Unbridled Counseling
Unbridled Counseling is a Redmond, Washington private group therapy practice offering traditional talk therapy, equine-assisted psychotherapy, art therapy, and telehealth, specializing in veterans, first responders, neurodivergent clients, and eating-disorder treatment on a private-pay model.
- Company typePrivate
- Founded2012
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Unbridled Counseling does
Unbridled Counseling is a private group therapy practice founded in 2012 by Kelsey Devoille and based in Redmond, Washington. The practice delivers individual, couples, and family therapy through multiple modalities, including traditional talk therapy, equine-assisted psychotherapy (grounded in Natural Lifemanship and EAGALA frameworks), art therapy, and telehealth. Service delivery occurs on a working farm property equipped with horses and dedicated therapy spaces, alongside a remote telehealth channel that extends geographic reach beyond the Pacific Northwest physical location.
The practice serves a broad outpatient client base with explicit specialization in four niches: veterans, first responders, neurodivergent clients, and individuals with eating disorders. Clinical capacity consists of approximately six licensed therapists supported by clinical interns, with dedicated veteran-programming capacity and recent additions including therapy intensives — multi-modal concentrated treatment packages that bundle equine, art, and traditional modalities into a higher-ticket offering.
The business model is private-pay only; the practice does not bill insurance. Revenue is generated per session at rates typical of the Pacific Northwest specialty-therapy market, with intensives priced as premium packages. Go-to-market is referral-driven and direct-to-consumer via the practice's website and outreach to veteran and first-responder communities. No funding rounds, institutional payer relationships, or enterprise contracts are evident in the source material; the practice operates as a bootstrapped, founder-led clinical group.
Unbridled Counseling firmographics
Firmographics- Name
- Unbridled Counseling
- Legal name
- Unbridled Counseling LLC
- Website
- https://unbridledcounseling.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unbridled Counseling is a Redmond, Washington private group therapy practice offering traditional talk therapy, equine-assisted psychotherapy, art therapy, and telehealth, specializing in veterans, first responders, neurodivergent clients, and eating-disorder treatment on a private-pay model.
- Ownership category
- akta.pro rank
Unbridled Counseling industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industries
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG), School Counseling Services (Individual & Group) (EDAKAMAB)
Keywords
Where Unbridled Counseling is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unbridled Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Therapy Session Fees: Private pay model where clients pay out-of-pocket for therapy sessions. Practice does not accept insurance but provides receipts for out-of-network insurance reimbursement. Offers limited sliding scale spots and employs interns who offer services at lower cost.
- Therapy Intensives: Full-day intensive therapy programs (6 hours) with multiple modalities offered to small groups at premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard 50-minute therapy session |
| Subscription | Monthly | Sliding Scale / Intern Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Unbridled Counseling product offering
Product offeringCore offering
Unbridled Counseling is a private group therapy practice delivering evidence-based mental health services to individuals, couples, and families. Core offerings include traditional talk therapy, equine-assisted psychotherapy, art therapy, and telehealth, supplemented by multi-modal six-hour therapy intensives. Services are delivered in-office, outdoors, via remote video/phone, and through ground-based horse partnerships on the practice's Redmond, WA property.
Product overview
Unbridled Counseling is a group private practice in Redmond, WA offering four distinct therapy modalities: Traditional Talk Therapy, Equine-Assisted Therapy, Art Therapy, and Distance Therapy (Telehealth). The practice also offers Therapy Intensives — single full-day immersive programs combining multiple modalities. Traditional therapy is offered in-office, outdoor walk-and-talk, or firepit settings using evidence-based approaches. Equine-assisted therapy is ground-based and guided by Natural Lifemanship and EAGALA frameworks. Art therapy uses creative expression tools in an outdoor setting. Telehealth provides remote flexibility. The practice serves individuals, couples, families, children, and adolescents across diverse populations including neurodivergent clients, eating disorder clients, LGBTQ+ clients, and veterans.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Talk Therapy
Quantifiable outcome
- 94% completion rate for Accelerated Resolution Therapy (ART) sessions with average 3.7 sessions for PTSD symptom reduction
- +2 more outcomes
Companies that use Unbridled Counseling
Customer profileSegments6 records
Ideal customer profiles4 records
Unbridled Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Unbridled Counseling partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Unbridled Counseling competitors and assessment
Company assessmentEmerging players
- Brightside Health: Telehealth mental health provider focused on anxiety and depression with hybrid medication-plus-therapy model. Comparable to Unbridled's evidence-based, outcome-tracked therapy positioning but delivered virtually at scale.
- Grow Therapy: Insurance-billing platform for group and solo therapy practices. Competes for the same group-practice clinician pool and offers insurance paneling that Unbridled currently declines.
- Charlie Health: Virtual intensive outpatient program (IOP) provider for teens and young adults. Closest scaled analog to Unbridled's therapy intensives concept — multi-hour, multi-modality, premium-priced mental health programming.
- Headway: Platform that helps therapists credential with insurance networks and get paneled. A growing share of independent therapists use Headway, making it a structural competitor to private-pay practices like Unbridled.
Broad incumbents
- Talkspace: National telehealth therapy and psychiatry platform with insurance partnerships and B2B EAP distribution. Comparable to Unbridled's distance-therapy offering but at vastly greater scale.
- LifeStance Health: National outpatient mental health group practice with insurance contracting and telehealth at scale. Represents the scaled, insurance-accepting group-practice model Unbridled has chosen not to adopt.
- BetterHelp: Largest consumer telehealth therapy platform. Competes with Unbridled for the same DTC clients seeking convenient, flexible therapy, particularly in the Pacific Northwest.
Direct peers
- EAGALA (Equine Assisted Growth and Learning Association): Professional association and standards body for equine-assisted therapy. Unbridled explicitly integrates the EAGALA model in its equine program, making this its closest framework peer and a key credentialing network.
- Natural Lifemanship: Training organization for the trauma-informed equine-assisted psychotherapy framework that Unbridled uses. Operates a practitioner network and certification program that overlaps directly with Unbridled's core methodology.
- Stable Roots Counseling: Counseling practice operated by Britney Moell, a Unbridled team member (LSWAIC). Closest operational peer in the Redmond-area equine-assisted therapy niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Unbridled Counseling social profiles
Digital presenceUnbridled Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unbridled Counseling leadership team
Management profileNumber of profiles
Profiles8 records
Unbridled Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unbridled Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unbridled Counseling
What does Unbridled Counseling do?
Unbridled Counseling is a private group therapy practice delivering evidence-based mental health services to individuals, couples, and families. Core offerings include traditional talk therapy, equine-assisted psychotherapy, art therapy, and telehealth, supplemented by multi-modal six-hour therapy intensives. Services are delivered in-office, outdoors, via remote video/phone, and through ground-based horse partnerships on the practice's Redmond, WA property.
Is Unbridled Counseling a public or private company?
Unbridled Counseling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unbridled Counseling founded?
Unbridled Counseling was founded in 2012. It employs 11 to 50 people.
Where is Unbridled Counseling based?
Unbridled Counseling is headquartered in Redmond, United States, in the North America region.
How does Unbridled Counseling make money?
Two revenue lines are on record. Therapy Session Fees are the primary driver. The others are therapy Intensives.
Who are Unbridled Counseling's main competitors?
Emerging players on record are Brightside Health, Grow Therapy, Charlie Health and Headway. Broad incumbents are Talkspace, LifeStance Health and BetterHelp. Direct peers are EAGALA (Equine Assisted Growth and Learning Association), Natural Lifemanship and Stable Roots Counseling.
Does Unbridled Counseling have an API?
No public API is recorded for Unbridled Counseling.
What industry is Unbridled Counseling in?
Unbridled Counseling's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 621420 and its SIC code is 8090.