Bertha Earth

What Bertha Earth does

Bertha Earth is a UK non-profit company limited by guarantee, founded in 2021 and headquartered at 7 Cavendish Square, London. It operates a youth-centred environmental education programme targeted at 11-18 year olds, with the flagship BE Ambassadors Programme serving Year 7 students (11-13) in state-funded secondary schools in London. The programme is fully-funded and free to participants, schools, and families, consisting of at least fourteen weekly in-school workshops delivered by Bertha Earth coaches, a nature connect day, and a five-day residential retreat hosted at partner farms (Jamie's Farm, Farms for City Children, Bore Place). The organisation currently works with 18 partner schools and over 500 young people in London, with a stated 2030 ambition to scale to 10,000 ambassadors across UK schools.

The core product suite comprises the BE Ambassadors Programme, the BE Schools teacher network, the BE Stories online storytelling platform, the annual Teacher Training Retreat, and the second-year Bertha Earth Challenge. Technology infrastructure is minimal and non-AI: a Shorthand-built website for content delivery and Pinpoint recruitment software for hiring. Distribution is via direct, managed school partnerships with annual intake cycles (the 2026 cohort is closed; 2027 intake opens with a March 2027 deadline), supplemented by organic social presence on LinkedIn, Facebook, Instagram, X, and YouTube under the berthaearthstories / @berthaearth handles.

As a non-profit company limited by guarantee, Bertha Earth generates no commercial revenue and reinvests all income into its mission. The organisation is supported by a network of ten delivery and content partners, including London Wildlife Trust, The Royal Parks, Global Generation, GROW, Creekside Discovery Centre, Central Film School, and Bloom. Headcount sits in the 11-50 band. No funding rounds, grants, donations, audited financials, management team details, or M&A activity are disclosed in the source data.

Name

Bertha Earth

Legal name

Bertha Earth

Website

https://berthaearth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bertha Earth is a UK non-profit company limited by guarantee that runs the fully-funded BE Ambassadors Programme for 11-13 year olds in London state-funded secondary schools, currently partnering with 18 schools and 500+ young people, with a 2030 goal of reaching 10,000 ambassadors across the UK.

Ownership category

akta.pro rank

Product category

Environmental Education

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD), Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

Keywords

• Environmental education
• Youth programmes
• Nonprofit organisation
• Nature education
• Charitable programmes

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Non-profit charitable operations: Bertha Earth is a non-profit company limited by guarantee. Every penny is reinvested back into the purpose of helping young people connect with themselves, each other and the planet. No commercial revenue is generated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bertha Earth delivers a fully-funded, year-long environmental leadership programme (BE Ambassadors Programme) for Year 7 students aged 11-13, comprising nature connection days, weekly in-school workshops, a five-day residential rural retreat, and a year-long environmental challenge. The programme is offered at no cost to schools, students, or families, and is delivered through direct partnerships with state-funded secondary schools in London.

Product overview

Bertha Earth is a youth-centred environmental organisation offering a suite of interconnected programmes centred on growing a diverse network of young environmental leaders, storytellers, and changemakers. Its flagship offering is the BE Ambassadors Programme — a fully-funded, year-long journey for 11-13-year-olds combining nature connection days, weekly in-school workshops delivered by trained facilitators, a five-day residential rural retreat, and a year-long environmental challenge. This is delivered through BE Schools, a growing network of UK state-funded schools committed to whole-school environmental change, supported by annual Teacher Training Retreats. Complementing these is BE Stories — an online youth-driven storytelling platform. The organisation aims to have funded, trained, and supported 10,000 Bertha Earth Ambassadors by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• BE Ambassadors: A diverse network of young environmental leaders, storytellers and change makers committed to protecting, nurturing and celebrating the planet.
• BE Stories
• BE Schools

Products and services

• BE Ambassadors Programme A fully-funded, year-long environmental leadership programme for young people aged 11-13 (Year 7), involving nature connection days, in-school workshops delivered by trained facilitators, a five-day residential rural retreat, and a year-long environmental challenge. Ambassadors develop storytelling, self-care, and activism skills, culminating in an environmental action project.
• BE Schools A network of engaged and passionate teachers and state-funded schools that partner with Bertha Earth to implement the BE Ambassadors programme, supporting schools in meeting DfE Character Benchmarks and OFSTED expectations for personal development.
• BE Stories An online storytelling platform driven by young people, partners, and the Bertha Earth team, designed to inspire, amplify, and educate the community on environmental issues and motivate people to take action.
• Teacher Training Retreat Annual summer teacher training retreats equipping teachers to independently deliver the BE Ambassadors programme within their schools.
• Bertha Earth Challenge A second-year follow-on programme offering continued engagement and environmental challenges for Ambassadors and partner schools.

Quantifiable outcome

• Students develop strong sense of purpose and grow in confidence
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Jamie's FarmcoreStrategic or Co-development PartnerActs as a catalyst for change, enabling disadvantaged young people to thrive academically, socially and emotionally. Provides the rural setting for the five-day residential retreat component of the BE Ambassadors programme.
• Farms for City ChildrencoreStrategic or Co-development PartnerA charity enabling children from disadvantaged communities to experience the adventure of working together on farms in the heart of the British countryside. Co-hosts the residential retreat experiences.
• Global GenerationminorStrategic or Co-development PartnerAn educational charity that works together with local children and young people, businesses and families in Camden, Islington and Southwark to create healthy, integrated and environmentally responsible communities.
• GROWminorStrategic or Co-development PartnerWorks with schools and communities delivering bespoke programmes in sustainable food growing and outdoor learning.
• Creekside Discovery CentreminorStrategic or Co-development PartnerAn educational charity working in one of the most biodiverse landscapes in London to nurture urban wildlife and habitats.
• Central Film SchoolminorStrategic or Co-development PartnerA leading London filmmaking university teaching the hands-on skills and knowledge to tell powerful, engaging stories. Supports storytelling skills development for ambassadors.
• Bore PlaceminorStrategic or Co-development PartnerA 500-acre regenerative farm in Kent focused on organic growing and educating young people around sustainability and the natural world.
• London Wildlife TrustminorStrategic or Co-development PartnerA driving force for nature conservation across the capital, working tirelessly to protect wildlife across London and helping wildlife flourish through practical conservation work.
• BloomminorStrategic or Co-development PartnerWorks with schools, connecting young people to the natural world through outdoor workshops which provide rich sensory experiences and a deeper understanding of how nature works.
• The Royal ParksminorStrategic or Co-development PartnerProvides free access to London's beautiful, natural and historic green spaces, to help improve everyone's quality of life and wellbeing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jamie's Farm: Charity using residential farm experiences to catalyse change for disadvantaged young people. Comparable because it offers the rural retreat component of Bertha Earth's programme and is an existing partner, sharing a residential, youth-focused, environmental ethos.
• Global Generation: UK educational charity working with children and young people in Camden, Islington, and Southwark on environmental responsibility and community action. Directly comparable to Bertha Earth's urban youth environmental education model, and an existing partner.
• Trees for Cities: UK charity focused on urban tree planting and greening with strong school engagement programmes. Comparable because it delivers environmental education and action directly through schools, often in London, targeting similar pupil demographics.
• Groundwork: UK federation of environmental charities running school-based programmes on sustainability, green spaces, and young people's environmental action. Comparable in operating model, school engagement, and geographic footprint across UK regions.
• Surfers Against Sewage: UK environmental charity with a strong youth activism and education programme around plastic pollution and citizen science. Comparable because it mobilises young people through schools and community programmes around environmental action and storytelling.
• Keep Britain Tidy: Environmental charity running school-facing education programmes on litter, waste, and local environmental action. Comparable as a UK-wide environmental education provider competing for the same state-school partnerships and pupil engagement slots.
• Farms for City Children: Charity enabling children from disadvantaged communities to experience working together on farms in the British countryside. Comparable as a co-host of Bertha Earth's residential retreat and a like-for-like residential provider for school-age cohorts.

Broad incumbents

• The Prince's Trust: Major UK youth development charity with environmental and leadership programmes for 11–30 year olds. Comparable because it targets a similar youth demographic with personal development and leadership outcomes, but with a much broader remit beyond environmental education.
• The Wildlife Trusts: UK umbrella of 46 local wildlife trusts running education and engagement programmes including with schools. Comparable as a broader environmental charity whose London Wildlife Trust is an existing partner, but operating at much larger scale across conservation and education.
• WWF UK: Large UK environmental NGO with schools education and youth programmes. Comparable as a broader incumbent competing for the same donor and school partnership mindshare, but at a national scale many times larger than Bertha Earth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fillyourhandle
• YouTubeyoutube.com/@berthaearth
• Facebookfacebook.com/berthaearthstories
• LinkedInlinkedin.com/company/bertha-earth
• Instagraminstagram.com/berthaearthstories

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertha Earth