Blueprint Public Affairs

What Blueprint Public Affairs does

Blueprint Public Affairs is a Salt Lake City-based, bootstrapped fundraising consulting firm founded in 2015 by Matt Lyon after his departure from the Utah Democratic Party. The company provides data-driven fundraising services — including direct mail, email, and social media fundraising program design, donor acquisition and engagement, donor modeling, wealth screening, custom analytics dashboards, CRM migration, and strategic coaching — primarily to Democratic political campaigns, state parties, ballot initiative committees, and progressive nonprofit organizations. The firm has grown from a single founder operating out of a basement home office to a team of up to six members operating across twelve U.S. states, and has helped clients raise more than $8 million cumulatively over its first four years.

The firm has also built FundHero, a donor management SaaS application launched in beta in 2019 and co-developed by Lyon with Chris Fowles and David Herzog. FundHero targets nonprofits and political campaigns raising between $10,000 and $1 million annually, offers a free basic tier with premium plans starting at $9/month, and during its 2019 beta facilitated roughly $3.17 million in online fundraising across approximately 400 candidate and organizational users. FundHero was recognized with a 2021 Silver Pollie Award from the American Association of Political Consultants (AAPC) for Best Fundraising Technology.

Blueprint's revenue model combines professional services fees from direct consulting engagements (quote-based, with no publicly disclosed pricing) with a small recurring SaaS component from FundHero subscriptions. Go-to-market is sales-led through direct client engagement, supplemented by community-led credibility building via AAPC participation, three consecutive years of Pollie Award recognition (including a first Gold award in 2020 for work with Planned Parenthood Association of Utah), blog content and newsletter publishing, and client testimonials. The company remains founder-owned with no disclosed institutional investment.

Name

Blueprint Public Affairs

Legal name

Blueprint Public Affairs

Website

https://blueprintpublicaffairs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Blueprint Public Affairs is a bootstrapped, Salt Lake City-based fundraising consulting firm serving Democratic political campaigns, ballot initiatives, and progressive nonprofits with data-driven direct mail, email, social media, and donor modeling services, plus a SaaS donor management app called FundHero.

Ownership category

akta.pro rank

Product category

Political Fundraising Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

Keywords

• Political fundraising consulting
• Direct mail fundraising
• Nonprofit donor management
• Data-driven campaign analytics
• Donor modeling services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fundraising Consulting Services: Full-service consulting for political campaigns, ballot initiatives, and nonprofit organizations. Services include direct mail fundraising, email fundraising, social media fundraising, donor acquisition, donor engagement programs, and strategic coaching. Revenue is generated through professional service fees for campaign development and execution.
2. FundHero SaaS Platform: Donor management software with free basic tier and premium paid plans starting at $9/month. Targets nonprofits and political campaigns raising $10,000 to $1 million annually. During beta (2019), nearly 400 candidates and organizations used the app to raise nearly $3.17 million online.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Blueprint Public Affairs is a political and nonprofit fundraising consulting firm that designs and executes data-driven grassroots fundraising programs across direct mail, email, and social media channels. It supplements consulting with data services (donor modeling, wealth screening, targeting, custom dashboards) and an in-house SaaS tool, FundHero, for donor management. Clients are primarily Democratic Party organizations, ballot initiative campaigns, and advocacy/social services nonprofits.

Product overview

Blueprint Public Affairs is a direct mail, email, and social media fundraising consulting firm that operates as a service-based business rather than a software product company. Their primary offering is consulting services including Grassroots Fundraising (direct mail, email, social media), Data Services (dashboards, donor modeling, targeting, wealth screening, industry benchmarking), and Consulting (annual fundraising plans, program analysis, donor onboarding, grant writing). They have also developed FundHero, a donor management application for nonprofits and political campaigns, which was recognized with a Silver Pollie Award for Best Fundraising Technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Grassroots Fundraising Programs End-to-end multichannel grassroots fundraising services including direct mail program design and execution, email fundraising campaigns, and social media fundraising — provided to Democratic Party organizations, ballot initiative committees, and nonprofit clients.
• Data Services Analytics and data services including in-house donor modeling, wealth screening, donor targeting, custom fundraising dashboards, and industry benchmarking to help clients identify and convert donors.
• Fundraising Strategy & Consulting Strategic consulting engagements covering annual fundraising plans, current program analysis, donor onboarding, grant writing, donor surveys, communications and messaging development, and CRM migration for political and nonprofit clients.
• FundHero A donor management SaaS application offering free basic plans and premium paid plans starting at $9/month, designed for nonprofits and political campaigns raising between $10,000 and $1 million annually. Built by Matt Lyon, Chris Fowles, and David Herzog; recognized with a Silver Pollie Award for Best Fundraising Technology.

Quantifiable outcome

• 28.43% increase in email revenue during direct mail 'Mail Periods'
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Niftic.AgencyminorStrategic or Co-development Partner · 1 January 2021Creative/design agency partner that collaborated with Blueprint on client projects. Mentioned in Pollie Awards announcement as part of the team that contributed to the 2020 success. Relationship appears project-based rather than formal strategic alliance.
• Planned Parenthood Association of UtahcoreOthersClient organization for which Blueprint conducted direct mail fundraising during 2020 pandemic. This engagement resulted in the Regional Gold Pollie Award for Best Direct Mail Fundraising Campaign.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NGP VAN: Leading technology provider for Democratic campaigns and progressive organizations, offering integrated fundraising, voter contact, and organizing tools that overlap with Blueprint's multichannel fundraising services.
• Givebutter: Modern fundraising platform for nonprofits and political campaigns with free and paid tiers; closest direct SaaS competitor to FundHero on price point, target customer, and freemium GTM motion.
• ActBlue: Dominant online fundraising platform for Democratic candidates and progressive causes; comparable to Blueprint/FundHero as a fundraising technology and execution layer for the same Dem-aligned customer base.
• Trilogy Interactive: Digital fundraising and technology agency serving Democratic campaigns, ballot initiatives, and progressive nonprofits; directly comparable to Blueprint on customer profile and digital-first execution model.
• Bonterra (formerly Network for Good): Fundraising and donor management software platform serving small and mid-sized nonprofits — directly comparable to FundHero in targeting the under-$1M annual-raising nonprofit segment.
• Pursuant (Datamark): Full-service fundraising agency offering direct mail, digital, and analytics services to nonprofits and healthcare organizations; comparable as a larger fundraising-services peer with similar multichannel methodology.
• MissionWired: Direct response fundraising and advertising agency for Democratic campaigns, progressive causes, and nonprofits; comparable as a larger peer offering integrated fundraising programs in the same customer segments.
• RKD Group: Data-driven direct mail and multichannel fundraising agency for nonprofits and political campaigns; comparable as a larger direct competitor offering similar direct mail, donor modeling, and analytics services.

Emerging players

• Catalist: Data and analytics platform serving progressive campaigns and organizations; comparable as a peer supplying donor modeling, targeting, and benchmarking capabilities that overlap with Blueprint's data services.
• Donately: Affordable online fundraising platform for nonprofits and political campaigns with a similar SMB target segment as FundHero; smaller scale but overlapping product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueprint Public Affairs