Venue3two
Venue3Two operates a historic 1925 mansion event venue on a 23-acre estate in Kentwood, Michigan, hosting weddings and private events for couples and event hosts under a profit-for-nonprofit model, with venue rentals, decor rentals, and day-of coordination services.
- Company typePrivate
- Founded2016
- HeadquartersKentwood, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Venue3two does
Venue3Two operates a private event venue in Kentwood, Michigan, on a 23-acre estate anchored by a 1925 historic mansion. Founded in 2016 by Dwight and Karen Strayer, the company hosts weddings and private events under a stated profit-for-nonprofit model in which net profits support anti-trafficking and at-risk family organizations. The venue primarily serves engaged couples planning weddings and hosts of private celebrations; bookings are managed through Tripleseat and internal communications via Prism.
The venue offers two primary event spaces — The Mansion for intimate gatherings of up to 40 guests and The Conservatory for larger receptions of up to 200 guests — supported by V32 Rentals (decor and equipment), Day-of Coordination services, and a curated V32 Inventory of included amenities. Revenue is generated via quote-based venue rental fees, a 50% booking deposit, and ancillary service charges, with a curated preferred-vendor network spanning catering, photography, florals, and rentals. Editorial coverage in Brides.com, Wedding Chicks, and Aisle Society supports inbound discovery within the regional wedding market. The company is supported by a small team of approximately seven named staff members and an active hiring pipeline.
Venue3two firmographics
Firmographics- Name
- Venue3two
- Legal name
- Venue3Two
- Website
- https://venue3two.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Venue3Two operates a historic 1925 mansion event venue on a 23-acre estate in Kentwood, Michigan, hosting weddings and private events for couples and event hosts under a profit-for-nonprofit model, with venue rentals, decor rentals, and day-of coordination services.
- Ownership category
- akta.pro rank
Venue3two industry classification
Industry- Product category
- Wedding & Event Venue Services
- NAICS
- Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Operators Of Nonresidential Buildings (6512), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ)
- akta.pro secondary industries
- Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Specialty & Entertainment Venue Property Management (BPAJAGAO), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)
Keywords
Where Venue3two is headquartered
LocationHeadquarters
- HQ city
- Kentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Venue3two business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Event Venue Rental: Primary revenue from exclusive property rental for weddings and events. Packages include exclusive use of the property with varying levels of access (Mansion for intimate events up to 40 guests, Conservatory for larger receptions up to 200 guests). Rental periods are from 9:00 am to 12:00 am. Packages include tables, chairs, on-site security, liability insurance, and a Venue Coordinator.
- V32 Rentals: Furniture and décor rentals including wooden arches ($120), copper arches ($120), velvet chairs ($50/each), velvet sofas ($120), vintage tables ($50-$75), easels ($40), neon signs ($50), greenery walls ($100), corn hole ($40), and umbrellas ($100).
- Day-of Coordination Service: Additional add-on service providing experienced wedding professionals to help set up and manage the wedding day. Includes 6-month site visit consultation, 1-month final walkthrough, vendor coordination, decor setup, ceremony management, and event tear-down assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wooden Arch rental |
| Unit Pricing | Pay-as-you-go | Copper + Plexi Sign rental |
| Unit Pricing | Pay-as-you-go | Copper Arch rental |
| Unit Pricing | Pay-as-you-go | Velvet Creme Chair rental |
| Unit Pricing | Pay-as-you-go | Velvet Sofa rental |
| Unit Pricing | Pay-as-you-go | Vintage Side Table rental |
| Unit Pricing | Pay-as-you-go | Vintage High Top Table rental |
| Unit Pricing | Pay-as-you-go | Full Vignette combination rental |
| Unit Pricing | Pay-as-you-go | Grey Wingback Chair rental |
| Unit Pricing | Pay-as-you-go | Easel rentals |
| Unit Pricing | Pay-as-you-go | Iron Glass Table rental |
| Unit Pricing | Pay-as-you-go | Corn Hole rental |
| Unit Pricing | Pay-as-you-go | Neon Signs rental |
| Unit Pricing | Pay-as-you-go | Greenery Wall rental |
| Unit Pricing | Pay-as-you-go | Umbrella + Base rental |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Venue3two product offering
Product offeringCore offering
Venue3Two operates a historic 1925 mansion estate on a 23-acre former horse ranch in Kentwood, Michigan, offering exclusive-use property rentals for weddings and private events. The venue provides two event spaces—The Mansion for intimate gatherings up to 40 guests and The Conservatory for larger receptions up to 200 guests—along with in-house tables, chairs, and security, plus add-on furniture rentals and optional Day-of Coordination services staffed by an on-site Venue Coordinator.
Product overview
Venue3Two operates as an event venue offering two primary spaces—The Mansion (a renovated 1925 estate for intimate events) and The Conservatory (an expansive space for large receptions). The venue provides included amenities such as tables, chairs, and bar equipment through its V32 Inventory, while V32 Rentals offers supplementary furniture and decor for customization. Add-on services include Day-of Coordination for event management. The company functions as a profit-for-non-profit, with all net profits supporting organizations helping survivors of trafficking and families at risk.
Differentiator
Problem solved
Functional benefit
Products and services
- The Mansion
Companies that use Venue3two
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Venue3two technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Venue3two partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered minor and core.
- Alasandra PhotographyminorWedding photography vendor recommended to venue clients. Specializes in compelling wedding storytelling for future generations with a mix of posed and candid photography.
- Cynthia Mae PhotographyminorWedding photographer with bright, airy style focused on documenting couples' unique love stories in classic timeless photos.
- The Fourniers Fine Art PhotographyminorFine art wedding photography duo (Leidy and Josh) specializing in capturing raw moments of joy with carefully crafted visual symphonies.
- All Buttoned Up EventsminorWedding planning and design vendor offering month-of coordination to full service planning. Has 3 full-time team members.
- The Best Day Details LLCcorePreferred day-of coordination vendor with over 500 weddings completed and 160+ five-star Google reviews. Specializes exclusively in day-of coordination services.
- Lauren Koster CreativeminorCreative wedding planning and design vendor specializing in whimsical weddings with bespoke custom decor and installations.
- Futtitinni EventsminorIntentional wedding planning with meaningful design and genuine connection. Curates seamless, story-driven experiences honoring individuality.
- In the Details WeddingsminorWedding planning vendor focused on close attention to detail, personalized wedding days, and stress-free planning processes.
- Emily Rae DesignminorCreative event design vendor creating beautiful, intentional, and meaningful events for special days.
- The CakabakeryminorCustom dessert bakery serving the Grand Rapids area for 10 years, specializing in wedding cakes and dessert displays made from scratch.
- Clique Coffee Catering Co.minorEspresso and coffee catering company serving West Michigan events for 6+ years with Italian espresso drinks and featured coffee roasts.
- Little Cake House GRminorHome-based cake shop specializing in buttercream techniques including buttercream flowers, wafer flowers, and modern cake designs.
- Love's Ice Cream & ChocolatesminorScratch-made ice cream, dairy-free gelato, low net carb gelato, and fine chocolate confections with intentionally sourced ingredients.
- The Knot Spot Pretzel CompanyminorHandmade, fresh baked pretzels and sauces vendor for wedding events.
- Sweet Details GRminorExtraordinary dessert vendor with community focus, offering hands-on decorating classes and workshops alongside wedding desserts.
- Wildwood Cake StudiominorWedding cake studio specializing in natural element designs, creating unique cakes that reflect couples' personal styles.
- Alpine EventsminorFull-service rental company offering farm tables, chairs, linens, dance floors, custom lighting, and essential event equipment for corporate events, weddings, and large gatherings.
- Special Occasions Event Rental & DesignminorFull-service rental partner providing design consultation, friendly planning support, day-of assistance, and quality rental products.
- Event TheoryminorHigh-end design, décor and production company based in Warren and Grand Rapids, Michigan. Offers stylish furniture, tenting, lighting, dinnerware, and custom décor services.
- Events By ICandyminorLocal event rental company servicing SW Michigan with tents, tables, chairs, specialty linens, dance floors, and unique items like clear top tents and checkered dance floors.
- Blue Sky Event RentalsminorAffordable luxury event rental company with thoughtfully curated, on-trend rentals backed by exceptional service.
- Cheeky Strut + Siren & ProperminorWedding hair and makeup vendor serving approximately 70 brides per year. Provides wedding coordination for beauty services including scheduling, quotes, and contracts.
- Holly J. MakeupminorWedding makeup artist focused on enhancing natural beauty and inner confidence. Personally connected to venue as a former bride.
- Blushing Ivory Bridal Co.coreFeatured in The New York Times and The Knot. Specializes in flawless soft glam makeup and textured romantic hairstyles with over 14 years of beauty industry experience.
- LJ ArtistryminorLuxury makeup artist specializing in soft glam with capability for bold statements, providing memorable beauty experiences for wedding days.
- Dearly BridalminorBridal boutique offering gowns ranging from $499 to $1999 with relatable, affordable pricing. Provides bridal gowns from timeless classics to modern trends.
- Spring SweetminorBridal boutique for brides of all sizes offering personal, private appointments with low-pressure, celebratory experiences.
- Renee Austin WeddingminorCurated bridal gown boutique offering fine bridal gowns with a low-pressure, celebratory experience for brides.
- EH Creative BrandminorCalligraphy and lettering vendor specializing in personalized seating charts, place cards, and wedding day mementos.
- The Printed EventminorFamily-owned printing company serving Southwest Michigan. Specializes in wedding stationery, Save the Dates, invitation suites, and cohesive event signage and decor.
- Sable & GrayminorWedding invitation design studio specializing in custom artwork, hand-painted fine artwork, and hand-lettered details for one-of-a-kind invitation suites.
- Pretty Petal PapersminorArtfully designed wedding stationery with romantic, intentional detailing. Specializes in unique hand-crafted watercolor art for wedding stationery.
- Sheraton Grand Rapids AirportminorRecommended hotel partner for lodging located at 5700 28th St SE, Grand Rapids, MI 49546 for venue guests.
- Courtyard Marriott Grand RapidsminorRecommended hotel partner for venue guests staying in the Grand Rapids area.
- Holiday Inn Grand Rapids AirportminorRecommended hotel partner for venue guests at 3063 Lake Eastbrook Blvd SE, Grand Rapids, MI 49512.
- Affordable Limousine & Party BusminorRecommended transportation partner for wedding guests and events.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Venue3two competitors and assessment
Company assessmentDirect peers
- Edsel & Eleanor Ford House: Historic lakefront estate in Grosse Pointe Shores, Michigan, hosting weddings, corporate, and private events in a preserved historic mansion — directly comparable as a Michigan historic estate event venue.
- Castle Farms: Historic castle-style event venue in Charlevoix, Michigan, hosting weddings and private events on a large estate property — directly comparable to Venue3Two's historic estate wedding venue model in Michigan.
- The Felt Estate: Historic 1920s estate in Saugatuck/Douglas, Michigan, hosting weddings and private events on a large historic property — directly comparable as a Michigan historic estate event venue.
- Meadow Brook Hall: Historic 1920s estate in Rochester Hills, Michigan, operating as a museum and event venue for weddings, galas, and corporate events — directly comparable as a Michigan historic estate used for private events.
- The Henry Ford Estate (Fair Lane): Historic estate of Henry and Clara Ford in Dearborn, Michigan, offering event hosting alongside museum operations — directly comparable as a Michigan historic estate used for private and corporate events.
- Planterra Conservatory: Conservatory-style event venue in West Bloomfield, Michigan, with a glass-walled indoor space for weddings and corporate events — directly comparable to Venue3Two's Conservatory space for up to 200 guests.
Others
- Eventbrite: Event marketplace and ticketing platform used by venues and event organizers — adjacent ecosystem participant rather than a direct competitor, but intersects with venue discovery and event management workflows.
Broad incumbents
- JW Marriott Grand Rapids: Full-service hotel in Grand Rapids with extensive wedding, banquet, and conference facilities — a broader incumbent competing for Grand Rapids area wedding and event bookings.
- Amway Grand Plaza Hotel: Large historic hotel and event venue in downtown Grand Rapids offering wedding and conference spaces — a broader incumbent operating in the same Grand Rapids event venue market as Venue3Two.
Regional players
- Bay Pointe Inn: Lakeside event venue and inn in Shelbyville, Michigan, hosting weddings and corporate retreats — a comparable Michigan event venue serving a different geographic sub-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Venue3two social profiles
Digital presenceVenue3two financial estimates
Financial estimateRevenue estimate
Valuation estimate
Venue3two leadership team
Management profileNumber of profiles
Profiles7 records
Venue3two funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Venue3two M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Venue3two
What does Venue3two do?
Venue3Two operates a historic 1925 mansion estate on a 23-acre former horse ranch in Kentwood, Michigan, offering exclusive-use property rentals for weddings and private events. The venue provides two event spaces—The Mansion for intimate gatherings up to 40 guests and The Conservatory for larger receptions up to 200 guests—along with in-house tables, chairs, and security, plus add-on furniture rentals and optional Day-of Coordination services staffed by an on-site Venue Coordinator.
Is Venue3two a public or private company?
Venue3two is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Venue3two founded?
Venue3two was founded in 2016. It employs 1 to 10 people.
Where is Venue3two based?
Venue3two is headquartered in Kentwood, United States, in the North America region.
How does Venue3two make money?
Three revenue lines are on record. Event Venue Rental is the primary driver. The others are V32 Rentals and day-of Coordination Service.
Who are Venue3two's main competitors?
Direct peers on record are Edsel & Eleanor Ford House, Castle Farms, The Felt Estate, Meadow Brook Hall, The Henry Ford Estate (Fair Lane) and Planterra Conservatory. Eventbrite is listed as an others. Broad incumbents are JW Marriott Grand Rapids and Amway Grand Plaza Hotel. Bay Pointe Inn is listed as a regional player.
Does Venue3two have an API?
No public API is recorded for Venue3two.
What industry is Venue3two in?
Venue3two's product category is Wedding & Event Venue Services. Its primary akta.pro industry code is MPAGALAJ, Venue Management & Booking Services (Third-Party Operators), with a secondary code of THAHAAAK, Specialty & Historic Venues (Landmarks, Estates). Its NAICS code is 712120 and its SIC code is 6512.