Additional Communication

What Additional Communication does

Additional Communication (also known as Additional Corporation) is a privately held design strategy consultancy founded in 2014 by Jeff McWeeney and headquartered in Reston, Virginia. The studio partners with early-stage companies and enterprise teams to deliver brand strategy, experience design, digital product design, design systems, content strategy, and connected-systems work spanning mobile, web, and physical installations. Service delivery leverages enterprise platforms including Adobe Experience Manager, Webflow, Flutter, and Figma for prototyping, with a curated partner network (MOD INK, GOOD WORK, 9H, Jointley) extending capability beyond the small core team.

The business model is project-based professional services engagement initiated through a consultation-first funnel, offering free 30-minute intros, paid 45-minute design sessions at $199, and bespoke enterprise engagements with no public pricing. Notable clients include J.P. Morgan, AstraZeneca, TD Bank, Mondelez International, Walmart, Target, Takeda Pharmaceuticals, USPS, U.S. Air Force, AT&T, Salesforce, and Geron Biotechnology, with outcomes cited including 75,000+ engagements and over $3M in earned media for TD Bank and 1,200% growth in business listings for Status Solutions Network.

In 2025 the studio launched Spaces, its first proprietary AI-supported platform for early-stage founders, signaling a pivot toward productized offerings. AI capabilities are implemented within client deliverables rather than developed as core technology. The studio's founder also co-founded ZeroNow, a non-profit creating national school safety standards through the Path to Safer Schools framework. Additional Corporation remains privately held with no disclosed institutional investors or funding history.

Name

Additional Communication

Legal name

Additional Corporation

Website

https://addl.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Additional Communication is a privately held design strategy consultancy founded in 2014 that partners with early-stage companies and enterprise teams to deliver brand strategy, experience design, digital products, and connected-systems work across mobile, web, and physical installations.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Management Consulting Services (54161), Graphic Design Services (54143)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Design strategy consulting
• Brand identity design
• User experience design
• Digital product design
• Enterprise UX transformation

Headquarters

HQ city

Hawthorn North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategy & Design Consulting: Engaging directly with clients to define success, uncover value, establish clarity, and design transformation. Projects begin with defining what success actually looks like.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Additional Communication is a design strategy consultancy that partners with early-stage companies and enterprise teams to deliver custom design, brand, technology, and strategy engagements. Services span UX research and design, brand identity development, content strategy, digital product design (mobile apps and web platforms), design systems, AI integration, experiential installations, and enterprise CMS implementations, delivered as project-based consulting work using platforms such as Adobe Experience Manager, Webflow, Flutter, and Figma.

Product overview

Additional Communication is a design strategy consultancy, not a product company. The studio partners with early-stage companies and enterprise teams to deliver custom design, technology, and strategy engagements. Services include UX research and design, brand identity development, content strategy, digital product design (mobile apps, web platforms), design systems, AI integration, experiential installations, and enterprise CMS implementations. Work is delivered through project-based consulting engagements rather than a packaged software product. Technologies employed include Adobe Experience Manager, Webflow, Flutter, and Figma for prototyping. Notable client projects include Spaces (AI-supported internal platform for founders), J.P. Morgan enterprise CMS transformation, AstraZeneca healthcare concierge concept, and various digital experiences for TD Bank, USA Today, Mondelez, and other organizations.

Differentiator

Problem solved

Functional benefit

Brands

• ZeroNow: A non-profit organization founded in 2021 by Jeff McWeeney focused on creating national standards for school safety through the Path to Safer Schools framework.

Products and services

• Strategy & Design Consulting
• Enterprise UX & CMS Transformation
• Brand Identity & Design Systems
• Design Session (Paid Advisory)

Quantifiable outcome

• 75,000+ engagements and $3M+ earned media for TD Bank virtual experience
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• MOD INKcoreStrategic or Co-development PartnerSurface, Print & Pattern Design partner providing graphic and surface pattern design for home décor, hospitality, and apparel. Collaborated on Blue Flag Capital and ZeroNow projects.
• GOOD WORKcoreStrategic or Co-development PartnerBrand Strategy & Storytelling partner led by Dot Johnson. Collaborated on Blue Flag Capital brand redesign.
• 9HsupportingTechnology or IntegrationTechnical strategy, engineering, and innovation partner for modern digital products and platforms.
• JointleysupportingStrategic or Co-development PartnerProduct strategy and design partner for early-stage and pioneering organizations.
• Adobe Experience ManagercoreTechnology or IntegrationPlatform partner for enterprise CMS and content management implementations. Used for J.P. Morgan and other enterprise projects.
• WebflowcoreTechnology or IntegrationPlatform for building modern, scalable websites and web applications.
• FluttercoreTechnology or IntegrationCross-platform framework for building natively compiled applications for mobile, web, and desktop.
• FigmacoreTechnology or IntegrationCollaborative interface design tool used for prototyping and validating user experiences.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Frog Design: Global design and engineering firm with deep enterprise and digital transformation experience. Comparable to Additional Communication's blend of brand, product, and connected-systems design, but with broader geographic and industry reach.
• IDEO: Pioneering global design and innovation consultancy. Highly comparable to Additional Communication in offering strategy, brand, and experience design across enterprise and early-stage clients, though IDEO operates at significantly larger scale.
• Huge: Digital experience agency focused on strategy, design, and technology for enterprise clients. Comparable to Additional Communication's enterprise UX, content management, and digital transformation offering, particularly for financial services and retail clients.
• Wolff Olins: Global brand and experience consultancy. Comparable to Additional Communication in brand strategy, experience design, and enterprise transformation work, but operating globally with much larger teams.
• R/GA: Digital agency combining brand, product, and marketing technology for Fortune 500 clients. Directly comparable to Additional Communication's enterprise UX and CMS transformation work (e.g., J.P. Morgan AEM engagement), but at much larger scale.
• Basic/Dept: Digital agency with strong brand and product capabilities. Comparable to Additional Communication's blend of brand identity, digital product, and e-commerce work (e.g., Mondelez, Ingrid's Bakery), though at considerably larger scale.

Direct peers

• Pentagram: Partner-led design firm specializing in brand identity, graphic design, and digital experiences. Comparable to Additional Communication in structure (small, founder-led, partner-driven) and focus on brand systems, though Pentagram's focus is more identity-driven.
• Work & Co: Boutique digital product studio known for high-end client work and product strategy. Closely comparable to Additional Communication in studio-style delivery, premium positioning, and selective enterprise engagements across retail and finance.
• Ustwo: Product studio and digital agency delivering apps, platforms, and brand experiences. Comparable to Additional Communication in combining app design, brand systems, and emerging-platform work for both startups and enterprises.
• Cooper: Design strategy and product consulting firm. Highly comparable to Additional Communication's positioning around design strategy, UX, and aligning story/design/technology for enterprise teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/addlxyz
• LinkedInlinkedin.com/company/additional-corporation
• Instagraminstagram.com/addlcorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Additional Communication