Blockhouse Studios

What Blockhouse Studios does

Blockhouse Studios (legal name: ShutterShock Productions) is a privately held, Indianapolis-based production company specializing in large-scale digital installations, projection mapping, custom LED systems, and immersive event experiences. Its core offering is end-to-end project delivery: from creative concept and bespoke cinematography through technical integration of projectors, dvLED panels, spatial audio, and show-control systems, to on-site installation and ongoing maintenance. The company maintains a proprietary toolkit including the Palladiscope (a 12-projector architectural cinema system), a custom 3D projection mapping pipeline, and a custom cloud tank, alongside partnerships with tier-1 hardware vendors such as Epson, Neoti, Martin Audio, Sennheiser, Novastar, Madmapper, and Zactrack.

The company's product portfolio spans permanent installations (e.g., the 47x31-foot, 11,500-pound Clowes Pavilion LED ceiling at Newfields; the Palladiscope at Carmel Palladium), immersive event venues (the 360-degree LED Mercantile Immersive in Cincinnati, Ohio), seasonal shows (Harvest Nights, Merry Prairie Holiday), large-format activations (NBA All-Star Weekend 2024, Colts For The Boo at Lucas Oil Stadium), trade show content for Epson at InfoComm, and educational simulations (Carmel S.A.F.E. House). Its revenue model is project-based professional services and one-time custom installations, with budget tiers ranging from $30,000–$50,000 (entry-level) to $500K+ (flagship), and ongoing maintenance for permanent systems. Customers are concentrated in five verticals: museums and cultural institutions, government and municipalities, sports franchises and entertainment venues, technology and corporate clients, and event venues/hospitality. Distribution is direct consultative enterprise sales, supported by a portfolio website and a broad social media presence; high-profile reference projects serve as the primary demand-generation engine.

Name

Blockhouse Studios

Legal name

ShutterShock Productions

Website

https://blockhouse.media

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Blockhouse Studios is an Indianapolis-based private production company that designs and delivers large-scale projection mapping, custom LED installations, and immersive event experiences for museums, governments, sports franchises, and corporate clients across the Midwest and broader United States.

Ownership category

akta.pro rank

Product category

Immersive Experience and Projection Mapping Services

NAICS

Indoor and Outdoor Display Advertising (541850), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Staging & Rigging Services (MPAGAKAA), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Projection mapping services
• Immersive experience design
• Large-scale LED installations
• Digital art installations
• Experiential event production

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Custom Installation Projects: Blockhouse Studios generates revenue through project-based engagements for custom large-scale digital installations, including projection mapping, LED displays, and immersive experiences. Projects range from single-event activations to permanent installations with ongoing maintenance and content updates.
2. Content Production: Creation of bespoke cinematic content and projection-mapped visuals for clients, including original artwork, animation, and video production tailored to specific surfaces and themes.
3. Technical Integration Services: Full technical execution including A/V integration, show-control systems, LED walls, projectors, lighting systems, media servers, installation, calibration, and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Blockhouse Studios designs, produces, and technically delivers large-scale projection mapping, LED, and immersive mixed-reality installations for events, venues, museums, and public spaces. Engagements span creative concept and bespoke content production through projector/LED/A-V hardware integration, show-control systems, installation, calibration, and ongoing operation. Clients include museums (Newfields, Conner Prairie), municipalities (City of Carmel), professional sports franchises (NBA, Indianapolis Colts), and technology companies (Epson).

Product overview

Blockhouse Studios is a premier large-scale digital installation production company specializing in experiential and immersive design. Their portfolio includes projection mapping services, custom LED installations, immersive event spaces, and seasonal/holiday shows. The core offerings include the Mercantile Immersive (360-degree LED event space), Palladiscope (custom architectural projection system), Clowes Pavilion LED Ceiling, various projection mapping projects (NBA All-Star, Columbus Bicentennial, Harvest Nights, Merry Prairie Holiday), trade show activations (Epson InfoComm), and educational installations (Carmel Safe House). Services encompass content production, hardware integration, A/V installation, and show-control systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercantile Immersive A 360-degree LED event space in Cincinnati, Ohio featuring two adjoining rooms with floor-to-ceiling LED displays (14,400 LED panels, 256 million pixels), IMAX-quality visuals, high-fidelity spatial audio, dynamic lighting, integrated live camera feeds, presentation capabilities, and programmable interior lighting. Built and operated by Blockhouse Studios for private events, corporate functions, and immersive celebrations.
• Carmel S.A.F.E. House (Stay Alive Family Education House) An immersive learning space for the Carmel S.A.F.E. program set up as a mini-town with multiple buildings, a fire engine, and an ambulance, using projection technology and realistic simulations of house fires, tornadoes, and natural disasters to teach children essential fire and life safety skills.
• NBA All-Star Weekend Projection Activations Two large-scale projection mapping activations for the 73rd NBA All-Star Game in Indianapolis, with content production and hardware integration handled end-to-end by Blockhouse Studios across multiple downtown activation sites.
• Clowes Pavilion LED Ceiling A custom 47x31-foot, 11,500-pound LED ceiling using 522 Neoti dvLED panels, integrated into the Indianapolis Museum of Art's Clowes Pavilion with original content and a custom Mac OS playback solution; Blockhouse managed local contractors throughout installation and integration.
• Epson InfoComm Trade Show Booth Content & Integration Custom digital content creation, activation, and integration for Epson's tradeshow booths at InfoComm (including projection mapping, corner blending, and interactive experiential displays), delivered on an ongoing basis since 2022.
• Columbus, Indiana Bicentennial Projection Show A ten-minute projection show created for the Bartholomew County Bicentennial Celebration on the historic Ulrich Block Building, incorporating local businesses, Cummins Headquarters, and era-accurate historical elements from Columbus's 200-year history.
• Palladiscope (Carmel Palladium Permanent Projection System) A custom-made architectural cinema viewing system at the Carmel Palladium Performing Arts Center consisting of 12 projectors, customized software, and supporting components, delivering shows such as 'Eos: The First Dawn,' 'Frost,' and seasonal displays as free public programming.
• Colts For The Boo An immersive Halloween-themed collaboration with the Indianapolis Colts at Lucas Oil Stadium, featuring multiple projection mapped elements on the stadium exterior and interior spaces for a family Halloween party.
• Harvest Nights (Newfields Halloween Projection Show) A nine-minute Halloween-themed projection-mapped show on the historic Lilly House (a National Historic Landmark) at Newfields, featuring original content that repeats every night for 30 days in all weather conditions; the event has expanded every year since debut.
• Merry Prairie Holiday (Conner Prairie Christmas Projection Show) A holiday projection show featuring stop-motion and 2D animation of 'Twas the Night Before Christmas, projected onto the historic William Conner House at Conner Prairie, running reliably every night for a full month in all outdoor conditions and helping Conner Prairie exceed revenue goals.

Quantifiable outcome

• Highest attended NBA All-Star in 14 years
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• EpsoncoreTechnology or IntegrationEpson is a key technology partner providing large-scale projectors for Blockhouse Studios installations. Blockhouse has been responsible for creation, activation, and integration of content at Epson tradeshow booths since 2022. The partnership includes use of 15,000 lumen, 20,000 lumen, and other Epson projector models across various installations.
• Martin AudiosupportingTechnology or IntegrationFeatured technology partner for the Mercantile Immersive installation, providing spatial audio systems for immersive experiences.
• SennheisersupportingTechnology or IntegrationFeatured technology partner for audio solutions in large-scale installations, used in Mercantile Immersive project.
• NovastarsupportingTechnology or IntegrationVideo processing and LED control technology partner for LED wall installations, featured in Mercantile Immersive project.
• MadmappersupportingTechnology or IntegrationProjection mapping software used for content preparation and projection alignment in installations.
• UbiquitisupportingTechnology or IntegrationNetwork infrastructure provider for reliable connectivity in large-scale installations.
• NeotisupportingTechnology or IntegrationLED panel supplier providing dvLED panels for major installations including 522 panels for Clowes Pavilion.
• ZactracksupportingTechnology or IntegrationTracking technology partner featured in Mercantile Immersive for automated camera and lighting tracking.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• teamLab: Japan-founded interdisciplinary art collective operating permanent immersive digital art installations globally. Competes with Blockhouse for museum, civic, and large-venue immersive projects, but at a much larger scale and brand.

Direct peers

• d'strict: Korean creative technology studio producing large-scale immersive media art installations, including projection mapping on architecture and public spaces. Comparable in technical ambition and venue-scale work.
• Obscura Digital: San Francisco-based experiential studio known for projection mapping and immersive installations on buildings and public spaces. Directly comparable technical capability and venue-scale project profile.
• Universal Everything: UK-based digital art studio creating large-scale generative and projected installations for public spaces, museums, and brands. Comparable in creative-led approach to projection mapping and immersive experiences.
• Moment Factory: Montreal-based studio specializing in large-scale immersive multimedia, projection mapping, and mixed-reality installations for public spaces, museums, and brands. Closest direct competitor in scope and ambition to Blockhouse.
• Leviathan: Chicago-based creative studio producing immersive projections, motion graphics, and real-time visual experiences for events, trade shows, and brand activations — overlaps with Blockhouse's event and trade show work.
• ESI Design: New York-based experiential design firm producing immersive visitor experiences, interactive installations, and digital environments for museums, brands, and public spaces — directly comparable in client base and project type.
• Light Harvest Studio: New York studio producing projection mapping and immersive experiences for artists, architects, and brands. Closely comparable in projection mapping focus and project-based delivery model.
• Hot Sauce (formerly known as H3 Studio): US-based creative production studio producing immersive brand experiences, projection mapping, and experiential events for museums, sports teams, and corporate clients.

Emerging players

• Stereobot: Boutique studio specializing in projection mapping and 3D visual experiences for events and venues. Comparable in size and project focus to Blockhouse, with similar creative/event emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blockhousestudios
• LinkedInlinkedin.com/company/blockhouse-studios
• Instagraminstagram.com/blockhousestudios
• TikToktiktok.com/@blockhousestudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blockhouse Studios