Russell D Mitchell & Associates

What Russell D Mitchell & Associates does

Russell D. Mitchell & Associates, Inc. (operating as RMA Irrigation) is a privately held irrigation design and water management consulting firm founded in 1970 and headquartered at 2760 Camino Diablo, Walnut Creek, California. The firm provides professional irrigation system design, GPS-based As-Built mapping, drone imaging, pump station design, and control system programming services, serving golf courses, commercial properties, residential developments, educational institutions, HOAs, healthcare facilities, and wineries across California, Nevada, and select international markets including Australia, the UAE, and Russia.

The company's technology stack centers on AutoCAD-based design integrated with Trimble survey-grade GPS mapping, drone imagery (with a Mobile Map subscription product), and proprietary central computer programming for the three dominant irrigation control systems: Rain Bird (Nimbus II, Cirrus), Toro (Sitepro 1.1/2.2/3.0, Synergy), and Hunter (Genesis, Vista). RMA documents irrigation infrastructure including sprinklers, valves, electrical boxes, and drain catch basins, producing triangulated As-Built maps that integrate directly into control systems. The firm leverages drone technology for additional design clarity and offers a subscription-based mobile view of irrigation infrastructure.

RMA operates a project-based professional services model with sales-led go-to-market execution. Customers initiate engagement through the company website contact form or direct phone consultation, services are quoted per project, and pricing is not publicly disclosed. Revenue is generated through consulting engagements rather than product sales. The firm is family-owned and operated by the Mitchell family, with Russ Mitchell as President and Chris Mitchell as Principal. The team consists of approximately 11 members, and the firm has completed over 3,600 commercial projects and worked with more than 100 golf courses over its 54+ year operating history. No external institutional funding, acquisitions, or ownership changes are identified in the source data.

Name

Russell D Mitchell & Associates

Legal name

RUSSELL D. MITCHELL & ASSOCIATES, INC.

Website

https://rmairrigation.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

RMA Irrigation is a privately held Walnut Creek, CA consulting firm founded in 1970 that provides irrigation system design, GPS mapping, drone imaging, pump design, and control system programming for golf courses, commercial properties, residential developments, and institutional clients across the U.S. and select international markets.

Ownership category

akta.pro rank

Product category

Irrigation Design and Water Management Consulting

NAICS

Water Supply and Irrigation Systems (221310)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD)

akta.pro secondary industries

Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

Keywords

• Irrigation design services
• Water management consulting
• Golf course irrigation
• Survey grade GPS mapping
• Irrigation control programming

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Irrigation Design Consulting Services: Professional consulting services for irrigation system design across golf courses, commercial properties, residential properties, and municipal/institutional facilities. Revenue is generated through project-based professional service engagements rather than product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Russell D Mitchell & Associates is a private irrigation design and water management consulting firm offering professional services for golf courses, commercial properties, residential properties, and institutional clients. Service offerings include system design and auditing, pump station design, GPS-based As-Built mapping, control system programming, HOA/commercial mapping, system evaluation, and drone imaging, with design documentation produced in AutoCAD.

Product overview

RMA Irrigation (Russell D. Mitchell & Associates, Inc.) is a consulting firm providing irrigation design and water management services since 1970. The core offering is Golf Course Irrigation Design, supplemented by Commercial Irrigation Design and Residential Irrigation Design services. The portfolio includes complementary add-on modules: GPS Mapping Service (using Trimble survey-grade GPS), Computer Programming Service (for Rain Bird, Toro, and Hunter control systems), HOA/Commercial Mapping, Pump Design, System Evaluation, and Drone Imaging. The services integrate with AutoCAD for design documentation and support irrigation control system programming and as-built mapping.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course Irrigation Design Comprehensive irrigation system design, evaluation, auditing, pump station design, field staking during construction, programming, As-Built GPS documentation, aerial photography, and yardage data services for private, public, and international golf courses.
• Commercial Irrigation Design
• Residential Irrigation Design
• System Evaluation
• GPS Mapping Service
• Computer Programming Service
• HOA/Commercial Mapping
• Pump Design
• Drone Imaging

Quantifiable outcome

• Over 54 years of irrigation design experience
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Rain Bird CorporationcoreTechnology or IntegrationRMA has extensive experience programming Rain Bird control systems including Nimbus II and Cirrus. RMA develops central computer programs and integrates As-Built maps into Rain Bird control systems for efficient irrigation management.
• Toro CompanycoreTechnology or IntegrationRMA has extensive experience programming Toro control systems including Sitepro 1.1, 2.2, 3.0, and Synergy. RMA develops and integrates irrigation control programs for Toro systems.
• Hunter IndustriescoreTechnology or IntegrationRMA has extensive experience programming Hunter control systems including Genesis and Vista. RMA develops central computer programs and integrates As-Built maps into Hunter control systems.
• TrimblecoreTechnology or IntegrationRMA utilizes the latest survey grade GPS from Trimble to record all irrigation components. All recorded points are downloaded into AutoCAD to produce extremely accurate As-Built maps with triangulated dimensions.
• AutoCAD (Autodesk)coreTechnology or IntegrationRMA utilizes AutoCAD for irrigation design, incorporating drone imagery and GPS mapping data to create detailed and accurate irrigation system designs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brown and Caldwell: Brown and Caldwell is a major US engineering consulting firm specializing in water and wastewater infrastructure. It provides hydraulic and water management consulting comparable to RMA's engineering design work, particularly for institutional and large commercial clients, though at significantly greater scale.
• Stantec: Stantec is a global engineering, architecture, and environmental consulting firm with a substantial water and landscape architecture practice. Its water resources and irrigation planning teams offer overlapping design and water management consulting services to municipalities, developers, and golf/resort clients, but as part of a much broader portfolio.
• Hazen and Sawyer: Hazen and Sawyer is a US engineering firm focused on water and wastewater, with practice areas in hydraulic engineering and pumping system design that overlap with RMA's pump station and water management design work, primarily for municipal and institutional clients.
• Tetra Tech: Tetra Tech is a global consulting and engineering firm with deep water resources and environmental practices. Its water management and infrastructure design services overlap with RMA's consulting scope, especially for institutional and government clients, though Tetra Tech operates at much greater scale and geographic breadth.
• Carollo Engineers: Carollo Engineers is one of the largest US engineering firms focused exclusively on water and wastewater, with practices in irrigation planning and hydraulic design. It serves municipal and large institutional clients at a broader scale than RMA, but competes for similar irrigation/water management consulting engagements, particularly on large institutional campuses and municipal projects.
• Black & Veatch: Black & Veatch is a large global engineering, procurement, and construction firm with a substantial water infrastructure practice. It competes for large-scale water management and irrigation-related consulting work that overlaps with RMA's pump station design and hydraulic engineering services.

Emerging players

• AquaSpy: AquaSpy provides soil-moisture sensors and data-driven irrigation decision tools targeting agriculture and turf. It is an emerging technology player whose precision-irrigation data layer may increasingly substitute for parts of the field-level design and evaluation work that RMA provides.
• Calsense: Calsense manufactures smart irrigation controllers and central control software marketed to HOAs, municipalities, and commercial sites. Its cloud-based programming and management tools overlap with RMA's control system programming and HOA mapping services, representing both a potential channel partner and a competitive threat.
• HydroPoint Data Systems: HydroPoint makes smart irrigation controllers and cloud-based water management software (WeatherTRAK) used on commercial landscapes and golf courses. It is an adjacent technology player whose products increasingly absorb design and programming functions that RMA traditionally provides as services.

Others

• Lindsay Corporation: Lindsay Corporation manufactures irrigation equipment (including Zimmatic center pivots and FieldNET remote management) primarily for agricultural markets. It is an upstream supplier/manufacturer whose equipment RMA-specified projects may utilize, but it operates in a fundamentally different part of the irrigation value chain as a hardware vendor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell D Mitchell & Associates