What femtastics does

femtastics (legally Tastics Media GmbH) is a Hamburg-based German digital magazine founded in 2015 that publishes editorial content covering feminism, lifestyle, interior design, wellbeing, family, travel, and business. Its primary audience is women and gender-progressive readers in the German-speaking DACH market, with a stated focus on intersectional feminism and taboo-breaking topics across more than 25 content categories. The product surface spans three owned channels — the femtastics.com website, the femtastics Letter newsletter (delivered via Mailchimp), and the femtastics deep-dive podcast (hosted on Podigee and distributed on Spotify) — supported by active profiles on Instagram, Facebook, LinkedIn, Pinterest, and TikTok. The underlying technology is a standard CMS-based website built and maintained by Atelier Disko, hosted on Hetzner infrastructure in Germany; there is no proprietary technology platform or AI component described.

The business is monetized primarily through B2B brand partnerships and sponsored content. The Kooperationen offering packages advertorials (with photo and video production), social media collaborations, newsletter integrations, and event sponsorships, with pricing negotiated individually and a Mediakit available on request from the partnerships lead. Secondary revenue streams include Google AdSense display advertising, affiliate programmes (Amazon Partnerprogramm, LTK, Tracdelight, Pinterest), and recurring reader support via the Steady community-funding platform. The named brand-partner base spans cosmetics (Cosnova), bathroom fixtures (Geberit), underwear (Naturana), technology (HP, eBay), sportswear (Asics), publishing (HarperCollins/Nagel und Kimche), jewellery (CHRIST), and hair care (MONDAY Haircare), indicating a fragmented, project-based B2B mix. Operations are run by a lean in-house team led by co-founders Lisa van Houtem and Anna Weilberg alongside Head of Content Maike Knorre, with a wider freelance contributor network; the company has been entirely self-financed since founding and has not raised external capital.

Name

femtastics

Legal name

Tastics Media GmbH

Website

https://femtastics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

femtastics is a Hamburg-based digital magazine covering feminism, lifestyle, interior, wellbeing, family, and business for German-speaking women, monetizing through bespoke brand partnerships, display ads, affiliates, and Steady community subscriptions.

Ownership category

akta.pro rank

Product category

Online Lifestyle Media

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Feminist online magazine
• Lifestyle digital media
• Branded content publishing
• Podcast and newsletter media
• DACH women audience

Headquarters

HQ city

Hamburg-wandsbek

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsored Content & Advertorials: femtastics creates bespoke branded content (advertorials, homestory photo/video productions) for partner brands, integrating them into editorial content on femtastics.com and social media channels. This is the primary revenue stream and is sold directly by the partnerships team.
2. Social Media & Event Sponsorships: Co-branded social media campaigns on Instagram and other platforms, event collaborations (e.g., marathon participation, author readings, panels), and media partnerships with brands. Revenue generated through negotiated sponsorship agreements.
3. Display Advertising: The website uses Google AdSense (both personalized and non-personalized ads) and participates in affiliate programmes (Amazon Partnerprogramm, LTK, Tracdelight, Pinterest). Affiliate links in editorial content generate commission on qualifying purchases.
4. Community Funding (Steady): femtastics uses the Steady platform (Steady Media GmbH) as a community-financing mechanism, likely offering reader memberships or supporter subscriptions in exchange for exclusive content or benefits.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

femtastics publishes a free online magazine at femtastics.com covering feminism, lifestyle, interior, business, wellbeing, and family, and complements it with a branded podcast, a weekly newsletter called the femtastics Letter, and a recurring book club. Revenue is generated primarily through sponsored content and brand partnerships (Kooperationen), display advertising, affiliate commissions, and a reader-funded community on Steady.

Product overview

femtastics is a German online feminist magazine that operates as a multi-platform media brand. The core offering is the online magazine at femtastics.com, featuring articles across six main editorial categories: Zeitgeschehen (Current Events), Wohnen (Living), Wellbeing, Familie (Family), Unterwegs (Travel), and Business. The portfolio includes a podcast distributed via Spotify and Podigee, a weekly newsletter called the 'femtastics Letter,' and a digital book club. The company also offers advertising and partnership services to brands through its Kooperationen program, which includes advertorials with photo/video production, social media collaborations, event partnerships, and sponsored content. The media kit is available upon request for advertising inquiries.

Differentiator

Problem solved

Functional benefit

Brands

• femtastics Letter: The femtastics newsletter providing regular news updates with feminist topics and personal recommendations from the editorial team
• femtastics Podcast

Products and services

• femtastics Online Magazine Free online magazine at femtastics.com covering feminism, lifestyle, interior, business, wellbeing, and family; the flagship editorial product for progressive women readers in DACH.
• femtastics Podcast Companion podcast to the online magazine, distributed on Spotify and Podigee, extending the editorial brand into audio.
• femtastics Letter (Newsletter) Weekly email newsletter delivered via Mailchimp, providing readers with curated articles and updates from the magazine.
• femtastics Book Club Book club tied to the femtastics editorial brand, offering reading recommendations and community discussion aligned with the magazine's themes.
• Kooperationen (Brand Partnership & Sponsored Content Services) Commercial service for brands and agencies to run sponsored content, branded storytelling, and custom campaigns across the femtastics platform, including affiliate and product-placement opportunities.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Cosnova (Essence, Catrice)coreGTM or Marketing PartnerBusiness collaboration featuring interviews with Cosnova employees about careers in the beauty industry. Content was published on femtastics.com and promoted via social media channels, aligning with the publication's business and career editorial focus.
• GeberitcoreGTM or Marketing PartnerBranded homestory featuring homeowner Büsra Qadir, integrating Geberit bathroom products into the editorial narrative. The piece was published on femtastics.com and shared across social media as part of the publication's Wohnen (living) category.
• NaturanacoreGTM or Marketing PartnerFashion homestory featuring a branded story about two friends (Annika and Anna), produced as a wellbeing editorial on femtastics.com with social media extensions.
• HarperCollins / Nagel und KimcheminorGTM or Marketing PartnerAdvertorial featuring book recommendations from the Nagel und Kimche imprint of HarperCollins. The editorial on motherhood included affiliate links to the featured books.
• eBayminorGTM or Marketing PartnerSponsored editorial (advertorial) featuring an interview with eBay's Category Lead Luxury about the eBay Authenticity Guarantee for luxury goods. The article appeared in the Schönes (beauty/fashion) category on femtastics.com.
• MONDAY Haircare / being HaircarecoreGTM or Marketing PartnerPaid interview/brand profile of founder Jaimee Lupton about her multi-brand hair care empire, with product imagery and editorial integration across the article on femtastics.com.
• CHRIST (jewellery retailer)coreGTM or Marketing PartnerEvent and media partnership for International Women's Day 2026. femtastics co-designed a panel discussion with CHRIST featuring women entrepreneurs and professionals. femtastics covered the event across its website and social media channels.
• Dr. Johanna BudwigminorGTM or Marketing PartnerSocial media collaboration: a branded Reel was conceptualised and produced for Instagram featuring content about Omega-3 oils, aligned with the publication's wellbeing editorial line.
• HPminorGTM or Marketing PartnerSocial media collaboration: a branded video about screen-free breaks was conceptualised and produced for HP, published on femtastics' Instagram channel.
• AsicsminorGTM or Marketing PartnerEvent sponsorship: femtastics fielded a branded team at the Hamburg Marathon in partnership with Asics, with social media coverage of the event.
• Steady (Steady Media GmbH)minorGTM or Marketing PartnerCommunity-funding platform used by femtastics to accept reader support and subscriptions. Operates as a European alternative to Patreon, providing recurring revenue from the reader community.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AVIVA Berlin: AVIVA Berlin is a long-running German online magazine for women covering lifestyle, careers, culture, and feminist topics. It is comparable to femtastics in format (digital-first women's magazine), audience (German-speaking women), and editorial categories, though with a broader and more mainstream orientation.
• Pinke Panke: Pinke Panke is a German feminist online magazine covering politics, society, and culture from a feminist and left-progressive perspective. It is comparable to femtastics on German-language feminist editorial positioning and digital-first publishing, though with a more explicitly political rather than lifestyle-leaning editorial mix.
• Edition F: Edition F is a German-language digital magazine focused on women in business, careers, and progressive lifestyle, headquartered in Berlin. It is the closest direct peer to femtastics in terms of audience (German-speaking women), editorial positioning (progressive, female-focused), and digital-first publishing model.
• Missy Magazine: Missy Magazine is a Berlin-based feminist online and print magazine covering politics, pop culture, and lifestyle from a feminist perspective for German-speaking audiences. It overlaps directly with femtastics on feminist editorial identity, German-language digital publishing, and target audience of progressive women*.

Broad incumbents

• Refinery29: Refinery29 is a US-originated digital media brand focused on women, with strong content verticals in lifestyle, wellness, and culture. It is a broad incumbent analog to femtastics in digital-first, progressive-female audience and brand partnership model, though at much larger (now contracted) scale.
• ELLE Germany: ELLE Germany is the German edition of the global fashion and lifestyle magazine, operating digital-first with a focus on fashion, beauty, culture, and lifestyle. It is a broad incumbent competing for the same DACH female audience and luxury/beauty brand budgets that femtastics targets, but at substantially larger scale and with mainstream positioning.
• Brigitte (Gruner + Jahr): Brigitte is Germany's flagship mainstream women's magazine, operating across print, digital, and social with significantly larger reach than femtastics. It is a broad incumbent in the same consumer women's lifestyle category, competing for the same DACH women's audience and brand partnership budgets but with a much wider editorial mandate.

Emerging players

• The Female Company: The Female Company is a German digital community and media platform for women focused on careers, finance, and lifestyle, with a strong newsletter and events business. It overlaps with femtastics on the DACH progressive-women audience and digital-first media model, with more emphasis on careers/finance verticals and direct-to-consumer product.
• Pinkstinks Germany: Pinkstinks is a German campaign and media organization addressing gender stereotypes and sexism in media and advertising. It is an emerging player with partial overlap to femtastics in feminist positioning and German-language audience, but its primary activity is advocacy and campaigns rather than a regular editorial lifestyle magazine.

Others

• Steady (Steady Media GmbH): Steady is a German community-funding platform that femtastics already uses to monetize its reader base via recurring memberships. It is an adjacent ecosystem participant (infrastructure provider), comparable as a peer because it also serves and aggregates independent progressive media brands in the DACH market that compete for the same reader attention and partnership budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/femtastics
• LinkedInlinkedin.com/company/femtastics
• Instagraminstagram.com/femtastics
• Pinterestpinterest.com/femtastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about femtastics