Victorian Company Group Pty Ltd

What Victorian Company Group Pty Ltd does

Victorian Company Group Pty Ltd, trading as Victorian Bathroom Company (VBC), is a privately-held residential renovation business based in Mordialloc, Bayside, Melbourne. Founded with over 22 years of specialised experience, the company delivers mid to high-end bathroom, ensuite, laundry and powder room renovations, together with shower repairs, waterproofing, tiling, plumbing and custom cabinetry services for private homeowners. Operations are concentrated in Melbourne's Bayside, East, South East and Mornington Peninsula suburbs, supported by a boutique showroom at 2 Bond Street, Mordialloc that displays premium Australian and European brands including Meir, Caroma, Geberit, Timberline, ADP and Decina.

The company runs a fully in-house delivery model rather than relying on subcontractors. Its tradespeople hold Registered Building Practitioner (Limited) and Licensed Plumber registrations with the Victorian Building Authority (VBA/BPC), and the business carries Domestic Builder registration DB-L46940, Company Registration CDB-L 58711, and Plumbing Licence 107470. Service delivery covers design consultation (including 2D/3D visualisation), plumbing, tiling, waterproofing, plastering, and custom cabinetry, coordinated under a single point-of-contact project management model. NDIS-approved accessibility modifications and bathroom future-proofing are recent additions to the service portfolio.

Revenue is generated through one-time, project-based fees with quotes issued after on-site inspection and design consultation. Indicative project pricing ranges from approximately $17,000 for a basic renovation to $36,000+ for high-end work, with ensuite renovations starting around $27,000. A standard bathroom renovation completes in 4-8 weeks. The go-to-market is sales-led and direct: customers engage via a website quote request, phone, email, or showroom visit, with growth driven primarily by showroom foot traffic, organic SEO/content marketing (blog and Instagram @victorian_bathroom_co), Google reviews (4.8/5 across 119 reviews), and word-of-mouth referrals from a large base of completed projects.

Name

Victorian Company Group Pty Ltd

Legal name

Victorian Company Group Pty Ltd

Website

https://victorianbathroomcompany.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Victorian Bathroom Company is a privately-held, Mordialloc-based residential renovation firm delivering mid to high-end bathroom, ensuite and laundry renovations, plus plumbing, tiling and waterproofing services to homeowners across Melbourne's Bayside, East, South East and Mornington Peninsula areas.

Ownership category

akta.pro rank

Product category

Bathroom Renovation Services

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

akta.pro secondary industry

Bathroom Storage & Custom Built-Ins (Linen Closets, Niches, Shelving) (HSAPABAM)

Keywords

• Bathroom renovations
• Plumbing services
• Tiling services
• Shower repairs
• Custom cabinetry

Headquarters

HQ city

Mordialloc

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom and Home Renovation Services: Revenue is generated through one-time, project-based fees for complete bathroom renovations, ensuite renovations, laundry renovations, and related services. Pricing varies significantly based on scope: simple renovations start from approximately $17,000 (excluding tiles and fixtures), mid-range projects from approximately $23,000, and high-end renovations from approximately $36,000. Additional revenue comes from standalone services including shower repairs, plumbing maintenance, tiling, and custom cabinetry. All work is priced via custom quotes following site inspection and design consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Victorian Company Group Pty Ltd (trading as Victorian Bathroom Company) is a full-service residential bathroom, ensuite, and laundry renovation business based in Mordialloc, Melbourne. The company provides design consultation, licensed plumbing, expert tiling, waterproofing, plastering, and custom cabinetry, delivered end-to-end by employed in-house tradespeople for homeowners in Melbourne's Bayside, East, South East, and Mornington Peninsula areas. Pricing is quote-based, with bathroom renovations ranging from approximately $17,000 for simple renovations to $36,000+ for high-end projects, and ensuite renovations starting from approximately $27,000.

Product overview

Victorian Company Group Pty Ltd (trading as Victorian Bathroom Company) is a full-service bathroom and laundry renovation company offering an integrated suite of services. The core offering includes bathroom renovations at various price points (from $17,000 basic to $36,000+ high-end), ensuite renovations, laundry renovations, shower repairs and waterproofing, tiling services, custom cabinetry, plumbing services, and NDIS/future-proofing accessibility modifications. The company operates a Mordialloc showroom displaying products from Australian and European brands. Services are delivered in-house by registered builders and licensed plumbers with over 22 years of experience. The product portfolio is structured as a service-based offering rather than a software platform, with individual services often bundled into comprehensive renovation packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Renovations

Quantifiable outcome

• Standard bathroom renovation completed in 4–8 weeks
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor.

• MeirminorOthersMulti-award winning Australian company specialising in premium taps and showers, offering the largest matte black tapware range globally. Products displayed and available for selection in the Victorian Bathroom Company showroom.
• TimberlineminorOthersAustralian made-to-order bathroom and laundry furniture manufacturer based in Armidale, NSW, offering a wide collection of designs, styles, and colours. Cabinetry featured in VBC renovation projects.
• ThermogroupminorOthersAustralian manufacturer and distributor of heating and cooling products including underfloor heating and heated towel rails. VBC works directly with Thermogroup for towel rail supply and installation.
• ADP (Australian Designer Products)minorOthersAustralian family-owned bathroom furniture manufacturer combining quality products, timeless designs, and seamless functionality. Products showcased in VBC showroom.
• MethvenminorOthersNew Zealand-based company producing award-winning taps and showers. Products available through VBC showroom and installations.
• Turner HastingsminorOthersSupplier of timeless, classic ceramic bathroom pieces manufactured exclusively in Europe. Featured in VBC projects for premium ceramic fixtures.
• GeberitminorOthersSwiss engineered concealed cistern technology provider. VBC installs Geberit in-wall cistern systems for modern bathroom installations, prioritising sustainability and style.
• DecinaminorOthersAustralian supplier of stylish, innovative baths, spa baths, and bathroom ware. One of Australia's largest and most established bathroom product suppliers.
• CaromaminorOthersAustralian bathroom brand with over 80 years of experience designing bathrooms that complement and elevate lifestyle. Products available through VBC.
• ZumiminorOthersCeramic toilet manufacturer with over 30 years of experience specialising in toilet products. Installed by VBC in bathroom renovation projects.
• Universal Shower BaseminorOthersLeading Melbourne-based manufacturer of standard and custom-size shower bases. VBC uses Universal Shower Base products for custom and standard shower installations.
• New Form ConcretingminorOthersLocal Melbourne creator producing natural, handmade bathroom pieces that exude warmth. Featured in VBC projects for bespoke concrete elements.
• Benchtop CityminorOthersSupplier of fine European and Japanese decorative laminates, benchtops, and board products with superior surface finishes. Distributor of Duropal products. Referenced in context of engineered stone alternatives.
• Elegance Tile (Moorabbin)minorOthersTile retailer sourcing from high-quality manufacturers worldwide including facilities in Italy, Spain, Brazil, China, and the UAE. Tiles featured in VBC showroom and projects.
• SilkSurfaceminorOthersRecommended engineered stone alternative supplier offering ranges including Infinity, Deluxe, and Standard. Benefits include scratch and stain resistance, low maintenance, and affordability. Post-engineered stone ban, VBC guides customers toward SilkSurface as a compliant and stylish benchtop option.
• LaminexminorOthersAustralian laminate surface supplier referenced in context of laundry renovations. Laminex offers a huge range of finishes making it an excellent choice for stylish yet budget-friendly laminate benchtops and splashbacks.
• PolytecminorOthersAustralian supplier of laminate finishes referenced alongside Laminex for laundry renovation solutions. Offers a wide range of finishes for cost-effective and practical laminate surfaces.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Re-Bath: Large US bathroom renovation franchise network. Comparable category, but operates at significantly larger scale and broader geographic footprint; useful as a benchmark for franchise-driven scaling of the bathroom renovation model.
• Bath Fitter: Established North American bathroom renovation franchise focused on acrylic tub and shower liners. Operates in a similar niche but with a proprietary product platform; useful adjacency benchmark for branded bathroom renovation at scale.

Direct peers

• Transform Bathrooms: Australian residential bathroom renovation specialist serving multiple metro markets. Comparable service portfolio, pricing tier, and showroom-supported sales motion.
• Hone Bathrooms: Australian bathroom renovation company offering end-to-end design and installation. Comparable in residential mid-to-high-end bathroom renovation focus and project-based service model.
• The Bathroom Company: Australian bathroom renovation company providing design, supply, and installation of bathrooms and ensuites. Similar mid-to-high-end residential customer base and full-service delivery model.
• Aumick Bathrooms: Melbourne-based bathroom renovation company offering full design, plumbing, tiling, and project management. Directly comparable in geography, service offering, and mid-to-high-end residential positioning.
• Megasealed: Australian specialist in shower repairs, regrouting, and waterproofing. Closely comparable service line to VBC's shower repair and waterproofing category, with a national franchise footprint.
• Bathroom Werx: Australian bathroom renovation specialist offering design, supply, and installation across multiple states. Closely comparable to VBC in service scope (full bathroom renovations) and target customer (mid-to-high-end residential homeowners).

Others

• Caroma: One of Australia's largest bathroom fixture brands and a listed VBC supplier. Adjacent rather than competitive — illustrates the upstream/downstream ecosystem that VBC draws from and complements its value proposition.

Regional players

• Proxima Bathrooms: Boutique bathroom renovation specialist operating in select Australian metro markets. Comparable service offering and design-led, builder-managed model to VBC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/victorian_bathroom_co
• LinkedInlinkedin.com/company/victorian-company-group-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victorian Company Group Pty Ltd