WISHBONE PET CARE

What WISHBONE PET CARE does

Wishbone Pet Care is an independent, founder-owned pet care services business operating a single brick-and-mortar facility at 4729 Highway 6 in Missouri City, Texas. The company was founded by Tammi Bui in 2011 and serves pet families across Missouri City, Sugar Land, Stafford, Sienna Plantation, Pearland, Fresno, and Richmond. With 11–50 employees, it delivers grooming (dogs and cats), overnight boarding, doggy daycare, non-anesthetic dental cleaning, nutritional wellness counseling, intolerance testing, birthday pawties, and curated pet retail, and reports 15+ years of operation, 10,000+ pets served cumulatively, and a 4.7/5 customer rating.

The underlying technology stack is composed entirely of third-party SaaS products: ProPetWare powers online booking and the pet parent portal, Astro Loyalty drives membership rewards and limited-time offers, Stripe handles online payments, and Square supports gift card issuance. There is no proprietary platform, app, or AI/ML capability disclosed. Customer engagement is supplemented by an active social media presence across Facebook, Instagram, and TikTok, a referral program, and themed community events hosted at the facility.

Wishbone generates revenue through five streams: transactional pet care services (grooming, boarding, daycare, dental, wellness), retail product sales (in-store, curbside, local delivery), three tiered monthly memberships (Bark and Bubble at $45+/month, Premium Care at $80/month, Full Privilege at $450/month), a 1-point-per-$1 loyalty rewards program, and gift cards. The pricing model is predominantly unit-based with pay-as-you-go billing for services, supplemented by subscription recurring revenue from memberships. No funding rounds, acquisitions, or institutional investors are disclosed, and the business has remained founder-controlled since inception.

Name

WISHBONE PET CARE

Legal name

Wishbone Pet Care

Website

https://wishbonepetcare.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Wishbone Pet Care is a founder-owned, independent pet care services business in Missouri City, Texas, offering grooming, boarding, daycare, dental cleaning, wellness counseling, retail, and tiered memberships to dog and cat owners in Fort Bend County since 2011.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Luxury / Premium Dog Daycare (HSANAFAI), Paw Care (Pad Treatments, Pawdicures) (HSANAGAE)

Keywords

• Pet grooming services
• Dog boarding services
• Doggy daycare services
• Pet dental cleaning
• Pet wellness counseling

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pet Care Services: Revenue from providing dog and cat grooming, pet boarding, doggy daycare, non-anesthetic pet dental cleaning, nutritional wellness counseling, and birthday pawty services. Services are priced individually with various tiers and add-ons.
2. Pet Retail Products: Revenue from selling curated premium pet food, treats, toys, and accessories. Products available in-store, via curbside pickup, or local delivery. Includes wellness-focused brands.
3. Membership Subscriptions: Monthly recurring membership plans (Bark and Bubble from $45/month, Premium Care at $80/month, and Full Privilege at $450/month) that include bundled grooming services, daycare credits, priority booking, exclusive discounts, and member perks. Month-to-month subscriptions with cancellation flexibility.
4. Loyalty Rewards Program: Customers earn 1 point for every $1 spent, accumulating toward future rewards. Also includes referral program where both referrer and new customer receive rewards after first visit completion.
5. Gift Cards: Gift cards sold in any amount, redeemable for any services or products at Wishbone Pet Care.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Wishbone Pet Care provides dog and cat grooming, overnight boarding, doggy daycare, non-anesthetic dental cleaning, and nutritional wellness counseling from its single Missouri City, Texas facility. The company also operates a curated retail store for premium pet food, treats, toys, and accessories, and supports recurring monthly membership subscriptions.

Product overview

Wishbone Pet Care is a pet care services company offering a unified platform of complementary services under one roof. The core offering consists of pet grooming (dog and cat), pet boarding, doggy daycare, non-anesthetic pet dental cleaning, and nutritional wellness/intolerance testing. These core services are supported by add-on modules including Birthday Pawty celebrations, Pet Retail (premium food, treats, toys, accessories), monthly Pet Events, and a Rewards & Referrals program. The company operates three tiered membership subscription plans—Bark and Bubble (grooming-focused), Premium Care (comprehensive), and Full Privilege (all-inclusive)—which bundle core services with member perks to drive retention. All services are booked through a pet parent portal with vaccination records management, photo updates, and daily report cards integrated into the experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Grooming Full-service grooming for dogs and cats tailored to breed, coat, and personality. New clients receive a personal consultation to build a grooming wellness plan. Services range from Paw Treatment + Nail Trim (starting at $25) to Full-Service Grooming with massage bath, blow dry, ear cleaning, anal gland expression, teeth brushing, and full-body haircut. Most appointments take 2-4 hours.
• Pet Boarding All-inclusive overnight pet boarding with Vet Assistant on-site, enrichment activities, and personalized care. Accommodations range from Small Crate ($27/night) to Presidential Room with Webcam ($67/night). Every stay includes bedding, housekeeping, group playtime, mealtime service, potty breaks, calming music, night light, and a personal goodnight from staff.
• Doggy Daycare Supervised group play daycare with dogs grouped by size for safe socialization in climate-controlled indoor and outdoor play areas. Includes mental-stimulation activities, daily exercise, divided group play sessions, and daily pet-parent reports. New clients begin with an in-person meet and greet.
• Pet Dental Cleaning Non-anesthetic dental cleaning for dogs and cats completed in about one hour with no anesthesia or recovery time. Includes full deep cleaning, plaque removal, gum line cleaning, polishing, and rinsing. Priced $310-$410 based on pet size; recommended every 6 months.
• Nutritional Wellness Holistic pet nutrition counseling and intolerance testing. Free 15-minute nutritional counseling is included with any service or visit. Pet Intolerance Testing at $145 screens for food and environmental intolerances (proteins, grains, dairy, pollens, dust) and includes a free 30-minute results consultation. Wellness add-ons cover Bordetella vaccination, DHPP, Flea & Tick Treatment, and Eye & Ear Health Care.
• Birthday Pawty Dog birthday party package priced at $90 per party. Includes custom birthday cake, 6-8 invitations, goodie bags, paw print thank you card, 2-hour party time slot, and a Facebook photo album. Must be booked at least 2 weeks in advance.
• Pet Retail Store Curated selection of premium pet food, treats, toys, and accessories chosen with pet health in mind, featuring wellness-focused brands such as Fera Pets, A Pup Above, Dr. Marty's, LIX, Nulo, Green Juju, RAWZ, and more. Available in store, via curbside pickup, or local delivery. Limited-time member-only deals are powered by Astro Loyalty.
• Pet Events Monthly themed pet events for enrolled daycare, boarding, or grooming customers, including enrichment activities, frozen treats, spa treatments, talent shows, and photo events. Pricing ranges from free to $20 per event.
• Rewards and Referrals Program Loyalty rewards program where customers earn 1 point for every $1 spent, plus a referral program rewarding both referrer and new customer after the new customer's first visit. Gift cards are sold in any amount via Square.

Quantifiable outcome

• 80% of pets affected by dental disease by age 3 - regular non-anesthetic cleanings help prevent periodontal disease, infections, and organ damage

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

22 partnerships are on record, tiered minor and core.

• A Pup AboveminorOthersPremium pet food brand featured in Wishbone's limited-time loyalty offers and product retail selection. Their gently cooked 1lb patties are offered with $2.00 OFF for members.
• Dr. Marty'sminorOthersPet nutrition brand included in Wishbone's loyalty reward program with promotional offers such as free tetras with qualifying Nature's Blend purchase.
• RAWZ Natural Pet FoodminorOthersNatural pet food brand featured in Buy 3 Get 1 FREE promotions for select solutions dog and cat cans through Wishbone's loyalty program.
• Saint Rocco's TreatsminorOthersTreat brand included in monthly loyalty offers with $3.00 OFF Chicken Sprinkles with Meat Lover Treats purchase for members.
• Fera PetsminorOthersWellness supplement brand carried in Wishbone's retail store. Fera Pets Hip + Joint Support for Dogs sold at $40.99.
• LIXminorOthersMushroom supplement brand for pets carried in Wishbone's wellness-focused retail selection. LIX Restore (6 Mushroom) sold at $58.99.
• Pet EyezminorOthersPet eye and ear care brand carried in Wishbone's retail store with wipes and vitamin treats for corneal ulcers, dry eye, and tear stains.
• NulominorOthersPet supplement brand featured in retail selection. Nulo Omega 3-6-9 Fish Oil for immune, cognitive, eye, heart, skin and coat health sold at $26.99.
• Green JujuminorOthersOrganic pet food topper brand in Wishbone's curated retail selection. Golden Blend Topper for digestion, immunity, and joint comfort sold at $14.99.
• Badland RanchminorOthersPrepared pet food brand carried in Wishbone's retail store. Superfood Complete Chicken Formula (11.5 oz) sold at $21.99.
• Mighty MarrowsminorOthersCollagen dental chew brand in Wishbone's retail selection. Mighty Marrows Collagen Dental Chew (Bacon Large) sold at $17.99.
• PolkadogminorOthersPremium dog treat brand in Wishbone's retail selection. Cod Skins for healthy skin and coat sold at $13.99.
• Tilted BarnminorOthersCanadian pet treat brand in Wishbone's retail selection. Canadian Bacon Dog Treat sold at $11.99.
• LickMatminorOthersPet enrichment product brand in Wishbone's retail selection. Starter Bundle Pack sold at $29.99.
• Northwest NaturalsminorOthersFrozen raw pet food brand in Wishbone's wellness-focused retail selection.
• SmallbatchminorOthersPremium pet food brand in Wishbone's curated retail selection.
• FrommminorOthersFamily-owned pet food brand in Wishbone's retail selection.
• Woof PetminorOthersPet product brand in Wishbone's retail selection.
• ProPetWarecoreTechnology or IntegrationBooking and pet parent portal platform used by Wishbone for online appointment scheduling, pet records management, and customer communication.
• Astro LoyaltycoreTechnology or IntegrationLoyalty program platform powering Wishbone's membership rewards, points accumulation, limited-time offers, and frequent buyer programs.
• StripecoreTechnology or IntegrationPayment processing platform used for processing pet intolerance testing orders and other service payments.
• SquarecoreTechnology or IntegrationGift card platform enabling Wishbone to sell gift cards in any amount redeemable for services or products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PetSuites: Multi-location pet resort offering boarding, daycare, grooming, and training. Comparable to Wishbone in bundled overnight + daycare + grooming model targeting affluent pet owners.
• Camp Bow Wow: National dog daycare, boarding, and grooming franchise with hundreds of locations. Directly comparable to Wishbone in core services (daycare, boarding, grooming) and premium pet parent positioning.
• Dogtopia: Dog daycare, boarding, and spa franchise with a strong focus on socialization and wellness. Comparable to Wishbone in daycare-led service model with grooming add-ons.
• Healthy Spot: Premium pet retail and grooming chain focused on natural products and high-touch service. Comparable to Wishbone in curated premium retail selection and premium grooming positioning.
• Aussie Pet Mobile: Mobile pet grooming franchise serving customers at their doorstep. Comparable to Wishbone on grooming service quality and franchise-style growth, though delivery channel differs.
• Woof Gang Bakery: Specialty pet retail and grooming franchise combining curated natural pet products with in-store grooming. Highly comparable to Wishbone's retail-plus-grooming hybrid model.
• Best Friends Pet Hotel: Luxury pet resort chain providing boarding, daycare, grooming, and spa services. Matches Wishbone's premium boarding suites and grooming offerings.

Broad incumbents

• PetSmart: National pet superstore offering grooming, boarding (through PetsHotels), daycare, and retail at scale. Represents broad incumbent competition across every Wishbone service line.

Emerging players

• Bark & Birch: Independent premium pet grooming and wellness brand. Comparable to Wishbone on premium grooming and curated wellness positioning, though operating at a different scale.

Others

• Petco:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wishbonepetcare
• LinkedInlinkedin.com/company/wishbone-pet-care-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WISHBONE PET CARE