Go Brewing
Go Brewing is a privately held Naperville, Illinois-based non-alcoholic craft brewery that brews 0.5% ABV beer in-house and sells directly to consumers via e-commerce, a subscription Beer Club, and through 8,000-10,000+ retail doors including Costco, Whole Foods, Kroger, and Trader Joe's.
- Company typePrivate
- Founded2023
- HeadquartersNaperville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Go Brewing does
Go Brewing, LLC is a Naperville, Illinois-based non-alcoholic craft brewery founded in 2021 by Joe and Heather Chura after the founders cut back on alcohol during COVID and could not find a full-flavored NA beer option. The company operates a fully in-house brewery in Chicagoland producing over 24 beer styles — including IPAs, sours, pilsners, stouts, and gluten-free options — all at 0.5% ABV or less, using a proprietary brewing process that achieves this without dealcoholization or dilution. Quality control is run in-house via an on-site lab, pasteurizer, and 10+ QC tests per batch with third-party verification on select batches. The portfolio has expanded beyond beer into Assembly Hydro (sugar-free electrolyte water in six flavors) and Easy Man (microdosed beverages), with a flagship Naperville taproom at 1665 Quincy Ave serving as a brand-experience anchor.
The company's go-to-market combines direct-to-consumer e-commerce on Shopify, a monthly Beer Club subscription (12 exclusive small-batch releases per year, up to 17% member savings), an Ambassador Amplified referral/grassroots program, and broad retail distribution through Costco, Whole Foods, Kroger, and Trader Joe's across approximately 32-35 states and 8,000-10,000+ retail doors. Pricing is unit-based at roughly $14.99 per six-pack with subscription and starter-kit bundles ($59.96), plus apparel and accessories. Customers skew toward sober-curious and health-conscious adults aged 25-45, with secondary segments in gluten-free consumers and situational non-drinkers.
Financially, Go Brewing is a privately held LLC reporting a revenue run rate exceeding $10 million and revenue more than doubling for two consecutive years (Brewers Association #1 fastest-growing U.S. craft brewery at +116% growth, May 2026). In January 2026 the company closed a strategic financing round led by Rich Roll Enterprises with follow-on from Listen Ventures, with proceeds earmarked for western and northwestern U.S. distribution expansion. Quality validation includes four World Beer Cup medals (two in 2025, two in 2026), a Gold Medal at the 2026 Best of Craft Beer Awards, and press features in NYT Wirecutter, Forbes, Washington Post, and Axios.
Go Brewing firmographics
Firmographics- Name
- Go Brewing
- Legal name
- Go Brewing, LLC
- Website
- https://gobrewing.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Go Brewing is a privately held Naperville, Illinois-based non-alcoholic craft brewery that brews 0.5% ABV beer in-house and sells directly to consumers via e-commerce, a subscription Beer Club, and through 8,000-10,000+ retail doors including Costco, Whole Foods, Kroger, and Trader Joe's.
- Ownership category
- akta.pro rank
Go Brewing industry classification
Industry- Product category
- Non-alcoholic craft beer
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Go Brewing is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Go Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer Beer Sales: E-commerce sales of non-alcoholic craft beer through gobrewing.com with free shipping on 4+ six-packs
- Beer Club Subscription: Monthly subscription delivering exclusive small-batch beers with member savings up to 17% and free shipping on full cases
- Retail Distribution: Wholesale distribution to retailers including Costco, Whole Foods, Kroger, and Trader Joe's across 32 states
- Merchandise: Branded apparel including t-shirts, hoodies, hats sold through e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 6-pack pricing |
| Unit Pricing | Pay-as-you-go | Starter Kits |
| Subscription | Monthly | Beer Club Membership |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Go Brewing product offering
Product offeringCore offering
Go Brewing is a craft brewery that manufactures and sells 24+ styles of non-alcoholic beer (all under 0.5% ABV) brewed in-house in Chicagoland using a proprietary process that produces full-flavored beer without dealcoholization. Core products include hoppy IPAs, fruited sours, pilsners, stouts, and gluten-free beers, sold via direct-to-consumer e-commerce, a monthly Beer Club subscription, and wholesale retail distribution alongside complementary Assembly Hydro electrolyte water and Easy Man microdose beverages.
Product overview
Go Brewing is a non-alcoholic craft beer company founded in 2023, brewing and manufacturing all products in-house in Naperville, Illinois. The core offering includes over 24 styles of award-winning non-alcoholic craft beer (0.5% ABV or less), ranging from hoppy IPAs (Disarm Hazy IPA, Sunshine State Tropical IPA, The Story Double IPA) to sours (New School Sour Berry), pilsners (Suspended In A Sunbeam Pils), stouts (Chester's Coffee Stout), and gluten-free options (Freedom line). Complementary products include Assembly Hydro non-carbonated electrolyte water in six flavors, a Beer of the Month subscription club, and branded merchandise. The company operates a Naperville taproom and is expanding retail distribution nationwide, with products available at Costco, Kroger, Whole Foods, and Trader Joe's. The Go Brewing family of brands includes Assembly Hydro and Easy Man.
Differentiator
Problem solved
Functional benefit
Brands
- Assembly Hydro: Clean electrolyte hydration to fuel the day (and the morning after). Sugar-free hydration with real sea salt, available in multiple flavors.
- Easy Man
Products and services
- Go Brewing Non-Alcoholic Craft Beer (24+ styles) Core product line of award-winning non-alcoholic craft beers all at 0.5% ABV or less, brewed in-house in Chicagoland. Includes 24+ styles spanning hoppy IPAs, sours, pilsners, stouts, and gluten-free options, sold as 6-packs for individual consumers seeking a healthier alternative to alcoholic beer.
- Salty Lime AF Chelada Award-winning flagship non-alcoholic chelada with salt and punchy lime; named Untappd Lager of the Year and NYT Wirecutter Top Pick. 55 calories, 0.46% ABV.
- Sunshine State Tropical IPA Hazy tropical IPA with mango and peach flavors; Best of Craft Beer Medal winner. 102 calories, 0.3% ABV. Brewed with Sabro, Azacca, Bru1, and Eldorado hops.
- The Story Double IPA Bold non-alcoholic double IPA hopped with Simcoe, Citra, and Mosaic; features grapefruit, papaya, and malty sweetness. 57 calories, 0.48% ABV.
- New School Sour Berry World Beer Cup winning non-alcoholic fruited sour ale with blueberry and strawberry. 61 calories, 0.44% ABV.
- Freedom: Crafted without Gluten Non-alcoholic pale ale crafted without gluten using certified gluten-free millet, buckwheat, and certified gluten-free oats. 45 calories, 0.21% ABV. Gluten levels under 5 ppm.
- Disarm Hazy IPA Award-winning hazy IPA with tropical, sweet and smooth profile; 95 calories. Fan favorite and award winner.
- Starter Kits Curated bundles of Go Brewing beers designed for new customers to try multiple styles, including IPA Starter Kit, Gluten Free Starter Kit, and Customer Faves Starter Kit at $59.96 each.
- Beer of the Month Club Monthly subscription delivering a brand-new small-batch non-alcoholic craft beer exclusive to members; up to 17% member savings, free shipping on full cases (4+ six-packs), and ability to skip or cancel anytime.
- Assembly Hydro Electrolyte Water Sugar-free non-carbonated electrolyte water with real sea salt under the Assembly Hydro sub-brand. Available in 6 flavors (Sliced Watermelon, Blackberry Lemon, Passionfruit Guava, Citrus Flow, etc.); 675mg sodium, 200mg potassium, 50mg magnesium, 30mg calcium per serving.
- Easy Man Sub-brand of Go Brewing positioned as an easygoing take on the everyday drink, focused on microdosed beverages.
- Go Brewing Merchandise (Apparel and Accessories) Official branded merchandise including t-shirts (from $30), hoodies (from $55), hats ($35), and gift cards ($25) sold through the e-commerce storefront.
- Naperville Taproom Flagship physical taproom at 1665 Quincy Ave Suite #155, Naperville, IL 60540, offering 12 non-alcoholic Go Brewing drafts, rotating exclusive styles, food trucks, live music events, and weekly programming. Open Wed-Thu 3-9 PM, Fri-Sat 12-10 PM, Sun 12-7 PM.
Quantifiable outcome
- Revenue more than doubled for two consecutive years, exceeding $10M run rate
- +3 more outcomes
Companies that use Go Brewing
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Go Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Go Brewing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Hop ButcherminorCollaboration with Hop Butcher for Baller Melon beer - a pale wheat ale featuring Huell Melon and Calypso hops
- Blind Corner BreweryminorBlind Corner serves as 'Brewery in Residence' at Go Brewing taproom, pouring their popular beers alongside Go Brewing NA options
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Go Brewing competitors and assessment
Company assessmentDirect peers
- Athletic Brewing Company: The largest U.S. non-alcoholic craft brewer and the category-defining player. Athletic and Go Brewing compete head-to-head for the same sober-curious and health-conscious consumer with similar hop-forward craft styles distributed at Costco, Whole Foods, and Kroger.
- Partake Brewing: Canadian non-alcoholic craft brewer with broad U.S. retail distribution. Comparable as a craft-focused NA beer brand targeting similar sober-curious and gluten-free consumer segments with multi-style SKUs.
- Surreal Brewing Company: Small-batch non-alcoholic craft brewer offering 15+ styles including IPAs, lagers, and stouts. Direct craft NA peer to Go Brewing with overlapping style breadth and target audience.
- WellBeing Brewing Company: Missouri-based non-alcoholic craft brewer selling across grocery and DTC channels. Closely comparable craft NA peer with similar style variety and target consumer demographics.
- Untitled Art (Wisconsin Brewing Company): Wisconsin Brewing's non-alcoholic craft line featuring IPAs, sours, and lagers. Direct craft NA peer with strong regional retail presence and overlap with Go Brewing's hop-forward and fruited sour style portfolio.
- Two Roots Brewing Co. Non-alcoholic craft brewer offering lagers, IPAs, and stouts through DTC and retail. Comparable as a craft-focused NA brand pursuing multi-channel distribution and similar use-case positioning.
Broad incumbents
- Heineken 0.0: Heineken's flagship non-alcoholic lager distributed globally through mass-market channels. Represents the large-brewery NA competitor that Go Brewing must differentiate against on craft authenticity and style variety.
- Corona Cero (AB InBev): AB InBev's non-alcoholic Corona extension with national mainstream distribution. Major incumbent competing for the same casual NA consumer at mainstream retailers and on-premise venues.
- Budweiser Zero (AB InBev): AB InBev's zero-alcohol mainstream beer with deep trade spend and mass-market distribution. Key incumbent competitor for NA beer shelf space and consumer trial in convenience and grocery channels.
- Clausthaler: Pioneering German non-alcoholic beer brand owned by Radeberger Gruppe. Established NA beer incumbent with international distribution and a broader portfolio approach vs. Go Brewing's craft focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Brewing social profiles
Digital presenceGo Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Brewing leadership team
Management profileNumber of profiles
Profiles4 records
Go Brewing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Brewing
What does Go Brewing do?
Go Brewing is a craft brewery that manufactures and sells 24+ styles of non-alcoholic beer (all under 0.5% ABV) brewed in-house in Chicagoland using a proprietary process that produces full-flavored beer without dealcoholization. Core products include hoppy IPAs, fruited sours, pilsners, stouts, and gluten-free beers, sold via direct-to-consumer e-commerce, a monthly Beer Club subscription, and wholesale retail distribution alongside complementary Assembly Hydro electrolyte water and Easy Man microdose beverages.
Is Go Brewing a public or private company?
Go Brewing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Go Brewing founded?
Go Brewing was founded in 2023. It employs 1 to 10 people.
Where is Go Brewing based?
Go Brewing is headquartered in Naperville, United States, in the North America region.
How does Go Brewing make money?
Four revenue lines are on record. Direct-to-Consumer Beer Sales are the primary driver. The others are beer Club Subscription, retail Distribution and merchandise.
Who are Go Brewing's main competitors?
Direct peers on record are Athletic Brewing Company, Partake Brewing, Surreal Brewing Company, WellBeing Brewing Company, Untitled Art (Wisconsin Brewing Company) and Two Roots Brewing Co.. Broad incumbents are Heineken 0.0, Corona Cero (AB InBev), Budweiser Zero (AB InBev) and Clausthaler.
Does Go Brewing have an API?
No public API is recorded for Go Brewing.
What industry is Go Brewing in?
Go Brewing's product category is Non-alcoholic craft beer. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.