00Nation

What 00Nation does

00Nation (DBA: 00NATION | WWWORLD) is a private youth lifestyle brand operating across media, sports, and entertainment. The company manages a roster of approximately 30 talent members spanning sport, music, film, TV, fashion, art, gaming, and internet culture, including a FIFA World Cup winner, professional racers, Vogue cover models, and esports champions, drawing talent from Norway, the UK, Sweden, the Netherlands, and other countries. Its product portfolio comprises four interconnected lines: (1) Slams, a Death Diving event series staged in exotic global locations that combines action sports with music, fashion, and entertainment; (2) 00Squad, a global action sports collective producing a YouTube series around cliff diving competitions; (3) GAME NIGHTS, community gaming tournaments with cash prizes and live music; and (4) Content Creation Services, which delivers hero films, soundtracks, music videos, and launch campaigns for brand clients.

The company generates revenue through three primary streams: brand partnerships and campaigns (delivering concept creation, talent management, production, and distribution services for enterprise clients such as HP OMEN, Intel, Forza Horizon 5/Xbox, VIF Football Club, Coca-Cola, Red Bull, and Vogue Scandinavia), event experiences (sponsorship, ticketing, and brand activations for high-profile events such as the 2024 Travis Scott concert at SantAnna beach club in Mykonos), and content and talent licensing across verticals. Pricing is not publicly disclosed and appears to be quote-based and project-specific for each B2B engagement.

The go-to-market is event-driven and community-led, leveraging a multi-platform owned media footprint across YouTube (@zerozeronation), Instagram, TikTok, and Twitch to reach global youth audiences. The technology stack is non-proprietary - 00Nation positions itself as a creative services and talent platform rather than a software company, with no disclosed APIs, developer tools, or AI/ML capabilities. There is no disclosed funding history, revenue, headcount, ownership structure, or founding date in the available source material, and the company operates as an apparently independent private entity without a parent company.

Name

00Nation

Website

https://00nation.com

Company type

Private

Operating status

Operating

Short description

00Nation is a private youth lifestyle brand that manages a ~30-person roster across sport, music, fashion, gaming, and internet culture, producing Death Diving events, YouTube content, gaming tournaments, and brand campaigns for enterprise clients like HP OMEN, Intel, Xbox, Coca-Cola, and Red Bull.

Ownership category

akta.pro rank

Product category

Youth Media and Entertainment Services

NAICS

Arts, Entertainment, and Recreation (71), Performing Arts Companies (7111), Musical Groups and Artists (71113)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAOAI

Social/Creator-Led Sports Live Streaming & Watch-Alongs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Streaming & Digital Broadcasting

SECONDARYMPACAHAJ

Short-Form Video for News, Sports & Highlights Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video Platforms

Keywords

• Youth media brand
• Brand campaign production
• Talent management services
• Action sports events
• Content creation agency

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Partnerships and Campaigns: Creates hero films, music videos, live events, and launch campaigns for brands including HP OMEN, Intel, Forza Horizon 5, and VIF football club. Revenue generated through concept creation, talent management, production, and distribution services.
2. Event Experiences: Produces exclusive events such as Travis Scott concert in Mykonos, Death Diving competitions (Slams series), and GAME NIGHT tournaments. Revenue from event sponsorship, ticket sales, and brand activations.
3. Content and Talent Licensing: Leverages talent network for fashion editorials (Vogue Scandinavia), gaming content, and cross-vertical content creation. Brand collaborations span sports, music, fashion, and gaming verticals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

00Nation produces youth-focused content, events, and brand campaigns across action sports, gaming, music, fashion, and entertainment. The company connects a roster of ~30 talent spanning sport, music, fashion, gaming, and internet culture into offerings including the Slams death diving event series, the 00Squad action sports collective, GAME NIGHTS events, and full-service brand campaign production for clients such as HP OMEN, Intel, Forza Horizon 5, and VIF Football Club.

Product overview

00Nation is a unified youth lifestyle brand that operates as both a talent management platform and content creation house. The portfolio consists of four interconnected offerings: (1) Slams, a Death Diving event series combining extreme sports with entertainment; (2) 00Squad, an action sports collective creating YouTube content; (3) GAME NIGHTS, community events featuring live music and gaming tournaments; and (4) Content Creation Services, delivering hero films, soundtracks, and music videos for brand campaigns. The company connects talent spanning sport, music, film, TV, fashion, art, gaming, and internet culture to create content, events, and cross-vertical experiences for next-generation audiences.

Differentiator

Problem solved

Functional benefit

Brands

• 00Squad: A global action sports and lifestyle collective, traveling the world to compete in adrenaline-charged cliff diving events while creating standout content captured in their hit YouTube series. Their series fuses the raw energy of extreme sports with the spirit of adventure, music, fashion, and camaraderie.
• GAME NIGHTS
• Slams

Products and services

• Slams (Death Diving Event Series) Adrenaline-charged death diving event series held at exotic global locations, blending extreme action sports with music, fashion, and entertainment. Targeted at youth audiences and brand partners seeking high-engagement cultural experiences.
• 00Squad Global action sports and lifestyle collective producing a YouTube series covering cliff diving competitions and cross-vertical content (sport, music, fashion, adventure). Targeted at youth audiences following extreme sports and lifestyle creators.
• GAME NIGHTS Talent-stacked community event featuring live music and 00NATION-style gaming tournaments with cash prizes. Targeted at the youth community for in-person engagement and brand activation opportunities.
• Brand Campaign Content Production Services Full-service content production for brand campaigns, including hero films, soundtracks, music videos, and live release events. Covers concept creation, talent management, production, and multi-platform distribution. Targeted at enterprise brand clients such as HP OMEN, Intel, Forza Horizon 5, and VIF Football Club.

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• SantAnna MykonoscoreStrategic or Co-development Partner · 1 January 2024Exclusive Travis Scott concert hosted at SantAnna beach club on Mykonos island. Limited to 3,000 guests combining luxury setting with world-class music and stunning surroundings.
• Tape LondoncoreStrategic or Co-development Partner · 1 January 2024Collaborated on Travis Scott Mykonos concert event, bringing together music industry expertise and event production capabilities.
• Coca-ColaminorGTM or Marketing Partner · 1 January 2024Brand collaboration with extreme sports athlete Truls Torp for content creation and brand activation.
• Omen/HPcoreGTM or Marketing Partner · 1 January 2024Ongoing brand partnerships for gaming laptop campaigns featuring talent Chewkz and Nyhrox in content creation and product launches.
• IntelcoreGTM or Marketing Partner · 1 January 2024Campaign showcasing Intel Ultra Core Processors through 00NATION talent content creation for gaming audience.
• Vogue ScandinaviacoreGTM or Marketing Partner · 1 January 2024Editorial collaboration featuring death divers Truls Torp and MiniKim in high fashion editorial - 'Extreme sports meets high fashion' content.
• Red BullminorGTM or Marketing Partner · 1 January 2024Gaming talent Nyhrox collaboration with Red Bull for esports content and brand partnerships.
• Twitch EuropeminorGTM or Marketing Partner · 1 January 2023Streamer Arjeta Hoxha (Ailincia) attended Twitch Europe 2023 conference as part of partnership activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Complex Networks: Complex covers youth culture across music, fashion, sports, and streetwear with brand campaigns and live events—the same cross-vertical youth-culture media-and-events formula that 00Nation operates with 00Squad and GAME NIGHTS.
• Hypebeast: Hypebeast is a digital media platform covering youth culture (fashion, music, art, lifestyle) with original editorial, brand partnerships, and creative agency services—directly comparable to 00Nation's cross-vertical content and brand-campaign work for youth audiences.
• Nitro Circus: Nitro Circus produces global action-sports event series (live shows, tours) combined with athlete talent management and branded content—the closest analog to 00Nation's Slams death diving series and its action-sports talent roster.
• Whistle Sports: Whistle (formerly Whistle Sports) is a creator-led sports content network that produces short-form video, manages athlete talent, and runs brand campaigns with major advertisers—directly overlapping 00Nation's 00Squad creator network and HP OMEN/Intel-style enterprise work.
• Barstool Sports: Barstool operates a youth-culture digital media brand spanning sports, pop culture, and lifestyle content with significant event and brand-partnership revenue. 00Nation operates the same model but with a creator/talent-led rather than personality-led anchor structure.
• Overtime: Overtime produces short-form sports highlights, original series, and brand campaigns targeted at Gen Z audiences—the same demographic and content format 00Nation targets with 00Squad and brand-campaign work. Both companies monetize the youth-sports-content-advertising flywheel.

Broad incumbents

• Endeavor: Endeavor (parent of WME, UFC, IMG) is a global talent representation, sports, and entertainment company. Its talent-management and brand-partnership business lines overlap directly with 00Nation's athlete-representation and enterprise-campaign work.
• Wasserman: Wasserman is a global sports marketing, talent management, and entertainment agency that represents athletes and produces brand campaigns for major advertisers—directly comparable to 00Nation's talent-management-plus-brand-campaign model but at much larger scale and with deeper enterprise relationships.
• VICE Media: VICE is an established global youth-culture media company with broad content, documentary, brand-creative, and event capabilities. It competes with 00Nation for enterprise brand budgets seeking youth reach but operates at substantially greater scale and with proprietary IP across formats.

Emerging players

• Night Media: Night Media is a creator management and brand-partnership company representing top digital talent—a focused emerging player in the creator-economy space where 00Nation also operates with its talent roster and brand-campaign business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zerozeronation
• Instagraminstagram.com/zerozeronation
• LinkedInlinkedin.com/company/00nation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 00Nation