NiceJob
NiceJob is a cloud-based reputation marketing and growth automation SaaS for local service businesses. Its platform automates post-job review requests, referral invites, repeat bookings, and AI-generated review replies via deep integrations with field service CRMs like Jobber, Housecall Pro, and ServiceTitan.
- Company typePrivate
- Founded2017
- HeadquartersLondon, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NiceJob does
NiceJob is a cloud-based reputation marketing and growth automation SaaS platform purpose-built for local service businesses. Founded in 2017 in Vancouver, BC and now headquartered in London, Ontario, Canada, NiceJob operates as a wholly-owned subsidiary of Paystone Inc. following its October 2021 acquisition, sitting alongside DataCandy (gift card and loyalty platform) and the Paystone payments brand within the parent company's ecosystem. The platform's core technology centers on a job-completion trigger workflow: when a job is marked complete in a connected CRM or field service management tool (Jobber, Housecall Pro, ServiceTitan, FieldPulse, QuickBooks Online), NiceJob automatically fires a coordinated sequence of personalized SMS and email review requests, referral invites, repeat/rebooking reminders, marketing broadcasts, and AI-generated review replies. The product portfolio spans ten modules—Reviews, Referrals, Repeats, Social Proof, Insights, AI Replies, Broadcasts, NPS Surveys, Gifts, and a done-for-you Sites website add-on—organized around two monthly subscription tiers (Reviews Plan starting at $75/month; NiceJob Pro Plan starting at $125/month) with no long-term contracts.
NiceJob primarily targets home service verticals (HVAC, plumbing, electrical, roofing, landscaping, cleaning, junk removal, pest control, tree care, and similar trades) where reputation and word-of-mouth drive the majority of customer acquisition, with secondary segments in professional services, health and wellness, hospitality, and multi-location franchises. The go-to-market is predominantly product-led: prospects sign up online via a 14-day free trial with no credit card required and complete self-serve onboarding in under 30 minutes, supported by a book-a-demo channel for enterprise and franchise prospects, an agency program for marketing partners, an affiliate program for individual referrers, and Zapier-based marketplace distribution. The company claims 50,000+ businesses served at the platform level (homepage) or 7,000+ businesses specifically on NiceJob within the 30,000+ Paystone ecosystem, with 1.7M+ reviews enabled and a reported 4.9 average Google rating across the platform. Customer outcomes cited include 4x more reviews on average, up to 2x more referrals, and documented case studies showing 690%-3,741% review volume increases for individual service businesses. NiceJob is PCI DSS, GDPR, CCPA, and CASL compliant through its parent Paystone, and consistently ranks as a Leader, High Performer, and Momentum Leader across G2's reputation marketing indices through 2025-2026.
Revenue is generated through monthly SaaS subscriptions (Reviews and Pro tiers), the separately priced Sites done-for-you website add-on, and enterprise/franchise contracts. The company is privately held as a subsidiary of Paystone Inc., has 11-50 employees, and operates across North America (USA and Canada) with globally accessible self-serve web onboarding.
NiceJob firmographics
Firmographics- Name
- NiceJob
- Legal name
- NiceJob (a tradename owned and operated by Paystone Inc.)
- Website
- https://get.nicejob.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NiceJob is a cloud-based reputation marketing and growth automation SaaS for local service businesses. Its platform automates post-job review requests, referral invites, repeat bookings, and AI-generated review replies via deep integrations with field service CRMs like Jobber, Housecall Pro, and ServiceTitan.
- Ownership category
- akta.pro rank
NiceJob industry classification
Industry- Product category
- Reputation Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where NiceJob is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
NiceJob business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Reviews Plan): Entry-level monthly subscription including automated review requests, social proof widgets, and key integrations. No long-term contracts required.
- SaaS Subscription (NiceJob Pro Plan): Premium tier adding referral campaigns, repeat/rebooking campaigns, marketing broadcasts, AI review replies, and advanced features. Sold as a monthly subscription with no long-term contracts.
- Sites Add-On: Done-for-you SEO-optimized website sold as an optional add-on priced separately. Includes website design, strategy consultation, content writing, hosting, maintenance, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Reviews Plan — Entry-level automated review management |
| Subscription | Monthly | NiceJob Pro Plan — Full growth automation suite |
| Subscription | Monthly | Sites Add-On — Done-for-you SEO-optimized website |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
NiceJob product offering
Product offeringCore offering
NiceJob is a cloud-based reputation marketing SaaS platform for local service businesses. It automates the post-job growth loop — sending personalized SMS and email review requests, referral invites, repeat/booking reminders, marketing broadcasts, AI-generated review replies, and social proof widgets — triggered automatically when a job is marked complete in a connected field service CRM. The platform also offers embeddable review widgets and a done-for-you SEO-optimized website product.
Product overview
NiceJob is an all-in-one reputation marketing platform for local service businesses, designed as a modular SaaS with two main subscription tiers. The Reviews Plan (starting at $75/month) serves as the entry-level offering with automated review requests, social proof widgets, and key CRM integrations. The NiceJob Pro Plan (starting at $125/month) adds referral automation, repeat/rebooking campaigns, marketing broadcasts, and AI review replies. A separate Sites Add-On provides done-for-you websites. The platform operates as a growth automation layer that connects to existing field service software (Jobber, Housecall Pro, ServiceTitan, QuickBooks); when a job is marked complete, NiceJob automatically triggers the full post-job growth loop—review request, referral ask, repeat campaign, and reactivation. The product portfolio centers on Reviews as the core module, with Referrals, Repeats, Broadcasts, AI Replies, Social Proof, Insights, Gifts, and NPS Surveys as integrated capabilities, and Sites as an add-on website service.
Differentiator
Problem solved
Functional benefit
Products and services
- Reviews Automated review generation software that sends personalized SMS and email review invites post-job, follows up with smart reminders, stops once a review is submitted, and distributes reviews across Google, Facebook, and other platforms. Included in the Reviews plan starting at $75/month.
- Referrals Referral automation that sends automated referral invites to satisfied customers via email and SMS, turning happy clients into an active source of new leads, with threshold settings that only invite customers above a specified star rating.
- Repeats Repeat and rebooking campaign automation that identifies customers due for a return visit via CRM connection and reaches out automatically to recover revenue from lapsed customers.
- Social Proof Embeddable website widgets (including the NiceJob Trust Badge) that display recent reviews, star ratings, and real customer activity to increase visitor-to-lead conversion.
- Insights Real-time customer feedback and actionable insights delivered straight from customers, helping businesses identify areas for growth.
- Gifts Customer gifting feature that lets businesses surprise and delight new and loyal customers to drive word-of-mouth and retention.
- Sites Done-for-you SEO-optimized website for small business owners that auto-syncs customer reviews, stories, and social proof in real time; includes website design, strategy consultation, content writing, hosting, maintenance, and support. Sold as a separately priced monthly add-on.
- AI Replies AI-powered review reply automation that suggests or auto-drafts responses to reviews in the business's voice, saving time on customer engagement and signaling ongoing activity to Google for local SEO.
- Broadcasts Marketing broadcast messaging that lets businesses send targeted ad hoc campaigns to existing customers for announcements, promotions, or limited-time offers via SMS and email.
- NPS Surveys Net Promoter Score survey collection tool to gather actionable customer feedback beyond reviews and measure customer loyalty.
Quantifiable outcome
- 4x increase in reviews on average
- +8 more outcomes
Companies that use NiceJob
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
NiceJob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature11 records
NiceJob partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SendJimminorSendJim and NiceJob partnered to deliver direct mail and review marketing services for home service businesses. The collaboration aims to help home service businesses improve their Google rankings and attract more positive reviews by combining NiceJob's review automation with SendJim's direct mail capabilities.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
NiceJob competitors and assessment
Company assessmentDirect peers
- Birdeye: Birdeye is a leading reputation management and customer experience platform serving SMB and multi-location businesses across home services, healthcare, and retail. It directly competes with NiceJob on automated review generation, referral programs, social messaging, and AI-driven customer engagement workflows.
- Podium: Podium is a customer interaction platform for local businesses offering review requests, messaging, payments, and AI-driven lead conversion. Its target customer base (local service businesses, multi-location operators) and product feature set directly overlap with NiceJob's Reviews, Referrals, and AI Replies modules.
- Broadly: Broadly is a reputation management and customer communication platform purpose-built for home services businesses (HVAC, plumbing, roofing, auto). It competes directly with NiceJob on automated review requests, web chat, and customer messaging for the same SMB trades segment.
- Reputation.com: Reputation.com is an enterprise reputation management platform covering review monitoring, response, surveys, and social publishing. It addresses a more enterprise-leaning segment than NiceJob but competes for the same brand reputation and customer feedback use cases across multi-location operators.
- SOCi: SOCi is a marketing platform built for multi-location businesses offering localized reputation management, social media, and advertising automation. It directly competes with NiceJob for franchise and multi-location clients seeking centralized review and social proof workflows.
- ReviewTrackers: ReviewTrackers provides review monitoring, analytics, and response tools for multi-location and enterprise brands. It overlaps with NiceJob's reputation dashboard and AI Replies modules, particularly in the franchise and multi-location segment.
Emerging players
- Grade.us: Grade.us is a white-label reputation marketing platform enabling agencies and SMBs to launch review campaigns, surveys, and referral programs. It overlaps with NiceJob's review generation and referral use cases but is typically deployed via agency partners rather than direct SMB sales.
- Widewail: Widewail offers review monitoring, response, and customer engagement services for automotive, hospitality, and multi-location brands. It overlaps with NiceJob's reputation dashboard and review response functionality for the same multi-location buyer profile.
Broad incumbents
- Vendasta: Vendasta is a broader SMB platform offering a marketplace of digital tools (including reputation management) for agencies and partners serving local businesses. It overlaps with NiceJob on review and reputation workflows but competes as a multi-product platform rather than a specialist.
- Trustpilot: Trustpilot is a large consumer review platform serving businesses globally with review collection, brand profile management, and trust signals. It competes with NiceJob on the review collection and social proof use case, but is a more generalist, open-platform business compared with NiceJob's localized SMB focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NiceJob social profiles
Digital presenceNiceJob compliance and trust
Trust signalCompliance4 records
NiceJob financial estimates
Financial estimateRevenue estimate
Valuation estimate
NiceJob leadership team
Management profileNumber of profiles
NiceJob funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NiceJob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NiceJob
What does NiceJob do?
NiceJob is a cloud-based reputation marketing SaaS platform for local service businesses. It automates the post-job growth loop — sending personalized SMS and email review requests, referral invites, repeat/booking reminders, marketing broadcasts, AI-generated review replies, and social proof widgets — triggered automatically when a job is marked complete in a connected field service CRM. The platform also offers embeddable review widgets and a done-for-you SEO-optimized website product.
Is NiceJob a public or private company?
NiceJob is a private company. It is classified as corporate owned and is currently operating.
When was NiceJob founded?
NiceJob was founded in 2017. It employs 11 to 50 people.
Where is NiceJob based?
NiceJob is headquartered in London, Canada, in the North America region.
How does NiceJob make money?
Three revenue lines are on record. SaaS Subscription (Reviews Plan) is the primary driver. The others are saaS Subscription (NiceJob Pro Plan) and sites Add-On.
Who are NiceJob's main competitors?
Direct peers on record are Birdeye, Podium, Broadly, Reputation.com, SOCi and ReviewTrackers. Emerging players are Grade.us and Widewail. Broad incumbents are Vendasta and Trustpilot.
Does NiceJob have an API?
No public API is recorded for NiceJob.
What industry is NiceJob in?
NiceJob's product category is Reputation Marketing Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5418 and its SIC code is 7372.