Raptor Ridge Winery, L.l.c.

What Raptor Ridge Winery, L.l.c. does

Raptor Ridge Winery, L.l.c. is a privately held Oregon winery founded in 1995 by Scott Shull and based in Newberg, Oregon, in the Laurelwood District of the Chehalem Mountains AVA, approximately 25 miles southwest of Portland. The company produces single-vineyard Pinot Noir alongside a portfolio of eclectic European varietals — including estate-grown Grüner Veltliner, traditional method sparkling Brut and Brut Rosé, Gamay Noir, Auxerrois, Sauvignon Blanc, Pinot Gris, Rosé, and a Burgundy-style Passetoutgrain co-ferment — sourcing from multiple historic Willamette Valley sites such as Atticus, Temperance Hill, Zenith, Meredith Mitchell, Gran Moraine, Crawford Beck, and the 27-acre Tuscowallame Estate. Production volumes are intentionally constrained, ranging from 44 to 772 cases per wine, with vineyard-designated Pinot Noirs typically capped at 92–153 cases. Technical practices center on LIVE-certified sustainable and dry-farmed viticulture, Scott Henry divided canopy trellising, whole cluster fermentation, and extended tirage of 4–6 years for sparkling wines.

The business operates an exclusively direct-to-consumer model with no disclosed wholesale footprint. Distribution runs through the estate vine-side tasting room (open daily 10am–5pm, extended to 7pm on Fridays and Saturdays), a Tock-powered online reservation system, an e-commerce storefront shipping to most US states, and a three-tier subscription wine club (Peregrine at ~$250–$300, Golden Eagle at ~$500, and Red Tail at ~$1,000 per release) with semi-annual April and October shipments. Tasting experiences are tiered ($35 flight, $30–$75 bottle service, $100 Vineyard Stroll, $150 Vine-to-Glass Experience), and a corporate gifting channel handles bulk orders of 25 or more gifts. The firm employs 1–10 people across a leadership team including founder Scott Shull (now focused on viticulture), Proprietor/COO Annie Shull, Winemaker Ben DiCristina (Sine Qua Non, Evening Land, Argyle, J.K. Carriere, Keeler Estate pedigree), General Manager Wallace McKeel, and a small hospitality and cellar staff.

The company monetizes through four revenue streams — direct wine sales (one-time), wine club subscriptions (recurring), paid hospitality experiences (transactional), and corporate gifting (transactional) — with three-tiered bottle pricing from $30 Rosé to $175 magnums and case-fulfillment economics built around $1 flat-rate ground shipping. The winery has no external funding rounds, no parent company, and is entirely founder-controlled, with marketing driven by Instagram, Facebook, email newsletter, Tripadvisor, and a modest trade and media outreach program. Recognition includes Wine and Spirits Winery of the Year in 2007 and 2009, LIVE Certified Sustainable since 2017, and 2024 critic scores of 91–93 points from James Suckling and Wine Enthusiast.

Name

Raptor Ridge Winery, L.l.c.

Legal name

Raptor Ridge Winery, L.l.c.

Website

https://raptorridgewinery.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Raptor Ridge Winery is a privately held, founder-owned Oregon producer founded in 1995 that makes single-vineyard Willamette Valley Pinot Noir and European varietals sold direct-to-consumer through an estate tasting room, three-tier wine club, and e-commerce store.

Ownership category

akta.pro rank

Product category

Estate Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate winery production
• Pinot noir winemaking
• Wine club membership
• Vineyard tasting experiences
• Sustainable viticulture

Headquarters

HQ city

Newberg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through estate tasting room, online e-commerce store, and wine shop. Includes current releases, library wines, and magnums.
2. Wine Club Membership: Three-tier wine club (Peregrine, Golden Eagle, Red Tail) with recurring shipments twice yearly (April and October). Members receive discounts, complimentary tastings, and event access.
3. Hospitality Experiences: Paid tasting flights, vineyard strolls, cellar experiences, and vine-to-glass tours offered at the estate tasting room.
4. Corporate & Group Gifting: Corporate gifting programs with bulk wine orders, gift boxes, personalized notes, and special shipping rates for orders of 25 or more gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Raptor Ridge Winery produces and sells estate-grown and sourced wines including single-vineyard Pinot Noir, traditional method sparkling wines, Grüner Veltliner, Rosé, and other varietals from Willamette Valley sources. The winery sells through an estate tasting room, e-commerce online store, and a three-tier wine club, and offers paid tasting flights, vineyard strolls, cellar experiences, and vine-to-glass tours.

Product overview

Raptor Ridge Winery is a single-vineyard Pinot Noir and European varietal producer based in Oregon's Willamette Valley since 1995. The winery offers a portfolio of estate-grown and sourced wines including Pinot Noir (from multiple designated vineyards including Atticus, Temperance Hill, Bellevue Cross, Crawford Beck, Gran Moraine, and Meredith Mitchell), Sparkling Brut and Brut Rosé, Grüner Veltliner, Rosé, Auxerrois, Gamay Noir, and Passetoutgrain. The company operates direct-to-consumer through an online wine shop, a three-tier wine club (Peregrine, Golden Eagle, Red Tail), and a vine-side tasting room offering experiences including Tasting Flights, Bottle Service, Vineyard Stroll, Cellar Experience, and Vine to Glass. Additional offerings include corporate gifting, wine shipping, and merchandise such as gift boxes, wine tumblers, and provisions boxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinot Noir Wines Single-vineyard Pinot Noir wines sourced from historic sites throughout the Willamette Valley, including estate-grown options from Tuscowallame Vineyard and designated vineyards such as Atticus, Temperance Hill, Bellevue Cross, Crawford Beck, Gran Moraine, and Meredith Mitchell.
• Sparkling Wines Traditional method sparkling wines including Estate Cuvée Blanc de Noirs and Extended Tirage Sparkling Brut Rosé, sourced from the estate 'bubbles block' and aged four years en tirage.
• Grüner Veltliner Estate-grown Grüner Veltliner from the Tuscowallame Estate, native to Austria and one of only 29 growing sites for Grüner Veltliner in North America.
• Rosé Wines Rosé wines including Barrel Fermented Rosé of Pinot Noir (Provençal style) and Vineyard Select Rosé of Pinot Noir.
• White Wines White wines including Sauvignon Blanc, Pinot Gris, and Auxerrois sourced from sustainably farmed vineyard sites.
• Gamay Noir Gamay Noir sourced from Il Sogno Vineyard within the Chehalem Mountains AVA.
• Passetoutgrain Traditional Burgundy-style wine co-fermenting Pinot Noir with Gamay Noir, sourced from Willamette Valley Pinot Noir sites.
• Library Wines Aged vintage wines from the winery's library collection, including single-vineyard Pinot Noirs and special club releases.
• Magnums & Splits Large format wines (1.5L magnums and 375mL splits) of Pinot Noir from various vineyard designates.
• Peregrine Wine Club Wine club tier with mixed or red wine-only selections, 2 releases per year (6 bottles each), 15% discount, 2 complimentary tastings, and 2 tickets to member gatherings.
• Golden Eagle Wine Club Wine club tier with customizable selections, 2 releases per year (12 bottles each), 20% discount, 4 complimentary tastings, and 50% venue fee discount for one event per year.
• Red Tail Wine Club Premium wine club tier with 24 bottles per shipment (4 cases/year), 25% discount, complimentary venue fee for one event per year.
• Tasting Flight Guided tasting of 5 wine selections exploring varied source vineyards and vintages, 90 minutes duration, $35 per person.
• Vineyard Stroll Guided vineyard walk tasting current release sparkling wine, Pinot Noir, and Grüner Veltliner, followed by seated tasting, 90 minutes, $100 per person.
• Cellar Experience Privately guided barrel room tasting featuring 4 current wines, a library sample, and tank/barrel tasting, with marcona almonds and dried cherries.
• Vine to Glass Experience Full vineyard-to-bottle journey including estate history, sustainable ecosystem education, production facility tour, barrel tasting, and seated tasting with cheese and charcuterie, 120 minutes, $150 per person.
• Corporate & Group Gifting Bulk wine gifting service for employees, clients, or groups including personalized notes, gift boxes, guidance on wine selection, and co-branded gift certificate options for orders of 25 or more gifts.
• Wine Shipping Domestic wine shipping service to most US states (excluding AK, CT, DE, KY, NJ, MS, RI, SD, UT, WV), with $1 flat-rate ground shipping on case orders.

Quantifiable outcome

• Winery of the Year by Wine and Spirits magazine in 2007 and 2009
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Crawford Beck VineyardcoreStrategic or Co-development PartnerHusband and Wife David Beck and Jeanne Crawford farm and study their unique microclimate site in the Eola-Amity hills. Raptor Ridge sources from Block 1, utilizing both cane and spur pruning techniques. The vineyard lies in the cool-climate Eola-Amity Hills on a south-southwest facing swale. The Van Duzer corridor funnels cooling coastal breezes into the vineyard.
• Temperance Hill VineyardcoreStrategic or Co-development PartnerManaged by Dai Crisp since 1999, this second-generation vineyard was first planted in 1981 by the Koo family. Primarily Pinot Noir with some Chardonnay, Gewürztraminer and Pinot Gris. Certified Organic in 2012. Raptor Ridge sources Pinot Noir from this cool-site vineyard.
• Zenith VineyardcoreStrategic or Co-development PartnerSituated in the cool-climate windblown Eola-Amity Hills AVA. Originally known as O'Connor Vineyard, Tim and Kari Ramey purchased the site in 2002 and began replanting with LIVE certification standards. Raptor Ridge sources Auxerrois from blocks 2C & 2D planted in 2012 on Hazelair Silt Loam.
• Meredith Mitchell VineyardcoreStrategic or Co-development PartnerEstablished by Husband and Wife Frank Mitchell and Susan Meredith in 1990. About 24 acres planted primarily to own-rooted Pinot Noir (Pommard clone). Now managed by Results Partners with Biodynamic principles since 2014. Demeter Biodynamic certified in 2018. Raptor Ridge was first to produce this wine as a vineyard-designated bottling over twenty years ago.
• Atticus VineyardcoreStrategic or Co-development PartnerCreation and dream of owners Ximena Orrego and Guy Insley who purchased and planted the site in 2005. Raptor Ridge is the only other winery sourcing from this vineyard. Raptor Ridge houses Atticus Wine's production within its facility. Prime site at northern end of Yamhill with southerly aspect at 300' elevation atop Willakenzie soils.
• Gran Moraine VineyardcoreStrategic or Co-development Partner210-acre vineyard in Yamhill-Carlton, planted in 2005 by Pacific Partners in conjunction with CALPERS. Well-drained ancient Willakenzie and Hazelair soils. Since 2009 Raptor Ridge has sourced clones 114, 667, and Pommard from mid-slope and top-of-hill blocks.
• Rain Dance VineyardsminorGTM or Marketing PartnerParticipating winery in the 'R Route' April 2026 club share event, offering club members 15% off retail purchases and complimentary tastings.
• REX HILLminorGTM or Marketing PartnerParticipating winery in the 'R Route' April 2026 club share event, offering club members 10% off bottle sales.
• ROCO WineryminorGTM or Marketing PartnerParticipating winery in the 'R Route' April 2026 club share event, offering club members 15% off ROCO/RMS wines.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stoller Family Estate: Dayton, Oregon estate with LEED-certified winery, vineyard-designate Pinot, and major tasting room/hospitality operation. Comparable DTC hospitality model and Willamette Valley Pinot positioning with sustainability emphasis.
• Adelsheim Vineyard: Chehalem Mountains AVA pioneer founded 1971 with single-vineyard Pinot noir and estate hospitality, located in the same AVA as Raptor Ridge. Geographic neighbor in the Laurelwood/Chehalem Mountains competitive landscape.
• Sokol Blosser Winery: Dundee Hills Willamette Valley pioneer focused on organic/sustainable Pinot noir, Chardonnay, and tasting room experiences. Strong comparable on sustainability positioning and DTC tasting room-driven direct sales model.
• Argyle Winery: Willamette Valley producer famous for traditional method sparkling and Pinot noir; lead winemaker experience at Argyle is cited on Raptor Ridge's team page. Strong overlapping expertise in extended tirage sparkling production.
• Patricia Green Cellars: Newberg-based boutique winery focused on single-vineyard Pinot noir from Willamette Valley sites. The geographic proximity (also in Newberg/Yamhill area) and vineyard-designate approach align closely with Raptor Ridge's positioning and sourcing model.
• Domaine Drouhin Oregon (DDO): Dundee Hills estate of Maison Joseph Drouhin producing Burgundian-style Pinot noir and Chardonnay. Comparable as a higher-tier Willamette Valley single-vineyard producer with estate hospitality and wine club, though at a larger scale.
• Penner-Ash Wine Cellars: Newberg-based Willamette Valley Pinot noir producer with vineyard-designate bottlings, estate vineyard, and hospitality program. Direct competitor for DTC Pinot consumers and club members in the same immediate geography.
• ROCO Winery: Willamette Valley Pinot producer and listed Raptor Ridge 'R Route' club partner; comparable estate hospitality, single-vineyard focus, and DTC wine club. Sits in the same competitive set for club-driven wine club traffic in 2026.
• Ken Wright Cellars: Carlton, Oregon-based single-vineyard Pinot noir specialist sourcing from multiple historic Willamette Valley sites. Operates with a similar DTC focus, wine club, and tasting room model, making it the closest direct comparable to Raptor Ridge's single-vineyard program.
• Beaux Frères: Oregon Pinot noir benchmark founded 1988 in Ribbon Ridge/Willamette Valley; famous for single-vineyard Pinot and historic Wine Spectator #1 wine. Comparable as an award-recognized single-vineyard Pinot producer with comparable premium DTC positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RaptorRidgeWinery
• Instagraminstagram.com/raptorridgewinery
• LinkedInlinkedin.com/company/raptor-ridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raptor Ridge Winery, L.l.c.