mori, inc.

What mori, inc. does

Ampersand is a multiscreen advanced TV advertising company jointly owned by three of the largest US cable operators — Comcast Advertising, Cox Communications, and Spectrum (Charter Communications). Founded in 2014, headquartered in Los Gatos, with offices in NYC, LA, Chicago, and Dallas, and operating with 11–50 employees, Ampersand functions as the exclusive advanced-TV sales and technology platform for its operator owners, serving agencies, advertisers, and political campaigns across national, local, and political segments.

The company's core product is a multiscreen advanced TV advertising platform powered by what it describes as America's largest TV inventory and largest set of data viewership insights, spanning 200+ DMAs across 165+ networks and apps and reaching 90% of all live sports events on TV. Key technical components include the proprietary Addressable Simulator (which builds privacy-compliant terciles of light, medium, and heavy TV households to model reallocation of national budgets to addressable TV), cross-screen deduplicated measurement down to the DMA level in a single dashboard, and TrueStream Political — a premium CTV streaming solution delivering authenticated, fraud-free inventory across MVPD-owned supply from Comcast, Charter, and Cox for programmatic and managed buying. National solutions target agencies and advertisers with incremental reach and full-funnel KPIs; local solutions reach any business footprint, customer, or voter base across the 200+ DMAs; and a dedicated political sales team offers addressable precision with local scale to campaigns.

Ampersand generates revenue by enabling brands and advertisers to buy TV advertising inventory across national, local, and political segments via direct enterprise sales teams — no self-serve or channel-partner motion is used. Pricing is quote-based and not publicly disclosed. Distribution is organized into three dedicated sales channels: a national sales team for agencies and advertisers, a local sales team covering 200+ DMAs for regional clients, and a specialized political sales team, all engaging clients directly through enterprise field sales rather than marketplaces or programmatic self-serve.

Name

mori, inc.

Website

https://ampersand.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ampersand is a multiscreen advanced TV advertising company jointly owned by Comcast Advertising, Cox Communications, and Spectrum, serving agencies, advertisers, and political campaigns with data-driven TV planning, buying, and measurement across national, local, and political segments.

Ownership category

akta.pro rank

Product category

Advanced TV Advertising

NAICS

Broadcasting and Content Providers (516), Media Buying Agencies (541830), Media Buying Agencies (54183), Media Representatives (541840), Media Representatives (54184), Information (51)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

National TV & Cross-Platform Audience Measurement Panels (MPABAOAA)

akta.pro secondary industry

Pay-TV Content Aggregation, Packaging & Carriage (Bouquets/EPG) (MPABAGAK)

Keywords

• Advanced TV advertising
• Multiscreen ad planning
• Addressable TV buying
• CTV advertising platform
• TV media measurement

Headquarters

HQ city

Los Gatos

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. TV Advertising Inventory Sales: Ampersand generates revenue by enabling brands and advertisers to buy TV advertising inventory across national, local, and political segments. The company is jointly owned by major cable operators (Comcast Advertising, Cox, Spectrum) and provides access to their combined TV inventory at scale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ampersand provides multiscreen, data-driven TV advertising solutions across linear, addressable, and streaming inventory. The platform is powered by America's largest TV inventory and largest set of data viewership insights, enabling cross-screen planning, buying, and measurement for national, local, and political advertising campaigns.

Product overview

Ampersand is a multiscreen advanced TV advertising company offering a unified platform with national solutions, local/regional solutions, and political advertising services. The platform is powered by America's largest TV inventory and data viewership insights. Key products include the Addressable Simulator for campaign optimization and TrueStream Political for premium political streaming. National solutions enable data-driven audience targeting with full-funnel measurement, while local solutions span 200+ DMAs across 165+ networks and apps.

Differentiator

Problem solved

Functional benefit

Products and services

• National Solutions National TV advertising solutions enabling agencies, advertisers, and political campaigns with data-driven audience targeting, incremental reach, total TV measurement, and full-funnel KPIs.
• Local Solutions
• Political Advertising Solutions
• TrueStream Political Premium political streaming solution delivering authenticated, fraud-free CTV across MVPD-owned inventory from Comcast, Charter, and Cox, built for programmatic and managed buying.

Quantifiable outcome

• 100% of campaign impressions delivered to light and medium TV households for national dining campaign

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Trade Desk: The Trade Desk is the leading independent programmatic DSP, with deep CTV buying capabilities and direct integrations with many of the same MVPDs that supply Ampersand. It is a broad incumbent in the same advanced TV / cross-screen advertising space, though it focuses on buying-side infrastructure rather than inventory ownership.
• Roku (Roku Ads): Roku operates a major CTV advertising platform (Roku Ads) leveraging first-party viewership data from its streaming devices. It is a broad incumbent in advanced TV advertising that competes for the same advertiser dollars, but from a device-side data position rather than MVPD ownership.

Direct peers

• Canoe Ventures: Canoe Ventures is a joint venture of Charter, Cox, and Comcast focused on VOD and dynamic ad insertion for cable. It overlaps with Ampersand's addressable TV mission within the same parent MVPD consortium, making it a direct peer in monetizing cable operator inventory.
• Magnite: Magnite is the largest independent CTV and video SSP, providing programmatic access to premium CTV inventory from many of the same broadcasters and MVPDs as Ampersand. It is a direct peer in monetizing addressable CTV supply, though Ampersand is owner-aligned with the MVPDs while Magnite is a neutral third party.
• iSpot.tv: iSpot.tv provides real-time TV advertising measurement and attribution across linear, CTV, and digital. It is a direct peer in cross-screen TV measurement and audience analytics, competing for the same agency and advertiser budgets as Ampersand's measurement layer.
• FreeWheel: FreeWheel, owned by Comcast, provides ad serving, monetization, and technology for premium video including linear TV, addressable, and CTV. It is a direct peer in enabling cross-screen TV advertising and is closely tied to one of Ampersand's parent companies (Comcast).
• Innovid: Innovid is an independent ad serving, measurement, and creative personalization platform purpose-built for CTV and cross-screen video. It is a direct peer in providing cross-screen measurement and TV ad delivery infrastructure to advertisers and agencies.

Emerging players

• Simulmedia: Simulmedia is an advanced TV ad targeting and measurement company focused on linear TV planning and cross-screen attribution. It is an emerging player in the same data-driven TV advertising category as Ampersand, with overlapping advertiser use cases but a smaller scale footprint.
• Alphonso (LG Ads): Alphonso, now operating as LG Ads, provides TV data and measurement services built on ACR (automatic content recognition) viewership data. It is an emerging player in the data-driven TV measurement category that overlaps with Ampersand's viewership-data-driven targeting.
• LiveRamp: LiveRamp provides data connectivity, identity resolution, and TV measurement capabilities used by advertisers and publishers. It is an emerging player with partial overlap in the advanced TV measurement and audience targeting category that Ampersand serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meetampersand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mori, inc.