Up In A Day™

What Up In A Day™ does

Up in a Day™ is a boutique web-design agency that designs and launches Squarespace websites for small businesses, solopreneurs, coaches, consultants, non-profits, and trade operators, under the legal entity Lino Creative, LLC. Founded in 2018 by Lindy Nowak, a former creative director at L'Oréal, Carol's Daughter, Entertainment Weekly, and Women's Health, the firm operates a small distributed team (founder, creative director, project manager, marketing coordinator, and freelance Squarespace designers) out of a New York City headquarters. The company exclusively builds on the Squarespace platform, applying a messaging-first methodology that prioritizes positioning and conversion before visual design.

The product suite spans fully custom websites, seven semi-custom templates (DIY at $1,300–$2,800; done-for-you at $3,200–$6,500), two tiers of monthly support subscriptions (Limited $129, Unlimited $229), copywriting add-ons starting at $800, and a Messaging & Strategy Advisory tier targeting businesses with $250K–$10M+ revenue. Built-in on-page SEO, structured data, and GEO (Generative Engine Optimization for AI-driven discovery such as ChatGPT) are positioned as standard delivery features. Customer scale is anchored by 300+ completed websites since founding and a 5-star Google rating.

Revenue mechanics combine one-time project fees with recurring subscription support revenue. Go-to-market is founder-led direct sales via 15–30 minute consultation calls, supplemented by inbound generated through 30+ podcast appearances, organic SEO and content (including an e-book on GEO), a $100-per-conversion referral program, and earned-media features in Authority Magazine, Voyage Miami, Shoutout Miami, and Entrepreneur Loop. No institutional funding or parent company is disclosed, and operations are US-domestic.

Name

Up In A Day™

Legal name

Lino Creative, LLC

Website

https://upinaday.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Up in a Day™ is a boutique, founder-led agency that designs and launches Squarespace websites for small businesses, solopreneurs, coaches, consultants, and non-profits, with recurring support plans and AI-search (GEO) optimization built in.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Custom Website Builds: Fully custom websites tailored to individual business positioning, services, and growth goals. Delivered through a collaborative 3-step process (Coordinate, Design & Build, Launch). One round of revisions included.
2. Semi-Custom / Template Websites: Pre-built proven website templates (7 templates available) customized for clients, or sold as DIY template purchases. Done-for-you customization includes SEO, GEO, and full launch support.
3. Monthly Support Plans: Recurring monthly subscription for ongoing website updates and tech support. Two tiers: Limited Plan (up to 2 updates/month) and Unlimited Plan (unlimited updates/month). Cancel anytime.
4. Add-On Services: Additional services including copywriting (starting at $800), extra revisions, domain purchase facilitation, and ongoing page/section additions billed separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Up in a Day is a boutique web design agency that designs, builds, and launches conversion-focused Squarespace websites for small businesses, with a messaging-first approach and one-day to multi-day turnaround. Core offerings include fully custom website builds, semi-custom template-based websites (DIY or done-for-you), monthly support plans, copywriting, and messaging and strategy advisory, with all client websites built exclusively on the Squarespace platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fully Custom Website Tailored website built from the ground up around a small business's positioning, services, and growth goals, delivered via a three-step process (Coordinate, Design & Build, Launch) with messaging-first strategy, full execution, and one round of revisions. Quote-based pricing.
• Meridian Semi-Custom Template One-page website template with up to 10 sections, designed for service-based businesses. Available done-for-you at $3,200 or as a DIY template at $1,300.
• Minetta Semi-Custom Template Five-page template (Home, Services, Case Studies, About, Contact) for businesses needing more content structure. Available done-for-you at $5,400 or as a DIY template at $2,200.
• Waverly Semi-Custom Template Five-page template (Home, Services, About, Contact, Scheduling) designed for businesses that incorporate scheduling functionality into their site.
• Westbourne Semi-Custom Template Five-page template (Home, Services, Project Gallery, About, Contact) ideal for businesses with portfolio or project showcase needs.
• Holland Semi-Custom Template Single-page website template with up to 10 sections of content, offering a streamlined option for simpler business needs.
• Beaumont Semi-Custom Template Six-page template (Home, Service 1, Service 2, Service 3, About, Contact) designed for businesses with multiple distinct service offerings. Available done-for-you at $5,800 or as DIY at $2,400.
• Palomar Semi-Custom Template Eight-page template (Home, Services, About, Speaking, Media, Blog, Contact, Scheduling) with expanded content options for speakers, authors, or media-focused professionals. Available done-for-you at $6,500 or as DIY at $2,800.
• Limited Support Plan Monthly subscription offering up to 2 website updates per month with 48-hour turnaround, automatic billing every 30 days, and the ability to cancel anytime. Priced at $129/month.
• Unlimited Support Plan Monthly subscription offering unlimited website updates per month with 48-hour turnaround, automatic billing every 30 days, and the ability to cancel anytime. Priced at $229/month.
• Messaging & Strategy Advisory Direct advisory service with founder Lindy Nowak to evaluate website effectiveness, refine messaging, and develop strategic direction, targeted at established small businesses.
• Copywriting Services Strategic, conversion-focused copywriting tailored to brand voice and ideal audience, available as a stand-alone add-on. Pricing starts at $800.

Quantifiable outcome

• 30%+ increase in quality visitors and leads within first 90 days for clients (based on company benchmarks for template-built websites)
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SquarespacecoreTechnology or IntegrationUp in a Day builds all client websites exclusively on the Squarespace platform. Squarespace is the underlying technology platform providing the website builder, hosting, and CMS infrastructure. The company is recognized as an expert in Squarespace Fluid Engine.
• PodMatchminorGTM or Marketing PartnerLindy Nowak uses PodMatch to connect with podcast hosts for guest appearances, which drives inbound authority-building marketing.
• Trusted SEO Marketing PartnersminorChannel Partner/ Reseller/ DistributorFor clients needing Off-Page SEO and Technical SEO (tiers 2 and 3 beyond on-page SEO that Up in a Day provides), the company refers clients to trusted SEO marketing partners.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large digital marketing and web design agency serving SMB and mid-market clients. Comparable SMB-targeted web design and SEO services, but at substantially greater scale with proprietary tech and broad service stack.
• Coalition Technologies: Larger full-service web design and SEO agency with SMB and mid-market clients. Comparable SMB web design offering but with broader service portfolio, in-house development, and significantly larger team.

Direct peers

• Kimp: Subscription graphic and web design service with monthly plans. Similar small-business customer base and productized design delivery.
• MakeIMPACT: Squarespace-specialist design studio serving coaches, consultants, and small businesses. Comparable Squarespace-exclusive platform approach and small-business service-provider target market.
• Smith & Co: Boutique creative agency offering branding and web design for small businesses and entrepreneurs. Comparable boutique scale, founder-led positioning, and SMB focus.
• ManyPixels: Subscription design agency offering unlimited graphic and web design for SMBs. Closely comparable recurring-revenue model and small-business customer focus.
• Huemor: Boutique web design and development agency focused on conversion-driven websites for SMBs and mid-market. Closely comparable on messaging-first, conversion-focused positioning and SMB customer profile.
• DesignJoy: Boutique subscription design studio for SMBs and startups offering unlimited design requests. Comparable boutique positioning, founder-led model, and subscription-economics angle.
• Design Pickle: Subscription-based unlimited graphic design service for SMBs and marketers. Directly comparable on subscription-design model and SMB target market, though it spans broader design outputs rather than website-only builds.
• Penji: Unlimited graphic and web design subscription service targeting small businesses and agencies. Comparable on flat-fee subscription delivery and SMB segment, with broader design scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UpinaDayWebsites
• LinkedInlinkedin.com/company/upinaday
• Instagraminstagram.com/upinaday

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up In A Day™