Skyrise

What Skyrise does

Skyrise sells through an enterprise sales motion with quote-based pricing and 'Request a Demo' CTAs, and monetises across three streams: a SaaS-style audience design platform, managed media activation services across DOOH, CTV, audio and display, and data/insights offerings. Campaign activation is delivered through DSP partnerships with Perion (announced October 2025, global) and Vistar, with current live markets across Great Britain, France, Germany, Italy, Spain and Austria. The product surface was materially expanded in 2025 with the launch of the proprietary On-Target-Audience (OTA) Metric in June, the OTA Planner in November, and Skyrise Analytics (Beta) in November; the company is also co-developing the Ad Context Protocol (AdCP) with Scope3 for agentic advertising. Skyrise has no disclosed external funding, is founder-led under CEO Paul Barnard, employs 40+ staff, and won six industry awards in 2025 across JCDecaux UK Programmatic DOOH Awards and UK Company Culture Awards.

Name

Skyrise

Legal name

Skyrise Intelligence Limited

Website

https://skyri.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Skyrise Intelligence Limited is a UK-based audience design adtech company that builds bespoke audiences from anonymised mobile and financial data via its where+when™ platform, selling to brands and agencies through enterprise contracts and activating campaigns programmatically via Perion and Vistar DSPs across six European markets.

Ownership category

akta.pro rank

Product category

Advertising Technology

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Out-of-Home (OOH) & Venue-Based TV/Audio Measurement (MPABAOAD), Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Audience design platform
• Programmatic advertising
• DOOH planning
• Data-driven targeting
• Cross-channel activation

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Audience Design Platform SaaS: Skyrise provides an audience design platform for brands and agencies to build bespoke audiences, plan media, and activate campaigns across channels. The platform is accessed via subscription or service engagement, with custom audience building, planning tools, and activation capabilities.
2. Media Activation Services: Skyrise activates campaigns across programmatic channels including DOOH, CTV, audio, and display. They work with DSP partners (Perion, Vistar) to deliver campaigns, likely earning fees for managed services or platform usage.
3. Data & Insights: The company provides market intelligence, audience insights, and measurement services to help businesses understand audiences, plan media, and run brand advertising campaigns.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Skyrise is an audience design technology company that operates a proprietary platform called where+when™, which uses anonymized mobile network signals and financial transaction data to build bespoke audiences and power cross-channel targeted advertising across digital out-of-home (DOOH), connected TV (CTV), audio, and display formats. The platform enables brands and agencies to plan, activate, and measure audience-led campaigns programmatically, with a proprietary On-Target-Audience (OTA) metric for DOOH precision and control-vs-exposed testing methodology.

Product overview

Skyrise is an award-winning audience design platform offering a unified product called where+when™ that provides cross-channel targeting and insights. The platform is built around anonymized mobile and financial data to create bespoke audiences without personal details or cookies. Key product modules include: the On-Target-Audience (OTA) Planner, a smart planning engine that automatically generates optimized DOOH plans using AI; the OTA Metric for evaluating screen-hour value against real audience presence; and Skyrise Analytics (in Beta) for campaign measurement and insight dashboards. The platform integrates with leading DSPs (Perion and Vistar) for seamless activation across European markets.

Differentiator

Problem solved

Functional benefit

Brands

• where+when: Skyrise's audience design platform that understands where audiences go, what they love, and how they move to deliver smart, ethical, and effective advertising.

Products and services

• where+when™ Platform Proprietary audience design platform that combines anonymized mobile and financial data to build bespoke audiences and activate cross-channel campaigns across DOOH, CTV, audio, and display; serves brands and agencies.
• OTA Planner (On-Target-Audience Planner) AI-powered planning tool that uses the proprietary OTA metric to identify the most effective DOOH panels and audiences for a campaign, optimizing planning decisions for brands and agencies.
• Skyrise Analytics Measurement and insight module providing control-vs-exposed campaign testing and audience-level performance reporting for brands and agencies running audience-led campaigns.

Quantifiable outcome

• 46% uplift in qualified leads in month one, sustained 20% uplift by month seven for financial services campaign
• +8 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PerioncoreTechnology or Integration · 13 October 2025Strategic partnership bringing together Perion's global DSP and curated marketplace with Skyrise's advanced custom audiences. Enables brands to activate campaigns across multiple markets with precision targeting. Integration allows custom Skyrise audiences to be activated through curated PMP deals or directly within Perion's DSP seats. First phase live across European markets with global rollout planned.
• VistarcoreTechnology or IntegrationIntegration with Vistar DSP for programmatic DOOH activation. Part of the OTA Planner's seamless activation pathways, unlocking extensive screen coverage for both telco and transaction audiences.
• IAB UKcoreStrategic or Co-development PartnerSkyrise is a member of IAB and actively supports IAB Gold Standard initiatives. Supports Coalition for Better Ads (CBA) and its Better Ads Standards. Tracks and embraces annual Gold Standard evolutions including DemandChain Object, SupplyChain Object, app-ads.txt diligence, TCF 2.2 implementation.
• Coalition for Better Ads (CBA)coreStrategic or Co-development PartnerSkyrise is a member of the CBA and supports the Better Ads Standards. Actively integrating CBA standards into quality assurance processes, campaign setup procedures, and buyer guidance.
• JCDecauxcoreGTM or Marketing PartnerPartnership with JCDecaux for Programmatic DOOH. Won three JCDecaux UK Programmatic DOOH Awards in 2025 for work with CNS Media Ltd and Flagstone. Active participation in JCDecaux awards program.
• Women in Programmatic Network NorthminorGTM or Marketing PartnerSkyrise supports and co-hosts the Women in Programmatic Network North, designed to support women in the programmatic and digital advertising industry with networking opportunities and discussions on industry challenges.
• Bloom NorthminorGTM or Marketing PartnerSkyrise supports and co-hosts Bloom North, a professional network of women in the communications sector committed to uniting voices and opportunities that make change possible through events, debates, panels, mentorship, and workshops.
• Telecommunications providerscoreOthersSkyrise receives telco-derived aggregated data from telecommunications providers for audience intelligence. Data received in aggregated form with strict controls to ensure re-identification is not possible.
• Financial data partnerscoreOthersSkyrise receives de-identified financial transaction data from partners relating to open banking and payments sources. Data is anonymised but not aggregated and does not include identifiers resolvable by Skyrise.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hivestack: Hivestack is a programmatic digital-out-of-home (DOOH) ad platform operating a supply-side platform and ad server. It directly competes with Skyrise in programmatic DOOH planning, audience activation and measurement across global markets.
• Broadsign: Broadsign provides DOOH content management, programmatic SSP and audience analytics for out-of-home networks. It competes with Skyrise in DOOH campaign planning, audience measurement and media-owner enablement.
• Place Exchange: Place Exchange is a programmatic DOOH SSP connecting buyers to out-of-home inventory. It competes with Skyrise's DOOH activation layer and targets similar brand and agency buyers for omnichannel planning that includes outdoor.
• Quividi: Quividi is a DOOH audience measurement and analytics vendor that counts impressions, demographics and dwell time on digital screens. It overlaps with Skyrise's OTA measurement proposition focused on real-world audience presence for out-of-home inventory.
• Vistar Media: Vistar Media is a programmatic DOOH SSP and ad server, integrated with Skyrise via a partnership but also competing in DOOH audience activation and screen-level planning. Both companies operate in the same DOOH supply-and-demand stack.

Broad incumbents

• JCDecaux: JCDecaux is the world's largest out-of-home advertising company and a Skyrise partner (joint DOOH award work). As an incumbent media owner with proprietary programmatic platforms and audience data, it competes broadly with Skyrise while also collaborating on industry initiatives.
• LiveRamp: LiveRamp is a data connectivity and identity-resolution platform that powers audience activation across the marketing ecosystem. It overlaps with Skyrise at the audience-data and activation layer, though at substantially greater scale and a different identity model.
• The Trade Desk: The Trade Desk is a leading independent programmatic DSP with growing DOOH and CTV capabilities. As a broader incumbent in omnichannel buying, it competes with Skyrise-enabled activations while also serving as a potential future integration partner for Skyrise audiences.

Emerging players

• Permutive: Permutive is a privacy-first audience platform for publishers and advertisers using first-party, cookieless data. It is comparable to Skyrise as an audience-design counterpart on the digital/online side, particularly where cookie deprecation is driving cookieless targeting demand.
• Adsquare (Near): Adsquare (now part of Near) is a location and movement-data audience platform targeting mobile and DOOH use cases. It is comparable to Skyrise in leveraging geo-behavioural signals to build audiences for cross-channel activation, including out-of-home.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/skyrise
• Facebookfacebook.com/skyrise
• LinkedInlinkedin.com/company/skyrise-intelligence

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skyrise