
• LACOURcoreTechnology or IntegrationDigital solutions for automotive professionals for 40 years. Complete product range. 10% discount.
• IzmocarscoreTechnology or IntegrationAutomotive dealer digitalization since 2002. 2012 launched digital solutions.
• Galaxy ImprimeursminorGTM or Marketing PartnerRepair order printing. Expertise and know-how since 1997.
• EMM FranceminorGTM or Marketing PartnerCOALS, FINIXA, HAMACH brands united. Professional quality products.
• MediatouchcoreTechnology or IntegrationSelf-Car Services 24/7 for customer freedom and service optimization.
• VEGA ServicesminorGTM or Marketing PartnerBusiness communication through message diffusion solutions.
• Auto ConsultantminorGTM or Marketing PartnerHR cabinet for automotive with 30+ years experience. 25% discount.
• Fiducial Sécurité SystèmesminorGTM or Marketing PartnerMechanical security for valuable objects. 20% discount.
• Seigneurie Gauthier (PPG)minorGTM or Marketing PartnerCoating manufacturer for automotive and building sectors.
• DanthermminorGTM or Marketing PartnerClimate control solutions for professionals. Up to 35% discount.
• FountainminorGTM or Marketing PartnerProfessional coffee solutions for 50+ years. 10% discount.
• AHB SolutionsminorGTM or Marketing PartnerEuropean leader in professional equipment since 1984 (Germany). 15% discount.
• OrenokminorGTM or Marketing PartnerIRVE solutions specialist based in Angers, operating across France.
• UpYourBizzminorStrategic or Co-development PartnerCommercial performance strategic partner. French leader in vehicle distribution.
• Snap-OncoreGTM or Marketing PartnerGlobal reference in automotive equipment and services. Negotiated conditions.
• LK IngénierieminorGTM or Marketing PartnerExclusive French distributor of WORKY and DEA brands for automotive diagnostics.
• RR ÉquipementsminorGTM or Marketing PartnerGarage and bodywork equipment specialist.
• SGDminorGTM or Marketing PartnerCleaning and washing equipment for mechanical parts.
• GuernetminorGTM or Marketing PartnerCompressed air, garage equipment, pneumatic tools manufacturer.
• CARCYminorGTM or Marketing PartnerPaper communication materials. 5% discount.
• ImpexminorGTM or Marketing PartnerAuto, two-wheels, pet care accessories and services distributor.
• ProvacminorGTM or Marketing PartnerTire mounting, wheel balancers, geometry controllers, ADAS equipment.
• Inmac wstoreminorGTM or Marketing PartnerIT distribution leader in France, 36 years experience. 20% discount.
• Bee2LinkcoreTechnology or IntegrationPartnership accelerator for automotive distributors and agents.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alliance Automotive Group: European distributor of vehicle parts and aftermarket services with significant French operations. Comparable as a group-level purchasing and distribution consolidator serving automotive aftermarket customers, though focused on parts rather than general expense categories.

Broad incumbents

• Manutan: European B2B distributor of equipment and supplies with a French headquarters and large product catalog. Comparable as a broader incumbent in the same professional-supply purchasing space PerformHA serves, though without PerformHA's automotive specialization.
• Stellantis: Parent OEM of Peugeot, Citroën, and DS — the dealer networks that own and feed PerformHA. Relevant as the dominant incumbent whose strategic direction (agency model, digital ecosystems like Customer First) most directly shapes PerformHA's market opportunity and risk.
• Renault Group: French OEM with its own dealer network in France. Comparable as an adjacent incumbent whose dealer base represents an underserved market for PerformHA's purchasing-central model, and whose 'Mobilize' services ecosystem could compete with PerformHA's digital offerings.
• Raja: France-headquartered B2B distributor of packaging, office supplies, and workplace equipment. Comparable as a broad incumbent supplying categories overlapping PerformHA's office/IT and supplies portfolio, though serving general business customers rather than automotive specialists.
• Mobilians: French federation representing automotive mobility and distribution professionals. Directly relevant because Mobilians publicly supports PerformHA's Diago AI solution and represents the same dealer/agent base that PerformHA serves — making it both a partner and an adjacent industry body.
• Lyreco: European leader in workplace and office supplies distribution with deep French operations. Comparable as a broad incumbent supplying many of the same product categories (office supplies, hygiene, facility equipment) that PerformHA aggregates for its dealer members.

Regional players

• Volkswagen Group France: German OEM's French distribution arm operating VW, Audi, Skoda, and Seat dealer networks. Relevant as an adjacent peer whose French dealer base is currently outside PerformHA's Stellantis-focused scope but could represent a white-label expansion opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/performha

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performha