55 Club
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
55 Club firmographics
Firmographics- Name
- 55 Club
- Legal name
- Linktree Pty Ltd
- Website
- https://linktr.ee
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
55 Club industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where 55 Club is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
55 Club business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Subscription Plans: Tiered subscription model with Free, Starter, Pro, and Premium plans. Paid plans offer advanced customization, analytics, removal of Linktree branding, and premium features.
- Affiliate/Sponsored Links: Earn commission when users share brand offers and earn for every sign-up or sale through Linktree features
- Marketplace Commissions: Linktree Shops earn industry-leading commissions when users purchase products through curated recommendations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic link-in-bio functionality |
| Subscription | Monthly | Starter paid plan |
| Subscription | Monthly | Pro plan - advanced customization and analytics |
| Subscription | Monthly | Premium plan - full feature access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
55 Club product offering
Product offeringCore offering
55 Club operates an online gaming platform/app that allows users to join, download, and start playing instantly to enjoy exciting rewards and smooth gameplay. The service is presented through a Linktree-hosted landing page (linktr.ee/55club_game) that aggregates the company's online touchpoints and enables easy onboarding into the game.
Product overview
Linktree is a link-in-bio platform that provides a single URL solution for individuals and businesses to centralize all their online presence. The core product is the Link in Bio tool, which serves as a hub connecting social media profiles, websites, stores, and content. Built around this core, Linktree offers an ecosystem of products across four pillars: Share Content (including link shortener and QR code generator), Earn & Monetize (featuring Shops, Courses, Digital Products, Sponsored Links, Bookings, and Rewards), Grow & Engage (Social Planner, Instagram Auto-Reply, Contact Forms, Audience Management, Tours & Events), and Measure Success (Analytics & Insights). Additional offerings include Templates for profile customization and a Marketplace for third-party app integrations. The platform supports over 30 link apps and integrations including Calendly, Canva, Bandsintown, Stripe, and major social platforms. Linktree is designed primarily for creators, influencers, small businesses, and artists, with an Enterprise tier for larger organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- 55 Club Gaming Platform
Quantifiable outcome
- 350K+ RSVPs driven through Linktree for The All-American Rejects
- +1 more outcomes
Companies that use 55 Club
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles1 record
55 Club technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability5 records
Feature15 records
55 Club partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- CanvacoreCanva integration allows users to design backgrounds and profile images directly within Linktree using Canva's design tools. Users can import custom designs from Canva into their Linktree profiles for enhanced customization.
- SpotifycoreMusic link integration allows artists to display Spotify alongside Apple Music, Tidal, and other streaming platforms, letting listeners choose their preferred platform.
- Apple MusiccoreMusic streaming integration alongside Spotify for artist profiles.
- TidalcoreMusic streaming integration for artist profiles.
- BandsintowncoreIntegration allows artists to promote upcoming shows from their Bandsintown artist profile directly on Linktree, driving ticket sales and event discovery.
- SeatedcoreIntegration allows artists to promote upcoming shows from their Seated artist profile on Linktree.
- StripecorePayment processing for digital products, courses, and sales through Linktree.
- MailchimpcoreEmail integration allowing users to sync contacts and send to Mailchimp for email marketing.
- KlaviyocoreEmail integration allowing users to sync audience contacts to Klaviyo for email marketing campaigns.
- Kit (formerly ConvertKit)coreEmail integration allowing users to sync contacts to Kit for email marketing.
- CalendlycoreScheduling integration allowing users to display availability and let visitors book appointments directly from Linktree.
Scale indicators6 records
Recent moves2 records
Expansion highlights2 records
55 Club competitors and assessment
Company assessmentBroad incumbents
- Zynga: Zynga is a major publisher of casual mobile games ( Words With Friends, Zynga Poker). Comparable to 55 Club in the casual mobile gaming category and the use of in-game reward mechanics, but operating at massive scale with a broad portfolio rather than a single club/app focus.
- Playtika: Playtika operates casual and casino-style mobile games with social/reward mechanics. Overlaps with 55 Club in mobile gaming with monetised reward loops, but at vastly larger scale and with broader game portfolio.
Direct peers
- WinZO Games: WinZO operates a mobile gaming platform with 100+ skill-based games and a tournament/rewards economy. It closely mirrors 55 Club's apparent positioning — quick onboarding, download-to-play, and instant reward mechanics — and targets the same casual mobile gaming demographic.
- Zupee: Zupee is a mobile gaming app offering skill-based quiz and casual games with real-money rewards. It is comparable to 55 Club in both the 'club-style' rewards framing and the focus on lightweight, downloadable gameplay with instant winning mechanics.
- Dream11: Dream11 is a fantasy sports and casual gaming platform with strong brand and scale in the real-money skill gaming space. It shares the 'join, play, win rewards' positioning with 55 Club and represents the upper-bound benchmark for monetisation in the category.
- Skillz: Skillz is a mobile esports platform that powers competitive tournaments for casual games with cash rewards. Comparable to 55 Club as it operates in the mobile gaming/rewards category with tournament-style monetisation, though Skillz is more US-focused and platform-layer rather than single-app.
- MPL (Mobile Premier League): MPL is a mobile skill-based gaming platform offering a portfolio of casual and competitive games with rewards and tournaments. It is directly comparable to 55 Club in core product (mobile gaming app, skill-based play, reward mechanics) and target customer (casual mobile gamers seeking rewards).
- Games24x7: Games24x7 operates skill-based gaming and fantasy platforms (My11Circle, RummyCircle). Comparable to 55 Club as a multi-game casual gaming operator with tournament and reward mechanics targeting the same casual gamer demographic.
Emerging players
- Loco: Loco is a gaming and esports platform offering casual play, tournaments and creator-led content. Comparable to 55 Club in the casual online gaming + rewards category, but with a stronger focus on live streaming and creator monetisation.
- Adda52: Adda52 is an online rummy and card game platform with a membership/tournament model. Relevant to 55 Club as a 'club'-style online card game operator with reward-based gameplay, particularly if 55 Club's card game framing holds.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
55 Club social profiles
Digital presence55 Club compliance and trust
Trust signalCompliance1 record
55 Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
55 Club leadership team
Management profileNumber of profiles
55 Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
55 Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 55 Club
What does 55 Club do?
55 Club operates an online gaming platform/app that allows users to join, download, and start playing instantly to enjoy exciting rewards and smooth gameplay. The service is presented through a Linktree-hosted landing page (linktr.ee/55club_game) that aggregates the company's online touchpoints and enables easy onboarding into the game.
Is 55 Club a public or private company?
55 Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 55 Club founded?
55 Club was founded in 2013. It employs 1 to 10 people.
Where is 55 Club based?
55 Club is headquartered in Melbourne, Australia, in the Oceania region.
How does 55 Club make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate/Sponsored Links and marketplace Commissions.
Who are 55 Club's main competitors?
Broad incumbents on record are Zynga and Playtika. Direct peers are WinZO Games, Zupee, Dream11, Skillz, MPL (Mobile Premier League) and Games24x7. Emerging players are Loco and Adda52.
Does 55 Club have an API?
No public API is recorded for 55 Club.
What industry is 55 Club in?
55 Club's product category is Mobile Gaming. Its primary akta.pro industry code is CRAEADAI, Specialty Membership Clubs (Category-Focused). Its NAICS code is 7131 and its SIC code is 8600.