Athleo
Athleo is an AI-powered sports video platform that automatically converts raw game footage into styled highlight reels for youth athletes, parents, and coaches. Its self-serve web app uses computer vision to detect plays and apply visual effects, eliminating the need for editing skills.
- Company typePrivate
- Founded2025
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Athleo does
Athleo is an AI-powered sports video platform that automatically converts raw game footage into professionally styled highlight reels. Founded in 2024 and headquartered in Los Angeles, the company targets three primary personas: youth and university student athletes seeking college recruitment videos, parents of student athletes who want polished highlights without hiring videographers, and coaches running film study for player development. The platform's core promise is eliminating video editing skill requirements — users upload footage and the AI identifies plays, applies visual effects, and produces shareable content.
The product is built on computer vision applied to sports video, with proprietary visual treatments including automatic play identification (blue circle highlighting), ball-tracking with fireball effects, and player-spotlight tracking. Users access the platform through a self-serve web application at creator.athleo.ai; no native mobile app is offered. Distribution is product-led and organic, relying on Instagram, YouTube, Twitter/X, LinkedIn, and Facebook plus customer testimonials rather than paid acquisition or channel partners.
Athleo monetizes via a freemium subscription model with four tiers: Free ($0), Pro Monthly ($20), Pro Yearly Early Bird ($99), and Pro Lifetime Early Bird ($299). Paid tiers include 100 GB of storage and watermark-free exports. The company claims more than 200,000 plays processed on the platform and states it serves users from youth leagues to professional arenas. The company is privately held with 1-10 employees, no disclosed revenue, and a single recorded funding event from LvlUp Ventures in October 2025.
Athleo firmographics
Firmographics- Name
- Athleo
- Legal name
- Athleo.ai
- Website
- https://athleo.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Athleo is an AI-powered sports video platform that automatically converts raw game footage into styled highlight reels for youth athletes, parents, and coaches. Its self-serve web app uses computer vision to detect plays and apply visual effects, eliminating the need for editing skills.
- Ownership category
- akta.pro rank
Athleo industry classification
Industry- Product category
- Athletic Video Editing Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industry
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
Keywords
Where Athleo is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Athleo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Subscription Plans: Freemium model with Free tier ($0) and paid Pro tiers ($20/month, $99/year, $299 lifetime) offering 100 GB storage and no watermark removal. Revenue from recurring subscriptions and one-time lifetime purchases.
- Freemium Conversion: Free tier with basic functionality to attract users; conversion to paid Pro tiers unlocks watermark-free exports and increased storage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic functionality |
| Subscription | Monthly | Pro Monthly subscription |
| Subscription | Annual | Pro Yearly Early Bird subscription |
| One time/ perpetual license | Pay-as-you-go | Pro Lifetime Early Bird one-time purchase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Athleo product offering
Product offeringCore offering
Athleo offers an AI-powered sports video platform that automatically analyzes uploaded raw game footage, identifies and isolates key plays, and applies stylized visual effects (blue-circle play markers, fireball ball highlights, player spotlights, overlays and labels) to produce professional-quality, shareable highlight reels. Users upload footage, click to generate, and download or share the resulting clips, with no video editing skills required.
Product overview
Athleo is a single unified AI-powered sports video platform that automatically transforms raw game footage into professionally styled highlight reels. The platform consists of one core product with four pricing tiers (Free, Pro Monthly, Pro Yearly, and Pro Lifetime). Users upload video footage, and the AI identifies plays, applies visual effects (spotlights, overlays, fireball animations, blue circles), and produces shareable content. The platform targets athletes, parents, and coaches across youth leagues to professional arenas, claiming to have helped capture over 200,000 plays.
Differentiator
Problem solved
Functional benefit
Products and services
- Athleo.ai Platform AI-powered sports video platform that automatically transforms raw game footage into professionally styled highlight reels. Users upload video, the AI identifies plays and applies visual effects (spotlights, fireball, blue-circle markers, overlays, labels), and produces shareable clips for college recruitment, social sharing, and coach film study. Targeted at youth and collegiate athletes, their parents, and coaches from youth leagues to professional arenas.
Quantifiable outcome
- Over 200,000 unforgettable plays captured on the platform
- +1 more outcomes
Companies that use Athleo
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Athleo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Athleo partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Athleo competitors and assessment
Company assessmentBroad incumbents
- Hudl: Dominant team-level sports video and analytics platform serving youth through professional clubs. Directly comparable as an automated game-footage-to-highlights workflow, but with a much broader analytics, recruiting, and team-management suite.
- Pixellot: Automated multi-camera sports capture and AI-driven production for clubs, leagues, and broadcasters. Overlaps with Athleo on automated sports video creation but operates upstream at venue-level capture rather than consumer upload.
- Dartfish: Sports video analysis and performance platform used by teams, federations, and coaches. Comparable on sports video editing and analysis, though positioned at professional/elite coaching use cases.
Direct peers
- Veo Technologies: AI-powered sports camera and cloud platform that auto-captures and analyzes game footage with auto-highlighted clips. Closely comparable on the AI sports highlight generation use case, with an emphasis on capture hardware and team subscriptions.
- Krossover: Sports video breakdown and highlight platform serving youth, high school, and college teams. Comparable AI editing and highlight workflows aimed at coaches and athletes.
- Spiideo: Automated sports video capture and analytics platform using AI to track players and generate performance data. Comparable as an AI-driven sports video platform, primarily focused on team and club subscriptions rather than individual athletes.
- Trace (Trace Recorders): AI-enabled sports camera that auto-records and creates highlight clips for youth and amateur athletes and parents. Highly comparable in targeting the same youth athlete / parent segment with automated highlight generation.
Emerging players
- SportsRecruits: Recruiting platform for student-athletes that includes highlight video hosting and distribution tools. Comparable in addressing the college-recruitment highlight reel use case, though via a marketplace model rather than AI editing.
- HomeTeam (NexTeam): Auto-highlight app that turns smartphone footage into shareable youth sports videos. Comparable consumer-facing, AI-driven highlight generation for the same youth athlete / parent demographic.
- ReelSkills: Athlete highlight video creation service targeting college recruiting, combining DIY tools and pro editing. Comparable in the recruitment highlight reel workflow Athleo serves among student athletes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Athleo social profiles
Digital presenceAthleo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athleo leadership team
Management profileNumber of profiles
Athleo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athleo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athleo
What does Athleo do?
Athleo offers an AI-powered sports video platform that automatically analyzes uploaded raw game footage, identifies and isolates key plays, and applies stylized visual effects (blue-circle play markers, fireball ball highlights, player spotlights, overlays and labels) to produce professional-quality, shareable highlight reels. Users upload footage, click to generate, and download or share the resulting clips, with no video editing skills required.
Is Athleo a public or private company?
Athleo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Athleo founded?
Athleo was founded in 2025. It employs 1 to 10 people.
Where is Athleo based?
Athleo is headquartered in Los Angeles, United States, in the North America region.
How does Athleo make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Conversion.
Who are Athleo's main competitors?
Broad incumbents on record are Hudl, Pixellot and Dartfish. Direct peers are Veo Technologies, Krossover, Spiideo and Trace (Trace Recorders). Emerging players are SportsRecruits, HomeTeam (NexTeam) and ReelSkills.
Does Athleo have an API?
No public API is recorded for Athleo.
What industry is Athleo in?
Athleo's product category is Athletic Video Editing Software. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds). Its NAICS code is 51219 and its SIC code is 7829.