sheepCRM

What sheepCRM does

SheepCRM, operated by Authentic Digital Limited, is a UK-based SaaS company founded in 2011 that provides a cloud membership CRM platform purpose-built for membership organisations. Headquartered in Taunton, Somerset, with a single-founder, bootstrapped operating model and a 1–10 employee team, the company serves over 100 customers across UK-based professional associations, charities, car clubs, scientific bodies, visitor attractions, education, health, music, conservation, sport and members' clubs. A dedicated Car Club Software sub-brand extends the platform into the automotive enthusiast vertical.

The platform is a modular cloud system comprising CRM, Membership Management, Events, Fundraising, Payments, Communications, Groups and Reporting modules, plus a white-label member self-service portal branded sheepApp. It integrates natively with Stripe, GoCardless, Xero, Mailchimp, Eventbrite, WordPress, Zapier, Discourse and Mr Yum, and exposes an open API for custom integrations. The company holds Cyber Essentials certification and operates GDPR-compliant infrastructure, with EU data-handling posture supporting potential European expansion.

Revenue is generated primarily through tiered monthly subscriptions — Advanced (£299/month), Professional (£499/month) and Enterprise (£999+/month) — supplemented by one-time setup/onboarding fees and per-contact overage charges. The go-to-market is sales-led and consultative, anchored by a discovery-call-first methodology, and complemented by content marketing assets including a Membership CRM Health-Check tool, an AI White Paper, a Project Planner and an active blog targeting UK membership organisations across multiple verticals.

Name

sheepCRM

Legal name

Authentic Digital Limited

Website

https://sheepcrm.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

SheepCRM is a UK-based, bootstrapped SaaS company providing a cloud membership CRM platform for over 100 UK membership organisations, professional associations, charities, and member-based clubs via tiered subscriptions (£299–£999+/month) under a sales-led, consultative GTM.

Ownership category

akta.pro rank

Headquarters

HQ city

Taunton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licenses: Monthly or annual subscription fees based on tiered plans (Advanced, Professional, Enterprise) with varying contact limits. Base pricing ranges from £299/month to £999+/month. Minimum 12-month contract with automatic monthly renewal thereafter.
2. Setup and Onboarding Services: One-time setup fees covering system configuration, setup guidance, data migration, and training. Fee determined by plan level and support requirements. If cancelled before start date, 50% of setup fee applies; after start date, 100% is due.
3. Additional Contact Fees: Organisations exceeding their contact limit are invoiced additional fees on a prorated basis for the remainder of the current term.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

sheepCRM is a cloud-based membership CRM platform built specifically for membership organizations, professional associations, charities, and clubs. It centralises member records, subscriptions/renewals, events, CPD tracking, email communications, and payments into a single system with an open API for third-party integrations. The product automates routine membership administration and supports workflows such as joining, renewing, and engaging members across web and mobile.

Product overview

sheepCRM is a unified membership CRM platform designed for professional membership organisations, associations, and member-based clubs in the UK. The core sheepCRM platform integrates multiple modules into a single cloud-based database: CRM, Membership Management, Events, Fundraising, Payments (via Stripe and GoCardless), Communications, Groups, and Reporting. Key add-on products include the Members Portal (sheepApp) for self-service, the Car Club Software sub-brand for automotive clubs, the Membership CRM Health-Check for assessment, the Membership CRM Project Planner for project planning, and an AI White Paper on membership AI readiness. The platform is sold in three tiers (Advanced at £299/month for B2C, Professional at £499/month for B2B, and Enterprise at £999/month) with customizable plans and includes an open API for custom integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• sheepCRM Core Platform Cloud-based membership CRM platform for membership organisations, professional associations, charities and clubs. Provides a unified member database, subscription and renewal management, events and CPD tracking, email marketing, payment processing (Stripe, GoCardless), and automation of day-to-day membership administration, with an open API and integrations for Microsoft 365, Mailchimp and dotmailer.
• Car Club Software Specialised configuration of the sheepCRM platform tailored to car clubs and vehicle enthusiast organisations, supporting member records, subscriptions, events and renewals for marque, classic and owners' clubs.

Quantifiable outcome

• Labour hours reduced by approximately 90%
• +3 more outcomes

Named customers16 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• GoCardlesscoreTechnology or IntegrationSeamless direct debit payment collection with automatic reconciliation. sheepCRM integrates with GoCardless for automated membership fee collection, reducing manual processing and improving cash flow. Key integration for membership renewal automation.
• StripecoreTechnology or IntegrationCard payment processing for membership fees, event tickets, and donations. Automatic payment reconciliation with Stripe payouts syncing to sheepCRM finance reports.
• XerocoreTechnology or IntegrationAccounting integration allowing contacts and invoices to be pushed from sheepCRM to Xero for seamless financial management and reconciliation.
• MailchimpcoreTechnology or IntegrationEmail marketing integration with automatic sync of member data. Enables targeted newsletters to all or specific member groups. Focus on crafting and sending compelling newsletters.
• EventbritesupportingTechnology or IntegrationEvent integration allowing live event, ticket sales, and payment info to be viewed in sheepCRM. Connects external event management with membership data.
• WordPresssupportingTechnology or IntegrationCMS integration allowing sheepCRM to work alongside WordPress websites. Supports member-facing pages and content management.
• ZapiersupportingTechnology or IntegrationAutomation integration connecting sheepCRM with thousands of other applications. Enables custom workflows and automation between tools.
• DiscoursesupportingTechnology or IntegrationCommunity platform integration for online discussions and forums. Supports member engagement and community building.
• Open APIcoreTechnology or IntegrationOpen API supporting custom integrations with websites and other applications. Allows organisations to build their own integrations with sheepCRM.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Glue Up: All-in-one membership management and CRM platform for associations, chambers, and non-profits, with modules covering events, payments, email, and mobile apps. Closely matches sheepCRM's modular structure and target verticals (associations, chambers, professional bodies) and competes in the same EMEA footprint.
• Novi AMS: Association management system purpose-built for trade associations and professional societies, with membership, events, committees, and finance modules. Directly comparable vertical SaaS to sheepCRM's professional-body and trade-association use cases.
• Wild Apricot: Cloud-based membership management software for associations, clubs, and non-profits with built-in CRM, events, payments, and a member portal. Directly comparable to sheepCRM in product scope and target buyer (small-to-mid membership organisations), though Wild Apricot operates at a larger scale and serves a global customer base.
• MemberClicks: Association management software (AMS) platform purpose-built for small-staff associations and non-profits, offering membership database, event management, email marketing, and member portal — a directly comparable vertical SaaS to sheepCRM, primarily serving the US market.
• VeryConnect: UK-based membership management platform built for universities, alumni associations, and member organisations, offering CRM, payments, events, and engagement tools. Closest geographically matched peer to sheepCRM, serving UK membership organisations with comparable feature set.

Emerging players

• MemberPress: WordPress-based membership plugin enabling subscriptions, content protection, and member management — partial overlap with sheepCRM for associations running on WordPress, but lighter on CRM and AMS features.
• SilkStart: Association management software targeting small associations and chambers with membership, events, and member directory features. Comparable in scope and buyer segment to sheepCRM but with a primarily North American customer base.

Broad incumbents

• HubSpot: Broad CRM and marketing automation platform with operations hub and paid commerce features that membership organisations sometimes adopt as a generalist alternative. Lacks sheepCRM's purpose-built membership/renewal workflows.
• YourMembership (Community Brands): Long-standing AMS platform (now part of Community Brands' suite alongside MemberClicks and others) serving associations with membership, events, learning, and jobs board functionality. Larger incumbent competing for the same association CRM budget as sheepCRM.
• Salesforce (NPSP / Association Cloud): Global CRM leader whose Nonprofit Success Pack and vertical association solutions compete with sheepCRM for membership and non-profit CRM spend. Larger platform with extensive customisation but less purpose-built depth for UK membership workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sheepcrm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sheepCRM