USA Wrestling

What USA Wrestling does

USA Wrestling is the National Governing Body (NGB) for wrestling in the United States, operating as a non-profit organization affiliated with the U.S. Olympic & Paralympic Committee (USOPC) and United World Wrestling (UWW). The organization is led by Executive Director Rich Bender and President Bruce Baumgartner, headquartered in conjunction with the U.S. Olympic & Paralympic Training Center in Colorado Springs, Colorado. Its primary constituency comprises competitive wrestlers across youth, high school, college, U20, U23, and senior levels in men's freestyle, women's freestyle, and Greco-Roman styles, alongside certified coaches, chartered clubs, Regional Training Centers, and event directors.

USA Wrestling's core product portfolio spans athlete development and governance programs. The Elite Accelerator Program (EAP) develops high-school graduates with Olympic potential at the U.S. Olympic & Paralympic Training Center. The Greg Strobel Leadership Academy addresses leadership, mindfulness, financial literacy, and character development. The Living The Dream Medal Fund awards stipends based on Olympic and World Championship medal finishes. Supporting infrastructure includes the National Coach Certification Program (NCEP), the Youth Athlete Development Model (ADM) for athletes 12 and under, and a national network of Regional Training Centers. Operationally, the organization runs the USA Bracketing tournament management system and USA Wrestling Events platform for real-time results and event calendar management.

The organization's revenue model combines four streams: membership subscriptions (athletes, coaches, clubs, officials), event sanctioning transaction fees at national/regional/state/local levels, donations and fundraising directed at specific programs (Living The Dream Medal Fund, Greco-Roman, Women's Freestyle, Men's Freestyle, GSLA), and hardware/apparel merchandise sales through exclusive licensee RUDIS. Distribution occurs via direct membership enrollment through the USA Wrestling Membership Portal, event participation, and club affiliation. Marketing and content reach is delivered through TheMat.com, YouTube (including the Journey Through EAP docuseries), social media channels, and live event streaming partnerships with FloWrestling. Recovery-related athlete services are extended through a partnership with Firefly Recovery.

Name

USA Wrestling

Legal name

USA Wrestling

Website

https://themat.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

USA Wrestling is the National Governing Body for wrestling in the United States, affiliated with the U.S. Olympic & Paralympic Committee. It serves competitive wrestlers, coaches, clubs, and event directors through membership programs, event sanctioning, athlete development, and Olympic pathway operations.

Ownership category

akta.pro rank

Product category

National Sports Governing Body

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Athletics Compliance, Eligibility & Governance (EDALAIAJ), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

Keywords

• Wrestling governance
• National governing body
• Athlete development programs
• Event sanctioning services
• Wrestling membership programs

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Programs: USA Wrestling generates revenue through various membership types including athlete, coach, and club memberships with annual fees and benefits.
2. Event Sanctioning: Revenue generated from sanctioning national, regional, state, and local wrestling events across the United States.
3. Donations and Fundraising: Support programs including Living The Dream Medal Fund, Greco-Roman program, Women's Freestyle program, Men's Freestyle program, and Greg Strobel Leadership Academy receive charitable contributions.
4. Merchandise Sales: Official merchandise and gear sold through RUDIS, the exclusive licensee and merchandiser, including apparel and wrestling equipment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

USA Wrestling is the national governing body for wrestling in the United States, affiliated with the U.S. Olympic & Paralympic Committee and United World Wrestling. The organization manages membership programs for athletes, coaches, and clubs; sanctions wrestling events at local, state, regional, and national levels across men's freestyle, women's freestyle, and Greco-Roman styles; and operates athlete development programs including the Elite Accelerator Program at the U.S. Olympic & Paralympic Training Center in Colorado Springs. It selects and fields U.S. teams for World Championships and Olympic Games.

Product overview

USA Wrestling serves as the national governing body for wrestling in the United States, offering a comprehensive portfolio of programs and services. The core offerings include the Elite Accelerator Program (EAP) for developing Olympic-potential athletes, the Greg Strobel Leadership Academy for leadership development, and the Living The Dream Medal Fund for athlete stipends. Supporting infrastructure includes a membership program, Regional Training Centers network, Coaches Certification Program, and Youth Athlete Development Model. USA Wrestling sanctions events across three Olympic wrestling styles: Men's Freestyle, Women's Freestyle, and Greco-Roman, serving athletes from youth levels through elite competition.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Accelerator Program (EAP): A program designed to develop young athletes with Olympic potential at the U.S. Olympic and Paralympic Training Center in Colorado Springs, Colorado.
• Greg Strobel Leadership Academy (GSLA)
• Living The Dream Medal Fund

Products and services

• Membership Program Annual membership services for athletes, coaches, officials, and clubs providing registration, insurance coverage, eligibility to compete in sanctioned events, and access to member benefits.
• Event Sanctioning Sanctioning of wrestling events at local, state, regional, and national levels, including tournaments across men's freestyle, women's freestyle, Greco-Roman, and beach wrestling styles, generating transaction fees from event organizers.
• Elite Accelerator Program (EAP) A developmental program at the U.S. Olympic and Paralympic Training Center in Colorado Springs that cultivates high school graduates with Olympic potential through training in international wrestling styles prior to college.
• Regional Training Centers Network of training facilities across the United States providing resources, coaching, and competitive opportunities for elite and developmental wrestlers.
• Coaches Certification Program (NCEP) National Coach Certification Program providing education, training, and certification for wrestling coaches at various levels, including core curriculum and continuing education resources.
• Greg Strobel Leadership Academy (GSLA) Training and development program for USA Wrestling members focused on leadership development, mindfulness, and character building based on values of discipline, accountability, family, and lifetime good habits.
• Living The Dream Medal Fund A charitable fund that awards stipends to elite athletes who win gold, silver, and bronze medals at World Championships and Olympic Games.
• Youth Athlete Development Model (ADM) Athlete-centered, coach-enhanced framework using long-term athlete development principles for wrestlers ages 12 and under, focusing on recruitment, retention, and safe environments.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Firefly RecoverycoreStrategic or Co-development Partner · 29 June 2026USA Wrestling partnered with Firefly Recovery to provide athletes access to portable recovery tools that support training and competition. Through the partnership, USA Wrestling members receive a 15% discount on Firefly Recovery devices.
• RUDIScoreOEM/ Whitelabel/ Licensing PartnerRUDIS is the exclusive licensee and merchandiser for USA Wrestling merchandise, providing official apparel and wrestling gear through their shop.
• FloWrestlingcoreTechnology or IntegrationFloWrestling provides live streaming coverage of USA Wrestling events including the Bill Farrell Memorial International and other national competitions to U.S. audiences.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• USA Judo: National Governing Body for judo under the USOPC, an Olympic combat sport with a similar pathway from regional training centers to international competition. Comparable as a smaller-scope NGB sharing USA Wrestling's athlete-certification, sanctioning, and team-selection model.
• USA Track & Field: National Governing Body for track and field under the USOPC with analogous membership, events, and high-performance structures. Comparable as a large amateur NGB with year-round sanctioned competition and Olympic/world team pathways.
• USA Boxing: National Governing Body for amateur boxing under the USOPC, with comparable governance and athlete-development pipeline in an Olympic combat sport. Directly comparable in terms of discipline structure (weight classes, regional training centers) and Olympic-cycle dynamics.
• USA Swimming: National Governing Body for swimming under the USOPC with the same governance, membership, and athlete-development model as USA Wrestling. Directly comparable as another single-sport amateur NGB operating national teams, sanctioning events, and managing Olympic pathways.
• USA Gymnastics: National Governing Body for gymnastics under the USOPC, similarly structured as an amateur sport federation with membership, athlete development, and Olympic team selection. Directly comparable in scale of program, membership, and Olympic-cycle exposure.

Others

• RUDIS: Exclusive merchandise licensee and apparel partner for USA Wrestling. Comparable as an enabling commercial partner with deep operational integration into USA Wrestling's brand and revenue model rather than a direct competitor.
• National Wrestling Hall of Fame (NWHOF): Heritage institution for wrestling in the U.S. that preserves the sport's history. Adjacent rather than competitive; relevant for brand and tradition alignment with USA Wrestling's historical narrative.
• FloSports (FloWrestling): Streaming media partner providing live coverage of USA Wrestling events. Comparable as an ecosystem participant that monetizes the sport's broadcast inventory; relevant for assessing the media/distribution layer adjacent to USA Wrestling's owned events.

Broad incumbents

• NCAA Wrestling: Governing body for collegiate wrestling in the U.S., operating at a broader amateur level that overlaps with USA Wrestling's age-group and U23 programs. Comparable as an adjacent governance body that influences the athlete pipeline USA Wrestling depends on for senior-level recruitment.
• United World Wrestling (UWW): International federation that oversees wrestling globally and of which USA Wrestling is a national member. Operates at broader geographic and regulatory scope; comparable as the international counterpart that defines rules, runs World Championships, and sets the framework within which USA Wrestling fields teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@usawrestling/streams
• LinkedInlinkedin.com/company/usa-wrestling
• Xx.com/USAWrestling
• Facebookfacebook.com/usawrestling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Wrestling