Way Fruit Farm

What Way Fruit Farm does

Way Fruit Farm is a sixth-generation, family-owned fruit farm headquartered at 2355 Halfmoon Valley Road in Port Matilda, Pennsylvania, operating continuously under the Way family since 1826. The business grows and sells seasonal produce (over 20 apple varieties plus peaches, pears, plums, cherries, strawberries, blueberries, sweet corn, and pumpkins) and runs a diversified farm-retail operation that includes an on-site country store, a scratch bakery, a deli, and a café serving breakfast, lunch, and dinner at both the farm location and a second storefront at 252 East Calder Way in downtown State College. It produces unpasteurized apple cider on-site from September through July.

The company monetizes through a multi-channel, direct-to-consumer model: per-transaction retail pricing across produce, bakery, café, and deli SKUs (menu items roughly $3–$11), a BigCommerce-powered e-commerce storefront delivering to local customers, recurring agritourism events such as Art in the Orchard, Music Festival, and Apple Cider Fest, dessert and fruit-basket fundraiser programs with free delivery across Pennsylvania, and a curated in-store assortment of more than 30 local Pennsylvania vendors. Historical wholesale supply to regional grocery chains (I.G.A, A&P, Quaker Markets) and a cannery processor is described as past activity rather than a current growth lever. The business is privately held with no institutional ownership and is operated by Jason and Megan (Way) Coopey; the supporting tech stack is not disclosed beyond standard e-commerce, email marketing (Constant Contact), and social media, with no AI/ML, proprietary software, or API surface documented.

Name

Way Fruit Farm

Legal name

Way Fruit Farm

Website

https://wayfruitfarm.com

Company type

Private

Founded year

1792

Operating status

Operating

Headcount range

1–10 employees

Short description

Way Fruit Farm is a sixth-generation, family-owned fruit farm near State College, PA, operating a farm store, café, bakery, deli, agritourism events, and a BigCommerce online shop serving local consumers and Pennsylvania community organizations.

Ownership category

akta.pro rank

Product category

Farm Retail and Agritourism

NAICS

Fruit and Tree Nut Farming (1113), Apple Orchards (111331), Berry (except Strawberry) Farming (111334)

SIC

Agricultural Production-Crops (100), Retail-Food Stores (5400)

akta.pro primary industry

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Fresh seasonal fruit
• Country store bakery
• Agritourism events
• Apple cider production
• Fundraiser programs

Headquarters

HQ city

Port Matilda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Retail: Sales of farm-grown fruits (apples, peaches, pears, plums, cherries, strawberries, blueberries) and vegetables (sweet corn, pumpkins) through on-site retail store and local farmers markets.
2. Way Café and Bakery: On-site café serving breakfast, lunch, and dinner with scratch-made items including apple cider donuts, quiche, sandwiches, salads, and mac-n-cheese bowls. Bakery produces fresh daily pies, breads, cookies, and seasonal specialties.
3. Deli and Specialty Foods: Sliced-to-order deli meats, cheeses, salads, and specialty/local grocery items including canned goods, preserves, dairy, and imported Polish pottery.
4. Agritourism and Events: Special event hosting including Art in the Orchard, Music Festival, Harvest Festival, Apple Cider Fest, and various weekend festivals featuring apple picking, pumpkin patches, wagon rides, craft markets, and food vendors.
5. Fundraiser Programs: Dessert fundraiser program offering baked goods (fruit pies, whoopie pies, donuts, sweet breads) and holiday fruit basket fundraiser with customizable pricing and free delivery to Pennsylvania locations.
6. e-Commerce / Online Store: Online storefront for local customers to order store items for delivery, available at way-fruit-farm3.mybigcommerce.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Way Fruit Farm is a sixth-generation family fruit farm in central Pennsylvania that grows and sells seasonal fruits (apples, peaches, cherries, pears, plums, berries, pumpkins) and operates an on-site country store, scratch bakery, deli, and Saturday breakfast and lunch café. It also runs agritourism events (e.g., Art in the Orchard, Fall Event Series) and offers wholesale and community fundraising programs including A Way To Help.

Product overview

Way Fruit Farm is a sixth-generation family farm operating as a diversified agricultural retail and food service business near State College, PA. The core offering consists of seasonal produce grown on-site (apples, peaches, strawberries, cherries, and more) sold alongside a country store featuring local groceries and artisan goods. The business includes an on-site bakery producing fresh daily baked goods and an attached café serving breakfast, lunch, and dinner menus at two locations. An eStore for Locals provides online ordering for delivery. The farm also operates an agritourism division hosting seasonal events including Art in the Orchard, Music Festival, Harvest Festival, and Apple Cider Fest. A community non-profit called 'A Way To Help' addresses local family needs. The business sources from over 30 local Pennsylvania partners for grocery and artisan products.

Differentiator

Problem solved

Functional benefit

Brands

• A Way To Help: A non-profit initiative by Way Fruit Farm serving Central PA, helping local kids and families with various needs including food/grocery gift cards, medical bill payments, utility bill payments, home repair bills, vehicle repair bills, childcare bills, funding for kids' camps/clubs/sports, clothing/uniforms, kids' sports equipment, musical instruments, art supplies, and kids' holiday or birthday gifts.

Products and services

• Country Store On-site retail store plus a downtown State College store selling fresh-picked seasonal fruits, jarred goods, honey, maple products, cheese, candy, salad dressings, sauces, salsas, and gifts from 30+ local PA partners. Open 7 days a week at the farm store.
• Scratch Bakery In-house bakery producing pies, fruit breads, turnovers, cookies, donuts, muffins, and signature fruit slushies made from scratch. Used to supply the store, café, deli, and special orders.
• Saturday Breakfast and Lunch Café From-scratch breakfast and lunch service on Saturdays with kid- and family-friendly menu. Available at both the farm café and the downtown State College store.
• Deli Farm deli offering signature deli sandwiches, soups, sides, and prepared foods.
• Way Fruit Farm eStore for Locals Local online store allowing regional customers to reserve and purchase seasonal fruit boxes, custom 4-count fruit boxes, and seasonal subscription pickups (e.g., Sweet Corn Drop, Apple Drop).
• Seasonal Fruit Growing On-site orchard and small fruit production across approximately 200 acres, growing 20+ apple varieties plus peaches, sweet cherries, sour cherries, pears, plums, blueberries, black raspberries, red raspberries, strawberries, and pumpkins.
• Agritourism Event Series Seasonal on-farm events including Art in the Orchard and the Fall Event Series, plus ticketed experiences for families and visitors.
• Community Fundraiser Programs School, church, sports, and non-profit fundraising programs that resell Way Fruit Farm products, including the popular Dessert Fundraiser (pies, breads, turnovers) and Holiday Fruit Basket Fundraiser.
• A Way To Help Non-profit charitable arm of the farm supporting local communities and families in central Pennsylvania through donations and produce contributions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered minor.

• Appalachian Brewing Co.minorOthersLocal PA brewery supplying soda products for sale at Way Fruit Farm.
• Bedillion Honey FarmminorOthersLocal honey producer whose products are sold at Way Fruit Farm.
• Big Al's MustardminorOthersLocal specialty mustard producer featured at the farm.
• Bonfatto'sminorOthersPennsylvania hot sauce producer whose products are sold at Way Fruit Farm.
• Brenneman's Meat MarketminorOthersLocal frozen meat supplier for Way Fruit Farm's store.
• Brumbaugh's DelitesminorOthersPennsylvania bakery vendor supplying pumpkin rolls.
• Burnt Cabins Grist MillminorOthersHistoric Pennsylvania mill supplying baking mixes for the store.
• Clover Creek Cheese CellarminorOthersLocal cow cheese producer whose cheese is used in café dishes like Way's Apple Salad.
• Cooke Tavern SoupsminorOthersSoup producer whose products complement the café menu.
• DelgrossominorOthersSauce producer whose products are sold at the farm store.
• Dennis FarmsminorOthersLocal maple product producer supplying Way Fruit Farm.
• Fasta & Ravioli Co.minorOthersSpecialty pasta company whose products are sold at the store.
• Gardners CandiesminorOthersPennsylvania chocolate company whose products are featured in the store.
• Golden Harvest AcresminorOthersLocal producer of garlic spread and dressings.
• Goot EssaminorOthersLocal cow cheese producer featured in the store.
• Hogs GaloreminorOthersLocal fresh pork producer whose bacon is featured in multiple café dishes including the Classic BLT, Apple Cheddar BLT, and Way's Apple Salad.
• MacNeal Orchards and SugarbushminorOthersLocal maple syrup producer and orchard neighbor.
• Otto's Pub & BreweryminorOthersLocal brewery supplying soda products for sale.
• Penn Mac Co.minorOthersSpecialty Italian food supplier for the store.
• Piper's PeckminorOthersHot pepper jam producer whose products are sold.
• Sanner Maple ProductsminorOthersLocal maple product producer.
• Standing Stone Coffee CompanyminorOthersLocal coffee roaster supplying café and store.
• Stello FoodsminorOthersSauce and dip producer whose products are sold.
• Tait Farm FoodsminorOthersLocal producer of chutney, shrubs, and jams.
• Valewood FarmsminorOthersLocal dairy producer supplying milk, butter, and ice cream.
• Wild For SalmonminorOthersWild-caught frozen salmon supplier for the store.
• C.S. Stangel PotteryminorOthersLocal artisan pottery featured in the gift section.
• Stoney Ridge CompanyminorOthersLocal candle maker whose products are sold in the gift area.
• Naylor CandiesminorOthersPennsylvania candy company featured in the store.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Hollabaugh Orchards: Biglerville, PA multi-generational orchard with a farm market, bakery, and pick-your-own fruit including apples, peaches, and berries. Closely comparable in product mix (apples + stone fruit + berries), retail store, and PA-based family farm heritage.
• Milburn Orchards: Elkton, MD family orchard operating a farm market, bakery, pick-your-own fruit, and seasonal fall festivals. Comparable multi-generational orchard + farm market + agritourism combination in the Mid-Atlantic.
• Highland Orchards: West Chester, PA farm market offering apples, berries, baked goods, and locally-sourced grocery items. Comparable retail farm market model with similar product mix and PA regional footprint.
• Shady Brook Farm: Yardley, PA farm market offering produce, bakery, deli, locally-sourced goods, and a robust calendar of seasonal events (Fall Fest, Holiday Light Show). Closely comparable diversified farm + retail + events model in PA.
• Styer's Orchard: Langhorne, PA family orchard with farm market selling apples, produce, baked goods, and local specialty items. Comparable PA-based family orchard + farm retail operation.
• Weaver's Orchard: Morgantown, PA family orchard offering pick-your-own apples, peaches, berries, a farm market, and on-site bakery. Highly comparable diversified orchard + retail + bakery operating model in Pennsylvania.
• Linvilla Orchards: Media, PA family orchard operating a farm market, bakery, pick-your-own, and large-scale seasonal events including a fall festival. Highly comparable multi-generational orchard-with-retail-and-agritourism model serving the Philadelphia suburbs.
• Terhune Orchards: Princeton, NJ family-owned orchard with farm store, bakery, café, pick-your-own, and seasonal events/festivals. Comparable diversified orchard + farm store + café + agritourism model in the Mid-Atlantic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wayfruitfarm
• Instagraminstagram.com/wayfruitfarm
• LinkedInlinkedin.com/company/way-fruit-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Way Fruit Farm