REAL Style
REAL Style is a Japanese interior design company combining furniture retail with a first-class architect's office. Founded in 2002 in Nagoya, it operates 6+ showrooms across Japan offering original designer furniture, custom millwork, and renovation services to residential and B2B clients.
- Company typePrivate
- Founded2002
- HeadquartersNagoya, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What REAL Style does
REAL Style Co., Ltd. (リアルスタイル株式会社) is a Japanese interior design and furniture company founded in 2002 by Hiroshi Tsuruta in Nagoya, Japan. The company operates an integrated business combining multi-brand furniture retail with a registered first-class architect's office (一級建築士事務所), enabling design continuity from architectural space planning through custom millwork specification and furniture procurement. The product portfolio centers on original furniture collections developed in collaboration with prominent Japanese designers — Motomi Kawakami, Junko Koshino, Kazuaki Murazawa, and Yasushi Fujimori — drawing on craftsmanship traditions from Japan's six major furniture production regions (Fuchu, Asahikawa, Hida, Okawa, Shizuoka, Tokushima), complemented by curated international brands including GAN Rugs, JARAPA, Louis Poulsen, and TOM DIXON.
The company operates 6+ company-owned retail showrooms across Japan — REAL Style Honten in Nagoya (a 100-year-old Nagoya-designated cultural heritage building), REAL Style HOME in Nagoya East, REAL Style Aoyama in Tokyo (housing the first GAN Rugs Japan showroom), Sendai, and Kanazawa — plus department store concessions at JR Nagoya Takashimaya and Sendai Mitsukoshi, and an e-commerce online shop. REAL Style also maintains a dedicated corporate sales division (WS / 法人営業部) handling model room coordination for real estate developers, commercial fit-out for retailers and hospitality businesses, and architectural interior design for institutional clients such as the Ishikawa Prefectural Library. Distribution of international brands includes exclusive Japanese import agency rights for GAN Rugs (GANDIA BLASCO Group), Komforta, JARAPA, MOWEE, OISIDE, and POTT PROJECT.
REAL Style generates revenue primarily through one-time sales of original and distributed furniture, custom-made built-in furniture (造作家具), and professional services revenue from architectural design and renovation projects (first-class architect office services). Pricing is determined through in-store consultation on a made-to-order and bespoke basis; specific price points are not publicly disclosed. The company is privately held, founded by Tsuruta who continues to lead as representative director, with no disclosed external investors, parent company, or public financial information. In 2025-2026 the company has actively built international brand recognition through consecutive exhibitions at Milan Design Week (Salone del Mobile), including the 2026 'Earthbound Emotion' showcase at Tortona SUPERSTUDIO and sponsorship of architect Toyo Ito's 'One Earth Kokoro no Ie' education project.
REAL Style firmographics
Firmographics- Name
- REAL Style
- Legal name
- Real Style Co., Ltd.
- Website
- https://real-style.jp
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- REAL Style is a Japanese interior design company combining furniture retail with a first-class architect's office. Founded in 2002 in Nagoya, it operates 6+ showrooms across Japan offering original designer furniture, custom millwork, and renovation services to residential and B2B clients.
- Ownership category
- akta.pro rank
REAL Style industry classification
Industry- Product category
- Interior Design and Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Interior Design Services (54141)
- SIC
- Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI), Home, Furniture & Decor Resale (CRAFAGAD)
Keywords
Where REAL Style is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices8 records
Markets served
REAL Style business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Furniture and Interior Product Sales: REAL Style generates the majority of its revenue through the sale of original furniture products (sofas, chairs, tables, storage), imported international brand products (GAN Rugs, Komforta hammocks, MOWEE outdoor furniture, GUAXS lighting, Ambientec lamps), and interior accessories (rugs, fragrances, tableware, textiles). Products are sold through company-owned retail showrooms and an e-commerce online shop.
- Custom Built-in Furniture and Renovation: As a certified first-class architect's office (一級建築士事務所), REAL Style provides custom furniture design and manufacturing services, interior renovation, and architectural design services for residential and commercial spaces. This includes both individual home renovation and model room coordination for developers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
REAL Style product offering
Product offeringCore offering
REAL Style operates a Japanese interior design shop and registered 一級建築士事務所 (first-class architect's office), designing, retailing, and custom-manufacturing designer furniture while providing residential architecture, renovation, and interior coordination services through six company-owned showrooms across Japan and an e-commerce online shop. The company produces original furniture in collaboration with prominent Japanese designers and serves as exclusive Japanese distributor for select international brands including GAN Rugs, JARAPA, KOMFORTA, and GUAXS.
Product overview
REAL Style is a Japanese interior design company operating since 2002, combining furniture retail with architecture and renovation services through an affiliated first-class architect office. The product portfolio centers on original furniture designs (sofas, chairs, tables) created in collaboration with Japanese designers like Motomi Kawakami, Yasushi Fujimori, and Junko Koshino, complemented by curated international brands including Spanish rugs (JARAPA, GAN Rugs), lighting (TOM DIXON, Louis Poulsen), and accessories. The company operates multiple retail locations across Japan (Nagoya, Tokyo Aoyama, Sendai, Kanazawa) and an online shop, offering both individual products and comprehensive interior coordination services that integrate space planning, custom furniture, and renovation design.
Differentiator
Problem solved
Functional benefit
Products and services
- Sofas (Original Designer Collections) Original designer sofa collections including Kingston, Ontario, Superior, FUZA, Cochi, Tride, and Elliot models, featuring pocket coil cushions, ultrasuede upholstery, and designs by Japanese designers such as Motomi Kawakami. Sold through REAL Style showrooms and e-commerce.
- Chairs (Original Designer Collections) Original designer chair collections including Cochi, KIME, VITA, Viskio Lounge Chair, FUGA, and JK Thin Chair by Junko Koshino, complemented by international designer chairs from Carl Hansen & Son. Sold through REAL Style showrooms and e-commerce.
- Tables (Original Designer Collections) Original designer dining tables, side tables, and coffee tables including ELLIOT dining table, 1/2 TABLE by Junko Koshino, and Harrow height-adjustable side table with ceramic top and steel legs. Sold through REAL Style showrooms and e-commerce.
- Beds (Kingston Bed) Bed frames designed in the Kingston series style with angled headboard design, including original mattress products developed in collaboration with Kyoto-based premium bedding manufacturer IWATA using traditional craftsmanship and natural materials.
- GAN Rugs Spanish outdoor furniture brand's rug collection. REAL Style serves as exclusive Japanese import distributor. Features designs by Patricia Urquiola, Kengo Kuma, and other world-renowned designers, made with natural materials using traditional handmade techniques.
- JARAPA Rugs Traditional Spanish recycled cotton rugs with over 1000 years of history from Lorca, Murcia. Made from 100% recycled fibers using handmade weaving techniques, with REAL Style collaborating with Japanese designers to create modern interpretations of JARAPA patterns.
- Designer Lighting and Lamps
Quantifiable outcome
- Over 2,000 visitors attended REAL Style's first Milan Design Week exhibition in 2025
- +1 more outcomes
Companies that use REAL Style
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
REAL Style technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
REAL Style partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- One Earth こころの家 (International Education Project)flagshipREAL Style is an official sponsor (協賛企業) of the 'One Earth こころの家' international education project led by architect Toyo Ito, which brings together children and architects from 5 countries to design 'future earth homes.' The project was featured at the Italian Embassy reception and at Milan Design Week 2026. REAL Style displays its original 'Heart Chair' (心の椅子) collection designed with Japanese architects at the project's Milan exhibition.
- suzusan (スズサン)coreCollaboration with suzusan, a brand utilizing the 400+ year-old Arimatsu shibori (有松鳴海絞り) traditional dyeing technique from Nagoya. Suzusan's creative director Murase collaborates with REAL Style on new product development, including cushion covers, table mats, and collaboration items such as original handkerchiefs. Suzusan operates globally in 20+ countries and has partnered with REAL Style on multiple product lines.
- Komforta (コンフォルタ)coreREAL Style serves as the Japanese import agent for Komforta, a Spanish-made premium hammock brand. The hammocks feature handcrafted ropes using traditional sailing techniques (120 ropes per unit) and are produced in Spain. Komforta sales saw significant growth during the COVID-19 stay-at-home period as customers invested in home comfort.
- Design Association (デザインアソシエーション) NPOflagshipCEO 鶴田浩 serves as a director (理事) of the Design Association NPO, a design-focused social contribution organization whose members include leading Japanese architects Kengo Kuma, Toyo Ito, and designer 川上元美. The association runs the Fukushima Creative Academy (headed by コシノジュンコ) and organizes design events including international projects. The association's '心の家' (Heart Home) project connects REAL Style with top Japanese architects for the Milan 2026 exhibition.
- GAN Rugs (GANDIA BLASCO)coreREAL Style serves as the exclusive Japanese import agent (日本総代理店) for GAN Rugs, the rug brand operated by Spanish outdoor furniture manufacturer GANDIA BLASCO. GAN Rugs collaborates with world-renowned designers including Kengo Kuma and Patricia Urquiola. The first GAN Rugs showroom in Japan opened at REAL Style Aoyama in July 2020. REAL Style expanded this to a full showroom in 2021, and became official Japan distributor from January 2021.
- IWATA (京都市の老舗寝具メーカー)coreCollaboration with Kyoto-based premium bedding manufacturer IWATA for the development of REAL Style's original mattress products. IWATA contributes traditional mattress craftsmanship expertise, enabling REAL Style to create pocket coil mattresses and spring-free premium daybed mattresses using natural materials (wool, yak hair) for superior comfort and durability.
- JARAPA (ハラパ)coreREAL Style was among the first in Japan to import JARAPA, traditional Spanish rugs from Lorca, Murcia, with a 1000-year heritage. Made from 100% recycled fibers using handmade weaving techniques. These rugs were the original catalyst for REAL Style's 20+ year relationship with Spanish craftsmanship and design. REAL Style collaborates with Japanese designers to create modern interpretations of JARAPA patterns.
- MOWEE (モーウィ)minorMOWEE is an outdoor furniture brand from Spain (a collaboration between GANDIA BLASCO and aluminum specialist Gaviot) that REAL Style began handling around 2023-2024. The brand features aluminum outdoor furniture with weather-resistant design, expanding REAL Style's outdoor/semi-outdoor furniture portfolio.
- OISIDE (オイサイド)minorSpanish aluminum outdoor furniture manufacturer with advanced aluminum processing technology. OISIDE products come with a 5-year warranty. CEO 鶴田浩 visited the company headquarters during a 2023 Spain visit. The brand offers garden chairs and outdoor furniture complementing REAL Style's outdoor collection.
- POTT PROJECT (ポットプロジェクト)minorSpanish ceramic lighting brand created by 3 founders in Totana, Spain. POTT PROJECT creates unique ceramic lamps using expanded polystyrene beads mixed into clay that burn away during firing to create light-permeable holes. CEO 鶴田浩 discovered the brand at Maison&Objet (Paris) and visited the factory in Spain.
- Yamada Building (山翠舎)minorJapanese expert in old houses (古民家) and aged timber, Yamada Building collaborated with REAL Style on the Milan Design Week 2025 exhibition, providing antique wood elements and space styling for the exhibition booth alongside 川上元美's furniture and 川島織物 and suzusan textiles.
- Kawashima Orimono (川島織物)minorTraditional Japanese weaving manufacturer contributing to REAL Style's Milan Design Week 2025 exhibition with textiles that fuse Japanese patterns with global design aesthetics. The collaboration represented a convergence of Japan's advanced textile manufacturing with contemporary design presentation.
- Nagoya Design Week Organizing CommitteeflagshipCEO 鶴田浩 co-founded the 'Nagoya Salon' (ナゴヤサローネ) in June 2024 with Professor Matsumoto Yoshitsu (Aichi Shukutoku University), serving as a platform to discuss and cultivate Nagoya's design culture. The group organized the Nagoya Design Week 2025 kickoff event (March 2025) with 120+ participants, leading to a full Nagoya Design Week in September 2025 with 50+ participating companies across 7 content areas.
- Ambientec (アンビエンテック)coreAmbientec is a Nagoya-based portable lighting brand founded by President Kuno, featuring products that apply camera electronics technology to illumination. REAL Style serves as a retail channel for Ambientec products including the Bottled, Xtal Gacrux, and portable lamp collections. Ambientec's products are designed for residential bedside and ambient lighting applications.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
REAL Style competitors and assessment
Company assessmentDirect peers
- Actus: Multi-brand European and Japanese design furniture retailer with nationwide store coverage in Japan; serves a comparable mid-to-high-end residential customer and offers interior coordination services overlapping REAL Style's offering.
- Hida Sangyo: Japanese craft-furniture manufacturer (Takayama, Gifu) with proprietary collections, designer collaborations, and showroom operations; competes with REAL Style in domestic craftsmanship and designer-led original furniture.
- Karimoku: Premium Japanese wooden furniture manufacturer using domestic hardwood and craft production (similar to REAL Style's six-region craftsmanship sourcing); overlaps with REAL Style on Japanese designer collaborations and residential furniture positioning.
- Arflex Japan: Italian-Japanese furniture brand (Arflex) operating Japanese showrooms with high-end residential sofas, chairs, and interior design coordination; comparable in scale and product mix to REAL Style's original furniture and Italian import lines.
- IDÉE: Japanese design-led furniture and lifestyle retailer (Ono Yuhsaki Group), founded 1983, with showrooms across Japan and a designer-furniture/curated brand model that mirrors REAL Style's premium positioning and multi-brand retail approach.
- Conran Shop (Japan): Design-led home furnishings retailer in Japan offering curated international furniture, lighting, and accessories; competes with REAL Style for premium residential customers seeking multi-brand designer product portfolios.
Others
- Carl Hansen & Son: Danish designer furniture brand (Wegner, Juhl) that REAL Style explicitly distributes in its showrooms; comparable as a premium international design furniture brand and natural benchmark for REAL Style's own original collections.
- Tom Dixon: British designer brand with a flagship showroom in Tokyo (Aoyama) where REAL Style's GAN Rugs space is colocated; both brands target design-conscious premium residential buyers in Japan's major cities.
Broad incumbents
- Cassina IXC: Japanese arm of Italian high-end design furniture manufacturer Cassina; offers competing designer-led premium furniture (Le Corbusier, Gerrit Rietveld) to the same residential market as REAL Style with a larger international portfolio.
- B&B Italia (Japan): Italian premium furniture brand with Japan distribution; sells designer-led upholstered seating and case goods directly comparable to REAL Style's original sofa/chair portfolio in the high-end residential segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
REAL Style social profiles
Digital presenceREAL Style financial estimates
Financial estimateRevenue estimate
Valuation estimate
REAL Style leadership team
Management profileNumber of profiles
Profiles1 record
REAL Style funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REAL Style M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REAL Style
What does REAL Style do?
REAL Style operates a Japanese interior design shop and registered 一級建築士事務所 (first-class architect's office), designing, retailing, and custom-manufacturing designer furniture while providing residential architecture, renovation, and interior coordination services through six company-owned showrooms across Japan and an e-commerce online shop. The company produces original furniture in collaboration with prominent Japanese designers and serves as exclusive Japanese distributor for select international brands including GAN Rugs, JARAPA, KOMFORTA, and GUAXS.
Is REAL Style a public or private company?
REAL Style is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REAL Style founded?
REAL Style was founded in 2002. It employs 1 to 10 people.
Where is REAL Style based?
REAL Style is headquartered in Nagoya, Japan, in the Asia region.
How does REAL Style make money?
Two revenue lines are on record. Furniture and Interior Product Sales are the primary driver. The others are custom Built-in Furniture and Renovation.
Who are REAL Style's main competitors?
Direct peers on record are Actus, Hida Sangyo, Karimoku, Arflex Japan, IDÉE and Conran Shop (Japan). Others are Carl Hansen & Son and Tom Dixon. Broad incumbents are Cassina IXC and B&B Italia (Japan).
Does REAL Style have an API?
No public API is recorded for REAL Style.
What industry is REAL Style in?
REAL Style's product category is Interior Design and Furniture Retail. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 4491 and its SIC code is 5712.