Bikes & Beers

What Bikes & Beers does

Bikes & Beers is a private, for-profit company founded in 2013 and headquartered in Philadelphia, United States. It organizes cycling events hosted at craft breweries, operating a series that spans roughly 80 brewery partners across 20 U.S. states and has accumulated more than 135,000 cyclists since inception. The company serves individual recreational cyclists, craft brewery venues, advocacy-oriented charity partners, and brand sponsors in the cycling and craft beverage categories.

The core product is a recurring calendar of ticketed cycling events staged at partner breweries, layered with sponsorship sales, merchandise, and an annual membership tier (IPA Club) introduced in 2025 at $65 per year. The technology stack is entirely third-party and non-proprietary: RunSignUp and BikeSignUp handle event registration and participant data, Shopify powers the merchandise storefront, and RideWithGPS provides route mapping. There is no disclosed proprietary platform, API surface, or in-house software development. Charity partnerships are woven into the event model so that participation supports advocacy beneficiaries, providing a cause-marketing layer alongside direct registration revenue.

The business model is a hybrid of transactional event revenue (registration fees, merchandise), recurring revenue (IPA Club membership), and commercial revenue (multi-tier sponsorship program). Go-to-market relies on brewery partnerships for physical venues, sponsor relationships for monetization, and grassroots promotion to amateur cyclists in markets where craft beer and cycling overlap. The company operates with a 1-10 employee headcount, consistent with a lean lifestyle-business operating profile rather than a venture-backed scale model.

Name

Bikes & Beers

Legal name

Bikes & Beers

Website

https://bikesandbeers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bikes & Beers is a Philadelphia-based event company that organizes cycling rides at craft breweries across roughly 20 U.S. states and 80 venue partners, serving amateur cyclists, breweries, charity partners, and brand sponsors via registration fees, memberships, sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Recreational Cycling Events

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Cycling event series
• Craft brewery festivals
• Group bike rides
• Recreational cycling tours
• Charity cycling events

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Event Registration Fees: Cyclists pay registration fees to participate in cycling events. Registration includes the ride, two free beers, a pint glass, t-shirt, and access to post-ride festival with live music, raffle prizes, and food trucks. Early bird pricing and discount codes are offered.
2. IPA Club Membership: Annual club membership starting at $65.00, providing exclusive benefits and perks to members.
3. Sponsorship Revenue: Bikes & Beers offers sponsorship and vending opportunities per event or for the entire 2026 event season. Multiple sponsors including Priority Bicycles, goodr, GoBrewing, Primal Wear, LMNT, RideWithGPS, Bern Helmets, Hub's Peanuts, Hollywood Racks, Pickle Power, and Kryptonite Lock support events.
4. Merchandise Sales: Online shop selling branded merchandise including apparel and accessories through their Shopify storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bikes & Beers organizes organized group cycling events hosted at craft breweries across 20 states, offering 15, 30, and 50-mile route options paired with post-ride festivals that include craft beer, live music, food trucks, raffles, and outdoor games. Each event benefits a local cycling advocacy organization, and the company also sells an annual IPA Club Membership, branded merchandise, and sponsorship packages to cycling, outdoor, and beverage brands.

Product overview

Bikes & Beers is a cycling event series that combines group bike rides with craft brewery festivals. The core offering is organized cycling events featuring 15, 30, and 50-mile routes at host breweries across 20 states, culminating in post-ride festivals with free beer, live music, food trucks, and raffles. The company operates a companion IPA Club Membership program ($65/year) offering discounted registration and bonus beer perks. A Shopify-powered merchandise shop sells branded apparel and glassware. Sponsorship packages are available for brands seeking access to the 135,000+ cyclist community. Every event benefits a local cycling advocacy organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Bikes & Beers Cycling Events Organized cycling events combining 15, 30, and 50-mile group rides with post-ride festivals at host breweries featuring craft beer, live music, food trucks, raffles, and outdoor games. Each event benefits a local cycling advocacy organization.
• IPA Club Membership Annual membership program offering exclusive benefits including discounted event registration, first two rounds of beer included at events, and other perks. Memberships start at $65.00 and are purchased through the BikeSignUp platform.
• Bikes & Beers Merchandise Shop

Quantifiable outcome

• 135,000+ cyclists have participated in Bikes & Beers events
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Priority BicyclesminorOthersBicycle sponsor providing products for Bikes & Beers events. Logo featured on sponsors page with website link.
• goodrminorOthersSunglasses sponsor for Bikes & Beers events. Logo featured on sponsors page with website link.
• GoBrewingminorOthersBrewing-related sponsor for Bikes & Beers events. Logo featured on sponsors page with website link.
• Primal WearminorOthersCycling apparel sponsor for Bikes & Beers events. Logo featured on sponsors page with website link.
• LMNTminorOthersBeverage sponsor for Bikes & Beers events. Logo featured on sponsors page with website link.
• RideWithGPScoreTechnology or IntegrationRoute mapping and navigation partner. Routes for all Bikes & Beers events are published on RideWithGPS platform, allowing cyclists to access turn-by-turn directions during rides.
• Bern HelmetsminorOthersHelmet sponsor for Bikes & Beers events. Logo featured on sponsors page with website link.
• Hub's PeanutsminorOthersSnack sponsor for Bikes & Beers events. Logo featured on sponsors page with website link.
• Hollywood RacksminorOthersBike rack sponsor for Bikes & Beers events. Logo featured on sponsors page with website link.
• Pickle PowerminorOthersSnack sponsor for Bikes & Beers events. Logo featured on sponsors page with website link.
• Kryptonite LockminorOthersBike security sponsor for Bikes & Beers events. Logo featured on sponsors page with website link.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Backroads: Active-travel company offering guided cycling trips worldwide. Comparable on serving recreational cycling enthusiasts with organized group experiences, though at higher price points and as part of a broader active-travel portfolio.
• Trek Travel: Premium guided cycling vacation operator owned by Trek Bicycle Corporation. Compares on cycling event/tour business model and target market of enthusiast recreational cyclists, though positioned as higher-touch, paid-experience travel rather than mass-participation rides.
• Rapha Cycling Club: Global cycling community and apparel brand operating clubs, group rides, and events worldwide. Comparable on building an enthusiast cycling community with organized group rides and branded merchandise, though anchored in retail rather than event registration.
• USA Cycling: The official U.S. governing body for cycling, sanctioning races, gran fondos, and recreational events nationwide. Comparable as a nationwide organizer/sanctioning entity in the amateur cycling event space.

Direct peers

• RAGBRAI: The Register's Annual Great Bicycle Ride Across Iowa is the iconic multi-day, mass-participation cycling tour across an entire state. RAGBRAI shares Bikes & Beers' core model of organized group rides at scale, including rest stops, route support, and festival-style gatherings.
• Tour de Fat (New Belgium Brewing): New Belgium Brewing's traveling cycling-and-beer festival series featuring group rides paired with craft beer, live music, and charity fundraising. A near-perfect functional analog of Bikes & Beers' cycling+brewery+charity event format.
• Haute Route: Operator of mass-participation, multi-day cycling events globally with on-course support, timing, and festival elements. Comparable on the multi-distance, multi-city endurance cycling event format.
• Bike MS: National MS Society's nationwide series of charity cycling rides across the U.S. Comparable on the recreational cycling event + nonprofit beneficiary model, though at a much larger organizational scale.
• Climate Ride: Multi-day charity cycling events raising funds for climate and sustainability nonprofits. Compares directly to Bikes & Beers on the mass-participation cycling + nonprofit beneficiary structure.
• Gran Fondo National Series: A national series of mass-participation timed cycling events (gran fondos) across multiple U.S. cities. Closely matches Bikes & Beers' format of offering multiple distance tiers with on-course support and post-ride community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BicycleBeer
• LinkedInlinkedin.com/company/bikes-beers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikes & Beers