We Cycle

What We Cycle does

We Cycle (legal entity: we cycle Zweirad GmbH & Co. KG) is a family-owned, multichannel bicycle retailer headquartered in Riegelsberg, Saarland, Germany, operating since 2014 with 11–50 employees. The company runs two physical retail showrooms with their own workshops in Riegelsberg and St. Wendel, complemented by a nationwide e-commerce storefront at wecycle.de powered by the OXID eShop framework. We Cycle distributes bicycles, e-bikes/pedelecs, motorcycles (Motocross MX and Street), cycling apparel, components, and accessories, with individual unit prices ranging from approximately €349 for children's bikes to over €10,000 for premium e-bikes.

Revenue is generated through four streams: hardware sales of bikes/e-bikes, accessories, parts, and clothing; professional workshop services for maintenance, repair, and assembly; bicycle leasing facilitated through 11 partner providers covering the German Dienstrad salary-sacrifice market; and consumer financing arranged via Consors Finanz and other payment methods. The go-to-market is direct-to-consumer with self-service online purchasing, nationwide DPD shipping across Germany and select EU countries, in-store pickup, and consultation at both physical locations. Marketing spans email, organic social (Facebook, Instagram, TikTok), YouTube (including 360° virtual store tours), content marketing with educational e-bike guides, and the Webgains affiliate network. Customer segments span urban commuters, mountain biking enthusiasts, trekking/touring cyclists, families with children, and road/gravel performance cyclists — a horizontal segmentation without a dominant enterprise anchor.

Name

We Cycle

Legal name

we cycle Zweirad GmbH & Co. KG

Website

https://wecycle.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

We Cycle is a family-owned, multichannel German bicycle retailer selling bikes, e-bikes, motorcycles, parts, apparel, and accessories via two Saarland stores and a nationwide online shop, supported by workshop services and an 11-partner bicycle leasing ecosystem.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle retail
• E-bike sales
• Cycling accessories
• Bicycle workshop
• Bicycle leasing

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and E-Bike Sales: Sale of bicycles, e-bikes, and pedelecs across multiple categories including mountain bikes, trekking bikes, city bikes, gravel bikes, racing bikes, children's bikes, and cargo bikes. Individual product transactions with prices ranging from entry-level to premium.
2. Accessories and Parts Sales: Sale of bicycle accessories (lighting, locks, bags, racks, trailers), parts (brakes, chains, cassettes, tires, frames), and clothing (helmets, gloves, jerseys, shoes, protective gear).
3. Workshop and Service: Bicycle workshop services including maintenance, repair, assembly, and inspection for bicycles and e-bikes. Includes a professional workshop service for customers.
4. Bicycle Leasing and Financing: Facilitates bicycle leasing through 11 partner providers and offers financing options to customers, enabling higher-value purchases through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

We Cycle (we cycle Zweirad GmbH & Co. KG) is a German multichannel bicycle retailer selling bicycles, e-bikes/pedelecs, motorcycles, cycling apparel, accessories, and parts through an online shop (wecycle.de) and two physical stores in Riegelsberg and St. Wendel in Saarland. The retailer complements its product sales with in-house workshop services, bicycle leasing via 11 partner integrations, consumer financing, and nationwide DPD home delivery.

Product overview

We Cycle is a German multi-channel bicycle online retailer offering a comprehensive portfolio of cycling products across multiple categories. The company operates both an online shop (www.wecycle.de) and two physical retail locations in Saarland (St. Wendel and Riegelsberg). Their product portfolio centers on E-Bikes & Pedelecs and traditional bicycles (Fahrräder), complemented by cycling clothing (Bekleidung), bicycle accessories (Fahrradzubehör), parts/components (Teile), and motorcycles (Motorrad). They also offer value-added services including bicycle leasing (Fahrrad Leasing), financing (Fahrrad Finanzierung), workshop services (Werkstattservice), assembly (Fahrrad-Montage), and delivery (Fahrrad-Lieferung). The company operates a Sale section featuring discounted items and seasonal promotions like Ride Your Summer 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bikes and Pedelecs Electric-assist bicycles and pedelecs sold through the online shop and physical stores for individual consumers seeking assisted cycling for commuting, leisure, and sport.
• Bicycles (Fahrräder) Conventional bicycles across trekking, city, mountain bike, road, gravel, and youth categories, sold to individual consumers for commuting, sport, and recreation.
• Cycling Apparel (Bekleidung) Cycling clothing, helmets, and protective gear for individual cyclists, sold alongside bicycles and accessories.
• Bicycle Accessories (Fahrradzubehör) Bicycle accessories including lights, locks, racks, bags, and child seats sold to individual consumers.
• Bicycle Parts (Fahrradteile) Replacement parts and components such as tires, tubes, chains, and brake components sold to individual cyclists for repair and maintenance.
• Motorcycles (Motorrad) Motorcycles sold as part of the retailer's two-wheeled vehicle assortment to individual consumers.
• Bicycle Workshop Service (Werkstattservice) In-house bicycle repair, maintenance, inspection, and warranty service for individual customers at both physical store locations in Riegelsberg and St. Wendel.
• Bicycle Leasing (Fahrrad-Leasing) Employer-based bicycle leasing service enabling employees of partner companies to lease bicycles through payroll deduction via 11 integrated leasing partners.
• Bicycle Financing (Fahrrad Finanzierung) Consumer installment financing (0% financing available) for higher-priced bicycle and e-bike purchases.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

14 partnerships are on record, tiered core and minor.

• JobRadcoreChannel Partner/ Reseller/ DistributorBicycle leasing partner enabling employees to lease bicycles through salary sacrifice schemes. We Cycle facilitates the leasing process for customers who wish to purchase bikes through this employer benefit program.
• BusinessbikecoreChannel Partner/ Reseller/ DistributorBicycle leasing service provider for employer-based bicycle leasing programs. Customers can lease bikes through their employer and pick up at We Cycle locations.
• Bikeleasing ServicecoreChannel Partner/ Reseller/ DistributorService provider for bicycle leasing solutions. Partners with We Cycle to enable employee bicycle leasing programs.
• KazenmaierminorChannel Partner/ Reseller/ DistributorBicycle leasing provider integrated into We Cycle's leasing partner network for flexible employee benefit options.
• EuroradcoreChannel Partner/ Reseller/ DistributorBicycle leasing company enabling salary sacrifice programs for cycling equipment. We Cycle customers can utilize this service.
• mein-dienstrad.decoreChannel Partner/ Reseller/ DistributorEmployer bicycle leasing platform allowing employees to lease bikes through their company. We Cycle processes these leases.
• Lease-A-BikeminorChannel Partner/ Reseller/ DistributorBicycle leasing service integrated into We Cycle's offerings for employee benefit schemes.
• Company BikeminorChannel Partner/ Reseller/ DistributorCompany bicycle leasing partner for employer-based programs that We Cycle participates in.
• AMS-GruppeminorChannel Partner/ Reseller/ DistributorBicycle leasing partner for company employee benefit programs.
• BeovelominorChannel Partner/ Reseller/ DistributorDienstrad (company bike) leasing provider partnered with We Cycle.
• dein-JobbikeminorChannel Partner/ Reseller/ DistributorEmployer bicycle leasing service enabling salary sacrifice for bikes purchased through We Cycle.
• Deutsche DienstradminorChannel Partner/ Reseller/ DistributorCompany bike leasing provider for employer-sponsored bicycle programs.
• DPDcoreChannel Partner/ Reseller/ DistributorShipping and logistics partner for nationwide delivery of bicycles and accessories to customers throughout Germany.
• WebgainsminorGTM or Marketing PartnerAffiliate marketing partnership for publisher/referral traffic generation. We Cycle participates in Webgains affiliate network for performance-based marketing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rose Bikes: German family-owned multichannel bike retailer combining an online shop with flagship stores, selling bicycles, e-bikes, parts, accessories, and apparel from premium brands. Closest comparable in business model, geography, and product range to We Cycle.
• Lucky Bike: Germany's largest specialty bicycle retailer chain with multi-store presence plus online shop, offering bikes, e-bikes, parts, accessories and in-store workshop service. Closely matches We Cycle's multichannel retail + workshop model.
• Bike-Discount: Large German online-first bike retailer offering bicycles, e-bikes, parts, accessories, and apparel nationwide with price-led positioning. Directly competes with We Cycle's online bike shop on catalogue depth and pricing.
• BIKE24: Europe's largest online bike retailer, headquartered in Germany, selling bikes, e-bikes, parts, accessories, and apparel across multiple European markets. Competes head-to-head with We Cycle's cross-border e-commerce offering.
• Canyon Bicycles: German direct-to-consumer bike and e-bike brand with showroom and full online catalogue covering road, mountain, gravel, and e-bikes plus apparel. Comparable product range and consumer base to We Cycle's online shop.
• Fahrrad.de: German online bike retailer (Brügelmann group) offering bicycles, e-bikes, parts, accessories, and apparel with nationwide shipping. Directly comparable to We Cycle's online shop positioning.
• BOC'24: One of Germany's largest specialty bike retailer networks with dozens of physical stores plus an online shop, selling bikes, e-bikes, parts, and accessories. Comparable in store+online+workshop combination to We Cycle.

Broad incumbents

• Decathlon Deutschland: Global sporting goods retailer with extensive German store network and a dedicated bike category including own-brand bikes, e-bikes, parts, accessories, and workshop services. Overlaps with We Cycle across nearly all product categories.

Emerging players

• BikeComponents: Germany-based specialist retailer focused on bike parts, accessories, and components across multiple cycling brands. Overlaps with We Cycle's parts and accessories categories and shares the German bike enthusiast customer base.

Regional players

• Radhaus Saarland: Independent regional bicycle retailer based in the Saarland region, selling bikes, e-bikes, parts, and accessories with workshop service. Directly competes for the same local customer base as We Cycle's two Saarland stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/wecyclede
• Facebookfacebook.com/wecyclede
• Instagraminstagram.com/wecyclede
• TikToktiktok.com/@wecyclede
• LinkedInlinkedin.com/company/we-cycle-zweirad-gmbh-co-kg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Cycle