NUTBAR
NUTBAR is a Toronto-based superfood cafe and DTC brand operating five organic cafes plus a New York location opening Fall 2026. It sells barmilk (a frozen 5-ingredient nutmilk concentrate), housemade granolas, and superfood drink blends to health-conscious consumers in Canada.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What NUTBAR does
NUTBAR is a Toronto-based, founder-led specialty food and beverage company that operates a chain of organic superfood cafes and sells a portfolio of branded pantry products direct-to-consumer. Founded in 2016 by Kate Taylor Martin, the company opened its first cafe in Toronto's Summerhill neighborhood and has since expanded to five permanent Toronto locations (Summerhill, Midtown, Leslieville, Adelaide, Yorkville) plus a seasonal Ossington pop-up. The full-service cafes serve smoothies, matcha lattes, superfood drinks, and prepared foods using housemade nutmilk. The proprietary core product is barmilk, a five-ingredient frozen organic nutmilk concentrate (almonds, cashews, coconut, maple syrup, sea salt) shipped to Canadian customers via weekly subscription on the Shopify storefront. The branded product line extends to housemade granolas, superfood drink blends (Beauty Bomb, Chillpill, Power Potion, Turmeric Latte, Healthy Hot Chocolate), an all-in-one smoothie booster, and a chocolate hazelnut butter. NUTBAR also curates and resells third-party wellness products (functional mushroom supplements, liposomal supplements, Mānuka honey skincare, ceremonial matcha, hand serums) alongside its own merchandise.
Revenue is generated through four primary streams: in-store cafe sales, e-commerce product sales (including recurring barmilk subscriptions), catering services for corporate and event clients across Toronto, and third-party retail distribution through Summerhill Market and Coco Market. The Superfoodie Club loyalty program, built on Square infrastructure, supports repeat customer engagement. Pricing is positioned at the premium end, with barmilk sold at $96 per 4-bag/6-bar subscription and pantry items ranging from $20 to $28. NUTBAR is privately held, founder-owned, and bootstrapped with no disclosed funding rounds, headquartered at 700 Logan Ave, Toronto. The company is preparing its first U.S. expansion with a flagship cafe at 28 Greenwich Ave in New York's West Village opening Fall 2026.
NUTBAR firmographics
Firmographics- Name
- NUTBAR
- Legal name
- nutbar inc.
- Website
- https://nutbar.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NUTBAR is a Toronto-based superfood cafe and DTC brand operating five organic cafes plus a New York location opening Fall 2026. It sells barmilk (a frozen 5-ingredient nutmilk concentrate), housemade granolas, and superfood drink blends to health-conscious consumers in Canada.
- Ownership category
- akta.pro rank
NUTBAR industry classification
Industry- Product category
- Specialty Food & Beverage Cafes
- NAICS
- Specialty Food Retailers (4452), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Grocery Stores (5411), Cookies & Crackers (2052)
- akta.pro industry
- Health-Focused Cafes (Organic/Vegan/Wellness)Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly)Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars)Agriculture & Food Production/Food Processing & Manufacturing/Breakfast Cereals, Pasta & Grain-Based Foods Manufacturing
Keywords
Where NUTBAR is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
NUTBAR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Physical Cafe Sales: Revenue from in-store food and beverage sales at multiple Toronto locations. Products include superfood smoothies, matcha lattes, granolas, and prepared foods.
- E-commerce Product Sales: Direct-to-consumer sales of pantry products including barmilk (subscription available), granolas, superfood drink blends, nut butters, and retail wellness products. Ships within Canada with free shipping on orders over $100.
- Barmilk Subscription: Barmilk is available as a subscription product with 4 bags x 6 bars per order. Customers order by Wednesday 12 PM EST for Friday delivery. Also available as one-time purchase.
- Catering Services: Corporate and event catering with delivery across Toronto starting at $40. No order minimum. Custom branding available for additional charge.
- Third-Party Retail Distribution: Barmilk is sold through Summerhill Market (Rosedale, Forest Hill, Mount Pleasant, The Annex, Aurora locations) and Coco Market (Summerhill).
- Loyalty Program: Superfoodie Club loyalty program managed through Square, driving repeat customer engagement and retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Barmilk - 100% organic nutmilk concentrate |
| One time/ perpetual license | Pay-as-you-go | Classic Granola - 500g organic |
| One time/ perpetual license | Pay-as-you-go | Chocolate Granola Bag |
| Unit Pricing | Pay-as-you-go | Chocolate Hazelnut Butter |
| Unit Pricing | Pay-as-you-go | Big Boost All-in-One Smoothie Booster |
| Unit Pricing | Pay-as-you-go | Beauty Bomb Superdrink Blend |
| Unit Pricing | Pay-as-you-go | SuperMatcha and Smoothies (in-store) |
| Unit Pricing | Pay-as-you-go | Everyday Tote Bag |
| Unit Pricing | Pay-as-you-go | Retail Wellness Products |
| Unit Pricing | Pay-as-you-go | Catering Delivery |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
NUTBAR product offering
Product offeringCore offering
NUTBAR operates a chain of superfood cafes across Toronto serving 100% organic food and beverages built around housemade nutmilk, superfood smoothies, granolas, and adaptogenic drink blends. In addition to in-store dining, the company sells its own branded pantry products — most notably barmilk (a frozen 5-ingredient organic nutmilk concentrate) and a line of superfood drink blends — through a Shopify e-commerce storefront shipping within Canada, and offers catering services for events across Toronto.
Product overview
NUTBAR is a Toronto-based superfood cafe brand offering a unified product portfolio centered on organic superfoods and adaptogens. The core offering consists of barmilk (5-ingredient frozen nutmilk concentrate) and housemade granolas, supplemented by a line of pantry superfood drink blends (Beauty Bomb, Chillpill, Power Potion, Turmeric Latte, Hot Chocolate) and all-in-one smoothie boosters. The retail section features curated third-party wellness products including functional mushroom supplements (Rainbo, Fungki), Cymbiotika liposomal supplements, Arrae health supplements, ceremonial grade matcha, Mānuka honey skincare, and SIDIA hand serums. The brand also offers merchandise (Everyday Tote) and catering services. All NUTBAR-branded food products are 100% organic, and the company manufactures housemade nutmilk in-store.
Differentiator
Problem solved
Functional benefit
Brands
- barmilk: Luxurious 5-ingredient organic nutmilk concentrate made from almonds, cashews, coconut, maple syrup, and sea salt. Available for home delivery.
Products and services
- barmilk 100% organic, 5-ingredient frozen nutmilk concentrate made from almonds, cashews, coconut, maple syrup, and sea salt. Sold as 6 individual frozen bars per order, available as a subscription or one-time purchase for home delivery within Canada.
- Classic Granola Housemade 100% organic, gluten-free granola made with rolled oats, millet, maple syrup, shredded coconut, pumpkin seeds, olive oil, chia seeds, and Himalayan pink salt; sold in 500g packages.
- Chocolate Granola Bag Organic chocolate granola made with raw cacao, lucuma, hazelnuts, chia seeds, shredded coconut, coconut nectar, coconut oil, chocolate chunks, rolled oats, puffed rice, almond butter, and cinnamon.
- Chocolate Hazelnut Butter 100% organic chocolate hazelnut butter spread made with hazelnut butter, cacao powder, sunflower seed butter, coconut oil, and maple syrup; no fillers.
- Big Boost All-in-One Smoothie Booster 100% organic superfood powder for smoothies containing bee pollen, moringa, spirulina, hemp seeds, brazil nuts, upcycled blueberries, spinach, and coconut flour.
- Beauty Bomb Superdrink Blend 100% organic drinkable skincare superfood blend containing beet powder, cinnamon, tocos, sea buckthorn, and sacred lotus pollen.
- Chillpill Superdrink Blend Adaptogenic superfood blend containing cacao, reishi, ashwagandha, astragalus, cinnamon, maca, tocos, moringa, cardamom, turmeric, and sea salt.
- Power Potion Superdrink Blend Caffeine-free energizing superfood blend made with cinnamon, cacao, astragalus, and Dandy Blend, formulated as a coffee alternative.
- Healthy Hot Chocolate Superdrink Blend Adaptogenic hot chocolate blend made with cacao, coconut sugar, cinnamon, and sea salt.
- Turmeric Latte Superdrink Blend Anti-inflammatory superfood blend made with turmeric, cinnamon, and black pepper for enhanced absorption.
- The Everyday Tote Slouchy tote bag in signature nutmilk colour with two front pockets, sold as branded merchandise.
- Catering Services Organic superfood catering with delivery and pickup options across Toronto, starting at $40 delivery with no minimum order; custom branding available for an additional charge.
Quantifiable outcome
- 100% organic ingredients across all menu items and products
- +2 more outcomes
Companies that use NUTBAR
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
NUTBAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NUTBAR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Summerhill MarketcoreThird-party retail partner distributing barmilk product at their locations including Rosedale, Forest Hill, Mount Pleasant, The Annex, and Aurora locations.
- Coco MarketcoreThird-party retail partner distributing barmilk at their Summerhill location.
- SquarecoreSquare provides gift card and loyalty program infrastructure for NUTBAR's Superfoodie Club loyalty program and gift card system.
- ShopifycoreE-commerce platform hosting NUTBAR's online store, enabling direct-to-consumer sales, order management, and customer accounts.
- Outcast MissionminorPartnership for upcycled organic blueberries and spinach used in NUTBAR's Big Boost All-in-One Smoothie Booster product, reducing food waste while providing peak nutrition.
- Permission (Ossington)minorHost venue for NUTBAR's seasonal Ossington pop-up location, providing retail space during spring and summer months.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
NUTBAR competitors and assessment
Company assessmentDirect peers
- SunLife Organics: US health-focused cafe chain (LA-founded) offering smoothies, superfood bowls, and adaptogen drinks with a premium wellness positioning — directly comparable to NUTBAR's superfood cafe concept and brand aesthetic.
- Juice Generation: NYC-based juice and smoothie cafe chain — directly comparable to NUTBAR's planned New York West Village expansion and similar in-store menu (smoothies, bowls, wellness shots).
- Remedy Cafe: Canadian health-focused cafe chain originating in Calgary serving smoothies, juices, and wellness-focused menu items with a similar organic/functional ingredient positioning to NUTBAR.
- The Goods: Toronto healthy cafe and eatery serving organic bowls, smoothies, and plant-based dishes — directly comparable as a Toronto health-focused cafe competing for the same customer base.
- Fresh Restaurants: Toronto plant-based restaurant chain focused on organic, healthy fast-casual food — a direct local peer operating in the same Toronto health-food consumer segment as NUTBAR.
- Pressed Juicery: US premium juice, smoothie, and plant-based cafe chain with retail frozen-aisle products — closely parallels NUTBAR's combination of cafe operations + proprietary packaged wellness products (barmilk, granolas).
- Kupfert & Kim: Toronto-based plant-based, healthy fast-casual restaurant chain serving grain bowls, salads, and smoothies with an organic/clean-eating focus — directly comparable to NUTBAR's health-focused cafe model in the same city.
Broad incumbents
- Jamba: National US smoothie and juice chain with franchise footprint — broad incumbent in the same beverage category as NUTBAR, but with mass-market positioning rather than NUTBAR's premium organic/superfood niche.
- Smoothie King: Large US smoothie chain with nationwide franchise presence — broad incumbent offering overlapping beverage/smoothie menu items but at mass-market price points rather than NUTBAR's premium organic positioning.
- Tropical Smoothie Cafe: US franchise smoothie and food cafe chain with broad national footprint — competes in the same cafe-smoothie category as NUTBAR but serves a mass-market rather than premium organic consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NUTBAR social profiles
Digital presenceNUTBAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
NUTBAR leadership team
Management profileNumber of profiles
Profiles1 record
NUTBAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NUTBAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NUTBAR
What does NUTBAR do?
NUTBAR operates a chain of superfood cafes across Toronto serving 100% organic food and beverages built around housemade nutmilk, superfood smoothies, granolas, and adaptogenic drink blends. In addition to in-store dining, the company sells its own branded pantry products — most notably barmilk (a frozen 5-ingredient organic nutmilk concentrate) and a line of superfood drink blends — through a Shopify e-commerce storefront shipping within Canada, and offers catering services for events across Toronto.
Is NUTBAR a public or private company?
NUTBAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NUTBAR founded?
NUTBAR was founded in 2016. It employs 1 to 10 people.
Where is NUTBAR based?
NUTBAR is headquartered in Toronto, Canada, in the North America region.
How does NUTBAR make money?
Six revenue lines are on record. Physical Cafe Sales are the primary driver. The others are E-commerce Product Sales, barmilk Subscription, catering Services, third-Party Retail Distribution and loyalty Program.
Who are NUTBAR's main competitors?
Direct peers on record are SunLife Organics, Juice Generation, Remedy Cafe, The Goods, Fresh Restaurants, Pressed Juicery and Kupfert & Kim. Broad incumbents are Jamba, Smoothie King and Tropical Smoothie Cafe.
Does NUTBAR have an API?
No public API is recorded for NUTBAR.
What industry is NUTBAR in?
NUTBAR's product category is Specialty Food & Beverage Cafes. Its primary akta.pro industry code is THAFADAL, Health-Focused Cafes (Organic/Vegan/Wellness), with a secondary code of CRAHAEAE, Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly). Its NAICS code is 4452 and its SIC code is 5810.