iDO

What iDO does

iDO (stylized as i.DO) is an Official Asana Solutions Partner operating as a brand of JBRS Consulting, founded by former Asana clients and employees who became certified experts. The company provides a three-pillar offering: Asana license resale (sold at standard Asana pricing with bundled partner benefits while maintaining the direct customer-Asana relationship), professional consulting and implementation services (deployment, optimization, audits, workshops, basic and advanced training, and follow-up Q&A sessions delivered as hourly or structured packages), and custom developments through iDO Tools (a dozen proprietary extensions and automations extending Asana's native functionality, accessible via tools.ido-clarity.com). The team serves organizations across EMEA and North America, with presence in France, Canada, Italy, and the United States, delivered in English, French, and Italian. iDO positions itself as a one-stop Asana partner combining licensing, expert consulting, and proprietary tooling.

The business model blends subscription/recurring revenue (license resale), professional services (consulting and training), and licensing/royalties (custom tools). Go-to-market is sales-led, combining direct consultation and demo booking with community-led demand generation through active Asana Community Forum participation (Bastien Siebman is the #1 contributor), monthly newsletters, free ebooks, webinars, and in-person events such as the May 2025 'Augmented Work' event in Montreal co-created with Unito. Customer segments are horizontal (all industries and sizes) with documented vertical depth in marketing teams, operations/COO leaders, and a newly emerging AI-augmented teams segment supported by AI Teammates and AI Studio configuration services launched in 2025-2026. The named client roster includes Chanel, Accor, Publicis Groupe, Veolia, iliad, LongChamp, Motul, Betclic, Armacell, Koesio, Too Good To Go, the Canadian Olympic Committee, Ville de Montréal, a French government ministry, and Criterion Development Partners (USA), with self-reported service to 'hundreds of businesses' worldwide. The core technical architecture is built on Asana's platform with proprietary extensions layered on top and integrations with Google Drive, SharePoint, and Slack.

Name

iDO

Legal name

JBRS Consulting

Website

https://ido-clarity.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

iDO is an Official Asana Solutions Partner operating as a brand of JBRS Consulting, providing Asana license resale, consulting and implementation services, and proprietary AI-enabled tools to enterprises across EMEA and North America.

Ownership category

akta.pro rank

Product category

Work Management Consulting

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Work management consulting
• Asana solutions partner
• Project management services
• Software implementation services
• License resale

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Asana License Resale: iDO is an Official Asana Reseller, purchasing and reselling Asana licenses to customers at the same price Asana charges while bundling partner benefits. Maintains the direct customer relationship with Asana while providing local partner support.
2. Professional Services (Consulting and Implementation): Consulting services including Asana deployment, optimization, audits, workshops, basic and advanced training, and follow-up Q&A sessions. Offered as hourly packages or structured engagement packages.
3. Custom Developments and Tools: Custom developments, scripts, and tools that extend Asana's functionality and integrate it with other solutions. iDO Tools platform offers supplementary Asana enhancements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

iDO is an Official Asana Solutions Partner that resells Asana licenses, delivers consulting and implementation services (deployment, audits, workshops, training), and builds custom tools, automations, and AI integrations that extend the Asana work management platform. The firm bundles licenses, expert advisory, and proprietary extensions as a single-package offering for organizations deploying Asana at scale.

Product overview

iDO is an Official Asana Solutions Partner offering a comprehensive ecosystem centered on the Asana work management platform. The portfolio includes three core pillars: (1) Asana Licenses sold through official resale with added partner benefits, (2) Consulting and Implementation Services covering deployment, optimization, process design, and change management, and (3) iDO Tools comprising custom developments, automations, and Asana extensions. Supporting resources include the iDO Blog with Asana insights, free educational ebooks, and a monthly newsletter. The company specializes in extending Asana through AI capabilities including AI Teammates (autonomous agents) and AI Studio integrations, serving organizations across industries and sizes globally as a leading Asana partner in France.

Differentiator

Problem solved

Functional benefit

Brands

• iDO Tools: Tools and automations to extend Asana's functionality, available at tools.ido-clarity.com

Products and services

• Asana Licenses

Quantifiable outcome

• 40% reduction in meeting prep time for Weekly Team meetings
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AsanacoreStrategic or Co-development PartneriDO is an Official Asana Solutions Partner, the highest tier of partnership, authorized for license resale, consulting services, and implementation. Asana's partner program provides iDO with lead referrals, co-marketing, and access to new features and training. iDO maintains a direct relationship with Asana while serving as the local expert partner for customers.
• UnitominorStrategic or Co-development PartnerUnito co-created the 'Augmented Work' event with iDO in Montreal on May 13, 2025. Unito is a workflow synchronization platform that integrates with Asana. The event brought together iDO clients, prospects, and subject matter experts for a day focused on augmented work and AI integration in Asana workflows.
• JBRS Consulting (Parent Company)coreOthersi.DO is a brand of JBRS Consulting. JBRS Consulting is the parent legal entity under which the iDO brand operates as an Asana Solutions Partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ClickUp: Fast-growing all-in-one work platform competing with Asana, increasingly signing on implementation partners. Overlaps with iDO's targeting of mid-market and enterprise buyers looking for a unified work OS.
• Tray.io: Integration and workflow automation platform used to extend SaaS tools like Asana, with an emerging partner ecosystem. Adjacent competitor for the 'extend Asana with automation' use case that iDO's tools and consulting address.
• Workato: Workflow automation and integration platform with strong AI and iPaaS capabilities. Comparable to iDO on the workflow automation and AI-augmented work layer, though Workato is a product company whereas iDO is a services partner.

Broad incumbents

• Wrike: Enterprise work management platform (now part of Citrix) with a certified consultant/SI partner program. Comparable in offering scope to Asana and to iDO's deployment / consulting motion.
• Atlassian (Trello / Jira): Owner of Trello and Jira — adjacent work and project management platforms that compete with Asana for the same enterprise customers. Atlassian's Solution Partner program is the closest analog to Asana's Solutions Partner program in structure and go-to-market.
• Deloitte Digital: Big Four digital consulting arm delivering large-scale enterprise SaaS implementations and AI transformation work. Increasingly competing for the same enterprise work-management modernization mandates iDO serves.
• Monday.com: Competing SaaS work management platform with its own global partner ecosystem (monday.com Partners). Many of the same enterprise buyers evaluating Asana also evaluate Monday, making its partner ecosystem structurally comparable to iDO's.
• Asana: The work management platform that iDO resells, implements, and extends. Asana is iDO's core ecosystem anchor and the company against which iDO's value-add (consulting, custom tooling, AI configuration) is layered.
• Smartsheet: Enterprise work management platform competing directly with Asana, also supported by a certified partner network of consultancies that deliver implementations, training, and custom solutions.
• Slalom: Global consulting firm that delivers enterprise SaaS implementations across work management, CRM, and cloud platforms. Comparable to iDO at the upper end of enterprise Asana deployments and a likely competitor on larger RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@asana-ido
• LinkedInlinkedin.com/company/expert-formation-asana

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iDO