Bonzi
Sports Connect, part of Stack Sports, is a cloud-based SaaS platform providing mobile-first online registration, payment processing, scheduling, and team management for U.S. youth sports organizations, holding official partnership status with eight major governing bodies.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Bonzi does
Sports Connect is a cloud-based SaaS youth sports management platform operated under the Stack Sports brand. It provides a unified suite covering mobile-first online registration, professional website building and hosting, integrated payment processing, team and roster management, game and practice scheduling, reporting and analytics, communication tools, online fan-wear e-commerce, and safety/compliance features (including sport-specific capabilities such as baseball/softball pitch count tracking). The platform supports multiple sports — soccer, football, baseball/softball, basketball, hockey, volleyball, lacrosse, and camps — and is engineered to allow a single organization to run multiple registrations (regular season, camps, fundraisers) simultaneously. Architecture is web/mobile-first with integrations into national governing body data centers (e.g., USSF National Data Center), creating technical hooks into the regulatory systems of the sports it serves.
The customer base is segmented across three tiers: (1) National & State Governing Bodies (large enterprise accounts requiring complex compliance and multi-region management), (2) Local Clubs & Leagues (SMB/mid-market organizations needing online registration and payment collection), and (3) Parents, Coaches & Athletes (end users of the platform). The company monetizes via subscription SaaS fees (annual billing, quote-based pricing not publicly disclosed) plus transaction-based payment processing fees on registrations, fundraisers, and merchandise. Distribution is hybrid: a self-serve direct web channel for local clubs, enterprise field sales for governing bodies (with a "Schedule a Demo" CTA and (866) 981-2583 toll-free number), and channel distribution through official partnerships with eight major U.S. youth sports governing bodies: US Youth Soccer, U.S. Soccer, USA Football, Pop Warner, Little League Baseball, PONY, AAU, and US Lacrosse. The platform carries a 4.6/5 Capterra rating and processes registrations for thousands of youth sports programs nationwide; at least one customer reports registration volumes more than doubling since 2021 after onboarding.
Bonzi firmographics
Firmographics- Name
- Bonzi
- Legal name
- Stack Sports
- Website
- https://gobonzi.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Sports Connect, part of Stack Sports, is a cloud-based SaaS platform providing mobile-first online registration, payment processing, scheduling, and team management for U.S. youth sports organizations, holding official partnership status with eight major governing bodies.
- Ownership category
- akta.pro rank
Bonzi industry classification
Industry- Product category
- Youth Sports Management Software
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Bonzi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Subscription-based SaaS revenue from youth sports organizations paying for access to the Sports Connect platform, including registration, website hosting, team management, scheduling, and reporting tools. Multiple registrations can be run simultaneously for regular seasons, camps, and fundraisers.
- Payment Processing Fees: Transaction fees from processing registration payments, fundraising transactions, and merchandise purchases through the platform. Customers run multiple registrations for regular seasons, camps, and fundraisers simultaneously.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing for sports organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bonzi product offering
Product offeringCore offering
Sports Connect is a cloud-based SaaS platform that provides online registration, professional websites, payment processing, team management, scheduling, reporting, communication tools, and safety & compliance features for youth sports organizations. It serves national and state governing bodies as well as local clubs and leagues across soccer, football, baseball/softball, basketball, hockey, volleyball, lacrosse, and multi-sport programs, with official integrations to major U.S. youth sports governing bodies.
Product overview
Sports Connect is a unified youth sports management platform that combines online registration, professional website building, payment processing, team management, scheduling, reporting, and communication tools into a single integrated system. The platform supports multiple sports including soccer, baseball/softball, football, basketball, volleyball, hockey, lacrosse, and camps, serving national governing bodies, local clubs, leagues, parents, coaches, and athletes.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Connect Online registration and sports management platform providing websites, mobile-first registration, payment processing, team management, scheduling, reporting, communication tools, and safety & compliance features for youth sports organizations across soccer, football, baseball/softball, basketball, hockey, volleyball, lacrosse, camps, and multi-sport programs.
Quantifiable outcome
- Registration numbers more than doubled since 2021 after switching to Sports Connect
- +1 more outcomes
Companies that use Bonzi
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bonzi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Bonzi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- US Youth SoccercoreOfficial partner of US Youth Soccer with integration to USSF National Data Center. Sports Connect serves as the official registration and management platform for soccer organizations affiliated with US Youth Soccer, enabling seamless data exchange between local leagues and the national governing body.
- U.S. SoccercoreOfficial partner providing integration to the USSF National Data Center for US Soccer-affiliated organizations. Enables compliant registration and data management for soccer organizations under the national governing body.
- USA FootballcoreOfficial partner of USA Football with user-friendly tools to bring football leagues online. Provides registration, compliance, and management capabilities for American football organizations.
- Pop WarnercoreOfficial partner of Pop Warner with tools designed to bring youth football and cheer leagues online. Manages registration and operations for Pop Warner-affiliated organizations.
- Little League BaseballcoreOfficial partner of Little League Baseball with pitch count tracking to simplify baseball seasons. Provides specialized tools for managing Little League-affiliated baseball and softball programs.
- PONY Baseball and SoftballcoreOfficial partner of PONY with pitch count tracking and season management tools for PONY-affiliated baseball and softball leagues.
- Amateur Athletic Union (AAU)coreOfficial partner of the Amateur Athletic Union providing solutions to manage everything from registration to tournaments for AAU-affiliated sports organizations.
- US LacrossecoreOfficial partner of US Lacrosse with integration and easy scheduling capabilities along with automated team creation for lacrosse organizations.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Bonzi competitors and assessment
Company assessmentBroad incumbents
- Active Network: Broader incumbent providing event registration and activity management software used across sports, camps, and recreation — overlapping in registration and payment processing for sports organizations.
- SportsEngine: Established incumbent owned by NBC Sports providing registration, websites, and league management for youth sports organizations across multiple sports — overlapping capabilities but at a wider portfolio scale.
Emerging players
- Crossbar: Emerging player offering modern registration and tournament management software for youth sports organizations with a comparable SaaS-plus-transaction-fee business model.
Direct peers
- LeagueApps: Direct competitor offering registration, scheduling, and league management software for youth and adult sports organizations with a comparable self-serve plus enterprise GTM model.
- Jersey Watch: Direct competitor focused on website building and online registration for youth sports leagues and tournaments, with overlapping SMB-targeted functionality.
- PlayMetrics: Direct competitor in youth sports club and league management SaaS, and recently announced as a combination partner with Sports Connect under the Stack Sports umbrella — making it the most directly comparable peer.
- TeamSnap: Direct competitor in team and league management with mobile-first registration, scheduling, and communication tools serving a broad range of youth and recreational sports.
Others
- Bonterra (Network for Good / Givebutter): Adjacent enabling technology for nonprofits and fundraising; Sports Connect includes integrated fundraising functionality that competes with such platforms inside youth sports organizations.
- Square (Block): Adjacent payment-processing infrastructure that sports organizations commonly use; competes indirectly with Sports Connect's integrated payment processing revenue stream.
- Stack Sports (parent ecosystem): Parent/affiliated ecosystem housing Sports Connect; operates adjacent youth sports technology brands and shares legal/infrastructure, making it an ecosystem peer rather than a marketplace competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bonzi social profiles
Digital presenceBonzi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonzi leadership team
Management profileNumber of profiles
Bonzi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonzi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonzi
What does Bonzi do?
Sports Connect is a cloud-based SaaS platform that provides online registration, professional websites, payment processing, team management, scheduling, reporting, communication tools, and safety & compliance features for youth sports organizations. It serves national and state governing bodies as well as local clubs and leagues across soccer, football, baseball/softball, basketball, hockey, volleyball, lacrosse, and multi-sport programs, with official integrations to major U.S. youth sports governing bodies.
Is Bonzi a public or private company?
Bonzi is a private company. It is classified as corporate owned and is currently operating.
When was Bonzi founded?
Bonzi was founded in -1.
How does Bonzi make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are payment Processing Fees.
Who are Bonzi's main competitors?
Broad incumbents on record are Active Network and SportsEngine. Crossbar is listed as an emerging player. Direct peers are LeagueApps, Jersey Watch, PlayMetrics and TeamSnap. Others are Bonterra (Network for Good / Givebutter), Square (Block) and Stack Sports (parent ecosystem).
Does Bonzi have an API?
No public API is recorded for Bonzi.
What industry is Bonzi in?
Bonzi's product category is Youth Sports Management Software. Its primary akta.pro industry code is MPAKAKAM, Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity), with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 711211 and its SIC code is 8600.