Werbeagentur Fakt.

What Werbeagentur Fakt. does

Werbeagentur Fakt. (legally FAKT.solutions GmbH) is a privately held, full-service advertising and marketing agency headquartered in Aurich, Ostfriesland, Northwest Germany. Founded in 2004 as Fecht & Helmig GmbH by Dr. Udo Fecht and Albert J. Helmig, the firm rebranded to its current name and has grown into one of the established full-service communication agencies in the Northwest German Mittelstand market. In May 2023, Andree Kühnel acquired Dr. Fecht's shares and became geschäftsführender Gesellschafter, while Dr. Fecht transitioned to an external advisory role via FECHT.consulting. The agency operates with approximately seven employees plus external consultants, delivering an integrated portfolio spanning web design (WordPress, Joomla, plus Shopify/Shopware/WooCommerce e-commerce), SEO/SEA, social media management, PR and communications, corporate and graphic design, recruiting and employer branding, photography and video production (including 360° virtual tours and licensed drone footage), copywriting, and market research.

The agency's revenue model is a hybrid of project-based professional services (web design, branding, PR, recruiting) and recurring retainers/subscriptions (managed web hosting, technical maintenance, ongoing social media and consulting engagements). Underlying technology is built on a conventional stack of established platforms — DomainFactory for hosting, Usercentrics for GDPR-compliant consent management, self-hosted Matomo and Google Analytics for analytics, CleverReach for email marketing, SolidWP for WordPress security, and hCaptcha for bot protection — rather than proprietary AI/ML systems. The technology footprint supports the hosting of several hundred customer websites from German-located servers and is explicitly positioned around data protection compliance (DSGVO) as a differentiator.

Go-to-market is direct and regionally focused: the agency sells consultatively to Ostfriesland Mittelstand companies, regional corporations, municipalities (including Stadt Aurich and the NLSTBV state agency), and trade associations, leveraging an embedded community network (Ems Achse, Ostfriesland Tourismus, UNO, Lions Club, local sports clubs, and business associations) for referrals. Pricing is quote-based and not publicly disclosed, with hourly rates referenced in AGB terms for out-of-scope work and separate pricing logic for one-time project work versus ongoing hosting and maintenance. No external institutional investors, funding rounds, or acquisitions are documented in the available data.

Name

Werbeagentur Fakt.

Legal name

FAKT.solutions GmbH

Website

https://agentur-fakt.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Werbeagentur Fakt. (FAKT.solutions GmbH) is a full-service advertising and marketing agency in Aurich, Germany, serving regional Mittelstand companies, corporations, and municipalities with web design, SEO/SEA, social media, PR, recruiting, graphic design, and managed web hosting.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Advertising agency services
• Web design services
• Search engine optimization
• Social media management
• Corporate branding design

Headquarters

HQ city

Aurich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Creative Services: One-time project fees for services such as web design, graphic design, photography, video production, copywriting, corporate design, and event management. Pricing follows hourly rates and project scopes as defined in proposals.
2. Recurring Retainer & Consulting: Ongoing retainer arrangements for continuous marketing support, PR, social media management, and consulting engagements. Clients pay regular fees for sustained agency support.
3. Web Hosting & Maintenance: Monthly recurring fees for managed web hosting and technical maintenance contracts, including security updates, backups, and uptime monitoring.
4. Recruiting & Employer Branding: Fees for developing employer branding, career websites, and online recruitment campaigns targeting regional KMU.
5. Online Advertising Management (SEA): Fees for managing Google Ads and Meta Ads campaigns, including strategy, ad copy creation, and performance reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Werbeagentur Fakt. is a full-service advertising and marketing agency that delivers integrated marketing communications for businesses, municipalities, and associations in Northwest Germany. Its portfolio spans web design and e-commerce development, graphic design and print, corporate branding, SEO/SEA, social media management, PR and communications, recruiting/employer branding, photography and video production, copywriting, market research, and managed web hosting with technical maintenance.

Product overview

Werbeagentur Fakt. is a full-service advertising and marketing agency offering a comprehensive portfolio of digital, analog, and multimedia services. The core offering includes Webdesign (custom website creation and redesign) and Online-Shop development (Shopify, Shopware, WooCommerce), complemented by Grafikdesign (graphic design and print production), Corporate Design (branding and visual identity), SEO & SEA (search engine optimization and advertising), Social Media Betreuung (social media management), Recruiting (modern recruitment and employer branding), PR & Kommunikation (public relations), Textredaktion (copywriting), Foto & Film (photography and video production), and Analysen & Recherchen (market research). Supporting services include Webhosting, Technische Wartung (technical maintenance), Webpflege (content updates), Event-Management, and Projektmanagement. The agency serves B2B and B2C clients across various industries including trade, industry, craft, gastronomy, and public sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign Individual web design services including responsive design, user experience optimization, CMS implementation (WordPress, Joomla), SEO optimization, web development, and online shop integration. Delivered to regional SMEs, corporations, and public-sector clients.
• Online-Shop Development Custom e-commerce shop development on Shopify, Shopware, and WooCommerce for B2B and B2C online shops, including design, setup, interface programming, and system integration.
• Grafikdesign Graphic design and print production services including logo design, business cards, letterheads, flyers, brochures, catalogs, newspapers, menus, advertisements, posters, and promotional materials.
• Corporate Design Corporate identity and branding services including logo creation and refresh, visual identity development, typography, CD handbook creation, and design guidelines documentation.
• SEO & SEA Search engine optimization (SEO) and search engine advertising (SEA) services including keyword analysis, content optimization, technical SEO, local SEO, link building, Google Ads campaign creation and management, A/B testing, and conversion optimization.
• Social Media Management Social media management and consulting including strategy development, content creation, editorial planning, workshop facilitation, channel security screening, approval workflows, and performance analytics.
• Recruiting and Employer Branding Modern recruiting and employer branding services including employer brand development, career page design, application process optimization, social recruiting, applicant management, and succession (Nachfolge) support targeting regional SMEs.
• PR & Kommunikation Public relations and communications consulting including media relations, press releases, press conferences, PR events, employee communications, personal PR, crisis PR, public discourse strategies, and media monitoring.
• Textredaktion / Copywriting Copywriting and editorial services including advertising copy, SEO texts, press releases, speeches, greeting cards, obituaries, and translation coordination with partner agencies in Germany, France, and the USA.
• Foto & Film Production Photography and videography production including product photos, employee photos, event photos, image films, social media content, 360-degree virtual tours, and licensed drone footage.
• Analysen & Recherchen Market research and analysis services including benchmark analysis, customer surveys, online surveys, brand preliminary research, and competitive analysis using empirical communication science methods.
• Online-Marketing Comprehensive online marketing services for SMEs including SEO, Google Ads, Meta Ads, banner advertising, newsletter campaigns, social media marketing, conversion rate optimization, and website optimization.
• Marketing & Werbung Consulting Marketing strategy and advertising services including marketing consulting, online/offline marketing strategy, market research, and recommendation marketing.
• Managed Webhosting Managed web hosting services for customer websites with uninterrupted operation, technical support, and server location in Germany. Currently hosting several hundred customer websites.
• Technical Maintenance Contracts Technical maintenance contracts ensuring websites are updated, protected from hacker attacks, with daily backups and uptime monitoring. Priced on an annual contract basis.

Named customers42 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

17 partnerships are on record, tiered minor.

• Ems AchseminorOthersRegional network/partnership. The agency is affiliated with the Ems Achse initiative, which promotes economic development along the Ems region.
• Ostfriesland TourismusminorOthersPartnership with Ostfriesland Tourismus for regional tourism marketing and promotion activities.
• Unternehmensnetzwerk Ostfriesland (UNO)minorOthersMember of UNO (Unternehmensnetzwerk Ostfriesland), a regional business network connecting Ostfriesland companies.
• Lions ClubminorOthersCharitable service engagement with Lions Club, supporting social causes and community initiatives in the region.
• SpVg Aurich (Sportverein)minorOthersSports club sponsorship and community engagement with SpVg Aurich.
• Kaufmännischer Verein AurichminorOthersAffiliation with the Kaufmännischer Verein (Commercial Association) Aurich for regional business networking and professional exchange.
• Nautischer Verein zu EmdenminorOthersMaritime community engagement through membership in the Nautischer Verein zu Emden.
• medien alumniminorOthersEngagement with media alumni network, maintaining connections with media professionals and graduates.
• E-Mobilität OstfrieslandminorOthersSupport for e-mobility initiatives in the Ostfriesland region, aligning with the agency's sustainability focus.
• terrestre des hommesminorOthersCharitable engagement supporting terre des hommes, an international development organization.
• GreenpeaceminorOthersEnvironmental advocacy engagement through support for Greenpeace environmental organization.
• Lokalverein Ulricianum AurichminorOthersEngagement with the Ulricianum school association in Aurich, supporting educational initiatives.
• Grundschule Finkenburg AurichminorOthersCommunity support for Grundschule Finkenburg primary school in Aurich.
• Achim GroenhagenminorOthersEngagement with Achim Groenhagen (possibly a regional initiative or individual beneficiary).
• OHV (Ostfriesischer Handball-Verband)minorOthersSponsorship and support for OHV (East Frisian Handball Association).
• Partner Translation Agencies (Germany, France, USA)minorOthersFor translation services, the agency relies on partner translation agencies in Germany, France, and the USA, coordinating client translation needs across these markets.
• FECHT.consulting (Dr. Udo Fecht)minorImplementation/ SI/ Consulting PartnerDr. Udo Fecht, founder of the agency and now external consultant via his own company FECHT.consulting, provides strategic consulting services to the agency on an ongoing basis.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group spanning creative, media, digital, and tech — competes with FAKT. for digital marketing and web design projects but at vastly different scale and brand recognition.
• Scholz & Friends: Major German full-service agency network with brand strategy, advertising, and digital at scale — overlaps with FAKT.'s full-service positioning but operates nationally/internationally with significantly greater resources.
• Jung von Matt: Leading German creative agency network with strong digital, brand, and content capabilities — broad competitive overlap with FAKT.'s creative and digital services across the German Mittelstand segment.
• Ströer: German digital media and advertising heavyweight with SEO/SEA, social, and DOOH capabilities — competes with FAKT.'s Online Marketing and SEO/SEA practice but at a much larger scale focused on programmatic and out-of-home.

Direct peers

• achtung!: Hamburg-based full-service agency with brand strategy, creative, digital, and social media capabilities — overlaps directly with FAKT.'s service portfolio for SME and mid-market clients, though serving national brands.
• Grabarz & Partner: Hamburg-based independent creative agency offering brand strategy, campaign development, and digital — closely mirrors FAKT.'s core creative and brand identity services, albeit serving larger national clients.
• Zum goldenen Hirschen: Berlin/Hamburg integrated communications agency combining PR, social media, and brand communications — comparable to FAKT.'s PR/Kommunikation and Social Media Betreuung offerings across the German market.
• Kolle Rebbe: Hamburg-based independent full-service creative agency offering brand strategy, campaign development, PR, and digital services — directly comparable to FAKT.'s integrated agency model, but at a larger metropolitan scale.
• Thjnk: Hamburg-based strategic creative agency focused on brand strategy, campaign development, and digital transformation — comparable service mix to FAKT.'s integrated Beratung and Lösungen portfolio.
• Territory: German content, digital, and brand communications agency (formerly Territory Websolutions) — strong overlap with FAKT.'s web design, content, and digital marketing services for SME and mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agenturfakt
• Instagraminstagram.com/agentur_fakt
• LinkedInlinkedin.com/company/agentur-fecht

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werbeagentur Fakt.