Bike and Roll DC
- Company typePrivate
- Founded2010
- HeadquartersS Central Washington Co, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Bike and Roll DC firmographics
Firmographics- Name
- Bike and Roll DC
- Legal name
- Unlimited Biking Rentals LLC
- Website
- https://bikeandrolldc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Ownership category
- akta.pro rank
Bike and Roll DC industry classification
Industry- Product category
- Bike Rental and Guided Tour Services
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
- akta.pro secondary industries
- Station-Based Bike Rentals (Bikeshare) (THADAGAD), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where Bike and Roll DC is headquartered
LocationHeadquarters
- HQ city
- S Central Washington Co
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Bike and Roll DC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bike Rentals: Hourly, daily, weekly, and monthly bike rentals including hybrid, road, electric, tandem, and kids bikes. Revenue varies by duration and bike type, from $10/day for basic bikes to $20/day for e-bikes
- Guided Tours: Guided bike tours of popular destinations including monuments, memorials, and city highlights. Tours range from $55-89 per person depending on duration and type
- Micromobility Services for Hotels: Turnkey bike share programs for hotels, resorts, and corporate campuses including custom docking stations and maintenance services
- Delivery Fleet Management: E-bike fleet management for delivery companies including bike leasing, maintenance, and app-based fleet tracking. Models include buy+maintenance, lease+maintenance, and maintenance-only options
- Affiliate Program: 8% commission on sales referred through affiliate partners including bloggers, media companies, and influencers
- Group Sales: Customized biking experiences for groups of 15+ including corporate teams, student groups, and leisure groups
- Gift Cards: Digital and physical gift cards for bike rentals and tours
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Washington DC Bike Rentals |
| Usage-based | Pay-as-you-go | Washington DC Guided Tours |
| Usage-based | Pay-as-you-go | Group Sales |
| Transaction based/ take rate | Monthly | Affiliate Program |
| Unit Pricing | Monthly | Delivery Fleet - Buy + Maintenance Model |
| Subscription | Monthly | Delivery Fleet - Lease + Maintenance Model |
| Unit Pricing | Pay-as-you-go | Rental Inclusions |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Bike and Roll DC product offering
Product offeringCore offering
Bike and Roll DC operates self-service bike rentals (hybrid, road, electric, tandem, and kids bikes) and guided bike tours of Washington DC monuments and memorials for tourists and visitors, with hourly, daily, weekly, and monthly rental durations. Beyond the DC storefronts, the parent Unlimited Biking brand delivers B2B micromobility bike-share programs for hotels and resorts with custom docking stations, plus Workhorse e-bike fleet management services for delivery companies.
Product overview
Unlimited Biking operates as a multi-city bike rental and tour company offering a comprehensive portfolio of cycling experiences. The core offering consists of self-service bike rentals (hybrid, road, electric, tandem, and children's bikes) and guided bike tours led by licensed tour guides. The company expanded into B2B services including micromobility solutions for hotels and resorts (turnkey bike share programs with docking stations and consumer apps) and fleet management for delivery companies (Workhorse e-bikes with GPS tracking and maintenance services). Additional offerings include group sales for 15+ guests, gift cards, and a monthly subscription program called BikePass. The company operates across 16 cities worldwide with over 80 guided tours.
Differentiator
Problem solved
Functional benefit
Brands
- BikePass: A bike share program for hotels and properties providing exclusive bike rental experiences for guests and employees.
- Workhorse
Products and services
- Bike Rentals Self-service bike rentals of hybrid, road, electric, tandem, and kids bikes available for hourly, daily, weekly, and monthly durations across multiple city storefronts including Washington DC. Includes free helmet, bike bag, lock, and illustrated map with every rental.
- Guided Bike Tours Expert-led guided bicycle tours of cities and landmarks featuring licensed tour guides with narration, historical context, and curated routes to popular attractions. Tours range from $55 to $89 per person in Washington DC depending on duration and type.
- UB Micromobility Bike Share for Hotels Turnkey bike share program providing hotels, resorts, apartment complexes, and corporate campuses with custom docking stations, e-bikes, scooters, and a consumer-facing app, plus end-to-end support including maintenance and 24/7 customer service.
- Workhorse Delivery Fleet Management E-bike delivery fleet solution offering the custom-manufactured Workhorse e-bike with GPS tracking, tubeless tires, and 80 miles per charge, available under buy+maintenance, lease+maintenance, and maintenance-only models for delivery operators such as GoPuff and Buyk.
- Group Sales and Private Group Experiences Customized bike rental and tour experiences for groups of 15 or more guests, including private adventures, corporate team-building events, student groups, and reunion outings with special group pricing.
- Gift Cards
Companies that use Bike and Roll DC
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Bike and Roll DC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bike and Roll DC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- CannondalecoreExclusive partnership with Cannondale for premium bikes. Unlimited Biking's fleet of 4,000+ bikes are Cannondale models, specially priced through this partnership. Cannondale is known for high-quality road, hybrid, and electric bikes.
- GoPuffflagshipLeading delivery company using Unlimited Biking's e-bike fleet management services. Partnership provides sustainable last-mile delivery solutions through the Workhorse e-bike program.
- BuykflagshipDelivery company utilizing Unlimited Biking's e-bike fleet for urban logistics. Partner in the delivery fleet management program providing sustainable delivery solutions.
- Hotels and Resortscore200+ hotel and resort partners use Unlimited Biking's micromobility solutions as guest amenities. These partners provide exclusive bike share programs for their clients using custom docking stations and the UB Micromobility App.
- Travel Industry Partnerscore200+ trusted partners in the travel industry referring customers to Unlimited Biking. These partnerships generate 85% of Unlimited Biking's business through referral relationships.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Bike and Roll DC competitors and assessment
Company assessmentDirect peers
- Blazing Saddles Bike Rentals: San Francisco-based bike rental and tour company operating in Fisherman's Wharf and across the Bay Area. Directly comparable in core service offering (city rentals + guided tours).
- Fat Tire Tours: Multi-city guided bike-tour operator in Paris, Barcelona, Berlin, London, NYC, Washington DC, San Francisco and other major tourist cities. The closest direct competitor to Unlimited Biking's sightseeing-tour business.
- Zoomo: Specialist provider of e-bike leasing, maintenance and fleet management services for delivery couriers and commercial fleets in major US and international cities. The closest peer to Unlimited Biking's Workhorse delivery-fleet business.
Broad incumbents
- Lime: Large micromobility operator offering e-bikes, e-scooters and shared mobility globally, including in cities where Unlimited Biking operates. Comparable as a hospitality and tourist micromobility provider at much larger scale.
- Trek Travel: Premium guided cycling vacation company backed by major bike manufacturer Trek; spans multi-day tours across the US and Europe. Comparable to Unlimited Biking's guided-tour arm but at a higher price point and longer duration.
- Lyft (operator of Citi Bike and other docked bike-share systems): Operates large-scale docked and dockless bike-share systems in major US cities (Citi Bike, Divvy, Capital Bikeshare). Overlaps with Unlimited Biking's hotel micromobility business and competes for casual urban riders on sightseeing routes.
Regional players
- Bob's Bicycles (and similar locally-rooted bike rental shops): Independent local bike rental and tour operators across US tourist destinations such as Hilton Head and Sanibel. Comparable to Unlimited Biking's smaller-market retail storefronts on a city-by-city basis.
Others
- Cannondale (Sport Manufacturing Ltd.): Premium bicycle manufacturer that is currently a strategic supplier (exclusive fleet partner) to Unlimited Biking. Relevant as a supplier peer, a potential acquirer or licensor, and a benchmark for fleet-quality brand positioning.
Emerging players
- Rad Power Bikes: Direct-to-consumer e-bike brand that also serves commercial/fleet customers with bulk sales, delivery conversions, and fleet solutions. Comparable on the hardware/fleet side of Unlimited Biking's delivery business.
- Motivate / Bicycle Transit Systems: Provider of bike-share operations, maintenance and asset-management services for city-sponsored systems such as Citi Bike and Capital Bikeshare. A direct comparable on the B2B bike-share operations and turnkey program delivery side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bike and Roll DC social profiles
Digital presenceBike and Roll DC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bike and Roll DC leadership team
Management profileNumber of profiles
Profiles1 record
Bike and Roll DC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bike and Roll DC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bike and Roll DC
What does Bike and Roll DC do?
Bike and Roll DC operates self-service bike rentals (hybrid, road, electric, tandem, and kids bikes) and guided bike tours of Washington DC monuments and memorials for tourists and visitors, with hourly, daily, weekly, and monthly rental durations. Beyond the DC storefronts, the parent Unlimited Biking brand delivers B2B micromobility bike-share programs for hotels and resorts with custom docking stations, plus Workhorse e-bike fleet management services for delivery companies.
Is Bike and Roll DC a public or private company?
Bike and Roll DC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bike and Roll DC founded?
Bike and Roll DC was founded in 2010.
Where is Bike and Roll DC based?
Bike and Roll DC is headquartered in S Central Washington Co, United States, in the North America region.
How does Bike and Roll DC make money?
Seven revenue lines are on record. Bike Rentals are the primary driver. The others are guided Tours, micromobility Services for Hotels, delivery Fleet Management, affiliate Program, group Sales and gift Cards.
Who are Bike and Roll DC's main competitors?
Direct peers on record are Blazing Saddles Bike Rentals, Fat Tire Tours and Zoomo. Broad incumbents are Lime, Trek Travel and Lyft (operator of Citi Bike and other docked bike-share systems). Bob's Bicycles (and similar locally-rooted bike rental shops) is listed as a regional player. Cannondale (Sport Manufacturing Ltd.) is listed as an others. Emerging players are Rad Power Bikes and Motivate / Bicycle Transit Systems.
Does Bike and Roll DC have an API?
No public API is recorded for Bike and Roll DC.
What industry is Bike and Roll DC in?
Bike and Roll DC's product category is Bike Rental and Guided Tour Services. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent), with a secondary code of THADAGAD, Station-Based Bike Rentals (Bikeshare). Its NAICS code is 532284 and its SIC code is 7510.