Aceva
Aceva is a privately-held U.S. nutritional supplement company selling clinically-inspired vitamins, probiotics, and specialty formulations direct-to-consumer via Shopify and Amazon, with a secondary practitioner-referral channel into chiropractic and functional medicine clinics.
- Company typePrivate
- Founded2015
- HeadquartersPeoria, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aceva does
Aceva is a privately-held, U.S.-based nutritional supplement company founded in 2015 and headquartered in Peoria, Illinois. The company formulates and sells clinically-inspired dietary supplements targeting health-conscious consumers and condition-specific health seekers, with a secondary channel into healthcare practitioners — primarily chiropractors and functional medicine doctors — who recommend Aceva products to their patients. The product catalog comprises 81 SKUs across individual supplements, curated bundles, and a personalization service, organized into six health categories: Energy, Gut Health, Immune Support, Joint Health, Stress & Sleep, and Weight Loss. Pricing ranges from $17.50 (DHEA) to $475 (Ultimate Body bundle), with most SKUs in the $40-$70 range.
The company's underlying technology centers on proprietary ingredient blends — including FiberBiome™ Matrix, PhytoRadiance™ Blend, Mushroom Longevity Matrix, and a Dual Spore Probiotic Blend engineered to survive gastric transit — combined with quality-control infrastructure built around third-party testing for 130+ substances covering pesticides, solvents, heavy metals, and major allergens. Aceva also offers Custom Packs, a quiz-driven personalization tool that allows customers to build tailored supplement regimens. The platform architecture is a standard DTC stack: Shopify-powered e-commerce (aceva.com) supplemented by Amazon Marketplace presence for buyers who prefer marketplace search.
Aceva's revenue model combines one-time product purchases with a Subscribe & Save subscription program that offers 10% off 30-day recurring deliveries, providing a mix of transactional and predictable recurring revenue. The go-to-market motion is product-led (quiz-driven funnel, bundle merchandising) layered with practitioner referrals, supported by content marketing, organic social on Facebook, Instagram, YouTube, and Twitter, and an email newsletter. The company is bootstrapped or founder-owned, with no disclosed institutional funding and a headcount of 1-10 employees.
Aceva firmographics
Firmographics- Name
- Aceva
- Legal name
- Aceva
- Website
- https://aceva.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aceva is a privately-held U.S. nutritional supplement company selling clinically-inspired vitamins, probiotics, and specialty formulations direct-to-consumer via Shopify and Amazon, with a secondary practitioner-referral channel into chiropractic and functional medicine clinics.
- Ownership category
- akta.pro rank
Aceva industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Multivitamins & Daily Packs (CRADAGAC), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Probiotics & Digestive Health Supplements (CRADAGAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where Aceva is headquartered
LocationHeadquarters
- HQ city
- Peoria
- HQ country
- United States
- HQ region
- North America
Markets served
Aceva business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of individual supplement bottles ranging from $17.50 to $295.00, with 81 products across categories including nutrients, bundles, and specialty formulations.
- Subscription/Recurring Revenue: Subscribe & Save program offering 10% discount on regular deliveries (30-day cycles), providing predictable recurring revenue with high customer retention through subscription management tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save - 10% recurring discount |
| Unit Pricing | Pay-as-you-go | One-time purchase pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Aceva product offering
Product offeringCore offering
Aceva formulates and sells clinically inspired nutritional supplements, including individual vitamin and nutrient bottles, curated health bundles, and personalized Custom Packs. The company distributes these products direct-to-consumer through its Shopify-powered e-commerce site (aceva.com) and Amazon, emphasizing science-backed ingredients and third-party testing for 130+ substances including pesticides, solvents, heavy metals, and allergens.
Product overview
Aceva is a clinically-inspired nutritional supplement company offering a comprehensive portfolio of 40+ individual supplement products and 12+ curated bundles. The product line is organized around six core health categories: Energy (including Active-B12, CoQ10, DHEA), Gut Health (Ultrabiotic, Gastro Plus, Candeva, Bio Cleanse), Immune Support (Immune Catalyst, Active-C, Vitamin D products), Joint Health (Joint Rescue, Mobility, Bone Matrix), Stress & Sleep (Adrenal Restore, Relax & Calm, Stress Relief, DHEA), and Weight Loss (Meta Trim, Sugar Balance). The company differentiates through clinically-formulated products with science-backed ingredients, third-party testing for 130+ substances, and practitioner recommendations. Additional offerings include Custom Packs—a quiz-based personalization service allowing customers to build tailored supplement regimens—and subscription options for automatic delivery. Products undergo rigorous quality testing for pesticides, heavy metals, solvents, wheat, soy, and allergens.
Differentiator
Problem solved
Functional benefit
Products and services
- Absolute Greens
Quantifiable outcome
- Third-party tested for 130+ substances including pesticides, solvents, heavy metals, and major allergens
- +1 more outcomes
Companies that use Aceva
Customer profileSegments3 records
Ideal customer profiles3 records
Aceva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Aceva partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aceva competitors and assessment
Company assessmentDirect peers
- Gaia Herbs: Herbal and botanical supplement brand with practitioner and DTC channels. Comparable to Aceva in herbal ingredient focus, condition-specific SKUs, and premium positioning.
- Designs for Health: Practitioner-exclusive supplement brand serving chiropractors, nutritionists, and functional medicine practitioners. Directly comparable to Aceva's clinical-channel GTM and condition-specific product range.
- Thorne: Clinically-researched supplement brand with a strong practitioner channel and growing DTC presence. Highly comparable to Aceva in product breadth, practitioner endorsements, and premium positioning.
- Metagenics: Practitioner-channel supplement and medical-food company with a broad condition-specific catalog. Comparable to Aceva in clinical positioning, professional recommendation model, and use-case-organized product lines.
- Standard Process: Whole-food nutritional supplement brand distributed primarily through chiropractors and holistic practitioners. Comparable to Aceva in practitioner-channel GTM and condition-specific supplement portfolio.
- Pure Encapsulations: Premium practitioner-grade nutritional supplement brand sold primarily through healthcare professionals. Directly comparable to Aceva in target customer (clinicians and health-conscious consumers), formulation philosophy (purity, hypoallergenic), and price positioning.
- Life Extension: Long-established DTC supplement brand with a deep condition-specific catalog and subscription model. Directly comparable to Aceva in DTC motion, broad supplement portfolio, and quality-led marketing.
- Jarrow Formulas: Science-based supplement brand with a broad catalog spanning probiotics, vitamins, and condition-specific formulas. Comparable to Aceva in product breadth and DTC/professional channel mix.
Broad incumbents
- Garden of Life: Large organic and whole-food supplement brand owned by Nestlé Health Science. Overlaps with Aceva in probiotics, greens powders, and condition-specific lines, but operates at significantly greater scale and broader retail distribution.
Emerging players
- PureLife Organics: Smaller DTC organic supplement brand focused on whole-food and herbal formulations. Comparable to Aceva in DTC motion, condition-specific positioning, and scale, but with narrower practitioner presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aceva social profiles
Digital presenceAceva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aceva leadership team
Management profileNumber of profiles
Aceva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aceva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aceva
What does Aceva do?
Aceva formulates and sells clinically inspired nutritional supplements, including individual vitamin and nutrient bottles, curated health bundles, and personalized Custom Packs. The company distributes these products direct-to-consumer through its Shopify-powered e-commerce site (aceva.com) and Amazon, emphasizing science-backed ingredients and third-party testing for 130+ substances including pesticides, solvents, heavy metals, and allergens.
Is Aceva a public or private company?
Aceva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aceva founded?
Aceva was founded in 2015. It employs 1 to 10 people.
Where is Aceva based?
Aceva is headquartered in Peoria, United States, in the North America region.
How does Aceva make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Recurring Revenue.
Who are Aceva's main competitors?
Direct peers on record are Gaia Herbs, Designs for Health, Thorne, Metagenics, Standard Process, Pure Encapsulations, Life Extension and Jarrow Formulas. Garden of Life is listed as a broad incumbent. PureLife Organics is listed as an emerging player.
Does Aceva have an API?
No public API is recorded for Aceva.
What industry is Aceva in?
Aceva's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 456191 and its SIC code is 2833.