Alfred "Tup" Holmes Legacy Foundation

What Alfred "Tup" Holmes Legacy Foundation does

The Alfred "Tup" Holmes Legacy Foundation is a 501(c)(3) nonprofit organization headquartered at the Alfred "Tup" Holmes Memorial Golf Course in Southwest Atlanta, Georgia. It is led by President & CEO Hamilton E. Holmes, Jr., a descendant of Alfred "Tup" Holmes, whose 1955 Holmes v. City of Atlanta Supreme Court case desegregated Atlanta's public golf courses. The foundation's stated mission is to preserve the civil rights legacy of Alfred "Tup" Holmes and Hamilton E. Holmes while empowering K-12 youth in underserved Atlanta Metro neighborhoods through golf and STEM education.

The foundation operates two core programmatic initiatives: the "Tup" Holmes Golf Academy, delivered in collaboration with the city-owned Alfred "Tup" Holmes Memorial Golf Course to provide K-12 students with golf lessons, equipment, and life-skills training, and the Hamilton Holmes STEM Academy, which partners with metro Atlanta K-12 schools to subsidize field trips, competitions, equipment, and hands-on classroom STEM experiences. Complementary offerings include the Annual Alfred "Tup" Holmes Golf Day community event, a Holmes Family Archive digital history exhibition, health and wellness workshops, and STEM scholarships.

The foundation is funded through individual donations (with public tiers ranging from $5 to $500+, including named levels such as "Opening Drive" and "Leadership Gift") and corporate event sponsorships. Its go-to-market is event-driven, anchored by Black History Month programming and the February 2026 70th Anniversary Legacy Celebration, with supporting partnerships spanning the City of Atlanta, the Georgia State Golf Association, PGA Tour Superstore, Bobby Jones Golf Links, the Atlanta History Center, and other civic and golf community organizations.

Name

Alfred "Tup" Holmes Legacy Foundation

Legal name

Alfred "Tup" Holmes Legacy Foundation, Inc.

Website

https://alfredtupholmesfoundation.org

Company type

Private

Operating status

Operating

Short description

The Alfred "Tup" Holmes Legacy Foundation is a 501(c)(3) nonprofit in Atlanta that preserves the civil rights legacy of the Holmes family while running golf, STEM, and history programs for underserved K-12 youth in metro Atlanta.

Ownership category

akta.pro rank

Product category

Youth Development and Education Services

NAICS

Labor Unions and Similar Labor Organizations (81393), Museums, Historical Sites, and Similar Institutions (712), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth development programs
• STEM education
• Nonprofit foundation
• Civil rights education
• Youth golf programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Fundraising: The foundation accepts tax-deductible donations from individuals and organizations through its website donation pages. Donation tiers range from $5 to $500+ with named levels including 'Opening Drive' ($50), 'Momentum Builder' ($100), 'Impact Maker' ($250), and 'Leadership Gift' ($500).
2. Event Sponsorships: Corporate sponsorships for events such as the 70th Anniversary Legacy Celebration and Black History Month events. Sponsors include PGA Tour Superstore, Georgia State Golf Association, City of Atlanta, Clover Whiskey Brand, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Alfred "Tup" Holmes Legacy Foundation is a 501(c)(3) nonprofit that empowers K-12 students in underserved Atlanta Metro communities through youth golf instruction and STEM educational opportunities. It delivers the "Tup" Holmes Golf Academy in partnership with a city-owned public golf course, the Hamilton Holmes STEM Academy in partnership with K-12 schools, STEM scholarships, and an interactive digital Holmes Family Archive exhibition that preserves the civil rights legacy of Alfred "Tup" Holmes and Hamilton E. Holmes.

Product overview

The Alfred "Tup" Holmes Legacy Foundation is a 501(c)(3) nonprofit organization offering youth empowerment programs focused on golf and STEM education. The Foundation's portfolio includes two primary academies: the "Tup" Holmes Golf Academy providing golf lessons and life skills training, and the Hamilton Holmes STEM Academy funding STEM activities and scholarships. Additional offerings include the Annual Alfred "Tup" Holmes Golf Day community event, an interactive digital history exhibition preserving the civil rights legacy, health and wellness workshops, and STEM scholarships for K-12 students in underserved Atlanta communities.

Differentiator

Problem solved

Functional benefit

Products and services

• "Tup" Holmes Golf Academy A youth development program in collaboration with the Alfred "Tup" Holmes Memorial Golf Course in Southwest Atlanta, offering K-12 students access to golf lessons and equipment along with life skills and positive values taught through the sport.
• Hamilton Holmes STEM Academy An upcoming STEM education initiative developed in partnership with K-12 schools in metro Atlanta, providing funding for STEM activities, subsidizing field trips, competitions, equipment, and hands-on classroom experiences for students.
• Annual Alfred "Tup" Holmes Golf Day A free youth and family community event held at the Alfred "Tup" Holmes Memorial Golf Course that engages participants in golf and the foundation's civil rights legacy mission.
• Digital History Exhibition An interactive digital exhibition showcasing the Holmes Family Archive, including rare photographs, news clippings, artwork, and memorabilia, planned for display at museums, institutions, and schools in Georgia and nationally.
• Health and Wellness Workshops Workshops for youth, adults, and the community focusing on health and wellness education as part of the foundation's youth empowerment mission.
• STEM Scholarships Scholarships for K-12 students in underserved Atlanta communities to support STEM education and related opportunities.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PGA Tour SuperstorecoreGTM or Marketing Partner · 22 February 2024Event sponsor for the inaugural Black History Month event 'HERITAGE OF CHANGEMAKERS: A Tribute to Courage' held at Bobby Jones Golf Course.
• Georgia State Golf AssociationcoreGTM or Marketing Partner · 22 February 2024Event sponsor and partner for the inaugural Black History Month event. Recognized Alfred 'Tup' Holmes by inducting him into their Hall of Fame.
• City of Atlanta Department of Parks & RecreationcoreStrategic or Co-development Partner · 22 February 2024Partner for the inaugural Black History Month event and co-host of the 70th Anniversary Legacy Celebration. Operates the Alfred 'Tup' Holmes Memorial Golf Course.
• Bobby Jones Golf LinkscoreStrategic or Co-development Partner · 22 February 2024Venue partner for the inaugural Black History Month event. Historic public golf course in Atlanta.
• Atlanta History CentercoreStrategic or Co-development Partner · 22 February 2024Partner in hosting the 70th Anniversary Legacy Celebration during Black History Month 2026.
• Black Girls GolfminorGTM or Marketing Partner · 22 February 2024Partner for the inaugural Black History Month event supporting diversity in golf.
• 1896 GolfminorGTM or Marketing Partner · 22 February 2024Event sponsor for the inaugural Black History Month event.
• Clover Whiskey BrandminorGTM or Marketing Partner · 22 February 2024Event sponsor for the inaugural Black History Month event.
• MoShineminorGTM or Marketing Partner · 22 February 2024Event sponsor for the inaugural Black History Month event.
• Women in Film & Television AtlantaminorGTM or Marketing Partner · 22 February 2024Partner for the inaugural Black History Month event.
• Renegade GolfminorGTM or Marketing Partner · 22 February 2024Partner for the inaugural Black History Month event.
• Alfred 'Tup' Holmes Memorial Golf CoursecoreStrategic or Co-development PartnerCity-owned public golf course in Southwest Atlanta where the 'Tup' Holmes Golf Academy will be established. Hosts the Holmes Family Archive exhibition.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PGA REACH Foundation: Charitable arm of the PGA of America funding youth golf and military-veteran programs nationwide. Comparable mission and beneficiary population; operates at much larger scale and is a likely co-funder/partner rather than direct competitor.

Others

• Atlanta History Center: Atlanta-based history museum and archive that is itself a confirmed partner of the foundation for the 70th Anniversary. Comparable for the civil-rights history preservation and educational exhibition programming.
• National Civil Rights Museum: Memphis-based museum at the Lorraine Motel preserving civil-rights movement history. Comparable for civil-rights legacy preservation and the planned digital history exhibition touring museums and schools.
• The Links, Incorporated: National African American women's civic service organization with programming in education, health, and youth enrichment. Comparable for the African American civic legacy positioning and youth education focus; potential donor and partnership audience rather than direct program competitor.

Direct peers

• Youth on Course: Nonprofit subsidizing youth access to golf courses across the U.S. Highly comparable for the 'access to golf facilities' pillar of the Tup Holmes Golf Academy, with similar beneficiary profile of underserved youth.
• TGR Foundation: Tiger Woods's youth education nonprofit combining golf instruction with STEM and college-access programming. Closest analogue for the dual Golf + STEM academy structure and high-profile athlete legacy positioning.
• The First Tee: National youth development organization introducing golf to K-12 youth through chapter-based programming. Most directly comparable peer given the shared focus on youth character and golf access, though operating at far larger national scale.
• Black Girls Golf: Community organization increasing Black women and girls' participation in golf. Confirmed event partner of the foundation; comparable for diversity-in-golf mission and beneficiary demographic.
• National Minority Golf Foundation: Nonprofit growing minority participation in golf through scholarships, equipment, and instruction. Directly comparable for diversity-in-golf mission and underserved-youth beneficiary profile.

Emerging players

• Boys & Girls Clubs of America: National youth-development nonprofit serving K-12 youth with after-school programming. Comparable for the youth-development and STEM education funding mission, though operates a much broader mandate without a golf-specific vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfred "Tup" Holmes Legacy Foundation