She She

What She She does

She She (She She Design House) is a Minneapolis-based multidisciplinary print and pattern studio founded in 2016 by Kate (Illustration) and Jenny (Architecture + Interior Design). It designs and produces custom wallpaper, textiles, and home furnishings for residential and commercial clients, with a workflow that begins in hand-painted illustration and translates to digital printing and textile manufacturing. Core products include traditional 18" x 33' wallpaper rolls ($250), custom wall panels, raw silk wallcoverings ($135-$230 per panel), pillows, pajamas, table linens, and a recurring line of peel-and-stick patterns co-developed with Tempaper & Co.

The studio operates a hybrid go-to-market model: direct-to-consumer e-commerce, a wholesale program, five U.S. design showrooms (Minneapolis, San Francisco, Charlotte, New York City, Wisconsin), and international DTC shipping to the United Kingdom. Commercial licensing and custom commissions serve a diversified roster of named clients spanning hospitality, retail, entertainment, technology, building products, and food and beverage, including Mall of America, Museum of Ice Cream, W Hotels, Facebook, Lululemon, Marvin Windows, Owl Labs, 701 Eateries, Hotel Lora, Treasure Island, and Travail. Gift cards ranging from $100 to $4,421 indicate willingness-to-pay at the higher end of the consumer spectrum.

She She is a small operation reported at 1-10 employees, built around its two co-founders and supported by interns. There are no disclosed funding rounds, no patents, no API products, and no AI/ML capabilities referenced in available materials; the competitive positioning rests on distinctive narrative toile aesthetics, founder expertise spanning illustration and architecture, and co-branded partnerships (Tempaper, Janavi India, Atelier Saucier, Creativity Explored) that extend reach without proportional in-house spend.

Name

She She

Website

https://bysheshe.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

She She (She She Design House) is a Minneapolis-based multidisciplinary print and pattern studio designing custom wallpaper, textiles, and home furnishings for residential and commercial clients, sold DTC, wholesale, and via five U.S. showrooms.

Ownership category

akta.pro rank

Product category

Designer Wallpaper and Textiles

NAICS

Painting and Wall Covering Contractors (23832), Interior Design Services (541410), Graphic Design Services (541430)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom wallpaper design
• Decorative wallcoverings
• Textile pattern design
• Print and pattern studio
• Home furnishings

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wallpaper Sales: Primary revenue stream. Products sold as standard rolls (18" x 33', 49.5 sq ft), custom wall panels (24" or 48" wide, custom height), and peel-and-stick Tempaper collaborations. Both residential (direct-to-consumer) and wholesale channels. Wallpaper samples are final sale; custom print orders are final sale.
2. Textiles & Home Furnishings: Pillows, pajamas, and table linens. First pillow collection created in partnership with Janavi India for the 'From the Garden' series. Holiday table linens collaboration with Atelier Saucier. Summer + Winter Flora pajamas.
3. Wholesale / B2B: Wholesale channel for retail stockists in the U.S. and globally. Partner showrooms carry inventory for trade customers. Inquiry-based onboarding for new retailers.
4. Gift Cards: Digital gift cards sold in denominations of $100, $200, $500, $1,000, $1,500, $2,000, and $4,421.76. Gift cards never expire and can be applied toward custom pattern commissions or product purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

She She Design House is a multidisciplinary print and pattern studio that designs, produces, and sells custom and semi-custom wallpaper, textiles, and home furnishings. Its core product is wallpaper offered in multiple formats — traditional unpasted rolls (18" x 33', 49.5 sq ft), custom wall panels (24" or 48" wide printed to wall height), peel-and-stick Tempaper collaborations, and raw silk wallcoverings — alongside boutique pillows, holiday table linens, branded pajamas, and bespoke custom pattern design services for residential and commercial clients.

Product overview

She She Design House is a multidisciplinary print and pattern studio specializing in wallpaper, fabric, and home furnishings. The core product portfolio centers on wallpaper offerings available in multiple formats: traditional unpasted rolls (18 x 33 ft covering 49.5 sq ft), custom wall panels (24 or 48 inches wide), and the Tempaper peel-and-stick collaboration line. Supporting product lines include the From the Garden textile collection, Raw Silk luxury line, boutique pillows (via Janavi India partnership), Holiday table linens (via Atelier Saucier), branded pajamas, and custom pattern design services. The company serves both residential and commercial markets, with commercial projects including installations for notable clients like Mall of America, Museum of Ice Cream, and W Hotels. Gift cards are also offered for custom pattern commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpaper She She's primary product offering includes traditional unpasted wallpaper rolls (18 inches wide x 33 feet long, covering 49.5 sq ft), custom wall panels (24 or 48 inches wide printed to wall height), and Tempaper peel-and-stick collaboration products. Wallpaper types include hand-painted, printed grasscloth, and non-woven substrates. Sold to residential homeowners via e-commerce and to trade/commercial clients via wholesale and direct sales.
• Tempaper Peel & Stick Collection Collaborative line with Tempaper Co. offering peel-and-stick wallpaper in various patterns and colorways. Products include double rolls (20.5 IN x 11 YDS = 56.37 SQ. FT) and single rolls (20.5 inches x 16.5 ft = 28.18 sq.ft), made from top-coated vinyl with Class A fire rating. Targeted at DIY-friendly residential installation.
• From the Garden Series A wallpaper collection evoking spring themes, including patterns like Prairie, Packed Floral, Rose Vine, Peppermint Floral, and Mosaic Scallop available in grasscloth and matte finishes for residential and commercial interior use.
• Raw Silk Collection Luxury wallpaper collection featuring Stamp, Palmetto, and Stripe patterns on raw silk voile face with non-woven backing. Custom panels available in widths of 34-48 inches with custom heights. Class A fire-rated backing, printed in USA. Targeted at high-end residential and hospitality interiors.
• From the Garden Pillow Collection Boutique throw pillows created in partnership with Janavi India, a woman-owned company. Limited run of high-quality fabric pillows based on the From the Garden wallpaper series, extending the brand's pattern library into soft home furnishings.
• Holiday Table Linens Sustainable and customizable table linens created in collaboration with Atelier Saucier, a modern tablescape design house. Features four exclusive prints combining She She pattern design with Atelier Saucier's linen manufacturing expertise.
• Pajamas (Summer + Winter Flora) She She branded sleepwear featuring the Flora floral pattern combining tropical King Protea with traditional English Holly, extending pattern IP into apparel seasonal drops (Summer Flora and Winter Flora colorways).
• Custom Pattern Design Services Bespoke wallpaper and fabric pattern creation for residential and commercial clients. Includes hand-painted and printed options with custom colorways and themes tailored to client stories and spaces. Includes projects like the Pillsbury Castle custom installation in Minneapolis.
• Gift Cards Digital gift cards available in denominations of $100, $200, $500, $1,000, $1,500, $2,000, and custom values. Never expire and can be applied toward custom pattern creation or product purchases.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• GLSENminorOthers · 1 June 2024GLSEN (Gay, Lesbian & Straight Education Network) partnership through Tempaper's Pride 2024 collection. 10% of proceeds from each purchase of the Pride 2024 holographic floral collection donated to support GLSEN's national and local (Central and Southern New Jersey) work.
• Tempaper & Co.coreStrategic or Co-development PartnerMulti-collaboration partnership spanning multiple collections. She She designs patterns that Tempaper produces as peel-and-stick wallpaper. Collections include 'A Perfect Day' (third collaboration), 'Curaçao Days, Curaçao Nights', 'From the Garden', and the Pride 2024 GLSEN collection. Tempaper handles manufacturing, shipping, and returns for their joint peel-and-stick products.
• Atelier SaucierminorStrategic or Co-development PartnerCollaboration with modern tablescape design house Atelier Saucier to create holiday table linens. Four exclusive prints combining She She's pattern expertise with Atelier Saucier's sustainable, customizable linen manufacturing.
• Janavi IndiaminorStrategic or Co-development PartnerWoman-owned Indian manufacturer known for high-quality fabrics and exquisite detailing. She She partnered with Janavi artisans to create the 'From the Garden' pillow collection — She She's first line of boutique throw pillows.
• Mott50minorStrategic or Co-development PartnerSwimwear brand whose 'Fresco Crush' artwork was reworked by She She to create the Al Fresco wallpaper collection, adapting swimwear motifs into interior surface patterns.
• Creativity ExploredminorStrategic or Co-development PartnerSan Francisco art studio and gallery serving artists with developmental disabilities. She She selected artists from CE and gave their artwork a new chapter as wallpaper. CE X She She | Agape and CE X She She | Eros collections. CE believes art is a human right.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• York Wallcoverings: Long-established wallpaper manufacturer with broad catalog. Comparable product category (wallcoverings) but as a scaled industrial incumbent rather than boutique designer label.
• Anthropologie Home: Lifestyle retailer with own-brand wallpaper and home assortment. Overlaps with She She in pattern-forward, decor-led aesthetic and trade/consumer wallpaper customer, though as a broader retail portfolio.

Direct peers

• Tempaper & Co. Peel-and-stick wallpaper brand and She She's manufacturing partner. Directly comparable product (designer peel-and-stick), overlapping channels (DTC + trade), and overlapping customer base, but at much larger scale as the manufacturer/distributor side of the co-branded line.
• Flamingo Wallpaper: Boutique designer wallpaper studio selling illustrated, fashion-forward patterns direct-to-consumer and to trade. Closely comparable positioning, scale, and product set to She She.
• Calico Wallpaper: Custom and hand-printed boutique wallpaper brand. Very similar bespoke, narrative-driven, luxury-positioning model with both e-commerce and commercial project work, including hospitality installations.
• Spoonflower: Custom print-on-demand marketplace for wallpaper, fabric, and home decor, with strong designer community. Directly comparable in custom print technology and pattern IP, though operates at much larger scale.
• Hudson Wallcoverings: DTC wallpaper brand with designer-curated patterns, peel-and-stick options, and trade program. Operates in nearly identical category with overlapping target customer.
• Milton & King: Designer wallpaper brand offering curated collections across traditional and modern aesthetics. Comparable product, designer-led catalog, and trade channel presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bysheshe
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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about She She