Afrofiliate
Afrofiliate is a UK-based affiliate marketing network connecting Black-owned brands with publishers and creators across e-commerce, delivery apps, and marketplaces, monetizing via tiered subscriptions and a 30% network commission on affiliate sales.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Afrofiliate does
Afrofiliate is a UK-incorporated affiliate marketing network (company no. 14085514, registered in England and Wales, founded in 2022) purpose-built for the Black business ecosystem. The platform connects three constituencies: Black-owned brands seeking customer acquisition, publishers and creators seeking monetizable promotional partnerships, and larger organizations seeking to support Black-led commerce. It spans e-commerce, physical retail ('Brick & Mortar'), delivery apps (Deliveroo, Uber Eats), and marketplaces (Amazon, eBay, Etsy, Bark), positioning the offering as a multi-vertical affiliate infrastructure rather than a single-channel tool. The product is a SaaS marketplace with conventional affiliate mechanics: tracking, attribution, webhooks, and integrations with Shopify, WooCommerce, and BigCommerce, plus a Tech Partner API for third-party platforms to embed the infrastructure.
The business model combines a tiered SaaS subscription (Starter, Growth, Pro, and Enterprise tiers, with entry pricing from free to £99.99+/month) with a 30% network commission layered on top of merchant-set affiliate commissions (typically 1-5% of sales). An Enterprise tier introduces white-label solutions for agencies and a Local Authority solution oriented to UK public sector procurement, signaling an intent to move upmarket from the SMB core. Partnerships, including a co-funded commission program with Etsy for Black-owned stores, and ecosystem associations with major brands function as distribution and credibility levers rather than revenue contracts in the disclosed data. No external funding, disclosed revenue, or employee count beyond the 1-10 band is reported, situating the company as an early-stage, founder-led operator.
Afrofiliate firmographics
Firmographics- Name
- Afrofiliate
- Legal name
- Afrofiliate Ltd
- Website
- https://afrofiliate.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Afrofiliate is a UK-based affiliate marketing network connecting Black-owned brands with publishers and creators across e-commerce, delivery apps, and marketplaces, monetizing via tiered subscriptions and a 30% network commission on affiliate sales.
- Ownership category
- akta.pro rank
Afrofiliate industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Media Representatives (541840), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industries
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
Keywords
Where Afrofiliate is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Afrofiliate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Network Commission Fee: Afrofiliate takes a 30% fee on the affiliate commission paid by the advertiser, which usually works out at around 1-5% of the final sale value depending on the commission rate set. Advertisers are invoiced monthly for fees incurred in the previous period.
- Subscription Revenue: Premium subscription tiers for growing brands and enterprises. Growth plan at £14.99/month, Pro at £29.99/month, and Enterprise starting at £99.99/month. Entry-level Starter is free for Black-owned brands.
- Etsy/Afrofiliate Commission Funding: For Etsy stores, the 4% affiliate commission is funded by Etsy and Afrofiliate instead of the brand, making the program free for Black-owned Etsy sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free entry-level plan for brands testing the network |
| Subscription | Monthly | For small ecommerce brands with always-on creator pipeline |
| Subscription | Monthly | For multi-channel campaigns with advanced features |
| Subscription | Monthly | For networks, agencies and corporates with tailored terms |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Afrofiliate product offering
Product offeringCore offering
Afrofiliate operates an affiliate network platform that connects Black-owned brands with vetted creators, publishers, and major organisations through performance-based partnerships. The platform provides end-to-end affiliate program management including tracking, creator recruitment, attribution, payouts, and reporting across e-commerce, brick-and-mortar, delivery, marketplace, and service-pro verticals. It monetises via a 30% fee on affiliate commissions paid by advertisers and tiered subscription plans for advertisers.
Product overview
Afrofiliate is a Black-owned affiliate network operating a platform-plus-plans architecture. The core offering is an affiliate programme management platform connecting Black-owned brands with vetted creators and publishers across ecommerce, brick-and-mortar, delivery apps, Amazon, eBay, Etsy, and Bark. The platform is structured around four paid subscription tiers (Starter, Growth, Pro, Enterprise) for advertisers, supplemented by a free Etsy-specific programme for Black-owned Etsy stores where Etsy and Afrofiliate co-fund commissions. A Tech Partner API provides webhook-based integration for developer platforms. Service-specific solutions cover E-Commerce, Brick & Mortar, Delivery App Vendors, Amazon Stores, eBay Stores, Bark Merchants, Publishers/Affiliates, Directories, Media Houses, Agencies, and Local Authorities. Additional offerings include Brand Playbooks (structured programme kickstart guides) and the Afrofiliate Insights Series (monthly analytics publications). Afrofiliate earns through a 30% network fee on affiliate commissions, typically equating to 1–5% of final sale value.
Differentiator
Problem solved
Functional benefit
Products and services
- Affiliate Marketing Platform
- Free Etsy Affiliate Program
- Black-Owned E-Commerce Solution
- Brick & Mortar Solution
- Delivery App Vendor Solution
- Amazon Store Solution
- eBay Store Solution
- Bark Merchant Solution
- Affiliate/Publisher Network
- Directory & Community Monetisation
- Media House Solution
- Tech Partner API & Integration
- Agency White-Label Solution
- Local Authority Solution
Quantifiable outcome
- +22% average uplift in new-to-brand orders after 90 days
- +6 more outcomes
Companies that use Afrofiliate
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Afrofiliate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Afrofiliate partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core, supporting and notable.
- EtsycoreEtsy partnership enables free affiliate programs for Black-owned Etsy stores where Etsy and Afrofiliate fund the 4% affiliate commission instead of the seller. Includes creator curation, gift guides, seasonal planning, and weekly snapshot reporting.
- AmazoncoreAmazon brand activation through creators with Amazon storefronts and Live to push rank, clicks, and sales. Includes creator storefront alignment, Live session planning, coupon coordination, ASIN focus, and international marketplace support.
- eBaycoreeBay store visibility through deal-ready creator formats including roundups, bidding tips, and refurb narratives. Listing curation, collection links, bid windows, and weekly reporting.
- DeliveroocoreDelivery app vendor partnerships with creator codes and deeplinks for Deliveroo. Creator selection by cuisine and geo, promo calendar by dayparts, order quality and fraud monitoring.
- Uber EatscoreDelivery app vendor partnerships with creator codes and deeplinks for Uber Eats. Creator selection by cuisine and geo, promo calendar by dayparts, weekly performance reporting.
- BarkcoreBark merchant partnerships for service pros. Creator and directory curation, landing page support, lead tracking and QA, weekly pipeline reporting, review capture flows.
- ShopifycoreShopify integration for e-commerce brands. Attribution and webhook documentation, sandbox/test accounts, joint solution briefs, security and compliance review, marketplace listing support.
- WooCommercecoreWooCommerce integration support for e-commerce brands. Compatible with custom stacks. Attribution and webhook documentation provided during scoping.
- BigCommercesupportingBigCommerce platform support for e-commerce affiliate programs. Compatibility confirmed during scoping with product feeds and storefront integration.
- Fenty BeautynotableBlack-owned beauty brand referenced as a success example. Brand that built affiliate dominance by working with creators who authentically represent diverse shade ranges.
- Pat McGrath LabsnotableLuxury beauty brand with successful affiliate programme cited as example of strategic approach to working with influencers and content creators generating millions in additional revenue.
- Ethiopian AirlinesnotableBlack-owned brand logo featured as trusted by shoppers and creators on Afrofiliate network.
- Savage x FentynotableBlack-owned fashion brand logo featured as trusted by shoppers and creators on Afrofiliate network.
- Scotch PorternotableBlack-owned beauty/grooming brand logo featured as trusted by shoppers and creators on Afrofiliate network.
- Pattern BeautynotableBlack-owned beauty brand logo featured as trusted by shoppers and creators on Afrofiliate network.
- S'Able LabsnotableBlack-owned brand logo featured as trusted by shoppers and creators on Afrofiliate network.
- BBCnotableMedia brand logo featured as trusted by shoppers and partners on Afrofiliate network.
- ASOSnotableFashion marketplace logo featured in organisational partners section.
- DoorDashnotableDelivery platform logo featured in organisational partners section.
- SagenotableSoftware company logo featured in organisational partners section for enterprise advertisers.
- MetasupportingPlatform logo featured in organisational section. UGC whitelisting and paid social amplification available through Meta platforms.
- GooglesupportingPlatform logo featured in local authorities section. Used for paid amplification and tracking.
- SubstacksupportingNewsletter platform integration for directory partners. UTM and link presets designed for email and community platforms.
- DiscordsupportingCommunity platform for directory partners. Links designed for community platforms alongside email and SMS.
- WordPresssupportingMedia house platform support for online magazines, news platforms, and blogs. Commerce content and sponsored reads templates available.
- SpotifysupportingAudio platform support for podcasts and streaming channels as part of modern media stack integration.
- Apple PodcastssupportingPodcast platform support for media houses as part of modern media stack integration for show integrations.
Scale indicators15 records
Recent moves5 records
Expansion highlights6 records
Afrofiliate competitors and assessment
Company assessmentDirect peers
- CJ Affiliate (Commission Junction): One of the largest global affiliate networks offering program management, creator recruitment, and performance tracking for brands. Competes head-on with Afrofiliate for enterprise advertisers, while Afrofiliate's niche focus on Black-owned businesses and diaspora creators is its key differentiator.
- Impact: Partnership management and affiliate platform with tracking, attribution, and creator marketplace functionality. Operates in the same affiliate-network space with comparable technology stack and enterprise positioning; competes for the same brand budgets.
- Refersion: Affiliate and influencer marketing platform designed for DTC e-commerce brands. Closely mirrors Afrofiliate's e-commerce-first solutions with Shopify/WooCommerce integration, brand-to-creator recruitment, and performance payouts.
- Awin: Global affiliate marketing network serving advertisers and publishers across multiple verticals. Directly comparable as a performance-based affiliate platform with tracking, attribution, and payouts — Afrofiliate competes for the same brand and creator mindshare, particularly in the UK market.
- ShareASale: Affiliate network serving SMB and mid-market merchants with creator recruitment, tracking, and payouts. Closely mirrors Afrofiliate's SMB self-serve model with a similar merchant/creator two-sided marketplace.
- PartnerStack: Partner ecosystem platform for SaaS and B2B brands, with a marketplace and tier-based subscription model similar to Afrofiliate's plan structure. Comparable in performance-based partnership mechanics and SMB-to-enterprise tiering.
- MagicLinks: Creator commerce platform focused on YouTube and social media influencers promoting retail brands. Comparable business model — performance-based creator partnerships with attribution and payouts — and competes for creator attention.
- Rakuten Advertising: Global affiliate and performance marketing network with publisher recruitment and cross-channel attribution. Directly comparable in business model and advertiser value proposition, particularly for brands seeking diverse publisher reach.
- LTK (RewardStyle): Creator commerce platform connecting influencers with brands for affiliate-driven sales. Closely comparable on the creator-affiliate side of Afrofiliate's marketplace, especially for social creators monetising product recommendations.
Emerging players
- Sovrn: Publisher and creator monetization platform with affiliate and commerce tools. Compares on the creator-monetization layer and offers competing infrastructure for publishers integrating affiliate links into content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Afrofiliate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afrofiliate leadership team
Management profileNumber of profiles
Afrofiliate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afrofiliate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afrofiliate
What does Afrofiliate do?
Afrofiliate operates an affiliate network platform that connects Black-owned brands with vetted creators, publishers, and major organisations through performance-based partnerships. The platform provides end-to-end affiliate program management including tracking, creator recruitment, attribution, payouts, and reporting across e-commerce, brick-and-mortar, delivery, marketplace, and service-pro verticals. It monetises via a 30% fee on affiliate commissions paid by advertisers and tiered subscription plans for advertisers.
Is Afrofiliate a public or private company?
Afrofiliate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Afrofiliate founded?
Afrofiliate was founded in 2022. It employs 1 to 10 people.
Where is Afrofiliate based?
Afrofiliate is headquartered in London, United Kingdom, in the Europe region.
How does Afrofiliate make money?
Three revenue lines are on record. Network Commission Fee is the primary driver. The others are subscription Revenue and etsy/Afrofiliate Commission Funding.
Who are Afrofiliate's main competitors?
Direct peers on record are CJ Affiliate (Commission Junction), Impact, Refersion, Awin, ShareASale, PartnerStack, MagicLinks, Rakuten Advertising and LTK (RewardStyle). Sovrn is listed as an emerging player.
Does Afrofiliate have an API?
Yes. Afrofiliate provides attribution and webhook APIs enabling tech platforms to integrate creator commerce functionality. The integration supports lightweight link generation and webhook event syncing (clicks, conversions, refunds, and custom events where agreed). Attribution and webhook documentation, sandbox/test accounts, and security and compliance review are provided during onboarding. The API is accessed through a developer-facing onboarding process with joint solution briefs and co-marketing support. Developer documentation is at www.afrofiliate.com/tech-partners.
What industry is Afrofiliate in?
Afrofiliate's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of MPACAFAF, Creator Commerce & Affiliate Monetization Platforms. Its NAICS code is 541840 and its SIC code is 7310.