Bonzi

What Bonzi does

Sports Connect is a cloud-based SaaS youth sports management platform operated under the Stack Sports brand. It provides a unified suite covering mobile-first online registration, professional website building and hosting, integrated payment processing, team and roster management, game and practice scheduling, reporting and analytics, communication tools, online fan-wear e-commerce, and safety/compliance features (including sport-specific capabilities such as baseball/softball pitch count tracking). The platform supports multiple sports — soccer, football, baseball/softball, basketball, hockey, volleyball, lacrosse, and camps — and is engineered to allow a single organization to run multiple registrations (regular season, camps, fundraisers) simultaneously. Architecture is web/mobile-first with integrations into national governing body data centers (e.g., USSF National Data Center), creating technical hooks into the regulatory systems of the sports it serves.

The customer base is segmented across three tiers: (1) National & State Governing Bodies (large enterprise accounts requiring complex compliance and multi-region management), (2) Local Clubs & Leagues (SMB/mid-market organizations needing online registration and payment collection), and (3) Parents, Coaches & Athletes (end users of the platform). The company monetizes via subscription SaaS fees (annual billing, quote-based pricing not publicly disclosed) plus transaction-based payment processing fees on registrations, fundraisers, and merchandise. Distribution is hybrid: a self-serve direct web channel for local clubs, enterprise field sales for governing bodies (with a "Schedule a Demo" CTA and (866) 981-2583 toll-free number), and channel distribution through official partnerships with eight major U.S. youth sports governing bodies: US Youth Soccer, U.S. Soccer, USA Football, Pop Warner, Little League Baseball, PONY, AAU, and US Lacrosse. The platform carries a 4.6/5 Capterra rating and processes registrations for thousands of youth sports programs nationwide; at least one customer reports registration volumes more than doubling since 2021 after onboarding.

Name

Bonzi

Legal name

Stack Sports

Website

https://gobonzi.com

Company type

Private

Operating status

Operating

Short description

Sports Connect, part of Stack Sports, is a cloud-based SaaS platform providing mobile-first online registration, payment processing, scheduling, and team management for U.S. youth sports organizations, holding official partnership status with eight major governing bodies.

Ownership category

akta.pro rank

Product category

Youth Sports Management Software

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth sports management
• Online registration software
• Sports league software
• Team management platform
• Payment processing sports

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Subscription-based SaaS revenue from youth sports organizations paying for access to the Sports Connect platform, including registration, website hosting, team management, scheduling, and reporting tools. Multiple registrations can be run simultaneously for regular seasons, camps, and fundraisers.
2. Payment Processing Fees: Transaction fees from processing registration payments, fundraising transactions, and merchandise purchases through the platform. Customers run multiple registrations for regular seasons, camps, and fundraisers simultaneously.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sports Connect is a cloud-based SaaS platform that provides online registration, professional websites, payment processing, team management, scheduling, reporting, communication tools, and safety & compliance features for youth sports organizations. It serves national and state governing bodies as well as local clubs and leagues across soccer, football, baseball/softball, basketball, hockey, volleyball, lacrosse, and multi-sport programs, with official integrations to major U.S. youth sports governing bodies.

Product overview

Sports Connect is a unified youth sports management platform that combines online registration, professional website building, payment processing, team management, scheduling, reporting, and communication tools into a single integrated system. The platform supports multiple sports including soccer, baseball/softball, football, basketball, volleyball, hockey, lacrosse, and camps, serving national governing bodies, local clubs, leagues, parents, coaches, and athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Connect Online registration and sports management platform providing websites, mobile-first registration, payment processing, team management, scheduling, reporting, communication tools, and safety & compliance features for youth sports organizations across soccer, football, baseball/softball, basketball, hockey, volleyball, lacrosse, camps, and multi-sport programs.

Quantifiable outcome

• Registration numbers more than doubled since 2021 after switching to Sports Connect
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered core.

• US Youth SoccercoreStrategic or Co-development PartnerOfficial partner of US Youth Soccer with integration to USSF National Data Center. Sports Connect serves as the official registration and management platform for soccer organizations affiliated with US Youth Soccer, enabling seamless data exchange between local leagues and the national governing body.
• U.S. SoccercoreStrategic or Co-development PartnerOfficial partner providing integration to the USSF National Data Center for US Soccer-affiliated organizations. Enables compliant registration and data management for soccer organizations under the national governing body.
• USA FootballcoreStrategic or Co-development PartnerOfficial partner of USA Football with user-friendly tools to bring football leagues online. Provides registration, compliance, and management capabilities for American football organizations.
• Pop WarnercoreStrategic or Co-development PartnerOfficial partner of Pop Warner with tools designed to bring youth football and cheer leagues online. Manages registration and operations for Pop Warner-affiliated organizations.
• Little League BaseballcoreStrategic or Co-development PartnerOfficial partner of Little League Baseball with pitch count tracking to simplify baseball seasons. Provides specialized tools for managing Little League-affiliated baseball and softball programs.
• PONY Baseball and SoftballcoreStrategic or Co-development PartnerOfficial partner of PONY with pitch count tracking and season management tools for PONY-affiliated baseball and softball leagues.
• Amateur Athletic Union (AAU)coreStrategic or Co-development PartnerOfficial partner of the Amateur Athletic Union providing solutions to manage everything from registration to tournaments for AAU-affiliated sports organizations.
• US LacrossecoreStrategic or Co-development PartnerOfficial partner of US Lacrosse with integration and easy scheduling capabilities along with automated team creation for lacrosse organizations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Active Network: Broader incumbent providing event registration and activity management software used across sports, camps, and recreation — overlapping in registration and payment processing for sports organizations.
• SportsEngine: Established incumbent owned by NBC Sports providing registration, websites, and league management for youth sports organizations across multiple sports — overlapping capabilities but at a wider portfolio scale.

Emerging players

• Crossbar: Emerging player offering modern registration and tournament management software for youth sports organizations with a comparable SaaS-plus-transaction-fee business model.

Direct peers

• LeagueApps: Direct competitor offering registration, scheduling, and league management software for youth and adult sports organizations with a comparable self-serve plus enterprise GTM model.
• Jersey Watch: Direct competitor focused on website building and online registration for youth sports leagues and tournaments, with overlapping SMB-targeted functionality.
• PlayMetrics: Direct competitor in youth sports club and league management SaaS, and recently announced as a combination partner with Sports Connect under the Stack Sports umbrella — making it the most directly comparable peer.
• TeamSnap: Direct competitor in team and league management with mobile-first registration, scheduling, and communication tools serving a broad range of youth and recreational sports.

Others

• Bonterra (Network for Good / Givebutter): Adjacent enabling technology for nonprofits and fundraising; Sports Connect includes integrated fundraising functionality that competes with such platforms inside youth sports organizations.
• Square (Block): Adjacent payment-processing infrastructure that sports organizations commonly use; competes indirectly with Sports Connect's integrated payment processing revenue stream.
• Stack Sports (parent ecosystem): Parent/affiliated ecosystem housing Sports Connect; operates adjacent youth sports technology brands and shares legal/infrastructure, making it an ecosystem peer rather than a marketplace competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoSportsConnect
• Facebookfacebook.com/SportsConnectByStack
• LinkedInlinkedin.com/company/98173

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonzi