ASK LISTEN RETAIN

What ASK LISTEN RETAIN does

ASK LISTEN RETAIN (legal entity Kmyta Services Corp.) is a private, founder-led Canadian software company headquartered in Surrey, British Columbia, that provides a cloud-based customer satisfaction and feedback management platform purpose-built for the automotive aftermarket. Its product set includes the core ALR Program (a closed-loop ASK-LISTEN-RETAIN process), the ASP-to-Jobber B2B telephone survey program, the Consumer-to-ASP C2B online and mobile survey program, the legacy Compechek Mystery Caller program, the multi-channel ALR Survey Suite (SMS/MMS, email, QR, web, shop-management integration, 5-star Google routing), a unified LISTEN portal for review management, and an integrated Learning Management System that hosts training courses from partner Excel Sales Consulting.

Underlying technology centers on a 24/7 online and mobile portal backed by automated reporting, instant email alerts, multi-language survey delivery (English, French, Spanish), and proprietary word-mining-based sentiment classification of open-text comments, with closed-loop alerting on low scores, negative keywords, and contact requests. The business operates on annual subscription pricing with unlimited survey responses, distributed via direct sales to enterprise accounts, a self-serve online portal (promo code reference $2,995), and a flagship channel partnership with NAPA AutoCare, supplemented by long-term enterprise relationships such as UAP NAPA Auto Parts (since 2008) and a customer base spanning single-location repair shops, franchise operators, distributors, collision centers, and manufacturers across North America. The company has no external institutional funding and is led by founder/President Peter Kmyta.

Name

ASK LISTEN RETAIN

Legal name

Kmyta Services Corp.

Website

https://asklistenretain.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

ASK LISTEN RETAIN is a private Canadian SaaS company that provides a cloud-based customer satisfaction and closed-loop feedback management platform purpose-built for the automotive aftermarket, serving ASPs, jobbers, distributors, collision centers, and manufacturers primarily across North America.

Ownership category

akta.pro rank

Product category

Automotive Customer Feedback Software

NAICS

Marketing Research and Public Opinion Polling (541910), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

akta.pro secondary industry

Quality Assurance (QA), Coaching & Performance Management (EDABACAF)

Keywords

• Customer satisfaction surveys
• Automotive aftermarket software
• Customer feedback platform
• Mystery caller programs
• Closed-loop feedback system

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CSI Program Subscription: Annual subscription-based customer satisfaction program providing online and mobile surveys, 24/7 portal access, automated reporting, and email notifications. Supports unlimited responses with multi-language capability (English, French, Spanish).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ASK LISTEN RETAIN provides a cloud-based Customer Satisfaction Index (CSI) platform purpose-built for the automotive aftermarket, executing a three-step ASK–LISTEN–RETAIN process that combines telephone and online/mobile surveys with a 24/7 customizable portal, automated reporting, word-mining sentiment analysis, and closed-loop follow-up to measure, analyze, and act on customer feedback. The platform is sold as an annual subscription and is offered in B2B (ASP-to-Jobber installer feedback) and C2B (Consumer-to-ASP end-customer feedback) variants, complemented by the Compechek Mystery Caller program and Excel Sales Consulting training courses.

Product overview

ASK LISTEN RETAIN (ALR) is a cloud-based customer satisfaction and retention platform for the automotive aftermarket. Its core is the ALR Program — a 3-step ASK-LISTEN-RETAIN process that combines telephone and online surveys with a 24/7 customizable portal, automated reporting, and a 360-degree closed-loop follow-up system. The platform is complemented by the Compechek Mystery Caller Program (legacy program since 1994), the ALR Survey Suite for multi-channel survey delivery (SMS/MMS, QR codes, unique URLs, email, shop management system integration), and the ALR LISTEN Portal for consolidated feedback management including Google Reviews. Training offerings through Excel Sales Consulting (Store Manager Leadership, Inside Sales and Customer Service, Delivery Driver courses) are accessible via a separate LMS portal. The product is specifically designed for automotive aftermarket ASPs, jobbers, collision centers, and manufacturers, with support for English, French, and Spanish surveys.

Differentiator

Problem solved

Functional benefit

Products and services

• ASK LISTEN RETAIN (ALR) Program A cloud-based Customer Satisfaction Index (CSI) platform for the automotive aftermarket that combines telephone and online surveys with a 24/7 customizable portal, automated reporting, word-mining sentiment analysis, and a 360-degree closed-loop follow-up system to measure, analyze, and act on customer feedback.
• ASP to Jobber (B2B Customer Feedback) A business-to-business telephone survey program targeting installer customers of automotive aftermarket jobbers and distributors to gather strategic and tactical customer satisfaction insights through structured telephone interviews.
• Consumer to ASP (C2B Customer Feedback) An online and mobile customer satisfaction survey program for automotive aftermarket service providers and retailers to capture end-consumer feedback, with pre-designed surveys, real-time results, multi-language support (English, French, Spanish), and automated notifications for positive and negative responses.
• Compechek Mystery Caller / Mystery Shopping Program A mystery calling and shopping program that monitors and evaluates counter staff telephone skills, salesmanship, and customer service through trained mystery callers, providing regular reports across 60 scoring criteria with 24/7 data access.
• ALR LISTEN Portal The 24/7 online and mobile portal within the ALR system for viewing, analyzing, and managing customer feedback data, advanced reporting, and managing Google reviews alongside ALR reviews from a unified interface.
• ALR Survey Suite A collection of multi-channel survey delivery tools including 5-Star Review Surveys (routing 5-star ratings directly to Google Reviews), Thumbs Up/Thumbs Down surveys, SMS/MMS text invitations, QR codes, unique URLs, email invitations, and shop management system integrations — all accessible within the ALR portal.
• ALR Learning Management System (LMS) Portal An online LMS portal available 24/7 for training delivery and progress tracking, integrated with the ALR program to support virtual and online training in a cost-effective manner.
• Excel Sales Consulting Training Courses Sales and management training courses powered by Excel Sales Consulting, including Store Manager Leadership Training (live and online), Inside Sales and Customer Service Training, and Delivery Driver's Course — designed for automotive aftermarket organizations.

Quantifiable outcome

• 95% of complaining customers will do business with you again if you resolve the complaint instantly (industry statistic)
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, supporting, flagship and foundational.

• Excel Sales ConsultingcoreStrategic or Co-development PartnerPartnership with Excel Sales Consulting for customer service and sales training programs. Norm Rose, President of Excel Sales Consulting, serves as VP of Customer Service and Management Training for ALR. Training programs cover inside sales, customer service, store manager leadership, and delivery driver courses specifically designed for automotive aftermarket businesses.
• SurveyGizmosupportingTechnology or IntegrationSurvey platform provider used to deliver ASK LISTEN RETAIN customer satisfaction surveys. ALR featured in SurveyGizmo case study as a success story demonstrating effective use of their survey technology for automotive aftermarket customer feedback.
• NAPA AutoCareflagshipChannel Partner/ Reseller/ DistributorNAPA AutoCare program utilizes ALR's CSI (Customer Satisfaction Index) surveys for their network of automotive repair shops. Multiple NAPA AutoCare locations use ALR program to gather customer feedback, improve service, and generate positive Google reviews. Partnership enables NAPA to offer nationwide coverage assurance with quality repairs backed by customer feedback.
• UAP NAPA Auto PartsflagshipChannel Partner/ Reseller/ DistributorMajor Canadian automotive aftermarket parts distributor using ASK LISTEN RETAIN since 2008. System enables head office to monitor customer concerns across all stores, districts, and regions. ALR adapts to UAP needs making it a collaborative team effort with flexible customization for regional director and coordinator requirements.
• Fortins SupplyfoundationalOthersJeff Fortin of Fortins Supply originally approached Peter Kmyta with the offer to purchase Compechek Market Research, which became the foundation for ASK LISTEN RETAIN. Fortin's Auto remains a customer using Compechek reports since 1994.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Birdeye: Birdeye is a leading multi-location customer experience and reputation platform for SMBs, with a strong automotive service vertical (dealers, tire shops, collision centers). It directly overlaps ALR's core CSI, review management, and survey delivery capabilities at multi-location automotive businesses.
• Chatmeter: Chatmeter is a multi-location reputation and customer feedback platform with deep automotive (dealer group) concentration. It is comparable because it serves the same multi-location automotive customer base with review management and customer insight tooling.
• Podium: Podium is a customer messaging, review, and feedback platform focused on local businesses including automotive service. It competes for the same multi-location ASP/collision/parts dealer customers that ALR targets, with overlapping survey, review-routing, and staff-performance use cases.
• Reputation.com: Reputation.com is a reputation management and customer experience platform that aggregates reviews, surveys, and social signals for multi-location enterprises, including automotive aftermarket. It addresses the same multi-location CSI and review-routing needs as ALR.
• Fullpath (formerly DealerSocket): Fullpath is an automotive-dealer-focused customer data, marketing, and CX platform that helps dealers manage customer feedback, reviews, and engagement. It targets adjacent automotive verticals (dealers, service) and competes for the same CSI budget.
• Affinitiv: Affinitiv is a customer engagement and data platform purpose-built for the automotive industry, serving OEMs, dealers, and aftermarket businesses with retention, marketing, and customer experience tools. It overlaps directly with ALR's automotive aftermarket customer-retention focus.
• MaritzCX: MaritzCX is a customer experience research and mystery-shopping provider serving automotive and other verticals. It is comparable through its combination of mystery-shopping/audit programs and customer feedback measurement, mirroring ALR's Compechek + CSI offerings.

Emerging players

• NiceJob: NiceJob is a reputation and review-generation platform targeted at service businesses including home services and light automotive. It overlaps with ALR on review-routing and basic feedback capture, though it lacks ALR's deep aftermarket specialization and telephone-survey depth.

Broad incumbents

• SurveyMonkey: SurveyMonkey is a broad-based online survey platform used across many industries, including automotive. It competes for the same 'CSI surveying' budget as ALR but as a horizontal incumbent rather than a vertical specialist.
• Qualtrics: Qualtrics is an enterprise-grade customer and employee experience platform with automotive industry clients. It is comparable as a broad incumbent offering overlapping voice-of-customer and closed-loop alert capabilities that ALR provides for the aftermarket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ask-listen-retain

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASK LISTEN RETAIN