Scale Press
Scale Press is a São Paulo-based strategic communications and PR agency founded in 2021 by Jannete Xavier, serving Brazilian technology and innovation startups with media engagement, brand exposure, and reputation strategy across top-tier Brazilian and Lusophone outlets.
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Scale Press does
Scale Press is a São Paulo-based strategic communications and public relations agency founded in 2021 by Jannete Xavier, a PR professional who has been building brand and reputation strategies for Brazilian technology and innovation companies since 2012. The agency serves startups and growth-stage tech companies in Brazil, developing media engagement strategies designed to secure positive brand exposure across major Brazilian and Lusophone outlets including Forbes Brasil, Forbes Portugal, Vogue Brasil, Exame, Valor Econômico, G1, Globo, and Reuters. Its client roster spans fintech (Creditas, CondoConta, Méliuz), fashion/e-commerce (Linus), dating technology (Umatch), education technology (Quero Educação), delivery/logistics (Rappi), pet services (DogHero), and services marketplaces (GetNinjas).
The firm's core offering is a single service line: strategic communications and PR, delivered as professional services engagements. The technology stack is not applicable — Scale Press does not build, sell, or license any software, platform, API, or proprietary tool. The value delivered rests on the founder's personal expertise, her relationships within the Brazilian startup ecosystem, and a documented portfolio of high-tier media placements used as social proof on the company's website and social channels.
Scale Press operates a founder-led, community-driven go-to-market: customer acquisition is driven by Jannete Xavier's prior relationships with Y Combinator-backed companies, Redpoint-backed fintechs, and the broader Brazilian tech community, supplemented by a website contact form and organic presence on LinkedIn and Instagram. Pricing is quote-based and not publicly disclosed, with no retainer or subscription model referenced. The company is privately held with no disclosed investors, no parent company, and no external funding, and appears to operate as a lean consultancy with the founder as the sole publicly identified professional.
Scale Press firmographics
Firmographics- Name
- Scale Press
- Legal name
- Scale Press
- Website
- https://scalepress.com.br
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scale Press is a São Paulo-based strategic communications and PR agency founded in 2021 by Jannete Xavier, serving Brazilian technology and innovation startups with media engagement, brand exposure, and reputation strategy across top-tier Brazilian and Lusophone outlets.
- Ownership category
- akta.pro rank
Scale Press industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industry
- Media Relations & Press Office Services (MPAAADAI)
Keywords
Where Scale Press is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Scale Press business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategic Communications and PR Services: Scale Press generates revenue by providing strategic communication services to technology and innovation companies in Brazil. The agency builds media engagement strategies to help clients achieve positive brand exposure across press and media outlets.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Scale Press product offering
Product offeringCore offering
Scale Press is a strategic communications and public relations agency that helps technology and innovation companies in Brazil engage the press and secure positive media exposure. The agency builds media engagement strategies and places client stories in major Brazilian and international outlets including Forbes Brasil, Forbes Portugal, Exame, Valor Econômico, Vogue Brasil, G1, and Globo News. Founded in 2021 by Jannete Xavier, the firm specializes in press relations, brand exposure, funding round announcements, and international expansion communications for startups and tech companies.
Product overview
Scale Press is a strategic communication services company offering a single unified service focused on press relations and media engagement for technology and innovation businesses. The company, founded in 2021 by Jannete Xavier, provides strategic communication services to help clients engage the Brazilian press and secure positive media coverage across major outlets including Forbes, Exame, Valor Econômico, G1, Globo, and Vogue Brasil.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Communication and PR Services
Companies that use Scale Press
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Scale Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Scale Press partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Scale Press competitors and assessment
Company assessmentRegional players
- CDN Comunicação: Brazilian corporate communications and public relations firm serving consumer, corporate, and institutional clients across Brazil. Comparable in market (Brazil-only domestic scope) and in the earned-media service mix, though generally serving larger corporate clients rather than startups.
Broad incumbents
- FSB Comunicações: Largest independent Brazilian communications group, offering PR, public affairs, brand, and digital services across multiple verticals. Directly competes for Brazilian tech and innovation mandates but operates a much broader portfolio, larger bench, and serves enterprise-grade clients beyond Scale Press' startup-skewed ICP.
- FleishmanHillard (Brazil): Omnicom-owned global PR firm with Brazilian presence, serving consumer, healthcare, technology, and corporate clients. Comparable earned-media service offering for Brazilian tech/innovation clients; significant resource asymmetry but competes for the same RFP set.
- Burson Cohn & Wolfe (BCW): WPP-owned global communications agency combining the legacy Burson-Marsteller and Cohn & Wolfe networks, with Brazil operations serving enterprise and growth-stage clients. Competes for the same Brazilian media-relations mandates but offers a globally integrated service model Scale Press cannot match at its scale.
- Weber Shandwick (Brazil): Interpublic-owned global public relations network with Brazilian operations, providing media relations, public affairs, and integrated communications. Comparable in service delivery to Scale Press for the Brazilian tech/innovation segment, but with deeper resources and international reach for cross-border campaigns.
- Edelman (Brazil): Global public relations firm with established São Paulo operations serving consumer, corporate, tech, and public-affairs clients. Broad incumbent overlap — both pursue Brazilian tech/innovation PR business, but Edelman operates a global network, full-suite offering, and substantially larger bench.
- Ketchum (Brazil): Global communications consultancy with Brazil presence, offering media relations, brand marketing, and corporate communications across sectors. Competes for the same Brazilian tech/startup PR mandates Scale Press targets but with materially more resources, integrated analytics, and global network leverage.
- Golin (Brazil): Interpublic-owned global communications agency with Brazilian operations, known for earned-media campaigns and integrated public relations. Adjacent competitor for Brazilian tech/startup PR mandates where global-network capability and multi-market coordination are required.
Direct peers
- S2 Publicidade: Brazil-based communications and PR boutique serving corporate clients with media relations, content, and brand strategy. Direct peer with comparable size and service mix — both operate as mid-sized Brazilian shops targeting growth-stage and corporate clients on earned media engagements.
- Approach Comunicação: Brazilian independent communications agency with strong positioning in corporate communications, brand reputation, and media relations for mid-market and growth-stage companies. Direct peer because it competes for the same Brazilian tech/innovation client base using a similar earned-media-led service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Scale Press social profiles
Digital presenceScale Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scale Press leadership team
Management profileNumber of profiles
Profiles1 record
Scale Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scale Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scale Press
What does Scale Press do?
Scale Press is a strategic communications and public relations agency that helps technology and innovation companies in Brazil engage the press and secure positive media exposure. The agency builds media engagement strategies and places client stories in major Brazilian and international outlets including Forbes Brasil, Forbes Portugal, Exame, Valor Econômico, Vogue Brasil, G1, and Globo News. Founded in 2021 by Jannete Xavier, the firm specializes in press relations, brand exposure, funding round announcements, and international expansion communications for startups and tech companies.
Is Scale Press a public or private company?
Scale Press is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scale Press founded?
Scale Press was founded in 2021. It employs 1 to 10 people.
Where is Scale Press based?
Scale Press is headquartered in São Paulo, Brazil, in the Latin America region.
How does Scale Press make money?
One revenue line is on record: strategic Communications and PR Services.
Who are Scale Press's main competitors?
CDN Comunicação is listed as a regional player. Broad incumbents are FSB Comunicações, FleishmanHillard (Brazil), Burson Cohn & Wolfe (BCW), Weber Shandwick (Brazil), Edelman (Brazil), Ketchum (Brazil) and Golin (Brazil). Direct peers are S2 Publicidade and Approach Comunicação.
Does Scale Press have an API?
No public API is recorded for Scale Press.
What industry is Scale Press in?
Scale Press's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7310.