BrabantSport

Name

BrabantSport

Legal name

BrabantSport

Website

https://brabantsport.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Development Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Adaptive & Para-Sport Event Organizers (MPAKADAM), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Elite sports development
• Top sport events
• Inclusive sport programs
• Corporate sports partnerships
• Sport talent pathways

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Business Club Memberships: BrabantSport generates revenue through tiered business club memberships (Businessclub, Plus) that give companies access to exclusive top sport events, athlete clinics, networking breakfasts, and partner visibility. Pricing is not publicly disclosed and is negotiated per partnership.
2. Project Partnership Revenue: Companies invest as project partners or societal partners (Maatschappelijk partner) in specific sport or societal impact projects, with contributions funding initiatives aligned to the partner's brand values and strategic interests.
3. Top Sport Event Co-organisation: BrabantSport co-organises and hosts international top sport events (e.g. EK Waterpolo 2028, Solheim Cup, European Swimming Trials) that generate economic value, media exposure, and regional impact for the province and partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

BrabantSport operates the TeamNL centrum Eindhoven, one of five national elite sports development centers of NOC*NSF, providing world-class training facilities and integrated expert support (strength & conditioning, nutrition, medical, housing, dual career) for elite athletes. The organization hosts 10 international top sport events annually (including EK Waterpolo, Solheim Cup, ASML Marathon, Libéma Open), manages the BrabantSport Fonds co-investment fund with the Province of Noord-Brabant for societal impact projects, and operates the Uniek Sporten Brabant platform connecting people with disabilities to adaptive sports across 56 municipalities and 745 clubs.

Product overview

BrabantSport is a sports organization serving as the beating heart of (top)sport in Brabant, operating as one of five TeamNL centers in the Netherlands. The organization functions as a unified platform combining multiple interconnected products and services: TeamNL centrum provides elite athlete training and development; BrabantSport Fonds enables social impact through sports initiatives; Uniek Sporten Brabant facilitates inclusive sports participation; Topsportevenementen organizes international sporting events; and Team BrabantSport leverages athlete ambassadors for social projects. Additional offerings include the Brabant Talenten Fonds for financial athlete support, Gelijkspel in sport for gender equality initiatives, and the Brabant Street Platform supporting street culture and sports projects across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• TeamNL centrum Eindhoven Elite sport training and talent development centre providing comprehensive integrated expert support (strength & conditioning, sports nutrition, study/dual career guidance, housing, medical, and pedagogical services) for elite athletes and talents across 13 top sport programs including swimming, para-swimming, water polo, motorcross, mountain biking/cyclocross, long-track speed skating, urban sports, esports, and gymnastics.
• BrabantSport Fonds

Quantifiable outcome

• 42,000 Brabanders activated to sport and move through the BrabantSport Fonds
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

30 partnerships are on record, tiered core, flagship, major and standard.

• KNZB (Koninklijke Nederlandse Zwembond)coreStrategic or Co-development Partner · 3 June 2026The Royal Dutch Swimming Federation (KNZB) is the key federation partner for the TeamNL centrum Eindhoven, co-hosting the EK Waterpolo 2028 in Eindhoven alongside BrabantSport, the Province, and municipality. The partnership integrates elite competition with infrastructure investment at de Tongelreep.
• Stichting SAMflagshipStrategic or Co-development Partner · 5 September 2025Stichting SAM (launched 5 September 2025) is a national foundation driving gender equality in sport, founded with BrabantSport as a founding partner alongside Bernardus Golf. SAM uses AI-powered dialogue tools to identify barriers to women's sport participation and leadership, with findings shared across sports federations via a playbook. The Solheim Cup 2026 serves as the inaugural launch podium.
• NOC*NSFcoreStrategic or Co-development PartnerNOC*NSF is a key institutional partner of BrabantSport. As the Dutch National Olympic Committee and National Sports Federation, NOC*NSF designates BrabantSport as one of five official TeamNL centres nationally and collaborates on elite athlete development, talent pathways, and national sports policy. The relationship is foundational to BrabantSport's mandate and credibility.
• Provincie Noord-BrabantcoreStrategic or Co-development PartnerThe Province of Noord-Brabant is the founding initiator and primary governmental backer of BrabantSport. It co-invests in top sport infrastructure, the BrabantSport Fonds, and Uniek Sporten Brabant, providing structural funding and political legitimacy. The province drives strategic priorities including street culture, inclusive sport, and regional economic development through sport.
• ASMLmajorGTM or Marketing PartnerASML is a leading partner supporting BrabantSport's top sport events (e.g. ASML Marathon Eindhoven) and societal programs. ASML's brand is directly associated with major sport events, leveraging BrabantSport's event portfolio for regional employer branding and employee engagement.
• SimacflagshipStrategic or Co-development PartnerSimac is a founding partner (founding partner) of the BrabantSport Fonds, having invested in the partnership for four years. CEO Maartje van Schagen actively promotes the collaboration, citing shared values of continuous innovation and teamwork. Simac offers employees 'sociaal spijbelen' (social volunteering) opportunities with BrabantSport projects.
• BOM (Brabantse Ontwikkelings Maatschappij)majorStrategic or Co-development PartnerBOM is a regional development agency and partner of BrabantSport, contributing to economic development goals through sport and supporting the broader BrabantSport ecosystem.
• De Mandemakers GroepmajorGTM or Marketing PartnerDe Mandemakers Groep is a major Brabant-based furniture and retail group and partner of BrabantSport, supporting the organisation's events and societal programs through brand partnership.
• LibémamajorStrategic or Co-development PartnerLibéma is a major Brabant leisure and events group and key partner of BrabantSport, co-hosting the Libéma Open (international tennis tournament) in Rosmalen. The partnership combines top sport event delivery with regional brand activation.
• ABN-AMRO MeesPiersonmajorGTM or Marketing PartnerABN-AMRO MeesPierson is a private banking partner of BrabantSport, leveraging sport partnerships for wealth management client engagement and regional brand visibility.
• UnivéstandardGTM or Marketing PartnerUnivé is a Brabant-based insurance cooperative and partner of BrabantSport, supporting sport events and societal programs as part of its regional CSR strategy.
• ZLM VerzekeringenstandardGTM or Marketing PartnerZLM Verzekeringen is a regional insurance provider and partner supporting BrabantSport's top sport events and programs, including title sponsorship of the ZLM Tour cycling event.
• Holla legal & taxstandardGTM or Marketing PartnerHolla legal & tax is a Brabant-based law firm and partner of BrabantSport, contributing professional services and brand support to the sport ecosystem.
• Van der ValkstandardGTM or Marketing PartnerVan der Valk is a major Dutch hotel and hospitality chain (originating in Brabant) and partner of BrabantSport, providing event accommodation and hospitality services for top sport events.
• Frame FreaksstandardGTM or Marketing PartnerFrame Freaks is a technology and media company and partner of BrabantSport, contributing digital and creative services to the sport ecosystem.
• ArrivastandardGTM or Marketing PartnerArriva is a European transport operator and partner of BrabantSport, providing mobility solutions that support athlete and event logistics across the region.
• Bernardus GolfflagshipStrategic or Co-development PartnerBernardus Golf is hosting the Solheim Cup 2026 — the largest women's golf tournament ever held in the Netherlands — in Cromvoirt, in partnership with BrabantSport. As a co-founder of Stichting SAM, Bernardus Golf is a flagship partner in the gender equality in sport initiative.
• Nederlandse Golf Federatie (NGF)coreStrategic or Co-development PartnerThe Dutch Golf Federation (NGF) is a key sports federation partner of BrabantSport, collaborating on the Solheim Cup 2026 and the 'Gelijkspel in sport' gender equality initiative. NGF provides sporting expertise, member club networks, and tournament infrastructure.
• KNWU (Koninklijke Nederlandse Wielren Unie)coreStrategic or Co-development PartnerThe Royal Dutch Cycling Union (KNWU) is a federation partner of BrabantSport, collaborating on talent development programs (including BMX, road cycling, and cyclocross) within the TeamNL centre framework and supporting cycling events such as the ZLM Tour.
• SSNB (Stichting Sport Service Noord-Brabant)coreImplementation/ SI/ Consulting PartnerSSNB executes Uniek Sporten Brabant on behalf of BrabantSport and the Province, deploying specialised movement coaches and managing seven sport loketten (local service points) across the province. SSNB is the operational delivery partner for inclusive sport in Brabant.
• Eindhoven AirportstandardGTM or Marketing PartnerEindhoven Airport is a project partner of BrabantSport, supporting air connectivity and logistics for international top sport events hosted in the Brainport Eindhoven region.
• DPG (dpgmedia)standardGTM or Marketing PartnerDPG Media is a major Dutch media company and partner of BrabantSport, providing media exposure and press coverage for sport events and societal campaigns across its portfolio of newspapers, radio, television, and digital channels.
• Omroep BrabantstandardGTM or Marketing PartnerOmroep Brabant is the regional public broadcaster for North Brabant and partner of BrabantSport, providing local media coverage and amplifying sport stories and events to the Brabant audience.
• 200+ Brabantse OrganisatiesmajorStrategic or Co-development PartnerBrabantSport collaborates with more than 200 organisations across the Brabant sports ecosystem to build 'a stronger Brabant through sport.' This broad network includes sports clubs, municipalities, educational institutions, healthcare providers, and civil society organisations.
• The Dutch Masters (Indoor Brabant)flagshipStrategic or Co-development PartnerThe Dutch Masters (formerly Indoor Brabant) is a flagship international show jumping and dressage event held annually in Den Bosch. BrabantSport is an official partner, helping shape the event to balance elite sport with youth, pony riders, para dressage, veteran, and family programming — serving both sport and societal impact goals.
• NikestandardGTM or Marketing PartnerNike sponsors Niels Vink (Team BrabantSport wheelchair tennis champion), providing equipment, apparel, and international event presence. Nike's relationship with BrabantSport athletes demonstrates the organisation's ability to connect elite athletes with global sport brands.
• Mulier InstituutstandardStrategic or Co-development PartnerThe Mulier Institute (sports research institute) provides research-backed evidence on gender inequality in sport that underpins the 'Gelijkspel in sport' project and Stichting SAM's data-driven approach to systemic change.
• DembranestandardTechnology or IntegrationDembrane provides an AI-powered dialogue tool used by Stichting SAM and the BrabantSport Fonds to conduct large-scale qualitative research with women and men about barriers to sport participation, enabling data-driven project design across sport federations.
• Brabant Street Platform (formerly B7UP)majorStrategic or Co-development PartnerThe Brabant Street Platform is a provincial network and collaboration of approximately 40 organisations in the street culture and sports sector (skateparks, calisthenics groups, spoken word communities, hip-hop programmers). Soft launched 19 June 2026 with BrabantSport's support, it connects, professionalises, and makes visible the street culture scene across North Brabant.
• Kunstloc (Brabants Cultuur Loket)majorStrategic or Co-development PartnerKunstloc is the cultural development agency for North Brabant and partner of BrabantSport in the Street culture & sports investment program, helping select, develop, and scale creative urban sport and culture projects.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Special Olympics Nederland: Dutch national federation serving athletes with intellectual disabilities through sport participation, coaching, and competition programmes. Directly comparable on the inclusive/para-sport axis that BrabantSport addresses through Uniek Sporten Brabant and TeamNL para-swimming.
• NOC*NSF: Dutch Olympic Committee and Sports Federation; the national-level counterpart and primary institutional partner that designates BrabantSport as one of five official TeamNL centra. Operates an analogous top-sport and societal-impact mandate at national scale.
• Sportbedrijf Arnhem: Regional sports organization for the Arnhem region that operates facilities, talent programmes, and community sport initiatives. Directly comparable as another Dutch municipal/regional sports enterprise pursuing a hybrid elite-plus-community mandate.
• Papendal (National Sports Centre): Another NOC*NSF-designated TeamNL centrum located in Arnhem, operating elite-sport training facilities and integrated support services (medical, performance, housing). Functions as a direct functional twin to BrabantSport's TeamNL centrum Eindhoven within the same five-centre national system.
• Sportbedrijf Den Haag: The Hague's municipal sports organization running sport facilities, neighbourhood programmes, and event co-organisation for sport and societal impact. Operates the same kind of municipal/provincial-aligned, partnership-funded sports platform as BrabantSport.
• Sportbedrijf Rotterdam: Municipal sports organization operating sport facilities, programmes and events for the Rotterdam region on a similar hybrid model — combining facility operations, event hosting, partner sales, and societal inclusion programmes. Comparable in mandate and operational structure though serving a different province.

Others

• Mulier Instituut: Dutch social-sciences research institute focused on sport and physical activity; a research partner of BrabantSport on the Gelijkspel in sport project. Functions as an adjacent/ecosystem participant that informs BrabantSport's programmes with evidence on inclusion and societal impact.
• Koninklijke Nederlandse Zwembond (KNZB): Royal Dutch Swimming Federation; BrabantSport's primary federation partner for swimming, water polo and para-swimming, co-hosting the EK Waterpolo 2028. Acts as a federation-side counterpart/partner rather than a competitor, supplying sporting expertise and member-club infrastructure.

Broad incumbents

• Johan Cruyff Foundation: Major Dutch foundation using sport for social impact through Cruyff Courts and community programmes across the Netherlands. Comparable mission focus on sport-for-good and partnership-driven societal activation, but at much larger national scale and with broader thematic reach than BrabantSport's regional scope.
• Stichting Jeugdfonds Sport & Cultuur: National Dutch foundation providing financial support for children from low-income families to participate in sport and culture. Overlaps with BrabantSport's societal-impact and access-for-disadvantaged-groups mandate, though focused specifically on financial access rather than full sport development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrabantSportNL
• YouTubeyoutube.com/@BrabantSport2017
• Facebookfacebook.com/brabantsportNL?locale=nl_NL
• LinkedInlinkedin.com/company/brabantsport
• Instagraminstagram.com/brabantsportnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrabantSport