R3pack
R3pack is a 100% New Zealand-owned, privately held supplier of sustainable courier bags, paper packaging, and cold-chain liners, serving e-commerce SMBs and retailers across New Zealand and Australia via direct e-commerce, Ranpak/Tesa distribution, and its r3send courier aggregation service.
- Company typePrivate
- Founded2017
- HeadquartersGreenhithe, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What R3pack does
R3pack Limited is a privately held, 100% New Zealand-owned packaging company founded in 2017 and headquartered in Greenhithe/Auckland, with a secondary warehouse in Melbourne serving the Australian market. The company supplies sustainable courier bags, cartons, void fill, cushioning, cold-chain thermal liners, and related packaging accessories to e-commerce businesses, online sellers, and retailers ranging from solo entrepreneurs to corporate enterprises. Its core product portfolio spans three courier bag categories — 100% recycled post-consumer plastic bags, cornstarch-based PLA/PBAT compostable bags certified to AS4736, AS5810, and EN13432, and plastic-free Kraft paper bags — alongside Ranpak-distributed paper packaging systems (Geami WrapPak honeycomb wrap, FillPak void fill, PadPak cushioning), RecyCold Climaliner thermal liners, cartons, tapes, labels, TSC/Zebra courier label printers, and Pale Blue USB rechargeable batteries.
R3pack is the authorized New Zealand distributor for Ranpak's patented paper packaging technology and for Tesa tape products, and operates a courier aggregation service called r3send that is integrated with Shopify, WooCommerce, Unleashed Inventory, Cin7 Omni, and the NZPost/CourierPost network. The business model combines one-time product sales across a tiered catalogue (with tester packs at $5-$15 entry points and bulk/wholesale pricing for 1,000+ and 10,000+ units), hardware sales of thermal label printers ($349-$1,429), monthly subscription leasing of commercial Ranpak converters, and transaction-based courier fees through r3send. The company holds compostability certifications across multiple international standards and is a member of the Sustainable Business Network NZ, and it markets primarily through its own e-commerce storefronts (r3pack.co.nz and r3pack.com.au), organic social channels on Facebook and Instagram, email newsletters, and an extensive library of educational content including FAQs, how-to guides, and a bag size calculator.
R3pack firmographics
Firmographics- Name
- R3pack
- Legal name
- r3pack
- Website
- https://r3pack.co.nz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- R3pack is a 100% New Zealand-owned, privately held supplier of sustainable courier bags, paper packaging, and cold-chain liners, serving e-commerce SMBs and retailers across New Zealand and Australia via direct e-commerce, Ranpak/Tesa distribution, and its r3send courier aggregation service.
- Ownership category
- akta.pro rank
R3pack industry classification
Industry- Product category
- Sustainable Packaging Supplies
- NAICS
- Paper Bag and Coated and Treated Paper Manufacturing (322220), Plastics Bag and Pouch Manufacturing (326111), Packaging and Labeling Services (56191), Corrugated and Solid Fiber Box Manufacturing (322211)
- SIC
- Plastics, Foil & Coated Paper Bags (2673), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC)
- akta.pro secondary industries
- Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH), Cold-Chain Packaging & Pack-Out Services (Gel Packs, Dry Ice, Insulated Shippers) (TLAIAGAK)
Keywords
Where R3pack is headquartered
LocationHeadquarters
- HQ city
- Greenhithe
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
R3pack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time product sales of eco-friendly packaging including recycled courier bags, compostable bags, paper packaging, and accessories. Products sold in packs of 25-100 units at varying price points.
- Hardware Sales: Sale of thermal courier label printers (TSC and Zebra brands) ranging from $349-$1,429, along with labels and accessories.
- Equipment Leasing: Commercial Ranpak packaging machines (FillPak, Geami) are leased monthly and remain property of r3pack/Ranpak.
- Courier Services (r3send): Aggregation service for courier shipping through NZPost/CourierPost network, integrated with Shopify, WooCommerce, Unleashed Inventory, and Cin7 Omni.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Recycled Courier Bags - packs of 100 |
| Unit Pricing | Pay-as-you-go | Compostable Courier Bags - packs of 100 |
| Unit Pricing | Pay-as-you-go | Paper Courier Bags - packs of 100 |
| Unit Pricing | Pay-as-you-go | Tester Packs |
| Unit Pricing | Pay-as-you-go | Courier Label Printers |
| Subscription | Monthly | Commercial Machines - Leased |
| Unit Pricing | Multi-year contract | Bulk/Wholesale Pricing |
| Unit Pricing | Pay-as-you-go | Thermal Liners (Climaliner) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
R3pack product offering
Product offeringCore offering
R3pack supplies sustainable courier and packaging products to businesses across New Zealand and Australia, including 100% recycled, compostable (PLA/PBAT), and Kraft paper courier bags, Ranpak paper packaging systems (Geami WrapPak honeycomb wrapping, Fillpak void fill, Padpak cushioning), RecyCold Climaliner thermal liners for cold chain, courier label printers, cartons, tapes, and Pale Blue USB rechargeable batteries. The company also operates r3send, a door-to-door courier aggregation service integrated with Shopify and WooCommerce, and offers custom printing on bags with minimum order quantities of 10,000 units.
Product overview
R3pack is a New Zealand-owned eco-friendly packaging company founded in 2017, offering a comprehensive portfolio of sustainable packaging solutions. The core product line includes three types of courier bags: Recycled Courier Bags (100% post-consumer/post-industrial plastic), Compostable Courier Bags (cornstarch PLA/PBAT certified to AS4736, AS5810, EN13432), and Paper Courier Bags (plastic-free Kraft paper). The company distributes Ranpak paper packaging systems including Geami WrapPak (3D honeycomb paper wrapping), Fillpak (paper void fill), and Padpak (paper cushioning). Supporting products include Climaliner thermal liners, courier label printers (TSC/Zebra), cartons, tapes/labels, and Pale Blue USB rechargeable batteries. R3pack also offers r3send courier aggregation services integrated with Shopify, WooCommerce, Unleashed, and Cin7 Omni. The company operates across New Zealand and Australia with operations in Auckland and Melbourne.
Differentiator
Problem solved
Functional benefit
Brands
- Ranpak by r3pack: Authorized distributor for Ranpak paper packaging systems including Geami WrapPak, FillPak, and PadPak products for wrapping, fill, padding, and protection.
Products and services
- Recycled Courier Bags
Quantifiable outcome
- Compostable bags achieve 90% biodegradation within 180 days in commercial composting facilities
- +2 more outcomes
Companies that use R3pack
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
R3pack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
R3pack partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- RanpakcoreAuthorized distributor for Ranpak paper packaging systems in New Zealand, including Geami WrapPak honeycomb paper technology, FillPak void fill systems, PadPak cushioning, and Climaliner thermal protection products.
- TesacoreAuthorized distributor for Tesa tape products in New Zealand, offering a wide range of industrial packaging tape solutions.
- ShopifycoreIntegration with Shopify platform for r3send courier aggregation service, allowing seamless shipment creation and label printing directly from Shopify stores.
- WooCommercecoreIntegration with WooCommerce platform for r3send courier service, enabling automated shipping label generation for WordPress-based e-commerce stores.
- NZPost / CourierPostcorePartnership with NZPost/CourierPost network for door-to-door courier service through r3send aggregation platform, leveraging New Zealand's most reliable courier network.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
R3pack competitors and assessment
Company assessmentBroad incumbents
- Ranpak: Global paper packaging systems technology provider whose Geami WrapPak, FillPak, PadPak, and Climaliner products are distributed by R3pack in NZ. Much larger incumbent; relationship is both a partnership risk and a strong product credibility signal.
Direct peers
- BioPak: ANZ-based compostable packaging company focused on food service and packaging with similar sustainability certifications and dual-market (AU/NZ) presence. Directly competes with R3pack's compostable courier bags and paper packaging in overlapping customer segments.
- Packhelp: European custom packaging platform offering branded packaging (boxes, mailers, tape) to small and mid-market e-commerce businesses. Comparable business model and customer base, though with stronger custom printing emphasis.
- World Centric: US-based compostable products manufacturer offering certified compostable packaging including mailers and food service items. Comparable sustainability certifications and product mix for e-commerce shipping applications.
- noissue: Global custom sustainable packaging company offering compostable mailers, recycled padded mailers, and tissue paper targeted at small e-commerce brands. Comparable product portfolio, SMB focus, and self-serve e-commerce model.
- Good Natured Products: Canadian plant-based packaging products company offering compostable and bio-based packaging alternatives. Comparable sustainability mission and plant-based materials approach, though serving North American markets.
- EcoEnclose: US sustainable packaging e-commerce company offering recycled, compostable, and reusable shipping packaging to e-commerce businesses. Closely comparable to R3pack's product mix and self-serve SMB target customer, though serving North America rather than ANZ.
- Vegware: UK-based compostable foodservice and packaging company offering certified compostable alternatives to single-use plastic. Comparable sustainability mission, certification set, and product breadth though concentrated in food service.
- Eco-Products: US compostable foodservice and packaging company owned by Novolex. Comparable certified compostable product portfolio and sustainability positioning; significantly larger scale than R3pack.
Regional players
- Detpak: Australian-owned packaging manufacturer focused on foodservice and e-commerce customers across ANZ. Comparable geographic focus and packaging product breadth, though with stronger food service emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
R3pack social profiles
Digital presenceR3pack compliance and trust
Trust signalCompliance4 records
R3pack financial estimates
Financial estimateRevenue estimate
Valuation estimate
R3pack leadership team
Management profileNumber of profiles
R3pack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R3pack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R3pack
What does R3pack do?
R3pack supplies sustainable courier and packaging products to businesses across New Zealand and Australia, including 100% recycled, compostable (PLA/PBAT), and Kraft paper courier bags, Ranpak paper packaging systems (Geami WrapPak honeycomb wrapping, Fillpak void fill, Padpak cushioning), RecyCold Climaliner thermal liners for cold chain, courier label printers, cartons, tapes, and Pale Blue USB rechargeable batteries. The company also operates r3send, a door-to-door courier aggregation service integrated with Shopify and WooCommerce, and offers custom printing on bags with minimum order quantities of 10,000 units.
Is R3pack a public or private company?
R3pack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R3pack founded?
R3pack was founded in 2017. It employs 1 to 10 people.
Where is R3pack based?
R3pack is headquartered in Greenhithe, New Zealand, in the Oceania region.
How does R3pack make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are hardware Sales, equipment Leasing and courier Services (r3send).
Who are R3pack's main competitors?
Ranpak is listed as a broad incumbent. Direct peers are BioPak, Packhelp, World Centric, noissue, Good Natured Products, EcoEnclose, Vegware and Eco-Products. Detpak is listed as a regional player.
Does R3pack have an API?
No public API is recorded for R3pack.
What industry is R3pack in?
R3pack's product category is Sustainable Packaging Supplies. Its primary akta.pro industry code is IMAMAHAC, Paper Bags & Sacks (retail, industrial, multiwall), with a secondary code of IMALACAH, Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap). Its NAICS code is 322220 and its SIC code is 2673.