What Rabbit Recycling does

Rabbit Recycling, Inc. is a Philadelphia-based, privately-held recycling collection service founded in 2018. The company provides residential and business pickup, drop-off, and consulting services for hard-to-recycle materials that municipal programs typically reject, including soft plastics, electronics, batteries, textiles, and specialty items. Operations are confined to the Philadelphia Metropolitan Area, served via zone-based pickup routes, a physical drop-off facility open by appointment, and a ship-to-Rabbit channel for out-of-area customers. The company is incorporated in Pennsylvania, operates with 11-50 employees, and is founder/owner-operated with no disclosed institutional investors.

The core technology is a manual hand-sorting process in which every item is individually inspected, sorted, and collated by material type using tactile and visual classification methods. Soft plastics are classified using tensile properties (stretchy give vs split), surface characteristics (dull vs reflective), and polymer content identification, with lab testing available for unclassifiable items. The company holds 49 CFR 172.704 DOT hazardous materials certification through a partnership with Call2Recycle, enabling safe collection and shipping of batteries including damaged/defective units. A network of downstream facility partners processes each material type locally.

Rabbit Recycling monetizes through a mix of subscription plans (recurring scheduled pickups with monthly billing), on-demand pickup orders via the Rabbit Store self-serve portal, custom-priced B2B service agreements, and consulting engagements. Customer segments are horizontal: households and businesses are primary revenue drivers, while artists/hobbyists and nonprofits/NGOs participate via the Take Materials program and donation streams. Distribution channels include direct home pickup, business pickup, drop-off at the shop, ship-to-Rabbit, and the online Rabbit Store portal. A volunteer credit program ($3.30/hour) and educational content (Rabbit Reminders on Instagram) support customer acquisition and retention. The company states that less than 10% of household and business items are properly recycled by traditional systems, framing the value proposition around transparency and higher acceptance standards.

Name

Rabbit Recycling

Legal name

Rabbit Recycling, Inc.

Website

https://rabbitrecycling.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rabbit Recycling is a Philadelphia-based privately-held recycling service that provides residential and business pickup, drop-off, and consulting for hard-to-recycle materials, accepting items that municipal programs reject and hand-sorting them into manufacturer-ready streams.

Ownership category

akta.pro rank

Product category

Recycling Services

NAICS

Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro primary industry

Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ)

akta.pro secondary industries

Donation Pickup & Reuse Hauling (HSAKALAI), Recycling Transfer & Consolidation (Single-Stream, Dual-Stream, Source-Separated) (EUAIABAC)

Keywords

• Residential recycling pickup
• Commercial recycling services
• Waste diversion consulting
• Hard-to-recycle materials
• Material sorting services

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Service: Recurring subscription plans for households with scheduled recurring pickups. Subscribers receive automatic recurring invoices billed monthly.
2. On-Demand Pickup Service: One-time as-needed pickup orders placed through online store. Additional materials beyond standard bin are invoiced separately after pickup.
3. Business B2B Service: Custom quoting for businesses with recycling needs. Tailored service agreements for commercial customers.
4. Consulting Services: Consulting services offered to businesses for recycling program development and implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rabbit Recycling operates a residential and commercial recycling collection service in the Philadelphia metropolitan area. The company offers scheduled and on-demand home pickups, B2B recycling services with custom quotes, and consulting to help organizations improve waste diversion. Materials are hand-sorted, inspected, and routed to partner facilities by material type for reuse, upcycling, or recycling.

Product overview

Rabbit Recycling operates as a residential and commercial recycling collection service in the Philadelphia area. The core offering consists of residential recycling pickup (subscription and on-demand), B2B recycling services with custom quotes, and consulting for organizations seeking waste diversion improvements. Supporting services include volunteer sessions where participants earn service discounts by sorting materials, a take-materials program offering free items to the community, and material deconstruction services. The company differentiates itself by accepting a wider range of materials than municipal programs and performing hand-sorting to ensure materials are properly processed for reuse, upcycling, or recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Recycling Pickup Scheduled and on-demand pickup service for households in the Philadelphia Metropolitan Area to recycle, reuse, and upcycle materials not accepted by municipal recycling programs, with materials hand-sorted at the Rabbit facility.
• B2B Recycling Service Customized recycling solutions for businesses, delivered through tailored quotes and service agreements for commercial customers with recycling needs.
• Recycling Consulting Advisory services for organizations seeking to improve waste diversion and recycling processes, including development and implementation of recycling programs.

Quantifiable outcome

• Less than 10% of household and business items properly recycled by traditional systems
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• The Refill MarketminorGTM or Marketing PartnerLocal partner promoting reuse and refill solutions. Rabbit Recycling collaborates with this business to divert materials from waste stream.
• RAYS2 (Reusables)minorGTM or Marketing PartnerReusables company serving as partner for material diversion and sustainability initiatives in the Philadelphia area.
• Perr (Perennial Refill Hub)minorGTM or Marketing PartnerRefill hub partner contributing to the reuse ecosystem that Rabbit Recycling participates in.
• Green PHLminorGTM or Marketing PartnerPhiladelphia-based environmental organization serving as partner in local sustainability efforts.
• Bottle UndergroundminorGTM or Marketing PartnerLocal recycling business partner sharing knowledge and accepting materials from Rabbit's network.
• Circular PhiladelphiaminorGTM or Marketing PartnerCircular economy organization in Philadelphia working with Rabbit on waste diversion initiatives.
• Good Buy SupplyminorGTM or Marketing PartnerLocal business partner in the reuse and sustainability space.
• Call2RecyclecoreTechnology or IntegrationBattery recycling program partner providing certification and guidelines for proper battery handling and shipping. Rabbit Recycling holds 49 CFR 172.704 Certification through this partnership for safe battery collection.
• PlaybraryminorGTM or Marketing PartnerLoose parts library receiving materials for play. Has diverted 1,200 lbs from waste stream in a few short months through the partnership.
• RonDee ProductionsminorGTM or Marketing PartnerPuppet fabrication studio receiving textile materials (fabric batting, soft foam, polyfill) from Rabbit Recycling. Their RONSTER puppet line contains 10-30% recycled materials.
• Resource ExchangeminorGTM or Marketing PartnerDonation recipient organization receiving usable materials from Rabbit Recycling's collection.
• PAWSminorGTM or Marketing PartnerAnimal welfare nonprofit receiving donations of materials from Rabbit Recycling.
• Habitat for Humanity RestoreminorGTM or Marketing PartnerBuilding materials reuse nonprofit receiving donations through Rabbit Recycling's donation stream.
• Broad Street MinistryminorGTM or Marketing PartnerSocial services organization receiving donated materials from Rabbit Recycling.
• Philly AIDS ThriftminorGTM or Marketing PartnerRetail nonprofit receiving donations of clothing and other materials from Rabbit Recycling.
• GoodwillminorGTM or Marketing PartnerClothing and household goods donation recipient organization.
• Prevention PointminorGTM or Marketing PartnerSocial services nonprofit receiving donated materials from Rabbit Recycling.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ridwell: Subscription-based residential door-to-door pickup service for hard-to-recycle items (light bulbs, textiles, batteries, electronics). Directly comparable business model, customer segment, and material acceptance breadth, though operating primarily in the Pacific Northwest and expanding.
• LoadUp: On-demand junk removal and hauling service with a sustainability/eco-friendly positioning that prioritizes donation and recycling over landfill. Comparable residential and SMB pickup model with a focus on responsible disposal.
• TerraCycle: Specialty recycler focused on hard-to-recycle waste streams (plastics, electronics, consumer goods) through branded national programs and zero-waste boxes. Most direct competitor on the 'materials municipal won't accept' axis, though operating at much larger scale with a B2B-first model.

Broad incumbents

• Casella Waste Systems: Northeast US-based vertically integrated waste and recycling services company. Operates MRFs and recycling programs in New York and Pennsylvania, with potential route overlap with Rabbit in the Philadelphia metro.
• 1-800-GOT-JUNK?: Largest North American on-demand junk removal franchise with broad consumer awareness. Comparable service category (residential hauling) but lacks Rabbit's depth on materials acceptance and donation routing.
• Waste Management Inc. Largest North American waste management and recycling provider. Operates large-scale residential and commercial recycling collection, including Philadelphia, and is the dominant competitor Rabbit's customers would otherwise default to.
• Republic Services: One of the largest US waste and recycling haulers, operating municipal and commercial recycling collection nationwide. Represents the upstream incumbent threat - a national player with embedded municipal contracts that could expand into specialty streams.
• Recology: Employee-owned West Coast integrated waste and recycling company with strong sustainability positioning and materials recovery operations. Comparable commitment to diversion rates but at substantially larger scale.

Others

• Habitat for Humanity ReStore: Major nonprofit recipient of Rabbit's donation stream. Operates a national network of building-materials reuse retail stores. As a downstream partner and adjacently positioned reuse organization, it shapes Rabbit's donation economics and brand association.
• Goodwill: National nonprofit retailer that accepts donated textiles and household goods. Functions as a downstream donation partner for Rabbit's textile and household materials stream, with parallel sustainability positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rabbit_recycling
• LinkedInlinkedin.com/company/rabbit-recycling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit Recycling