VTMN
VTMN Packs is a Canadian direct-to-consumer subscription service that delivers personalized monthly vitamin packs in AM/PM sachets, recommended by a pharmacist-designed Health Assessment quiz and curated using Health Canada NPN-certified supplements, serving health-conscious Canadian adults nationwide.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What VTMN does
VTMN Packs (legal entity VTMN Inc.) is a Canadian direct-to-consumer personalized vitamin subscription service founded in 2014 by licensed pharmacist Laurie Cook. The company operates its own packaging facility in North York, Ontario, and ships monthly customized daily supplement sachets in AM/PM dispenser boxes to customers across Canada exclusively (no international shipping). Its core product is built on a proprietary Health Assessment quiz that analyzes diet, lifestyle, gender, age, allergies, medications, and health goals to generate a personalized recommendation algorithmically validated by pharmacists, naturopathic doctors, nutritionists, and dieticians.
The product portfolio consists of two pathways: (1) the Health Assessment-driven custom pack, and (2) the Essentials Collection of eight pre-curated packs (Healthy Foundations, Immune Support, Men's Health, Women's Health, Meno Care, PeriMeno Care, Prenatal & Postnatal Care, Skin/Hair/Nails) priced between $90 and $170/month. The catalog extends to over 100 individual supplements sourced from 20+ professional Canadian brands (CanPrev, NFH, Nordic Naturals, Pure Encapsulations, Sisu, AOR, NOW, Organika, St. Francis Herb Farm, etc.), all carrying Health Canada NPN certifications. Adjacent offerings include accessories (dispenser boxes, branded merchandise), a TerraCycle recycling program, and bulk shipment options.
The business model is a recurring subscription with 30-day auto-renewal cycles, flexible pause/cancel, and acquiring customers primarily through a product-led quiz funnel. Distribution is direct only via vtmnpacks.ca with Canada Post shipping. Revenue is not publicly disclosed; the company is privately held, bootstrapped, and founder-led with no institutional funding rounds documented. Media features include Canadian Living, HOLR, Vita Daily, and Luxe.
VTMN firmographics
Firmographics- Name
- VTMN
- Legal name
- VTMN Inc.
- Website
- https://vtmnpacks.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VTMN Packs is a Canadian direct-to-consumer subscription service that delivers personalized monthly vitamin packs in AM/PM sachets, recommended by a pharmacist-designed Health Assessment quiz and curated using Health Canada NPN-certified supplements, serving health-conscious Canadian adults nationwide.
- Ownership category
- akta.pro rank
VTMN industry classification
Industry- Product category
- Personalized Vitamin Subscription
- NAICS
- Food (Health) Supplement Retailers (456191)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Vitamins & Minerals (Single Nutrients) (CRADAGAB)
Keywords
Where VTMN is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
VTMN business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Vitamin Subscription: Recurring monthly subscription model delivering personalized daily vitamin packs. First auto-renewal occurs after 26 days, subsequent renewals every 30 days. Customers can pause, update, or cancel anytime. Orders include personalized 30-day supply with alternating morning and evening packs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials Collection - Healthy Foundations pack at $103.34/month |
| Subscription | Monthly | Essentials Collection - Immune Support pack at $90.11/month |
| Subscription | Monthly | Essentials Collection - Men's Health pack at $114.35/month |
| Subscription | Monthly | Essentials Collection - Women's Health pack at $138.25/month |
| Subscription | Monthly | Individual supplements starting at $5.67/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
VTMN product offering
Product offeringCore offering
VTMN Packs sells a monthly subscription of personalized daily vitamin and supplement sachets to Canadian consumers. Customers either complete a 5-minute pharmacist-designed Health Assessment quiz or choose from a set of pre-curated Essentials packs, and receive a 30-day supply of AM/PM sachets packaged in a branded dispenser box. The service sources professional-grade, Health Canada NPN-certified supplements from Canadian brands (NFH, Nordic Naturals, Pure Encapsulations, CanPrev, NOW, Sisu, Organika, St. Francis Herb Farm, AOR, Prairie Naturals, Renew Life, New Roots, Whole Earth & Sea, NutraVege, Genestra, Orange Naturals, SUKU, Utiva) and ships nationwide via Canada Post.
Product overview
VTMN Packs is a Canadian personalized vitamin subscription service offering a monthly delivery of customized daily supplement sachets. The core offering consists of two main pathways: (1) the Health Assessment, a 5-minute pharmacist-designed quiz using an algorithm to generate personalized recommendations, and (2) The Essentials Collection, eight pre-curated daily packs for specific health needs (Healthy Foundations, Immune Support, Men's Health, Women's Health, Meno Care, PeriMeno Care, Prenatal & Postnatal Care, Skin/Hair/Nails). The product portfolio extends to over 100 individual supplements across ten categories: Vitamins, Minerals, Nutritional Oils, Herbals, Specialty, Kid's Foundations, and Wellness Boosters. All products carry NPN numbers and are Health Canada certified. The subscription model delivers vitamins in convenient daily AM/PM sachets within stylish dispenser boxes, with optional accessories including dispensers, recycling programs, and bulk shipment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Daily Vitamin Packs (subscription) Core monthly subscription delivering customized daily vitamin and supplement sachets based on Health Assessment results or curated pack selection. Each 30-day supply contains pre-organized AM/PM doses in a branded dispenser box, hand-checked and packed at VTMN's North York facility and shipped via Canada Post. Auto-renews at 26 days initially and every 30 days thereafter; pause, update, or cancel anytime.
- Healthy Foundations Essentials Pack Pre-made monthly Essentials pack containing multivitamin, omega-3, magnesium, probiotic, vitamin C, and vitamin D, priced at CAD 103.34 per month. Targets adults seeking a complete foundational supplement routine.
- Immune Support Essentials Pack Pre-made monthly Essentials pack containing omega-3, vitamin D, and zinc, priced at CAD 90.11 per month. Designed for adults seeking immune system support.
- Men's Health Essentials Pack Pre-made monthly Essentials pack containing ashwagandha, adult multivitamin, magnesium, vitamin D, and Coenzyme Q10, priced at CAD 114.35 per month. Targeted at men seeking a tailored daily regimen.
- Women's Health Essentials Pack Pre-made monthly Essentials pack containing probiotic, adult multivitamin, and iron 25mg, priced at CAD 138.25 per month. Targeted at women seeking a foundational daily supplement regimen.
- Meno Care Essentials Pack Pre-made monthly Essentials pack for menopause support containing calcium, vitamin K2, ubiquinol, and borage oil, priced at CAD 170.12 per month. Targeted at women in menopause.
- PeriMeno Care Essentials Pack Pre-made monthly Essentials pack for perimenopause support containing B complex, black cohosh, hormone support, and borage oil, priced at CAD 157.06 per month. Targeted at women in perimenopause.
- Prenatal & Postnatal Care Essentials Pack Pre-made monthly Essentials pack containing prenatal multivitamin, probiotic, and magnesium, priced at CAD 112.49 per month. Targeted at women in the prenatal and postnatal stages.
- Skin, Hair & Nails Essentials Pack Pre-made monthly Essentials pack containing ACES + zinc, marine collagen, silica, and biotin, priced at CAD 127.90 per month. Targeted at adults seeking beauty and structural skin, hair, and nail support.
Quantifiable outcome
- Trusted by thousands of Canadians
Companies that use VTMN
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
VTMN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature2 records
VTMN partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- NFHcoreProfessional supplement brand partner providing vitamins and supplements including multivitamins, B complex, prenatal nutrients, selenium, borage oil, berberine, lion's mane, and female fertility support products.
- Nordic NaturalscorePremium omega-3 and fish oil supplement brand providing prenatal DHA 500mg, kids DHA gummies, and Baby's DHA products.
- Pure EncapsulationscoreProfessional-grade supplement manufacturer providing adult multi, ascorbic acid, B complex, prenatal nutrients, vitamin B6, Coenzyme Q10, and digestive enzymes.
- CanPrevcoreCanadian professional supplement brand providing adult multi, calcium malate bis-glycinate, iron 25mg, magnesium bis-glycinate, magnesium citrate, magnesium threonate, selenium glycinate, and omega-pro HP products.
- NOWcoreSupplement brand providing vitamin B2, omega 3 mini 500mg, alpha lipoic acid, arginine, glutathione, and grape seed products.
- SisucoreProfessional supplement brand providing vitamin B12 1000mcg sublingual, vitamin C 600mg, and Coenzyme Q10 100mg products.
- OrganikacoreSupplement brand providing ginseng 500mg, glucosamine/MSM, lactation aid, maca 750mg, and enhanced collagen products.
- St. Francis Herb FarmcoreHerbal supplement brand providing ashwagandha 300mg, deep immune 340mg, and chastetree products.
- AORcoreProfessional supplement brand providing zinc 15mg, Acta-Resveratrol 40mg, and hormone support products.
- TerraCycleminorRecycling partner through which VTMN ensures empty supplement packs are recycled properly. Customers receive pre-addressed stamped envelopes to send back packs for recycling.
- Canada PostcoreExclusive shipping carrier for all VTMN orders. Orders are processed and shipped Monday to Friday following Canada Post's holiday schedule.
- Prairie NaturalscoreSupplement brand providing biotin 5000mcg, ginkgo biloba 60mg, blue light protection, and healthy eyes products.
- Renew LifecoreProbiotic and digestive health supplement brand providing digestive enzymes product.
- New RootscoreProfessional supplement brand providing calcium 200mg product.
- Whole Earth & SeacoreSupplement brand providing vegan vitamin D 1000IU made from lichen.
- NutraVegecoreVegan omega-3 supplement brand providing vegan omega 500mg product made from algae.
- GenestracoreProfessional supplement brand providing kids multi & probiotic product.
- Orange NaturalscoreSupplement brand providing kids magnesium chewables and kids vitamin C & elderberry chews products.
- SUKUcoreSupplement brand providing teen multivitamin gummies for boys and girls products.
- UtivacoreSpecialty supplement brand providing cranberry 36mg PACs product for UTI prevention.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
VTMN competitors and assessment
Company assessmentRegional players
- Nourish'd: Canadian DTC personalized supplement brand operating a quiz-based recommendation and monthly delivery model. Direct comparable to VTMN Packs operating in the same Canadian market and regulatory environment.
Direct peers
- Baze: Subscription personalized nutrition brand that combines blood-based biomarker testing with tailored supplement packs. Adjacent direct peer — same DTC subscription + personalized daily pack model, with a different data input (blood test vs. quiz).
- Persona Nutrition: Personalized vitamin and supplement subscription service driven by an online assessment, packaging doses into daily packs. Closely aligned with VTMN's quiz-to-pack workflow and customer experience.
- Care/of: U.S.-based DTC personalized vitamin subscription service using a quiz-driven recommendation engine and monthly sachet delivery. Closest direct comparable to VTMN's Health Assessment + monthly pack model, though operating at significantly larger scale and serving the U.S. market.
- Ritual: Premium DTC vitamin subscription brand with science-positioned marketing, traceable ingredients, and a recurring delivery model. Direct peer to VTMN in the personalized daily vitamin category, with a comparable clinical/transparency narrative.
- Seed: DTC subscription brand selling a daily synbiotic (probiotic + prebiotic) in single-serve packs with a science-led brand story. Comparable to VTMN in the daily-dose sachet format and subscription model, though focused on a single product category.
- AG1 (Athletic Greens): Subscription nutrition brand offering a daily greens/nutrition powder in single-serve sachets with strong brand-led DTC marketing. Closely comparable to VTMN in single-dose packaging format and recurring delivery, though AG1 is a single-product nutrition drink rather than a personalized vitamin mix.
Others
- CanPrev: Canadian professional-grade supplement brand and one of VTMN's core suppliers. Listed as a brand partner; comparable as a Canadian practitioner-channel supplement line that VTMN bundles into its packs.
- Pure Encapsulations: Professional-grade hypoallergenic supplement manufacturer and a core VTMN supplier. Comparable as a brand whose products are repackaged by VTMN into daily sachets.
Broad incumbents
- Olly (Unilever): Mass-market functional nutrition brand (gummies, vitamins) owned by Unilever with wide retail distribution. Broader incumbent offering overlapping supplement categories but lacking VTMN's personalized quiz + sachet format.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VTMN social profiles
Digital presenceVTMN compliance and trust
Trust signalCompliance5 records
VTMN financial estimates
Financial estimateRevenue estimate
Valuation estimate
VTMN leadership team
Management profileNumber of profiles
Profiles2 records
VTMN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VTMN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VTMN
What does VTMN do?
VTMN Packs sells a monthly subscription of personalized daily vitamin and supplement sachets to Canadian consumers. Customers either complete a 5-minute pharmacist-designed Health Assessment quiz or choose from a set of pre-curated Essentials packs, and receive a 30-day supply of AM/PM sachets packaged in a branded dispenser box. The service sources professional-grade, Health Canada NPN-certified supplements from Canadian brands (NFH, Nordic Naturals, Pure Encapsulations, CanPrev, NOW, Sisu, Organika, St. Francis Herb Farm, AOR, Prairie Naturals, Renew Life, New Roots, Whole Earth & Sea, NutraVege, Genestra, Orange Naturals, SUKU, Utiva) and ships nationwide via Canada Post.
Is VTMN a public or private company?
VTMN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VTMN founded?
VTMN was founded in 2014. It employs 1 to 10 people.
Where is VTMN based?
VTMN is headquartered in Toronto, Canada, in the North America region.
How does VTMN make money?
One revenue line is on record: monthly Vitamin Subscription.
Who are VTMN's main competitors?
Nourish'd is listed as a regional player. Direct peers are Baze, Persona Nutrition, Care/of, Ritual, Seed and AG1 (Athletic Greens). Others are CanPrev and Pure Encapsulations. Olly (Unilever) is listed as a broad incumbent.
Does VTMN have an API?
No public API is recorded for VTMN.
What industry is VTMN in?
VTMN's product category is Personalized Vitamin Subscription. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191.